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Bill Gates on How Business Leaders Can Fight Climate Change

Bill Gates, philanthropist and founder of Microsoft, argues that, even as we work to end the global pandemic, we can't lose sight of another existential threat: climate change. He says that we need to take aggressive action to get to net zero carbon emissions by 2050 and insists that regulation isn't enough. Businesses need to pave the way forward by investing much more heavily in climate-friendly innovation. Gates speaks with HBR editor in chief Adi Ignatius about his new book, "How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need."




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What Black Leaders Bring to the Table

Chad Sanders, a former tech executive and entrepreneur, says that people of color, especially Black men like him, often feel the need to assimilate to white corporate culture. They learn to code switch and downplay their race. But Sanders realized a few years into his career that, by trying to fit in, he was failing to leverage the strengths he'd developed growing up as a minority in the United States. After digging into the stories of successful Black leaders, he discovered some common threads to their leadership styles, including empathy, resilience and creative thinking, and he has advice for rising Black executives who want to put those attributes to work as well as the organizations who employ them. Sanders is the author of "Black Magic: What Black Leaders Learned from Trauma and Triumph."




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New Recruiting Strategies for a Post-Covid World (Back to Work, Better)

Lauren Smith, vice president at Gartner Research, says the pandemic is accelerating several key recruitment trends. She led a survey of thousands of job candidates and hiring managers that details the shift to virtual interviews, but also identifies other ongoing transitions that may be more important. The research points to three main trends to manage: a rapid turnover of necessary skills, the need to expand beyond existing talent pools, and the competitiveness that comes from offering an "employee value proposition." Even as more people return to in-person work, Smith argues, these trends will continue. Learn more about Gartner’s research in the HBR article "Reengineering the Recruitment Process."




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Building a Company While Battling Depression

Melissa Bernstein, cofounder of the toy company Melissa & Doug, spent decades hiding her struggles with depression even as she launched and led a booming business focused on bringing joy to children and raised six of her own. She finally opened up to her family, colleagues, and the public and recently launched an organization to give people better tools to discuss and manage their mental health. Bernstein explains what managers and organizations can do to help workers facing depression and other illnesses. She’s the author of the book LifeLines: An Inspirational Journey from Profound Darkness to Radiant Light.




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How the Creative Economy is Changing with Covid-19

Scott Belsky, chief product officer at Adobe, says that creative workers are a bigger part of the economy than ever, thanks to new technologies, more gig work, and shifting norms following the pandemic. He recommends that leaders at all companies — not just those in traditionally creative fields — understand this key component of value creation today. He explains how companies can make themselves more competitive by making themselves more attractive to the likes of designers, writers, and artists.




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The Career Rules You Didn’t Learn at School

Gorick Ng, career advisor at Harvard, tried to learn about the world of work at an early age, helping his mother search job listings and send out resumes. To launch his own career, he studied hard in school, secured an Ivy League education, and landed a plum job. But he still found himself struggling - as many first-generation college graduates do - because he didn’t understand workplace norms in the way that his (mostly white, middle- to upper-class) peers did. While they'd been taught how to network, angle for promotions, and "speak the language," he was left to figure it out on his own. Now, Ng counsels young people on how to avoid those mistakes and take on their first job in a way that puts them on the fast-track to success. He's the author of the book "The Unspoken Rules: Secrets to Starting Your Career Off Right."




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Streamlining Your Company’s Strategy

Felix Oberholzer-Gee, professor at Harvard Business School, says many organizations spend so much energy on strategy that it overwhelms with conflicting priorities. Instead, he argues companies should simplify and focus on two value drivers: customer satisfaction and employee satisfaction. By aligning strategic initiatives on these alone, leaders make their workers’ jobs less complicated and also improve customer experiences. Oberholzer-Gee is the author of the HBR article “Eliminate Strategic Overload” as well as the new book "Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance."




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How Tech Adoption Fuels China’s Innovation Boom

Zak Dychtwald, founder of the advisory firm Young China Group, believes that the perception of China as a copycat and not an innovator is outdated. Instead, he argues the willingness of Chinese consumers to try new things is powering the country’s new innovation economy. Technology adoption rates in areas such as mobile payment are extremely high. He says non-Chinese companies can learn important lessons from this rapidly changing market and potentially use it to jump-start their own innovation engines. Dychtwald is the author of the HBR article "China’s New Innovation Advantage."




