DALLAS, April 27, 2022 – Bank of America, along with leading public health organizations – the American Heart Association, the American Diabetes Association, the American Cancer Society and the University of Michigan School of Public Health – have ...

Advisory Highlights: Women continue to be underrepresented in research for cardiovascular disease (CVD), leading to gaps in knowledge and understanding of how CVD impacts women. Some risk factors for heart disease are specific to women, such as risks ...

Advisory Highlights: American Heart Association’s checklist to measure cardiovascular health is updated, now called Life’s Essential 8™, adding healthy sleep as essential for optimal cardiovascular health. Other health and lifestyle factors in the ...

Recomendaciones destacadas: Se actualizó la lista de verificación de la American Heart Association para medir la salud cardiovascular, ahora denominada Los 8 Pasos Esenciales Para Mi Salud™, y se agregaron los hábitos de sueño saludables como un ...

DALLAS, July 5, 2022 — The American Heart Association, the world’s leading nonprofit organization focused on heart and brain health for all, announced its volunteer board leadership for fiscal year 2022-23. Raymond P. Vara, Jr., continues as the board ...

DALLAS, January

Professional Sports and Leading Public Health, Nonprofit and Patient Advocacy Organizations Will Advocate State Adoption of Best Practice Medical Emergency Policies NFL Foundation Commits $1 Million in Grants to Support Nationwide CPR Education, AED ...

Recomendaciones destacadas: Un nuevo aviso presidencial de la American Heart Association identifica las fuertes conexiones entre las enfermedades cardiovasculares (ECV), las enfermedades renales, la diabetes tipo 2 y la obesidad, y sugiere redefinir...

DALLAS, Monday, October 30, 2023 – The national Board of Directors of the American Heart Association last week voted to provide full support to the House of Cardiology’s consortium proposal to create a new American Board of Cardiovascular Medicine...

DALLAS, Nov. 1, 2023 — Action by the Food and Drug Administration (FDA) to prohibit the sale of menthol cigarettes and flavored cigars would save lives and improve health in communities long targeted by the tobacco industry, according to renowned...

WASHINGTON, D.C., December 6, 2023 — Lifesaving final rules to prohibit the sale of menthol cigarettes and all flavored cigars will be further delayed, according to the Biden administration’s Fall 2023 Unified Agenda of Regulatory and Deregulatory ...

WASHINGTON, D.C., March 8, 2024 — The American Heart Association, the world’s leading voluntary organization focused on heart and brain health that is celebrating its centennial birthday this year, issued the following statement in response to Congress’...

DALLAS, 9 de octubre de 2024. En un momento en el que la hipertensión no controlada está aumentando en los Estados Unidos, la  American Heart Association y la American Medical Association (AMA) reconocen a nivel nacional a 1812 organizaciones de cuidados...

Aspectos destacados de la declaración: En estudios anteriores se ha descubierto que entre el 14 y el 81% de los pacientes con insuficiencia cardíaca presentan algún grado de deterioro cognitivo que afecta el lenguaje, la memoria o la función...

DALLAS, 16 de octubre de 2024 — Más de la mitad de las personas que sufren un paro cardíaco repentino fuera del hospital no reciben reanimación cardiopulmonar (RCP) inmediata. Como resultado, mueren 9 de cada 10 personas que sufren uno[1]. Sin embargo,...

HOUSTON, 16 de octubre de 2024 — Veintisiete entrenadores de fútbol americano universitario integran la lista de candidatos al premio Paul “Bear” Bryant al Entrenador del Año 2024 de la American Heart Association (la Asociación Americana del Corazón), un...

Aspectos destacados de la guía: Cada año en los EE. UU., más de medio millón de personas sufren un primer ataque o derrame cerebral; sin embargo, hasta el 80% de ellos podrían prevenirse. La nueva guía de prevención primaria de derrame cerebral de la...

CHICAGO, 22 de octubre de 2024 — La American Heart Association (la Asociación Americana del Corazón) y los Chicago Bears llevaron capacitación en reanimación cardiopulmonar (RCP) y desfibrilador externo automático (DEA) a las finales estatales del...

Puntos destacados de la investigación: Un análisis retrospectivo del registro Get With The Guidelines® – Stroke, desde 2003 hasta 2022, revela mejoras sustanciales y sostenidas en la atención de derrames cerebrales agudos entre quienes participan en...

