The founder of a multiracial beauty company shares how she coped after her “personal and professional victory” angered many fans.

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Joe Spencer has seen plenty of booms and busts in his hometown of Detroit over the years running his small business, Louisiana Creole Gumbo since 1983. He watched as the auto industry imploded and housing collapsed, and he grit his teeth through the subsequent recession.

But these days, things are looking up for his resilient restaurant, famous for its gumbo served five ways. It hit $1.2 million in sales last year, leading him to open a second location.

Now one thing is on his mind: How Donald Trump stands to impact the economy, and what might that mean for endeavors like his around the country.

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Being a business owner is a dream of many; but a reality of only a few. Especially when it comes to actually making it in the small business space. It requires persistence, preparation and dedication.

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Everyone told us that the name Worstofall Design would not work. You can not use negativity in your branding, they said.

We decided to go with our gut and ignore the rules.

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Optimism is powerful -- but so is preparation. In a live chat, Todd Herman explained that too much positivity can actually derail your goals. To that end, he shared three essential questions everyone should ask themselves to stay truly grounded.

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More targeted marketing was one of the biggest contributions enterprises welcomed when big data first hit. Big data allowed brands to create elaborate, yet personalized campaigns that evolved to become increasingly effective as salesmen and marketers learned how to actually use all of the data they now had access to. But now, big data has become so broad and complex it has outgrown its ability to provide tangible results without the translation of an IT department.

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Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 – A new form of ransomware centers on a fake font update.

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Sometimes budget limits small businesses from executing their marketing ideas, but not every successful strategy requires a lot of money. Here are six outside the box ways to market your small business that are both inexpensive and effective.

1. Get personal.

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Entrepreneurship is experiencing a romantic renaissance of sorts, a startup spring if you will. Everyone wants to hang a shingle on the back of their budding unicorn. It is culture and it is growth and it is hustle. Starting a business today seems to look really good on a t-shirt.

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Moving into a new city or job can be daunting, the hassle of finding accommodation, the stress of moving personal items and most especially the people or city accepting someone new might not be pleasing.

The same applies to small businesses that are launching into an industry ridden with bigger competitors. For an SMB, finding a niche can be time-consuming but rewarding on the long-term.

In the article below, I will be sharing 4 effective marketing strategies for SMBs against bigger competitors.

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Tech startups can help optimize retailers' in-store operations and customer experiences, enabling them to keep up with competition from e-commerce companies. This category includes hardware and software such as sensors that track foot traffic, interactive tablets that boost customer engagement, and mobile point-of-sale applications.

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A social media presence is considered a necessity and not a luxury.

Having a presence on social media has become an absolute must for almost all business ventures.

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The topic of emotional intelligence (EQ) continues to dominate leadership conversations. Rightly so. However, in a Harvard Business Review (HBR) article that highlighted research by Daniel Goleman and Richard Boyatzis (experts on the topic), EQ is only the beginning.

Whereas EQ has an emphasis on individual psychology, there is a more relationship-based version called social intelligence. Social Intelligence, as defined by Goleman and Boyatizis, is a set of interpersonal competencies built on specific neural circuits and responses that inspire others to be effective. In other words, based on neuroscience and biology, there are certain leadership behaviors that elicit positive emotional responses in your team members.

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A few months before most of the Affordable Care Act provisions that restructured health insurance markets took effect, a broker described the great lengths to which he thought many small businesses might go in order to keep their relatively low insurance premiums. He anticipated that these small companies would start to pay employee health care costs out of their own treasuries — what's called, in the industry, self-funded insurance.

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Want to start a business from the comfort of your own home? There are plenty of business opportunities out there for homebodies. So if you are looking for a way to make some money without having to be away from home most days, here are 50 ideas.

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Thinking about launching a new business? Here is where to look to for high profit margins.

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So many small businesses start as a dream. But what types of businesses are entrepreneurs currently dreaming about starting? Online equipment marketplace Bid on Equipment recently created an infographic showing the types of businesses that are most popular with prospective entrepreneurs and current business owners. Here’s a rundown of the findings.

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Marketing is a moving target these days. Technologies evolve and customer behavior seems to change almost every day.