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CEO Series: Ursula Burns on Leading with Authenticity at Xerox

Ursula Burns, CEO of Xerox from 2009 to 2016, rose from humble beginnings to become the first Black woman to lead a Fortune 500 company. In this interview with HBR editor-in-chief Adi Ignatius, she talks candidly about the frequent challenges and occasional advantages of being "the only" and explains why organizations needs to do a better job of promoting both economic and racial equality -- themes that also animate her new memoir, "Where You Are is Not Who You Are".




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How Leaders Can Encourage Imagination

Martin Reeves, managing director and senior partner at Boston Consulting Group’s Henderson Institute, has looked at how companies reinvent themselves to achieve success. And he has found that an essential ingredient in that process is imagination. It’s something we cultivate in children but rarely practice deliberately in the business world. He explains how to encourage and systematize imagination in your organization. Reeves is the coauthor of the new book The Imagination Machine: How to Spark New Ideas and Create Your Company's Future.




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What Business Leaders Need to Know About China Now

Elsbeth Johnson, senior lecturer at MIT’s Sloan School of Management, and Rana Mitter, professor of history at Oxford, argue that there's a lot about the Chinese political system and economy that business leaders from elsewhere in the world still misunderstand. They argue that democracy and a free market system aren't always as tightly linked as we think, and that many people in China also live, work, and invest differently than Westerners do. Better understanding these dynamics will be the key to business success in the world's most populous country. Johnson and Mitter are the authors of the HBR article "What the West Gets Wrong About China."




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What Anthropologists Can Teach Us About Work Culture

Greg Urban, anthropologist at the University of Pennsylvania, used to study indigenous tribes in Brazil. Now he hangs out in break rooms and boardrooms analyzing how people interact — and create and change culture — in organizations. He shares lessons and tips for managers to better understand and motivate their teams. Urban is the coauthor of the book "The Culture Puzzle: Harnessing the Forces that Drive Your Organization's Success."




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Hybrid Work Is Here To Stay. Now What? (Back to Work, Better)

Nicholas Bloom, economics professor at Stanford University, has been studying remote work and hybrid (a mix of remote and onsite) work for years. Then the pandemic made these modes widespread and lasting. He says as more organizations turn to hybrid work, they face difficult logistical, strategic, and managerial challenges. Bloom shares a guideline to implementing hybrid work plans, and helps managers think through these arrangements while balancing fairness to employees and organizational needs. Bloom is the author of the HBR article “Don’t Let Employees Pick Their WFH Days.”




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Lessons in Innovation from Bowie, Beyoncé, and More

Panos Panay, incoming co-president of the Recording Academy, which presents the Grammys, and R. Michael Hendrix, partner at the innovation consultancy IDEO, argue that the music world offers myriad lessons for anyone looking to improve their performance at work. They explain how strategies long used by musicians -- from egoless experimentation to gathering talented teams for creative collaboration -- can be applied directly to business. Panay and Hendrix are the authors of "Two Beats Ahead: What Musical Minds Teach Us About Innovation."




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Rethinking Our Relationship with Work (Back to Work, Better)

Emily Esfahani Smith, author of “The Power of Meaning,” has long studied how people find fulfillment. As the ongoing pandemic causes many of us to rethink how and why we do our jobs, she offers advice on how to find more enjoyment and engagement, avoid burnout, reset ambitions, and, if necessary, change paths. One key is to define - or redefine - your purpose as it relates to work, and Smith explains how to do that wherever you are in your career.




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What We Still Need to Learn about AI in Marketing — and Beyond

Eva Ascarza, professor at Harvard Business School, studies customer analytics and finds that many companies investing in artificial intelligence fail to improve their marketing decisions. Why is AI falling flat when it comes to this key lever for profit? She says the main reasons are that organizations neglect to ask the right questions, weigh the value of being right with the cost of being wrong, and leverage the improving abilities of AI to change how companies make decisions overall. With London Business School’s Bruce G.S. Hardie and Michael Ross, Ascarza wrote the HBR article "Why You Aren’t Getting More from Your Marketing AI."