STILLWATER, Okla., 28 de octubre de 2024 — El equipo de baloncesto masculino de la Universidad del Estado de Oklahoma (OSU) participó en una capacitación de RCP (reanimación cardiopulmonar) solo las manos de la American Heart Association (la ...

DALLAS, 7 de noviembre de 2024 – Históricamente, las personas de color de comunidades con escasos recursos han tenido menos acceso a las necesidades más básicas, como alimentos saludables, aire limpio y agua potable, educación de calidad, empleo,...

NEW YORK, 7 de noviembre de 2024 — La American Heart Association (la Asociación Americana del Corazón) y los New York Jets reunieron a representantes de 12 escuelas locales para realizar un entrenamiento de reanimación cardiopulmonar (RCP) y...

Puntos destacados de la investigación: El miedo a sufrir otro ataque cardíaco fue un factor que influyó de manera constante y significativa en la forma en que los supervivientes de un ataque cardíaco perciben su salud, según un nuevo estudio. Si bien...

Puntos destacados de la investigación: El nivel socioeconómico de las madres primerizas en el embarazo temprano puede afectar su salud cardiovascular hasta siete años después. El nivel socioeconómico —nivel educativo, nivel de ingresos, estado del ...

Este comunicado de prensa contiene información actualizada y datos que no están incluidos en el resumen. Puntos destacados de la investigación: Las tasas de supervivencia a los paros cardíacos extrahospitalarios en los EE. UU. disminuyeron de manera ...

Puntos destacados de la investigación: En un análisis de más de 7000 supervivientes de un derrame cerebral, aquellos que tomaban un agonista del receptor del GLP1 o un medicamento inhibidor del SGLT2 tuvieron un menor riesgo posterior de sufrir un...

n the U.S. who died from ischemic heart disease related to obesity increased by approximately 180% from 1999 to 2020. The highest rate of deaths ...

This news release contains updated information and data not included in the abstract. Research Highlights: U.S. survival rates from out-of-hospital cardiac arrests fell significantly at the beginning of the COVID-19 pandemic in 2020 and only slightly ...

Research Highlights: Fear of another heart attack was a significant ongoing contributor to how heart attack survivors perceive their health, according to a new study. While anxiety and depression are recognized as common conditions after a heart ...

Research Highlights: In an analysis of more than 7,000 stroke survivors, those who were taking either a GLP1-receptor agonist or an SGLT2 inhibitor medication had a lower risk of a subsequent stroke, heart attack or death compared to peers who were ...

Research Highlights: A study of nearly 2,400 cardiac arrest cases in North Carolina found that when emergency dispatchers (telecommunicators) provided cardiopulmonary resuscitation (CPR) instructions to 911 callers, people were more likely to provide ...

Estero, Fla., Nov. 12, 2024 —The American Heart Association, the world’s leading nonprofit organization focused on heart and brain health for all, hosted the 2024 Collier Heart Walk at Cambier Park on Saturday, November 2, raising over $360,000 to help...

PORTAGE COUNTY, 4 de noviembre de 2024 — Los directores ejecutivos, educadores y padres de todo el mundo saben que formar la próxima generación de mujeres científicas, médicas e inventoras es un paso fundamental para establecer su futuro, así como el...

..

Statement Highlights: A new scientific statement outlines the role of primary care professionals in helping their patients achieve Life's Essential 8, the key measures for improving and maintaining cardiovascular health defined by the American Heart ...

ESC, the leading sustainability consultancy in Asia, and Design Sojourn, a renowned design thinking and innovation consultancy, have partnered to launch the Innovating for Sustainability Programme (ISP). This new programme aims to help Singaporean companies capture new innovative business opportunities and enhance their capabilities in...

The post ESC and Design Sojourn’s Innovating for Sustainability Programme Offers Grant Support for Singaporean Companies appeared first on Design Sojourn. Please click above if you cannot see this post.

In an era where technology is rapidly advancing, it is tempting to view it as a universal remedy for a myriad of challenges. However, while technology has immense potential, it cannot solve problems by itself. The effectiveness of technology as a solution is influenced by...

The post Why Technology Alone Can’t Solve Problems: The Importance of Human-Centred Design appeared first on Design Sojourn. Please click above if you cannot see this post.

Typeface Rotis Serif

Available in four font families from sans to serif, Rotis typeface can be found everywhere around you. Unfortunally Olt Aicher died in a traffic accident in 1991. Linotype currently owns the Rotis Font Family, where all of the font variations can be bought.

