A dairy farm owner himself, Jayaram has agreed to promote KFL’s products as the brand ambassador of Kerala’s leading livestock feed manufacturer, KFL chairman Indushekaran Nair and managing director B Sreekumar said.

Coca-Cola India president T Krishnakumar said Bengal is the first state where the entire portfolio and marketing initiatives of Coca-Cola brands have been hyper-localised to resonate with local language and suit consumer preferences. “The reason to start with Bengal is since it is amongst our top market and we have a self-sufficient supply chain,” he said.

Various product categories such as mattresses, disinfectants, sanitzers and foods have begun making unscientific claims in their advertising of being ‘anti-coronavirus’, which industry body Advertising Standards Council of India (ASCI) said it is clamping down on.

The Ministry of Ayush has written to all states and the Advertising Standards Council of India (ASCI) to report and take action against misleading ads and promotions about ayurvedic treatment to prevent and cure Covid-19.

In a letter addressed to I&B minister Prakash Javadekar, the Advertising Agencies Association of India, India’s apex body for all major advertising companies, has asked to allow treatment of advertising expenses as an investment, for encouraging larger advertising outlays from companies.

Highlighting the industry’s pro-active role in reinforcing critical public messaging in its plea to the government, IOAA has recommended a few measures to ease the financial burden on the Indian OOH industry.

“The celebrity endorsement business faces a loss of Rs 1,500-1,700 crore in the April-June quarter on account of the lockdown,” said Manish Porwal, managing director of talent management firm Alchemist Marketing Solutions, which works with L’Oreal and Reliance Life among others said. The overall industry is estimated at close to Rs 14,000-crore.

With the release by the Office of Management and Budget of an updated Standard Occupational Classification (2018 SOC), the O*NET Program is moving forward with the transition to this new SOC standard. The technical report Updating the O*NET-SOC Taxonomy: Incorporating the 2018 SOC Structure describes the new O*NET-SOC 2019 taxonomy based on the 2018 SOC. The report summarizes code, title, and definition changes and the overall relationship between the 2018 SOC and the O*NET-SOC 2019 taxonomies.

To help with the transition to the new structure, related crosswalks are now available: Crosswalk O*NET-SOC 2019 to 2018 SOC, Crosswalk O*NET-SOC 2010 to O*NET-SOC 2019 and Crosswalk O*NET-SOC 2010 to 2018 SOC.

For more information, including an interactive summary graphic, a variety of occupational listings, and additional transition plans, visit O*NET Resource Center–O*NET-SOC Taxonomy.

The Military Occupational Classification (MOC) crosswalk has been updated by the Department of Defense (July 2019) and incorporated into O*NET OnLine and My Next Move for Veterans. Supplementing this crosswalk with additional sources of data, including The ASVAB Career Exploration Program , Army COOL , Navy COOL , Marine Corps COOL , and Coast Guard COOL provides transitioning Veterans with a wide variety of careers to potentially explore. Within the O*NET Military Transition Search, civilian career options are presented alongside helpful military links and information. It includes over 46,000+ linkages between 12,500+ distinct MOC occupations and related O*NET-SOC occupations. To learn more, visit O*NET Resource Center Crosswalks.

The Military Occupational Classification (MOC) crosswalk has been updated by the Department of Defense (October 2019) and incorporated into O*NET OnLine and My Next Move for Veterans. Supplementing this crosswalk with additional sources of data, including The ASVAB Career Exploration Program , Army COOL , Navy COOL , Marine Corps COOL , and Coast Guard COOL provides transitioning Veterans with a wide variety of careers to potentially explore. See O*NET Military Transition Search or visit O*NET Resource Center Crosswalks to learn more.

In addition, updated reports for military occupations within O*NET OnLine now include rich information on military classifications through direct links to Careers in the Military .

The O*NET Content Model includes worker- and job-oriented hierarchical taxonomies that can effectively serve as frameworks for organizing workforce competencies, credentials, and other work-relevant information. Visit the new Competency Frameworks section to discover a variety of easy-to-use competency frameworks, including Technology Skills, Abilities, Cross-Functional Skills, Basic Skills, and Knowledge.

The frameworks are available in Excel format and also as JSON-LD: machine-readable Linked Data  described using the CTDL-ASN  schema (Credential Transparency Description Language Profile of Achievement Standards Network Description Language) developed by the Credential Engine  project.

For a summary of O*NET machine-discoverable information see: Link to Us--Machine-Readable Data.

The Military Occupational Classification (MOC) crosswalk has been updated by the Department of Defense (January 2020) and incorporated into O*NET OnLine and My Next Move for Veterans. Supplementing this crosswalk with additional sources of data, including The ASVAB Career Exploration Program , Army COOL, Navy COOL, Marine Corps COOL, Air Force COOL and Coast Guard COOL, provides transitioning Veterans with a wide variety of careers to potentially explore. See O*NET Military Transition Search or visit O*NET Resource Center Crosswalks to learn more.

Developers can also access the latest data from O*NET Web Services.

With the release of the O*NET 25.1 Database in November 2020, O*NET Web Services will transition to the O*NET-SOC 2019 taxonomy. This taxonomy, based on the 2018 SOC, introduces several changes to the occupations returned by our services. It includes 1,016 occupational titles, 923 of which represent O*NET data-level occupations. For more information on these changes, see the O*NET-SOC Taxonomy page at the O*NET Resource Center.

To help O*NET Web Services users with the upcoming taxonomy transition, Taxonomy Services are now available to enable developers to connect occupational data between existing systems based on the O*NET-SOC 2010 taxonomy, and the future O*NET-SOC 2019 taxonomy-based O*NET Web Services.

Synonym content is added to the Abilities, Cross-Functional Skills, Basic Skills, and Knowledge competency frameworks. The simplified language is drawn from easy-to-read content included within My Next Move and My Next Move for Veterans. The frameworks, built from worker- and job-oriented hierarchical taxonomies, can help in organizing workforce competencies, credentials, and other work-relevant information, and also serve as a starting point for creating skills thesauruses. Visit the Competency Frameworks section to discover these easy-to-use tools.

The frameworks are available in Excel format and also as JSON-LD: machine-readable Linked Data described using the CTDL-ASN schema (Credential Transparency Description Language Profile of Achievement Standards Network Description Language) developed by the Credential Engine project.

For a summary of O*NET machine-discoverable information see: Link to Us--Machine-Readable Data.

The Bureau of Labor Statistics (BLS) has released wage estimates for 2019. The latest wages are now included in career reports within O*NET OnLine, My Next Move, Mi Próximo Paso, and My Next Move for Veterans. Check out available local, state, and national wage distributions via simple, easy to interpret graphics.

My Next Move's state maps also feature updated data, showing which states have above average work opportunities for a given career. Click on "Check out my state" from career reports in My Next Move, Mi Próximo Paso, and My Next Move for Veterans.

Developers can access these updates via O*NET Web Services.