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The Innovation System Behind Moderna’s Covid-19 Vaccine

Noubar Afeyan, cofounder and chair of Moderna Therapeutics and CEO of Flagship Pioneering, says that the breakthrough innovation behind the company’s Covid-19 vaccine came not as a stroke of luck, but from a repeatable process. He outlines a system called “emergent discovery” that involves working back from future ideals, pioneering in novel spaces, encouraging unreasonable ideas, and persistently questioning hypotheses. And he says this process applies to other industries besides life sciences. Afeyan is the coauthor, with HBS professor Gary Pisano, of the HBR article "What Evolution Can Teach Us About Innovation."




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How to Make Strategic Career Decisions, Even in a Crisis (Back to Work, Better)

When it comes to work, it's easy to focus on the near term: the next meeting, project, promotion. The global pandemic pushed many of us even further into heads-down mode. But Dorie Clark, author of the book The Long Game: How to Be a Long-Term Thinker in a Short-term World, wants everyone to step back, take a breath, and start thinking longer term about what you really want to do and how to progress toward those goals. She offers advice on how to ignore social media distractions, balance priorities, cultivate patience, and make the right strategic decisions. Clark also wrote the HBR article "Feeling Stuck or Stymied."




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Tech’s Exponential Growth – and How to Solve the Problems It’s Created

Technological development is happening faster than ever and changing our lives in fundamental ways. The companies behind all these new gadgets and services are no doubt the greatest corporate success stories of our age. But entrepreneur and investor Azeem Azhar worries that our public institutions haven't kept pace with the industry, which has created an exponential gap between digital haves and have nots. He offers recommendations on how bridge the divide and achieve growth with broader societal benefits. You can hear more from Azeem Azhar on his HBR Presents podcast, Exponential View.




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Anti-Bias Policies That Really Work in Customer Service

Alexandra Feldberg and Tami Kim, assistant professors at Harvard Business School and the University of Virginia Darden School of Business, respectively, say companies are overlooking an important place to root out bias: on the front lines with customers. While many firms are promoting a more equitable workforce through their HR functions, too few firms even realize how costly bias can be in everyday interactions between workers and customers. The researchers explain how organizations can identify and address this overlooked problem. Feldberg and Kim are the coauthors of the HBR article "Fighting Bias on the Front Lines."




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One Way to Fight the Great Resignation? Re-recruit Your Current Employees

Debbie Cohen and Kate Roeske-Zummer, cofounders of HumanityWorks, are sounding an alarm bell for employee retention. Record numbers of people are quitting their jobs due to burnout and better opportunities. Those resignations leave their former colleagues burdened with even more work and a sense of despair. Cohen and Roeske-Zummer argue that employers should re-recruit their existing employees and even think of them as customers. And the two consultants outline steps managers can take to openly appreciate those employees and keep a positive culture. Cohen and Roeske-Zummer wrote the HBR.org article "With So Many People Quitting, Don’t Overlook Those Who Stay.”




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How to Use All Your Vacation — And Really Unplug

When was the last time you really took a sustained break from work? No emails. No calls. No taking care of that one little thing. For most of us — particularly in the United States -- it's been too long. As we head into the end-of-year holidays, we asked University of Texas psychology professor Art Markman and Cornell University associate professor Kaitlin Wooley to explain why it's so important to take real vacations (or even staycations) and how individuals, bosses, and organizations can do a better job of making them happen.




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Gaslighting at Work—and What to Do About It

Mita Mallick, head of inclusion, equity, and impact at the firm Carta, says gaslighting at the office is more common than many people realize. That's when a manager or coworker engages in behavior where one thing happens, and they try to convince the victim otherwise. Gaslighting can damage the victim’s well-being and performance as well as the company overall. She explains how to recognize the manipulative behavior, what to do about it in the moment, and how companies can respond. Mallick wrote the HBR.org article "How to Intervene When a Manager Is Gaslighting Their Employees."




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Best of IdeaCast: What Sets Successful People Apart

Heidi Grant, a motivational psychologist, has studied successful people and what makes them tick. In this classic episode, she and former host Sarah Green Carmichael discuss the behaviors of high achievers and how to incorporate them into your own life and work. Grant is the author of the HBR article and e-book "Nine Things Successful People Do Differently.”




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We’re Bad at Measuring Inequality—Here’s Why That Matters

Stefanie Stantcheva, economist at Harvard University, founded the Social Economics Lab to study inequality, our feelings about it, and how policies influence it. She says when we estimate how much money our colleagues make or how much taxes impact us, we are often very far off from the truth. Her research also shows that our misconceptions are often linked to political beliefs. She argues that we need to be more aware of the realities of inequality if we want to create better economic opportunities.