Rotis® gives an impression of both strength and generosity and all four versions can be used interchangeably with one another. Rotis® is suitable for book/text, documentation/business reports, business correspondence, magazines, newspapers, posters, advertiments, multimedia, corporate design.
Linotype

During our holiday in the beautiful German Steigerwald (near Nürnberg and Bamberg) I came across the Rotis Font Family quite often, this is a photo showcase collection of the Font Familiy Rotis Sans.

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Where to get Rotis?

The font package is available in four type families, via Linotype:

• Rotis® Sans Serif Font Family

Personally I like Rotis Sans Serif Font Family (2nd on the list above) the best, it has a very distinctive look and feel with a high legibilty for usage in many fields of visual communication.

More information about Olt Aicher

There is much written about Olt Aicher who was not only a font designer but also a graphic designer who had a big part in designing the Münich Olympic Games in 1972.

• Information about Olt Aicher at Wikipedia.
• Great article about Olt Aicher at Underconsideration.
• Work from Olt Aicher at a huge flickr pool to be found here.
• The graphic design work he created for the Münich Olympic Games at this website.
• Other interesting and informative article about the type Rotis, here at manic.com.
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Arial, a contemporary sans serif typeface by Robin Nicholas and Patricia Saunders designed for Monotype in 1982. If you are familiar with a computer you must know Arial, one the most used “standard” typefaces for “normal” computer usage.

Arial

Most professional designers and typophiles think of Arial as a copied typeface from Helvetica and while reading the The Scourge of Arial by Mark Simonson Studio I have realized this is in fact a true story.

The typeface became free with the release of Windows 3.1, which was a sales hit and Arial quickly gained spread around the globe. The main reason why Microsoft chose Arial as standard typeface is because of the license fee from the original Helvectia typeface by the Haas Foundry was too high. Missed change to educate the world about the wonderful Grotesk family.

Arial vs Helvetica

• Visit Arial vs Helvetica on iLoveTypography

Today Arial belongs to Monotype:

Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.

Arial is everywhere

Look around and you'll spot Arial around you! Arial is everyyyyyyywhere!!

You can find FF Meta all around you, this is a collection of designs where we found the use of typeface FF Meta.

FF Meta® is a wonderful typeface designed by Erik Spiekermann, the font family was released between 1991 and 1998. A very readable typeface in smaller point sizes but also with enough detail to display in large point sizes. FF Meta is a sans-serif typeface which can be found all around you. The last several months where every I came (The Netherlands) I saw typeface Meta, in this font series you can see the many different faces of the FF Meta®.

FF Meta

The Complete Font Family contains a package of 24 variations (via FontShop) and was published by FontFont (see their website for lots of Meta usage), is available in the following formats Mac PostScript, PC PostScript, PC TrueType. All styles Book, Caps, Bold and Bold Caps are also available in Italic. Starting from a set of 3 fonts at € 40,- to the complete font family for € 229,-. When bought at FontShop you can download the fonts after the purchase and start using them right away. Although FF Meta® is not in the top 10 bestsellers at FontShop I believe this is a very popular font.

• Visit FontShop for a complete overview of the Meta Font Family 1
• The complete overview of 55 variants of Meta Font Family.
• The Meta 3 Font package which contains Meta Hairline, Meta Thin & Meta Light. (Thank you Stephen Coles for adding the links)
• Wikipedia information page about the font Meta

The Cuba that we know is a very restricted, communism country. Yet was striking to see that environmental graphic design and wayfinding are thought well through. From a propaganda point of reference, it is understandable to communicate on a physical street level to interact with the local community. Everywhere in the city slogans from the Fidel regime are painted on the walls.

But, what was noticeable was the city wayfinding. A comprehensive wayfinding system is implemented throughout Havana. This article will feature the characteristics of the Havana city wayfinding system.

Streets and signs of Cuba

The street life in Cuba is a great contrast to the Western world. The atmosphere is authentic and feels like a movie from the fifties. The streets of Havana, the small way of living and the local customs puts our every day life (what we take for granted) in perspective.

Typography, color and symbol signs

The consistency in placement, readability of text, arrows usage and symbol signs are balanced and it seems there is a graphic standard in place. We tried to determine who designed the wayfinding system and we would be interested knowing which agency or authority designed this. If you know who designed the Havana city wayfinding please let us know (see contact details below).

Overall the city wayfinding system in Havana gave a good experience of the city and was a guidance along the tourist attractions.

