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That is the crux of the problem facing Americas small businesses and consumers: they may not think they’ll be targets of hackers looking for big scores… but all of them probably will be. It is just too easy and too lucrative for hackers to gather and utilize people’s personal information for anyone to be safe – including small enterprises with databases that seem at first blush to be of limited utility.

Reality check: hackers will always go after the weakest link. If they determine that the big guys have toughened up, they’re just going to go after easier targets, like small businesses.

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While shoveling 8 to 10 inches of snow out of my driveway during our fourth Northeastern storm, I started thinking about running my small business. The decision process I used to clear my driveway is similar to the decisions you need to make to run a small business.

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Small towns and cities seem to be gaining popularity as locations for startups, but a metropolis like New York or Los Angeles is still great place to own a small business. With a large population as your potential customer base, there are plenty of opportunities to make your entrepreneurial dreams come true. Here are seven small business ideas for big cities.

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Despite the importance of putting the right people in charge, companies fail to choose the managerial candidate with the right talent for the job 82 percent of the time, according to new research from Gallup. The research revealed that, overall, just 1 in 10 people possess the talent needed to manage others.

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After a winter most of us would like to forget, spring is here. But with the good, comes the bad it is time for a little spring cleaning, or to spruce up your small business technology. Considering how fast business is evolving, this is going to take more than the traditional broom and dustpan.

If you, like many small business owners, have been reluctant to invest in new business technology dues to the after-effects of the Great Recession, this is the time to finally get moving and create and implement digital priorities. Here are some tasks you need to put on your  spring cleaning checklist:

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While great leaders do a tremendous amount of thinking, that thinking happens behind the scenes. In the moment, in the trenches, when people look to them and need them most, they act: swiftly, decisively, and confidently.

Want to become a truly outstanding leader? Work hard to do these eight things naturally, automatically, and instinctively.

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Firing an employee is often a manager's most dreaded task.

It is not only uncomfortable, but if not handled right it could lead to more than just hard feelings if an employee decides to take legal action.

Having a solid termination policy in place and following a few careful steps could help stave off potential problems.

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The House voted Thursday to make permanent a tax break allowing small businesses to write off up to $500,000 in new equipment purchases.

While the move adds to momentum for congressional efforts to extend a range of now-temporary tax breaks, it also sharpens a conflict between the House and Senate over whether to extend the breaks permanently or temporarily.

Thursdays vote was 272-144, with several dozen Democrats joining Republicans to support the measure.

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What is a small business?

It is getting harder and harder to tell. Last week, the SBA adjusted its size standards that determine if a company is a small business. The definition varies by industry and is derived by annual revenue or by number of employees.

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Two recent news clips caught my attention. One involved a company trying to avoid the IRS. The other involved the IRS trying to avoid trouble. Taken together, I can see how a small business owner might cynically ask if a small business has a fighting chance as far as taxes.

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Have you ever used a technique for years, only to find out that it blows people away? For SEO purposes I use a very quick and simple system to find the right keywords, that factors in how popular a keyword is with the level of competition. It only takes a few minutes and helps you tap into the gold that lies buried  in the rubble that Google give you.

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Need a reason to start your own business? Here are 20 of them.

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Many of us dream of starting a small business. Whether it s the romantic ideal of being your own boss, or the desire to build something from nothing, having a dream is different than actualizing it. Often, it is the fear of failure or the daunting amount of work that keeps us from being bold enough to launch that next brilliant startup.

START SMALL

An effective way to build confidence and remove the fear of failure is to break down the basics of starting a small business into smaller tasks. By completing these tasks one at a time, you may soon find you’re well on your way to laying a solid foundation for your bold, lean startup to thrive.

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Pope Francis has approval ratings any leader could envy: 88 percent of American Catholics think he's doing a good job, and nearly three quarters of Americans in general view him with favor. What is he doing right?

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In a recent study by the financial advice tech company SmartAsset, it turns out Omaha is the top pick. The biggest reason? The cost of living in Omaha is almost half that of San Francisco about 58 percent and less than half that of New York 40 percent. That means renting office space is going to be quite a bit cheaper, not to mention buying a home and paying expenses.

Other surprises include the fact that seven of the 10 top cities are all in the Midwest. Places like Columbus, Ohio, and Springfield, Illinois, rank higher than Chicago and Minneapolis. Iowa scored two cities in the list, Cedar Rapids and Dubuque.