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Need a Reset? Try This One Quick Meditation Session (Bonus)

You've probably heard about the benefits of mindfulness and how meditation can help you achieve it. But you still can't find the inclination to start or the time to practice regularly. In this short bonus episode, Rasmus Hougaard, the CEO of Potential Project and a meditation expert who has studied with the Dalai Lama, takes us through a short exercise and explains why mindfulness is a game-changer for our careers and well-being. Skeptics welcome!




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Inside Companies that Get the Purpose-Profit Balance Right

Purpose has become a corporate buzzword over the past decade. Leaders are embracing the idea that companies can’t just do well financially; they also have to do good for society. But how many organizations are really walking the talk? Ranjay Gulati, professor at Harvard Business School, has studied how dozens of purpose-driven companies -- from Etsy in the United States to Recruit in Japan -- simultaneously pursue profits. He argues that while we all want a win-win, leaders must also sometimes learn to make thoughtful tradeoffs. Gulati is the author of the book "Deep Purpose: The Heart and Soul of High-Performance Companies” and the HBR article “The Messy but Essential Pursuit of Purpose.”




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Filmmaker Ken Burns on Lessons in Innovation and Collaboration

As the acclaimed documentarian releases a new two-part PBS series about Ben Franklin, he describes how the U.S. founding father transformed himself from teen runaway to newspaperman, then inventor, then political elder. He explains what current leaders can learn from how Franklin approached business, scientific discovery, and his fellow nation-builders. Ken Burns, whose films have covered everything from the Civil War to baseball, also shares insights on how he and his teammates get their own groundbreaking work done.




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Working with Colleagues: Should You Collaborate or Compete?

Randall Peterson, founding director of the Leadership Institute at London Business School, studies coworker dynamics. He says lately, the idea of head-to-head competition for advancement has gone out of style in favor of a more cooperative ideal. In reality, he says, interpersonal relationships at work can be both. Sometimes you cooperate closely with colleagues. Sometimes you compete directly with them. And sometimes it’s most effective to work independently. He explains how to deal with each scenario. And he shares how managers can help their teams find the right balance. Peterson is a coauthor of the HBR article “When to Cooperate with Colleagues and When to Compete.”




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Find Joy in Any Job: Why Am I Unhappy at Work?

There’s been much talk about the Great Resignation and what’s driving it. The pandemic has exacerbated a long-term problem: many of us struggle to find any pleasure in our work. But quitting isn’t the only the solution. Often, it’s not feasible. In this special series from HBR, we look at a different path: figuring out what you really love and crafting your current role around that. In this episode, we dig into the data showing why people feel so disengaged and what they feel is missing from their work. IdeaCast co-host Alison Beard speaks with Marcus Buckingham, head of research on people and performance at the ADP Research Institute and author of the new book Love + Work.




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How Political Polarization Is Changing Work

Politics has traditionally been a taboo topic to discuss on the job. But as people get more vocal about their views -- on everything from from climate change to racial justice, elections to invasions -- it's increasingly hard to keep debate out of the workplace. And that can lead to conflicts between colleagues. Julia Minson of the Harvard Kennedy School of Government and Francesca Gino of Harvard Business School have studied how political polarization is affecting organizations and have advice on handling the challenges it presents. Together, they wrote the HBR article “Managing A Polarized Workforce: How to Foster Debate and Promote Trust.”




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Find Joy in Any Job: What Do I Really Love To Do?

At a time when 41% of us are considering quitting our jobs, it’s time for us to understand why and what we can do about it. In this special series from HBR, we’re looking at how to craft your current job around the work you really love. In this episode, we’ll explain how to identify which tasks fit that bill and can lead you to a more fulfilling and successful career. IdeaCast co-host Alison Beard speaks with Marcus Buckingham, head of research on people and performance at the ADP Research Institute and author of the new book Love + Work.




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3 Strategies for Dealing with Procrastination

We’re all prone to procrastinate. We feel guilty about it. And yet, we still do it. Alice Boyes, a former clinical psychologist and author, says breaking the habit is more than simply a matter of discipline. She explains the different causes of procrastination and shares three approaches to beat it: through habits, emotions, and thought patterns. Boyes wrote the book Stress-Free Productivity and the HBR article “How to Stop Procrastinating.”