Small businesses tend to be a little slow with marketing developments. Some are cutting-edge, of course – but most wait until theres proof a tactic works.

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Amazon Business Prime Shipping is a paid annual membership program, which enables registered multi-user business customers to take advantage of unlimited fast and free shipping. The program is currently available for Amazon Business customers in the United States and Germany.
Small businesses are often faced with the challenge of sharing passwords for authorizing procurement and shipping tasks. With Business Prime Shipping everyone in a business account automatically gets Business Prime Shipping.

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When looking for one of the best jobs of the future, two considerations will be crucial: what jobs are well-paying, and what jobs will expand dramatically in the next decade?

Jobs in healthcare and tech tend to tick both boxes.

The US Bureau of Labor Statistics recently released its biennial projections for job growth across hundreds of occupations between 2016 and 2026.

We took those projections and combined them with BLS estimates of the 2016 median annual earnings of those jobs -- using the geometric mean of the two numbers -- to come up with a ranking of the best jobs of the next decade.

To focus on good, high-paying jobs, we restricted our list to those with salaries higher than the 2016 median annual wage of $37,040.

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Recently, I was asked to take over an existing project. And, like most people, my first inclination was to feel completely intimidated and overwhelmed.

This assignment -- along with its longstanding processes and its related team members -- was all brand new to me. And, if that wasn't enough to have me breathing into a paper bag, managing this project also required me to branch out and exercise some skills that I had previously left untapped.

My chest gets tight at the very thought. Can you relate? Being asked to take on a new work endeavor is a great thing (hey, you must be doing something right!). But, it can also plant plenty of seeds of self-doubt.

Fortunately, this recent experience opened my eyes to some better, more productive things you can do when you're tasked with a new project -- aside from just panicking.

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The worlds top companies are starting to manage employee energy like a strategic asset. They know that ever-increasingly pace of change requires more and more human energy. Any entrepreneur will tell you that it take a tonne of energy to grow a business. The key is to manage it; sometimes you have to exert energy, other times you need to conserve it to go the distance, and after a sprint you need to replenish it.

A group of senior executives from companies like Facebook, Alibaba, IBM and Johnson & Johnson got together to come up with strategies to better manage collective human energy in their companies. Here are their top five hacks to maximise human energy:


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In recent years Instagram has risen to become one of the social media giants, with over 800 million monthly active users, it can be a fantastic tool for businesses and brands. Not only is it a great platform to showcase what you have to offer, it’s also a great place to make connections, get involved in influencer marketing and reach new clients and customers. So how can you use the platform to make money? Here are some Instagram tips for small business owners.

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Here’s a list of the top recurring billing and payments tools to transition the process from the ledger to the internet.

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Here are five things in technology that happened this past week and how they affect your business. Did you miss them?

1 — Amazon Go cashier-less convenience store opens to the public in Seattle.

This week in Seattle, Amazon opened its cashier-less convenience store to the general public. At Amazon Go, customers scan their smartphone on the way in and are then tracked with cameras and other sensors as they browse.

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The Tax Cuts and Jobs Act was signed into law by President Donald Trump on Dec. 22, 2017, and it is being put into action starting with the 2018 tax year.

On the personal side, the final bill cuts income tax rates in almost every tax bracket, doubles the standard deduction, eliminates personal exemptions, doubles the child tax credit, expands medical expense deductions, repeals the Obamacare tax and doubles the estate tax exemption.

On the business side of things, the tax bill lowers the corporate tax rate from 35 to 21 percent -- which is the lowest rate since 1939. For pass-through businesses -- which many small businesses are -- the standard deduction gets boosted to 20 percent.

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Continuing with our annual look at the top trends in small business, this week we get to the Top 5. Apparently, the only thing constant is change.

5. You will get hacked. In fact, you probably were in the past year, right? The Equifax hack alone exposed the private data of almost 150 million people. Or how about Yahoo? Last year the company divulged that all 3 billion of its accounts were hacked a couple of years ago. Other notable breaches this past year include:

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As a small business owner or self-employed individual, you may need to enter into a business contract. A business contract is a legal agreement between you and another party, and may be used in situations where services are rendered for a fee or specific duties are required to be performed. To be legally valid, a contract must contain several key elements.