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Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you should not use this as an excuse to take short cuts when it comes to having online visibility. Beginning with your website, its vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business. With this in mind, consider these five reasons why having a strong website is important.

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There is nothing wrong with having high hopes for your small business. Fulfilling a dream usually is what brings us to starting a business, and we get to decide how far and wide that dream will go.

Dreaming big is not for every small business, but it is something that many small businesses aim to grow.

With your head in the clouds…

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While children are making their holiday wish-list, families are preparing to go out of town and big businesses are expecting long lines of shoppers, there is one group of people who will be working extra hard this holiday season: Small business owners.

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A website is now a mandatory component of a business regardless of its size. But the road to every business’ online journey is rife with costly traps that have long-lasting effects. This can be very detrimental to small businesses with limited budget for a website build.

Here are common mistakes that small businesses often make when going online:

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A major trend this year among small employers is to drop group health insurance coverage to help their employees pay for individual health insurance policies. By switching their employees to the individual health insurance marketplace, the small employers are ensuring that their employees get to choose the coverage that is best for their families. In addition, by not offering a group health insurance policy, the employers are making sure their employees have access to premium tax credits to assist them with the cost of their premiums.

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What worked in 2014 may not necessarily work in 2015.

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With Christmas finally in the rearview mirror and New Years Day coming up fast, millions of Americans have some time to reflect on their year and look forward to the next one.

Sharon Goldman, a New Jersey small-business consultant who runs the website BloomGrowThrive, says entrepreneurs would do well to have an end-of-the-year talk with themselves.

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To ensure success in the new year, most small businesses don't realize that the process begins long before January 1. Instead, a lot of work goes into setting your business up for a running start when the clock strikes 12. Do not wait; start now with this list of 10 New Year Tips For Your Small Business.

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Small businesses may not be the prime target for a hack on the scale of the recent attack on Sony Pictures, but that does not mean it can’t happen. A data breach can happen to any-sized company, and for the small ones it can be catastrophic.

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From the ever-changing technology sphere to ideas about the economy and business growth, here are 50 big ideas, predictions and trends to look out for in the small business world in 2015.

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There are a lot of articles out there telling you to go forth and start a business! But the truth is, not everyone should start a business. If more of the 80 percent of small businesses that fail had but hesitated and considered why they were getting into business, we would probably have fewer businesses and more successes in those that did exist.

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Online marketing is an industry that is constantly changing. The search engines are constantly rolling out updates and data refreshes, pay per click advertising platforms are always revealing new features and social media marketing is always evolving.

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Between working all the time and being high energy in all circumstances, establishing a small business is more exhausting than ever. Here is how one entrepreneur does it.

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I found that persuasion plays a critical role in personal relationships and business relationships. Whenever two or more people get together to complete a task, whether it be a social actively like picking a restaurant or being part of team, there is always the possibility of an argument instead of agreement, which is where the power of persuasion comes in. With persuasion, there are no winners or losers. Persuasion is the art of convincing others to do what you want them to do because they want to, not because they are forced to. And it can be tapped using these simple techniques.

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Being an entrepreneur is synonymous with being financially unstable at times. While you are growing your company, it is important to be focused. But what if you could get a side hustle that would help bring in a healthy secondary income to alleviate some of that financial stress? And, best case, what if this side hustle could also help you grow your core business?

The good news is that there are a lot of companies that create opportunities for entrepreneurs that do not require full-time work and can become a great companion to the work you are doing.

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Having a clear vision of your expected customer base will increase your business chances of success. Clearly defining your target audience — whether it is senior citizens, busy moms or millennials in California — can help answer a lot of questions and overcome obstacles that may be plaguing you as you kick-start your online store. Some of the business questions you will be addressing include:

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Last years efforts to woo small businesses should pay off in a big way for the social media king this year.

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When launching a startup, it always helps if the industry you're breaking into does not have a juggernaut with the power to crush the competition.

While almost every sector has incumbent market leaders and new rising stars, certain industries are fragmented to the point where no single player has a major stranglehold.

As a part of Inc.s annual look at the best industries for starting a business, we decided to highlight the niche sectors that are projected to grow during the next few years and that do not have an industry leader dominating the market.

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All major wireless operators available in the U.S. offer some international roam, but the volume varies by network. To get an understanding of how your network will fare abroad, or to understand which carrier to choose if you are a regular traveler, you should first understand the two basic major technologies that wireless operators use.