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Leadership Lessons from a Republican Governor in a Blue State

Underperforming state agencies, a natural disaster, and a pandemic are among the many challenges that faced Massachusetts Governor Charlie Baker and his former Chief of Staff Steve Kadish. Looking back during the final year of the Baker Administration, they say running a government is very different and often much harder than leading a private-sector company. And they share their four-part framework for breaking down complicated problems with many stakeholders to get results. It’s valuable for anyone in public service, as well as for leaders and managers in large organizations hamstrung by bureaucracy and politics. Baker and Kadish wrote the new book "Results: Getting Beyond Politics to Get Important Work Done."




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Immigration, Upward Mobility, and the U.S. Economy

In eras past, the United States welcomed immigrant laborers to build and support the country's infrastructure and innovators and entrepreneurs to advance its businesses and technology. And yet immigration is a hot-button issue today, with many saying it's a drain on the U.S. economy. Ran Abramitzky, a professor at Stanford University, and Leah Boustan, a professor at Princeton, looked at decades of data to understand the real impact that immigrants and their descendants have on America today. Their findings dispel several modern-day myths and suggest that not just political but also corporate leaders need to push for more rational rhetoric and policies. Abramitzky and Boustan are the authors of "Streets of Gold: America's Untold Story of Immigrant Success."




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Fighting Bias and Inequality at the Team Level

Despite the investments made in the last few years, many companies are falling short of their diversity, equity, and inclusion aims. Some firms have faced difficulty spreading their DEI efforts top-down throughout the organization. Trier Bryant, the cofounder and CEO of Just Work, details why and shares a framework that teams and individuals can use to fight bias on the day-to-day level at work.




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A Debate Champion on How to Have More Productive Disagreements at Work

In an ideal world, professional conflicts are settled with thoughtful discussion and collaborative decision-making. But that’s not usually how it works. More typically, you see leaders - or the loudest voices - win out, leaving others resentful. And sometimes people don’t even try to hash out differences of opinion; they’d prefer to avoid a fight. Bo Seo, two-time world champion debater, says we can learn to disagree in healthier, more effective ways that ultimately generate better outcomes for teams, customers, and shareholders. Seo is also the author of the book “Good Arguments: How Debate Teaches us to Listen and Be Heard.”




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Open Digital Platforms to Spur Innovation

As the novel coronavirus surfaced in Wuhan in 2019, Chinese officials called for mobile isolation wards. Haier Group partnered with suppliers to design and construct units quickly, thanks to the openness of the leading manufacturer’s digital platforms. Unlike Haier, many companies have tightly regulated, siloed platforms. Georgetown Professor Kasra Ferdows says more companies can unlock innovations by extending their platforms to facilitate a broader range of collaborations. He breaks down how Haier capitalizes on the expertise and resources of its ecosystem and rapidly exploits new business opportunities. Ferdows is a coauthor of the HBR article "How to Turn a Supply Chain Platform into an Innovation Engine."




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How the Unionization Trend is Changing Workplace Dynamics

For years, union membership has been shrinking in the United States and many other countries. But recently we've seen a resurgence, with employees in sectors like retail, hospitality, and media organizing to collectively bargain for better pay, benefits, and job flexibility. Thomas Kochan, a professor at the MIT Sloan School of Management, has long studied how unions affect individual, team, and corporate performance. He explains why some fears about them are overblown, how workers form successful ones, and how leaders can partner with these groups to ensure the best outcomes for everyone.




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Is Cynicism Ruining Your Organization?

Around the world, we've become increasingly cynical about other people, public institutions, and corporations. In Edelman's 2022 Trust Barometer, nearly 60% of respondents across 27 countries reported that their default is to distrust. And that's very bad for business, says Stanford University associate professor of psychology Jamil Zaki. He says that cynics perform and feel worse, and in workplaces, they breed toxicity and lead to poor outcomes . He explains how to identify and change this kind of behavior at your organization. Zaki wrote the HBR article, “Don't Let Cynicism Undermine Your Workplace."




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Strategies for Dealing with Difficult Coworkers

Work is challenging for lots of reasons, but most of us have probably come to realize that what makes or break a professional experience is people - and sometimes we encounter a boss, peer, or direct report that isn’t at all fun to work with. Amy Gallo is a contributing editor at HBR, and author of the book "Getting Along: How to Work with Anyone, Even Difficult People" and the HBR article “How to Navigate Conflict with a Coworker.” She shares some of the best ways to deal with these kinds of colleagues – how to identify them, engage with them, and manage yourself through the conflict.