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A majority of small business owners, 63.8 percent, believe that President Trump's policies have helped their business, according to a survey from the Job Creators Network.

More business owners—57.5 percent—believe Republicans do a better job of managing economic issues than do Democrats (14 percent). The survey finds the support is likely due to Trump's ability to roll back regulations and red tape on businesses.

A majority of businesses also support the tax reform package that was signed into law and believe media coverage of the proposal was biased.

Sixty-eight percent of small businesses view the legislation favorably or somewhat favorably. Fifty-eight percent said the Tax Cuts and Jobs Act will benefit their business.

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Every successful leader or entrepreneur has used creativity to help them get to where they are today. In fact, creativity is a core component to anyones success. Take a look at J.K. Rowling -- using creativity and imagination, she created a successful franchise full of witches and wizards. Or how about Steve Jobs? Without creatively thinking about the simplest, sleekest way to create products for consumers, Apple would have never been born.

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Why does qualifying for a small business loan have to be such a mystery?

According to a CB Insights study, cash flow issues are the second most common reason startups fail, accounting for 29% of failures. In many cases, access to capital would make a big difference. Yet the loan application process is notoriously opaque for small business owners. Research from the Federal Reserve Bank of New York shows the average small business owner spent 26 hours searching and applying for credit, contacted three financial institutions and submitted three credit applications. Despite this time-consuming work, only half of small-business applicants end up being approved for the loan amount they applied for.

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Below I have outlined three circumstances that should give you pause about the timing of asking for a raise:

1.You have been out of school for less than a year.
2.Your job has not changed at all.
3.You have not made your company any more money.

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I spend a lot of time asking employees about how leaders can be more effective communicators. Just yesterday, in fact, I moderated a focus group with employees at a fast-growing consumer products company.

The people in the group provided the same feedback I hear time and time again: Leaders are pretty good at sharing information, but they are lousy listeners.

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As an entrepreneur and an angel investor, I get really excited about the future of personal finance.

As new technologies develop, from cryptocurrencies to virtual wallets, I see advantages for businesses. I also see opportunities for everyday Americans and our families to make--and keep--more of our own money.

In meetings with financial technology startups, I am seeing so many incredible new developments on the horizon. Any innovation that improves how we live, shop, and pay sets off alarm bells--of the good kind--in my friendly neighborhood Certified Financial Planner brain.

Here is a sneak peek of why I think the next five to 10 years are going to make making money easier for all of us. It is thanks to these five emerging technologies:

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Want to turn every customer or friend into a potential backer of your business? Since regulations changed in 2016, small businesses have been able to raise money from non-accredited individual investors. While equity crowdfunding, as it is now known, can be complicated and expensive, it's also been lucrative for some businesses that have taken the plunge.

Over the past several months, Inc. followed four founders and CEOs who raised money from big groups of people. What they learned: There's no one right way to crowdfund. You can do this sort of fundraising on your own, or you can rely on third parties; three of the following startups paid a commission to use a new Indiegogo platform, which handled their technical and marketing and investor-relations headaches. You do not even have to stick to selling traditional shares of your business. Indiegogo lets the companies that use its equity platform sell debt or preferred stock or other securities instead. (Several of these companies also thanked their investors by giving them sample products, T-shirts, or other types of the rewards that crowdfunding first became known for.)

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The business terrain is one that changes much faster than most -- basically because the way business is done evolves based on cultural changes, changes in technology and even generational changes. It is safe to say that at all times, at least one of these things is changing.

We are in the era of giving back and social impact. Businesses should face this, and stop using the fact that they are not yet big businesses as an excuse for boycotting charitable involvements or social responsibility. Businesses that do this are missing out on the great benefits hidden on the other side of socially responsible companies.

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There are a lot of reasons to hate a job: annoying co-workers; bad working conditions; long hours for too little pay; the stress level; and more.

But one of the worst things -- arguably the worst -- is having a bad boss.

When you don't feel seen, appreciated, or listened to by your direct manager, it can have a dramatic impact on not only your work performance, but also your sense of self-esteem. Over time, you can begin to feel anxious, worthless, and demoralized.

