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Social media presents a useful and viable tool for a business to build their brand and increase their visibility. In fact, it is getting to the point where you are probably going to be at a disadvantage if you do not have at least some form of an online presence through these mediums.

While online marketing spans a wide range of topics, social media has quickly become the primary vehicle through which businesses and their websites increase traffic, reach potential clients and develop their brand. When done right, it is quite possibly the single-most useful tool at the disposal of todays website admin and or small business owner.

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While shoveling 8 to 10 inches of snow out of my driveway during our fourth Northeastern storm, I started thinking about running my small business. The decision process I used to clear my driveway is similar to the decisions you need to make to run a small business.

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Take a good look at that store on the corner. There is a 10 percent to 12 percent chance it will not be there next year, according to the Office of Advocacy for the Small Business Administration.

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Consumer education is something many small software companies tend to overlook. While the benefits of consumer education may not always be obvious, the fact of the matter is that educated customers are good customers, and happier customers. A customer who does not understand an applications capabilities or features is more likely to experience frustration with it, making them less satisfied with your product and also potentially draining your support time.

Consumer Education

Unlike the CEOs of major public companies, whose personal financial situation has little effect on their companies borrowing, if you are a small business owner, your personal credit is a major factor influencing your companys access to capital. The power of personal credit scores to predict small business loan repayment, the legal structure of many small businesses, and small business owners’ use of personal guarantees and personal borrowing to finance business operations, all link small business owners personal credit to their companies’ access to capital.

Many, if not most, lenders will look at your personal credit score if you are a small business owner seeking a loan for your company. A 2006 report written for the U.S. Small Business Administration found that 71 percent of banks used small business owner credit scores when underwriting small business loans.

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All else being equal, would-be entrepreneurs should consider moving to Idaho, Texas, Utah, or Virginia, and fleeing California, Illinois, and Rhode Island. The first four states received A+ grades for small-business friendliness in a study published this week by local services startup Thumbtack and the Kauffman Foundation. The last three states got Fs.

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Facebook. Pinterest. Google+. Instagram. Twitter. LinkedIn. YouTube. So many social networks, and so little time!

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Track Influencers

A key principle to inbound marketing is to leverage industry influencers to help promote your content. This can be done a number of ways, but ultimately requires a holistic approach to network and relationship development. One of the highly useful features of Google+ lies in its audience management capabilities. Specifically, the ability to bucket users into group segments, otherwise known as circles. This is valuable to businesses because it means they can track the activity of industry influencers, who can have an impact on their reach, Marc explained.

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According to the Association of Certified Fraud Examiners, the median loss in small business fraud cases is $154,000. Can your clients absorb a loss like that?

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A community of small business owners was polled to find out what they thought the top industries would be for next year. Technology, at 42%, is predicted to be the most successful industry in 2015, followed by health care 28%, retail 14%, and finance 14%.

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2014 was a great year for consumer tech, so we decided to take a look at the best startups that launched this year.

When looking at the best startups, we took into account factors like funding, revenue, growth, and investor interest

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From the ever-changing technology sphere to ideas about the economy and business growth, here are 50 big ideas, predictions and trends to look out for in the small business world in 2015.

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Online marketing is an industry that is constantly changing. The search engines are constantly rolling out updates and data refreshes, pay per click advertising platforms are always revealing new features and social media marketing is always evolving.

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Following the most wonderful time of the year is a season that strikes fear in the hearts of many small business owners: tax time.

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One of the most popular case studies used to decry the rise of the corporation is the apparent downfall of local bookstores. With Borders now just a fond memory and Barnes & Noble living on borrowed time, it’s clearer than ever that Americans have spoken and Amazon has won—or has it?

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Like professional marketers, successful small business owners target their social media activities for maximum impact. While their competitors are adrift in a sea of tweets and blog posts, savvy strategists focus and fine tune their social-media plays. Consider three social media campaigns that generated big results through careful targeting:

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As a small-business owner, you are always on the lookout for ways to boost cash flow. Although increasing sales is one way to make that happen, cutting costs can be a faster way to increase cash. Here are seven of the most effective ways to reduce expenses without compromising quality.