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What Business Leaders Should Know Now About the Metaverse

It might still seem like a buzzword, or something that only matters to tech CEOs. But Matthew Ball, CEO of Epyllion and the former global head of strategy for Amazon Studios, says the metaverse is the "new internet" – and that it's already here. He argues that companies large and small need to not only better understand what the metaverse is, but should also be developing strategies around it today. That can have an impact on marketing, customer relations, product development, and much more, he says. Ball is the author of "The Metaverse: And How it Will Revolutionize Everything."




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Work-Life Supports That Truly Help Your Organization

Work-life support programs have long been known to lower turnover and raise employee loyalty. But new research shows they also have a positive effect on promoting diversity among managers at those firms, an effect that’s even stronger than that of some popular racial-equity programs. Alexandra Kalev chairs the Department of Sociology and Anthropology at Tel Aviv University, and she explains why having strong, thoughtful policies around flexibility, time off, and dependent care pay off for companies. With Harvard sociologist Frank Dobbin, Kalev wrote the HBR article “The Surprising Benefits of Work/Life Support.”




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Rolling Stone’s Jann Wenner on Cultivating Creative Talent

Rolling Stone launched in 1967 with a mission to not only redefine music journalism but also chronicle important societal changes. Under the leadership of founding editor and publisher Jann Wenner, it published work from some of the 20th century’s greatest writers, reporters, designers and photographers. He explains how he identified and managed that talent and shares other lessons from his five decades at the forefront of rock and roll. Wenner is the author of "Like a Rolling Stone: A Memoir."




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Introducing 4 Business Ideas That Changed the World

Influential business and management ideas have tremendous influence over us. Like it or not, they shape how organizations are run and how people around the world spend their days. And Harvard Business Review has introduced and spread many of these consequential ideas since its founding in 1922. HBR IdeaCast is taking this 100th anniversary to ask: how have these ideas changed our lives? And where are they taking us in the future? Each Thursday in October, the podcast feed will feature a bonus series: 4 Business Ideas That Changed the World. Each week, a different HBR editor talks to world-class scholars and experts on influential business and management ideas of HBR’s first 100 years: disruptive innovation, scientific management, shareholder value, and emotional intelligence. Listen to the conversations to better understand our work life, how far it’s come, and how far it still has to go.




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4 Business Ideas That Changed the World: Scientific Management

In 1878, a machinist at a Pennsylvania steelworks noticed that his crew was producing much less than he thought they could. With stopwatches and time-motion studies, Frederick Winslow Taylor ran experiments to find the optimal way to make the most steel with lower labor costs. It was the birth of a management theory, called scientific management or Taylorism. Critics said Taylor’s drive for industrial efficiency depleted workers physically and emotionally. Resentful laborers walked off the job. The U.S. Congress held hearings on it. Still, scientific management was the dominant management theory 100 years ago in October of 1922, when Harvard Business Review was founded. It spread around the world, fueled the rise of big business, and helped decide World War II. And today it is baked into workplaces, from call centers to restaurant kitchens, gig worker algorithms, and offices. Although few modern workers would recognize Taylorism, and few employers would admit to it. 4 Business Ideas That Changed the World is a special series from HBR IdeaCast. Each week, an HBR editor talks to world-class scholars and experts on the most influential ideas of HBR’s first 100 years, such as disruptive innovation, shareholder value, and emotional intelligence. Discussing scientific management with HBR senior editor Curt Nickisch are: Nancy Koehn, historian at Harvard Business School Michela Giorcelli, economic historian at UCLA Louis Hyman, work and labor historian at Cornell University Further reading: Book: The One Best Way: Frederick Winslow Taylor and the Enigma of Efficiency, by Robert Kanigel Case Study: Mass Production and the Beginnings of Scientific Management, by Thomas K. McCraw Oxford Review: The origin and development of firm management, by Michela Giorcelli




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What Kara Swisher Has Learned From Decades Covering Tech

No industry has had more impact than technology over the past few decades. Tech companies have changed the way we live, work, and interact with each other. They’ve helped us in a lot of ways, but they’ve also created some big problems. Kara Swisher is a journalist, entrepreneur, and host of the podcast On with Kara Swisher. She’s had a front row seat to the tech industry’s evolution and interviewed all of its biggest players. She speaks with us about key trends — past, present, and future — and the lessons she’s learned as not just an observer but also a media entrepreneur herself along the way.