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U.S. Energy Secretary Rick Perry today announced that the Department of Energy will award 219 grants totaling $34 million to 183 small businesses in 41 states.  Funded through DOE’s Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs, todays selections are for Phase I research and development.  

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Leaders of movements--entrepreneurial businesses included--incite followers to believe in a vision, in one another, and in themselves. To amass the power of many, they address the needs and dreams of individuals.

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Everybody makes mistakes, but some mistakes are worse than others. Some mistakes are almost deadly—to your marketing, at least.

The following seven mistakes are dire enough to make your marketing fail. But the good news is once you know how to spot them and avoid them, your marketing has a dramatically better chance of success.

So keep reading, apply what you learn here, and carry on. You’ve got a business to promote

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On Thursday, the Supreme Court overturned decades of law and precedent by allowing states to levy sales taxes on internet purchases. Like many things in life, the South Dakota v. Wayfair decision is a mixed bag. On the whole it was probably the right call, cleaning up an enormously incoherent and unfair tax regime that's only gotten worse as online retail has expanded.

But it will also hit many small businesses hard.

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For most of us, that means establishing a nest egg in the form of an IRA, 401(k), or both. But a large number of small-business owners have a different sort of backup plan for covering the bills in retirement: their businesses.

An estimated 42% of small-business owners say that their businesses will serve as their personal pensions, so to speak, according to data from New York Life. But that's a dangerous proposition in several regards.

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Delissa Reynolds, an actress, ran a popular local bar for years, until the neighborhood changed.

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Growing your business is an exciting task. It means customers are receiving your business well and you are bringing in a profit.

But, growing your business can be intimidating. Many things have the potential to go wrong. That’s why you need a plan. When you know what to do and what to avoid, you can avoid stumbling.

Use the following seven dos and do nots to successfully grow your business.


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Intimidated by negotiations? Focus on these five simple negotiation skills first and get much better.

Think of all the times in your business week you negotiate:  with new hires and existing employees; with sales prospects and long-term clients; with vendors and suppliers. If you're a business owner or leader, you need to know how to negotiate. This is non-negotiable.

Here are the five most important negotiation skills you should focus on first. Each of these skills has proved to be worth millions to my clients and to me over the past 25 years. This all recently came to a head when I had 35 of my top business coaching clients join me for a day-and-a-half program on negotiation in my hometown of Jackson Hole, Wyoming. These were 35 of the most successful entrepreneurs and business owners in the United States.

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Making the right investment in your small business can mean the difference between growth and stagnation. What that right investment is – marketing, training, technology, labor, personal development – will vary from business to business and owner to owner, depending on a variety of factors.

Several entrepreneurs recently shared their best business investment from the past year, or top planned investment for this year.

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Every business has to find the right marketing tools to engage its desired audience, and there doesn’t appear to be one magic widget that works for every company every time.

Some find amazing results with social media, SEO and influencer strategies, often combined with compelling online content, some with old-fashioned direct mail, as in messages on paper delivered by a human postal carrier.

Several small businesses recently shared their best marketing moves, which cover a broad range of approaches and media. Here are a few of their ideas in this first in a series of articles on the topic.

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Email is not going anywhere. There are 3.7 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What is more, this communication channel is supremely popular: People check their emails multiple times a day, and when you're trying to market your company, you can get your name into thousands of inboxes just by launching an email marketing campaign.

The cost? Email marketing is also super-affordable, which makes it great for small businesses.

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There is something incredibly important in life that I do not hear enough people talking about. It is called your personal brand and it goes far beyond your career.

I started learning about personal branding over 10 years ago when I got into the entrepreneurial world. I noticed a big difference between some peoples brands and others. So I started taking notes.

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Overwhelmed leaders cringe at multiplying demands, such as identifying and recruiting talent, envisioning the next iteration of their product, or developing their public-speaking skills. There are only 24 hours in a day, they plead.

True. But there are 168 hours in a week, 730 hours in a month, and 8,760 hours in a year. View time in that way and many of the larger-picture, often open-ended tasks that are crowded out by in-the-moment demands appear more feasible.

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