With the help of typographic tools we discovered the typeface used in the signs; Traffic Type Spain. The font has an authentic look and feel and fits well into the Cuban environment. The arrow design seems to originating from the Aiga Symbol Sign collection. The symbol signs referring to museums, parks and memorials seems to a familiarity with standardized symbol signs collections.

Traffic Type Spain Standard (D)

Originally, the font “Traffic Type Spain” designed in the pre-digital area around eighties. Then there were no ready to use outline fonts and to manufacture traffic signs they had to cut letterings by hand or manually compose them from single stamp letters.
URW developed sign-making software called SIGNUS, the first of its kind used to cut letters and logo in vinyl. Due the popular demand of SIGNUS, URW designed the digital outline fonts for road signs for European countries.

Under the technical direction of Peter Karow, URW led the world in developing digital font technology. Its IKARUS suite of font digitization tools and file format standards handles fonts as bitmaps, as grey scale (anti-aliased bitmaps), as vector outlines, and as curved outlines.
The fonts are designed specific to country regulations. The artwork for the fonts was mostly provided the sign-making companies who would produce the traffic letterings for the corresponding governmental traffic offices. The digital production and completion of the character set was done at URW.

The name “Traffic Type Spain” was given by URW. They named them all “Traffic Type” plus the country, like Traffic Type Sweden, Traffic Type Luxembourg, etc. This meant that the font was officially used to produce the traffic signs in for instance Spain.

We can only imagine why the Spanish variant is chosen for the sign system, it could have been an accidental choice or something to do with the Cuba history or Spanish influence. We estimate the wayfinding system was implemented about ten years ago and have regular updates.

More about the font

The font “Traffic Type Spain” and other country related fonts are available via URW++ website. Below you will also find a reference to Ikarus Typography Software used to digitize paper fonts for digital use.

• Foundry URW++

Special thanks to Peter Rosenfeld of URW++ Design & Development GmbH for contributing to this article with background details and information about the font Traffic Type Spain.

Typeface: Rijksoverheid Sans / Serif

Currently there are over 200 departments and ministries which all have different logos and uses different typefaces as their brand identity. In a pitch held by the Dutch government studio Dumbar won this competition and introduced a new logo and 1 brand identity: 1 Logo.

From the beginning of 2008 Peter Verheul was asked by studio Dumbar to take his typeface Versa and transform the typeface usable for a larger audience. He changed the look and feel of the Serif version of Versa Serif and created a complete new set of letters for the Sans version. The fonts are named Rijksoverheid Sans and Rijksoverheid Serif. The name of the typeface is recognizable as “government” and will be used in every way of visual communication.

The Rijksoverheid Sans will be used mainly for headings of text and in signage or wayfinding systems. The Rijksoverheid Serif is used as bread letter for reading text. In just under nine months Peter Verheul managed to finalize the fonts and released them in four different variations, from Regular, Italic to Bold.

Designing the Rijksoverheid typeface

Letterijk book

During the time of creation Peter Verheul did not have much time to take pictures (as said in his introduction speech) but he kept a note book full of drawings and notes of creating and designing the typefaces. After finishing the typefaces he donated them to Bijzondere Collecties, a Dutch important collection of valuable work from Dutch graphical, typographical- artists. The Bijzondere Collections hosts the booklet, first printouts and everything that is related in creating the typeface Rijksoverheid.

Letterrijk Book is a story about the birth and why of creation the typeface Rijksoverheid written by Mathieu Lommen, published by De Buitenkant Publishers. The booklet covers everything from the start of the project and the combination with project 1 Logo, a story about how the typography started working together, with many drawn examples of early stages of letter design. It also covers the complete glyphs of the typeface variations, with over 700 glyphs each this typeface is multi-language proof. With the design of the typeface several key factors of demands where given to Peter Verheul and Studio Dumbar.

The typeface should be easy to read, should not be too wide in order to reduce printing costs, it could be used for all forms of visual communication of the Dutch Government and every department will use it therefore it will reduce the costs of different typeface licenses. The typeface will function as a bridge between society and government, a typeface that everybody will feel comfortable with.

Rijksoverheids typeface

The Rijksoverheid Sans, an easy to read typeface with a large x-height. This allows maximum legibility for heading text, signage, wayfinding and other forms of visual identity. In the introduction speech Peter Verheul mentioned that he was impressed by the way the Sans version would be used for bread letter. He is interested to see the further development of Rijksoverheid Sans in this field.