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4 Business Ideas That Changed the World: Disruptive Innovation

In the 1980s, Clayton Christensen cofounded a startup that took over a market niche from DuPont and Alcoa. That experience left Christensen puzzled. How could a small company with few resources beat rich incumbents? It led to his theory of disruptive innovation, introduced in the pages of Harvard Business Review in 1995 and popularized two years later in The Innovators Dilemma. The idea has inspired a generation of entrepreneurs. It has reshaped R&D strategies at countless established firms. And it has changed how investors place billions of dollars and how governments spend billions more, aiming to kickstart new industries and spark economic growth. But disruption has taken on a popular meaning well beyond what Christensen’s research describes. Some critics argue that the theory lacks evidence. Others say it glosses over the social costs of lost jobs of bankrupted companies. And debate continues over the best way to apply the idea in practice. 4 Business Ideas That Changed the World is a special series from HBR IdeaCast. Each week, an HBR editor talks to world-class scholars and experts on the most influential ideas of HBR’s first 100 years, such as shareholder value, scientific management, and emotional intelligence. Discussing disruptive innovation with HBR editor Amy Bernstein are: Rita McGrath, professor at Columbia Business School Felix Oberholzer-Gee, professor at Harvard Business School Derek van Bever, senior lecturer at Harvard Business School Further reading: HBR: What Is Disruptive Innovation?, by Clayton M. Christensen, Michael E. Raynor, and Rory McDonald New Yorker: The Disruption Machine: What the Gospel of Innovation Gets Wrong, by Jill Lepore Business History Review: How History Shaped the Innovator’s Dilemma, by Tom Nicholas HBR: Disruptive Technologies: Catching the Wave, by Joseph L. Bower and Clayton M. Christensen




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4 Business Ideas That Changed the World: Shareholder Value

The idea that maximizing shareholder value takes legal and practical precedence above all else first came to prominence in the 1970s. The person who arguably did the most to advance the idea was the business school professor Michael Jensen, who wrote in Harvard Business Review and elsewhere that CEOs pursue their own interests at the expense of shareholders' interests. Among other things, he argued for stock-based incentives that would neatly align CEO and shareholder interests. Shareholder primacy rapidly became business orthodoxy. It dramatically changed how and how much executives are compensated. And it arguably distorted capitalism for a generation or more. Critics have long charged that maximizing shareholder value ultimately just encourages CEOs and shareholders to feather their own nests at the expense of everything else: jobs, wages and benefits, communities, and the environment. The past few years have seen a backlash against shareholder capitalism and the rise of so-called stakeholder capitalism. After reigning supreme for half a century, is shareholder value maximization on its way out? 4 Business Ideas That Changed the World is a special series from HBR IdeaCast. Each week, an HBR editor talks to world-class scholars and experts on the most influential ideas of HBR’s first 100 years, such as disruptive innovation, scientific management, and emotional intelligence. Discussing shareholder value with HBR editor in chief Adi Ignatius are: Lynn Paine, professor at Harvard Business School Mihir Desai, professor at Harvard Business School Carola Frydman, professor at Kellogg School of Management Further reading: HBR: CEO Incentives—It’s Not How Much You Pay, But How, by Michael C. Jensen and Kevin J. Murphy New York Times: A Friedman doctrine‐- The Social Responsibility Of Business Is to Increase Its Profits, by Milton Friedman HBR: The Error at the Heart of Corporate Leadership, by Joseph L. Bower and Lynn S. Paine U.S. Business Roundtable: Statement on the Purpose of a Corporation, 2019




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What Leaders Need to Know About a Looming Recession – and Other Global Threats

Nouriel Roubini, professor emeritus at NYU’s Stern School of Business, says that a confluence of trends – from skyrocketing public and private debt and bad monetary policies to demographic shifts and the rise of AI – are pushing the world toward catastrophe. He warns of those interconnected threats, but also has suggestions for how political and business leaders can prepare for and navigate through these challenges. He draws on decades of economic research as well as his experience accurately predicting, advising on, and observing responses to the 2008 global financial crisis, and he's the author of "Megathreats: Ten Dangerous Trends that Imperil our Future, and How to Survive Them.”