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Social media presents a useful and viable tool for a business to build their brand and increase their visibility. In fact, it is getting to the point where you are probably going to be at a disadvantage if you do not have at least some form of an online presence through these mediums.

While online marketing spans a wide range of topics, social media has quickly become the primary vehicle through which businesses and their websites increase traffic, reach potential clients and develop their brand. When done right, it is quite possibly the single-most useful tool at the disposal of todays website admin and or small business owner.

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Small business owners shouldn't have to do their taxes on their own. Tax solutions provide a do-it-yourself way to easily prepare and file taxes — without all the guesswork. If you don't have an accountant, or tax services are way out of your budget, there are several tax apps, software and other tools specifically created with small business tax needs in mind. Here are 10 tax solutions to get you started.

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A survey of business owners finds small businesses may remain small to avoid employee health coverage required by the Affordable Care Act, commonly called Obamacare.

Oklahoma City-based staffing firm Express Employment Professionals surveyed business owners, hiring managers and human resource professionals on the ACA and its impact on hiring decisions.

The survey found that 70 percent of survey respondents whose companies have 45 - 49 employees said they would try to remain under 50 employees. Businesses with 50 or fewer full-time employees do not face a penalty for not offering health coverage under Obamacare.

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Tradition has it that where big businesses are rooted, vibrant small business communities follow. It happened in Harrison, N.Y., when Mastercard and PepsiCo set up shop. It happened in Redmond, Wash. after Microsoft moved in. It is happening in Greenville, S.C., where BMW built an SUV manufacturing plant.

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President Obama told the Labor Department to come up with new overtime rules that would make more workers eligible for time and a half pay for their extra hours of work.

The rules are aimed at salaried workers who make more than $455 a week and are ineligible for overtime because they hold a manager or supervisor position.

Ty Spatta started his own painting business 20 years ago.  He enjoys being a small business owner, but gets frustrated when he hears the government wants to step in and make businesses pay employees more.

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The AFL-CIO is applauding the anticipated move, saying the proposal could help raise wages and create jobs. Business groups, however, say it would be a job killer.

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Just because you are small does not mean you have to act small. With a few smart adjustments and a solid NAS setup, you can give your company the capabilities of the big guys in a package that will not break the budget.

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Owning your own company can be a dream from making your own hours and choosing your own staff, to even doing something you love. However, owning a small business can also be really exhausting, difficult, and time consuming. If you are still looking into self-employment, doing your research first will help. However, if you already own a small business, your next task might be determining how you can save time and money on that business. There are many easy ways for small business owners to save time, including choosing the appropriate staff, picking deadlines, and using programs that are designed to help business owners save time, like Zirtual assistant. Many of the tools that save time also save money, and Zirtual’s assistants are a great example of this. Read on to learn five ways you can save money for your small business, and hopefully, save some time too.

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At Sage, we meet with small business owners regularly to get a complete picture of how their businesses run. We have had countless discussions about the tools these business owners use and why they chose them. These are businesses of all types, sizes and ages; but do you know what is common among them?

To some degree, they all use a mix of tools that are either the wrong fit or not connected with each other…or both. One conversation that comes to mind was with a consultant who was using desktop accounting software that she described as too much for her needs. This business owner used three separate applications to track time, organize tasks, and collect online payments, none of which were connected to each other. She struggled with sharing pertinent information with her business partner who was in another city. The result was frustration and wasted time as she tried to make it all work, and she is not alone.

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After years of courting the nations biggest advertisers, Facebook is going after the 99%.

That figure represents the long tail of advertisers; the plumbers and dentists, restaurants and political candidates, app developers and direct-response advertisers. These small and mid-sized businesses do not have Facebook account reps and are left to figure out Facebook advertising for themselves.

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Keeping the books is one of the more challenging aspects of running a company. It is also one of the most important. Accounting errors can be damaging even fatal to businesses, but mistakes are surprisingly common. Here is how to avoid five of the most common accounting mistakes that plague small businesses.

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Smartphones have become vital for on-the-go entrepreneurs. Apps aimed at small business owners allow them to pay bills, update websites, market their companies, reach out to customers and keep in touch with employees from anywhere. Some owners say their smartphones makes it easier for them to build a side business while keeping a full-time job or step away from the company when needed.

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A recent report conducted by AT&T and the Small Business & Entrepreneurship  Council, a nonprofit group that promotes entrepreneurship and small business, small business owners have netted $67.5 billion a year from implementing smart phones and tablets in their day to day business activities.

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The House voted Thursday to make permanent a tax break allowing small businesses to write off up to $500,000 in new equipment purchases.

While the move adds to momentum for congressional efforts to extend a range of now-temporary tax breaks, it also sharpens a conflict between the House and Senate over whether to extend the breaks permanently or temporarily.

Thursdays vote was 272-144, with several dozen Democrats joining Republicans to support the measure.

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Two recent news clips caught my attention. One involved a company trying to avoid the IRS. The other involved the IRS trying to avoid trouble. Taken together, I can see how a small business owner might cynically ask if a small business has a fighting chance as far as taxes.

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Have a killer business idea? A killer business plan can help you turn it into a successful business. Creating a well-crafted business plan is no easy task, however. You will need to not only flesh out your idea, but also have a deep understanding of the different aspects of running a business — before you even start one. Figuring out how to do this correctly is hard enough, but there are several tools available to make this arduous task a little bit easier for would-be entrepreneurs.