Rijksoverheid Serif is the bread letter for reading text, I have read the booklet a couple of times and it seems to be a very legible typeface. Which will form the basis of the whole brand identity of the Dutch Government.

Project 1 Logo

The Dutch government brand identity was not concise or consistent, with over 200 departments and ministries costs were rising of each department havigd their own logo, typeface, print materials, signage and everything that involves the visual communication of that department. There was not a direct link to society and confusion about the identity the government wants to presents themselves. Project 1 Logo was born to bring back all brand identity of the Dutch government and give one signal to society about what the government stands for. In a pitch several design studios participated in order to create 1 Logo, 1 brand, 1 identity, 1 way of communicating between society and government, coming all together as 1 government.

From 2009 until 2011 every department should use the new logo and typeface in all forms of visual communication, a huge operation which involves many parties. I believe there will be a brand guideline from studio Dumbar to lead everything into the correct, concise and consistent use of the brand identity.

Read more

• Studio Dumbar, the designer of 1 Logo identity.
• Dutch government website about project 1 Logo, Rijkshuisstijl.
• Website of designer Peter Verheul

On Wednesday 31st March Ivan Bennett, Design Manger for London Buses, delivered a presentation on the design and development of Bus infrastructure furniture and products at Transport for London’s offices in Southwark. This article gives and overview of the evening and highlights some of the key topics discussed.

Background Information

As part of Transport for London (TfL), London Buses is responsible for securing the provision of bus services throughout Greater London in a safe, efficient manner, while encouraging the use of buses and public transport. Surface Transport Infrastructure Development are responsible for the design and development, specification, installation and maintenance of the supporting infrastructure within Greater London. As the main point of contact with passengers, bus stops in London currently total over 19,000.

Introduction

Mike Wolff, Chairman of the SDS, introduced Ivan and highlighted that the society often discuss the graphic design and strategy of wayfinding systems, but talk less about the design of products. That in mind he was very keen to get the event underway.

Ivan began his presentation by putting the scale of the London Bus project into perspective. Every weekday over 6,500 scheduled buses carry around 6.25 million passengers on over 700 different routes, amounting to over 1.7 billion journeys a year. He was also keen to point out that the first use of the iconic roundel was the 19th-century symbol of the London General Omnibus Company; its usage on the Underground came later.

History of London Buses

Illustrations of old shelters showed how little the identity had changed over the years and demonstrated how forward thinking London were in a period hung up on embellishment. Ivan emphasised the importance and influence of Frank Pick, head of the London Underground in the 1910s and 1920s and of the newly merged London Transport in the 1930s. Frank was instrumental in establishing the world’s most progressive public transport system and an exemplar of design management. Ivan went on to explain how Frank’s vision influenced the design of London bus products, including those we see on the streets today.

Creating Successful Products

TfL are a well known brand and the legacy of their products has a huge impact on defining the city. Their products and use of materials also help define the values of the system. Ivan identified his three intrinsic factors for creating successful products:

• Aesthetics
• Appropriateness
• Economics
• Even in the early 19th century, London Transport realised the importance of these values.

(quote: “The test of the goodness of a thing is its fitness for use. If it fails on this first test, no amount of ornamentation or finish will make it better; it will only become more expensive and more foolish.” – Frank Pick)

It was clear that Ivan and his team design products with a clear focus on ‘Appropriateness’. They adopt a cradle to grave approach to design and Ivan listed key considerations in their design process:

• Who will use the product?
• What will the product be used for?
• How long does the product need to last?
• What possible impact does the product need to withstand? (vehicles, pedestrians, weather)
• How often will the product need to be updated?
• How will the product be maintained?
  -In particular when looking at materials:

Do the individual materials proposed work together?

• Are the materials used sustainable?
• Do the materials work within the surrounding environment?
• What is the life span of individual materials?
• How will materials be disposed of at the end of the products life?

Current Product

Using a full scale replica of a bus stand located at the front of the room, Ivan described in detail the design of the current product used at bus stops.

Many of the components are easily switchable. Ivan demonstrated how using a tiling system, bus stop numbers could be changed and moved almost like pieces of a jigsaw puzzle.

Examples of timetables, route maps and network maps helped show how London Buses have simplified information to make it easier for bus stop users to answer three key questions:

• Where am I now?
• How do I get from A to B
• How will I know when I get there?