How to Travel With Your Cell Phone Without Breaking the Bank

Walk around any town in Indiana and you can see it: Small businesses are the lifeblood of our state and the engine of our economy. And yet, the U.S. Department of Health and Human Services is set to implement a rule that would harm Hoosier small businesses.

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Innovation is usually used to describe ways of adding value to things that already exist. Invention is the creation of something that never existed before. And then there is creativity.

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Starting a small business is tough, but growing one — or just keeping it afloat — is even harder.

Even though more than 500,000 small businesses are created each year in the U.S., only half of them survive past their fifth year, according to the U.S. Small Business Administration.

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Shark Tank star Robert Herjavec stunned viewers in May by making a handshake deal to invest $5 million in Zero Pollution Motors, maker of a $10,000 plastic minicar that runs on compressed air. The deal would have doubled the previous record for the largest Shark Tank investment ever, but ultimately fell apart during the due diligence process. Still, a handful of entrepreneurs have successfully attracted million-dollar investments from the Sharks. Here are the five largest deals made on Shark Tank in which money actually wound up exchanging hands.

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How small is small? New federal data shows that most small businesses are very small. By definition, a small business could have up to 499 employees. The average American small business has about 8!

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Chances are that you have already gone paperless. The Cloud has largely replaced reams of paperwork, stuffed file cabinets, and onsite data storage, making it easy to keep and maintain all the information you need. In fact, in the next five years the number of small businesses using the Cloud is expected to double to 78 percent.

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From struggling with a business plan to hiring the wrong talent, there are a lot of opportunities for small-business owners to make mistakes, especially when starting out.

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Does your back hurt from slouching over your keyboard all day? Having trouble focusing after lunchtime? Do you remember that great idea you had the other day? Whatever is holding you back from doing your best work, there is probably a wearable claiming to solve the problem.

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Connections. Community. Mentorship. Immersion in management theory, market strategy and financial forecasting. A big, fat résumé boost.

The benefits of getting a business degree are multifold. But as many MBAs and their undergrad counterparts can attest, so are the falsehoods imparted.  

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Across the U.S., U.K., Germany, Brazil, China, and Australia, international ecommerce is predicted to triple by 2018, reaching $307 billion. The number of international shoppers will grow to 130 million, with 72 million of them using mobile devices to make cross-border purchases. Buying foreign goods online today is so easy that you no longer need to wait to take a vacation to purchase international items.  

Small business owners who want to participate in this massive global market can do several things now to start growing their sales across borders.

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For the fourth year running, California and Rhode Island earned an F in a massive survey of small business owners rating state and local governments’ friendliness to small business. At the other end of the spectrum, also for the fourth year in a row, Texas and Utah earned an A+ from entrepreneurs.

What matters to small business owners? Nearly 18,000 entrepreneurs surveyed by Thumbtack.com said: Chamber of Commerce-style training and networking; regulatory and licensing simplicity, helpful government websites to cut red tape, and taxes.

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The Internet of Things includes, among many other items, sensors for monitoring business and home security.

How IoT Can Help Small Business Compete
Here are two examples of small businesses that have figured out to compete against Goliath by finding low-cost ways to incorporate IoT into their operations:  

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As entrepreneurs, we are told we should expect to fail at our first, second, or third idea before becoming successful, and that is often true. Coming up with an idea and then profiting from it within the first year is very rare. But after speaking with Caleb Garrett and Alex Moreno of Hawkers Co., a two-year-old D2C eyewear brand poised to hit $60 million this year, I'm beginning to believe they have somehow cracked the code that so many product-focused, bootstrapped startups have been looking for.

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One of the most intimidating things entrepreneurs face is the fact that some of their competitors are massive multi-billion dollar corporations. Everyone knows the story of David and Goliath; occasionally the underdog wins.  But in the real world, the giant wins a lot (if not most) of the time.

This was a reality I faced when I started GMM Nonstick Coatings in 2007, a manufacturer of nonstick coatings for cookware, bakeware and appliances. We were a true startup: no employees, clients or products.  

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Today, tens of thousands of people are considering starting a home based business, and for good reasons. On average, people can expect to have two and three careers during their work life. Those leaving one career often think about their second or third career move being to their own home. People who have been part of the traditional nine-to-five work force and are on the verge of retiring from that life are thinking of what to do next. The good news: Starting a homebased business is within the reach of almost anyone who wants to take a risk and work hard.

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