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A media interview provides a great opportunity to generate buzz surrounding your small business. Knowing how to give a great media interview – and get the most out of it for your brand – is key to helping your business build deeper long-term relationships with new and existing customers.

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Most reporters write on a different topic every day. Unless they are a beat reporter covering your industry, the reporter does not know more than you. If you have been in the business five or 10 years, be confident in your knowledge of industry trends and current events.

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Interesting visuals can make a huge impact on your website and online marketing efforts, whether they be photos, videos or other forms of media. Social platforms like Instagram, Pinterest and even Meerkat have made these visual forms of media even more prominent.

Members of our small business community have some tips for using each of these visual platforms and for including visual elements on business websites. Read on for the full list of tips in this week’s Small Business Trends community roundup.

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From Silicon Valley to Silicon Alley, mind-numbing startup jargon is stopping for no one. It winds up in TED Talks, pitch meetings and every tech journalist’s inbox in between.

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At one time or another, virtually everyone thinks about starting a business. The allure of being your own boss can be strong, but it is important to remember that launching a new business is risky: According to a recent SBA report, [about 50% of all small businesses will fail within just five years.

Managing a startup can be a minefield, especially when the pull of entrepreneurship clouds your decision-making – and when you go it alone with no business experience.

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Recounting the few short years I knew Jimmy made me think deeply about what it means to have a mentor and how that relationship can profoundly change you. Many people wonder how you find a good mentor and how you continue to nurture that relationship. Finding a mentor is difficult, especially for young people, because you are requesting valuable time of someone. There is no clear answer: Nobody can dial up 1-800-Mentor-Me. These friendships tend to grow organically as mine did with Jimmy. But here are a few ways you can turn a chance meeting into a deeper relationship:

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Social media may be the last thing on your mind after a long day of managing employees, interacting with customers, ordering inventory and keeping an eye on your finances. But it is an important tool that can help you market your business and engage with customers.

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How small is small? New federal data shows that most small businesses are very small. By definition, a small business could have up to 499 employees. The average American small business has about 8!

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According to a new study, one in six marriages that began in the last three years has resulted from an interaction that started online. At the same time, Nielsen also reports that four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers.

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Among the countless factors a small business owner must consider when running his or her business, social media is quickly becoming one of the most important.

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As entrepreneurs, we are told we should expect to fail at our first, second, or third idea before becoming successful, and that is often true. Coming up with an idea and then profiting from it within the first year is very rare. But after speaking with Caleb Garrett and Alex Moreno of Hawkers Co., a two-year-old D2C eyewear brand poised to hit $60 million this year, I'm beginning to believe they have somehow cracked the code that so many product-focused, bootstrapped startups have been looking for.

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We all reach critical points in our lives where our mental toughness is tested. It might be because of a toxic friend or colleague, a dead-end job, or a struggling relationship.

Whatever the challenge, you have to be strong, see things through a new lens, and take decisive action if you want to move through it successfully.

It sounds easy. We all want good friends, good jobs, and good relationships.

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Meet Fred Warmbier, entrepreneur. Warmbier owns a small business, Finishing Technology, located near Cincinnati, Ohio. The company finishes and anodizes metal parts –and is growing rapidly.

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No business owner ever expects it to happen. After closing up for the day or the week, a phone call at 6 a.m. lets you know that the severe storm that passed through town overnight took a punch at your small business, with flood damage, fire, tornado or other damage.

Or it could have been an earthquake or hurricane. Still, what may have taken years to build is in ruins. How do you begin to recover?

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Today, tens of thousands of people are considering starting a home based business, and for good reasons. On average, people can expect to have two and three careers during their work life. Those leaving one career often think about their second or third career move being to their own home. People who have been part of the traditional nine-to-five work force and are on the verge of retiring from that life are thinking of what to do next. The good news: Starting a homebased business is within the reach of almost anyone who wants to take a risk and work hard.

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