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We usually learn more from our work for smaller clients and that’s counterintuitive, is not it? When I was very young, I thought that knowledge and business experience flowed downhill from the lofty heights of executive boardrooms to home offices. I have since learned that just as often, the knowledge flow is uphill from the small to the huge. I should have known that, anyway.

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Here are five lessons we learned from this unique and experienced group of successful small business owners:

1. Start With a Clear Purpose

All the entrepreneurs articulated a clear and powerful purpose for starting their business — and none mentioned money as a major driver. Rather, they started their companies to do what they love, solve a problem, provide awesome service, live in a more desirable location, create jobs and give back to their community.

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Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you should not use this as an excuse to take short cuts when it comes to having online visibility. Beginning with your website, its vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business. With this in mind, consider these five reasons why having a strong website is important.

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While children are making their holiday wish-list, families are preparing to go out of town and big businesses are expecting long lines of shoppers, there is one group of people who will be working extra hard this holiday season: Small business owners.

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With the introduction of Apple Pay, many small-business owners are weighing whether they should take the necessary steps to accept the new form of payment.

So far, most of the merchants that have signed up to accept Apple Pay are large ones, like Macys, McDonalds, Subway and Whole Foods. To use Apple Pay, businesses must have an N.F.C. reader, which is also called a contactless reader and refers to near field communications. Right now, less than 10 percent of American retailers do, according to Mark Hung, an analyst with Gartner, an information technology research firm.

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Every small business should have a basic knowledge of search engine optimization. In fact, you should almost be exhausted by the term  SEO at this point, as you have been undoubtedly told time and time again just how important it is. But unlike many trending industry buzzwords, SEO is here to stay. Why? In our web-facing world, the (already) dominant search engines are becoming the cornerstone of the internet. Standard procedure for individuals looking for information is to search first.

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When one component goes out on an older PC, there’s a good chance more failures are coming soon. Newer software and peripherals also may not work with older hardware. If you just want to boost performance or storage capacity, adding RAM or a new hard drive will do the trick. However, if something serious like the processor, or the motherboard itself dies, it makes more sense to look at a whole new computer rather than hobbling along with expensive repairs.

Eventually a time will come that you need to get rid of old smartphone, computers, or other technology your company no longer needs.

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Although major companies like Staples and Home Depot have dominated news headlines lately, they are not the only companies at risk for cyber crime and hacking. Small businesses are far more susceptible to hackers than their larger counterparts, according to information from the National Cyber Security Alliance

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Fewer small business owners perceive themselves as successful now than did at the start of the economic recovery, a Wells Fargo-Gallup survey of a representative sample of 601 small business owners reveals. In 2009, 43 percent of small business owners reported feeling extremely or very successful as a small-business owner. By 2014 that fraction had eroded to 37 percent.
The results are perplexing.

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Internships provide many benefits. They help you meet your immediate work needs and you get to test-drive potential future employees. They boost your brand and demonstrate that you give back to the community and its students.

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To ensure success in the new year, most small businesses don't realize that the process begins long before January 1. Instead, a lot of work goes into setting your business up for a running start when the clock strikes 12. Do not wait; start now with this list of 10 New Year Tips For Your Small Business.

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Here are 10 trends to keep an eye on as you develop your marketing plan.

1. Social media will continue to propel consumer spending. In 2014, both Twitter and Facebook began testing a new feature that will make it easy for users to buy products and services in just a few clicks.

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2014 was a great year for consumer tech, so we decided to take a look at the best startups that launched this year.

When looking at the best startups, we took into account factors like funding, revenue, growth, and investor interest

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4 Pillars of Outstanding Customer Service
1. The Perfect Product
2. Caring Delivery
3. Timeliness
4. Build an Effective Problem-resolution Process

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What do you want to achieve in 2015 for your small business? The beginning of January is the time for New Year's resolutions, so here are my top 10 resolutions for small-business owners and entrepreneurs.

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As we settle into 2015, it is the perfect time for small-business owners to reevalute old processes and implement new ideas for a happier and more productive year ahead. Here are four goals that every small business owner should set this year:

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The transfer of ownership interests in a small business should take into account all of the considerations that make each business, and especially a family-owned business, unique. The vehicle for accomplishing the transfer is usually called a buy-sell agreement. Its name barely begins to describe the buy-sell agreements various purposes. With professional advice, the agreement can be tailored to meet the objectives of each small business, whether the business is in the form of a close corporation, partnership, limited liability company, or some other structure.

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For many independent business owners, embarking on a full-blown social media program can seem like a daunting journey into unknown territory. Thankfully, the payoff is worth the effort. When done right, there is massive potential for SMBs to directly connect and communicate with targeted, local audiences.

In fact, recent research has shown that 91% of small business owners rely on social media as a means of driving increased sales. So what is the secret? Where do you start, and what are some of the most important things to keep in mind as you look to boost your bottom line?

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I found that persuasion plays a critical role in personal relationships and business relationships. Whenever two or more people get together to complete a task, whether it be a social actively like picking a restaurant or being part of team, there is always the possibility of an argument instead of agreement, which is where the power of persuasion comes in. With persuasion, there are no winners or losers. Persuasion is the art of convincing others to do what you want them to do because they want to, not because they are forced to. And it can be tapped using these simple techniques.

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How you act defines you as a leader. That is why there are so few real leaders nowadays.

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