A good example of this simplification of information is the timetable, where individual times have been omitted and instead only first and last buses are listed along with the general frequency of buses throughout the day.

Example: Transport for London Journey Planner.

Where other systems fail

One reason other systems have failed is the lack of continuity. London bus stops extend beyond central areas and cover all routes in Greater London. Ivan indicated that passengers do not just want information about where they are travelling from, but when they get there, they need the same consistently presented information. People need information near their homes and local areas, not just in the centre of the city.

Ivan also pointed out that many systems fail because they do not own their products. London Buses design and build their products and own the intellectual property rights. This allows TfL the freedom to change manufacturers without having to reinvent their products. Continuity of the brand is maintained and London Buses can continually work on evolving their products.

Questions and Answers

The session concluded with a questions and answers forum. Unsurprisingly many of the questions focussed on manufacturing methods and material choices, but several of the questions were centred around brand identity and the roundel. A debate began on the use of the roundel and whether overuse was diluting its visual impact, a subject I am sure we all could have continued discussing at length, but time was pushing on and Mike sadly had to draw the session to a close.

Conclusion

I have been to several events organised by the SDS, but this was one of my favourites. The presentation was filled with facts, history, illustrations and physical examples. Ivan is obviously very knowledgeable on the subject and passionate about his job and this came through in his presentation.

I would like to thank Ivan, Mike, Michelle and the SDS for another great event.

For more information on the SDS visit: The Sign Design Society

Author Bio:
Hayley graduated in 2007 with a first class degree in Visual Communication. She now lives and works in London as a Wayfinding Designer for a large architectural practice. Her key projects to date include developing signage and information graphics for both Dublin and Rome Airport. Hayley’s thoughts and inspirations can be found in her regular tweets as Wayfinding_UK.

• Where are you?
• Where are you heading?

The human mind observes and stores the journey as a mind-map. Distances, locations and time may be remembered differently than as they appear to be in reality. Signs, landmarks and directions are interpreted as signals and helps to guide along the way.

We use our personal knowledge, look at inference for common patterns and use previous experiences to find destinations. This article explores a history of navigation and view a on the general understanding of ways in which we all tend to navigate in terra incognita.

Early wayfinding polynesian navigators

Between 500 - 700 BC explorers began sailing the sea and started their travels towards finding new land. Sea is not as big as a barrier if you know where you are heading to and able to find your way back… Interesting enough early sea explorers didn't have maps, compasses, clocks or sextents to navigate. The new land was yet to discover and no information on how to get there, or return home, was available.

The discovery of the Polynesian islands by, from origin, Asian inhabitants tells a story on how they found those islands in the middle of the South Pacific. Voyages would take up to months and they sailed over 2000 km to discover new land, but how did they navigate? And how can we learn from their knowledge in the ancient way of getting around?

The Polynesians traveled over vast expanses of open ocean across the Pacific. In order to locate directions they memorized at various times of day and year the important facts of their surroundings. The traditional Polynesian navigation methods included memorizing the motion of stars; rise and set of the sun on the horizon; the direction, size and speed of ocean waves; gathering of clouds that cluster at specific locations; direction of winds and the following of wildlife of the ocean such as birds and fish.

Understanding how these explorers used their senses and ways of memorizing their surroundings can help us understanding how to design effective wayfinding systems today and tomorrow.

The traditional navigation by the Polynesian is also called non-instrument navigation — which means finding your way without the usage of modern tools. Instead, looking at the characteristic patterns in the surroundings they could build a mental map and used that to navigate. Those 'fingerprints' on the open ocean could well be referenced as todays 'landmarks'. History describes how the navigators kept a mental log of their journey, maintaining a sense of distance from where they started along their way. The structure that the navigators used in ancient history is similar as we apply in wayfinding strategy today.

• Planning, what is the strategy?
• Setting the course, which way to go?
• Holding the course, how far we need to travel?
• Finding land, are we there yet?
• Returning home, which way to head back?

Although the traditional Polynesian ways to navigate is almost extinct. The wayfinders of Polynesia traveled over one fifth of the surface of the planet and largest culture sphere in human history.

Navigation is not about you, or your mind, or what you can do. It's not about the sun and stars. It's really about everything. Shortly Bertelman, navigator

Holistic approach to wayfinding

Important steps in developing a wayfinding strategy is to look beyond a specific environment, space or building. Wayfinding doesn't start or stop at specific places. A wayfinding system comprises communications that may involve multiple media to help people navigate an environment. This emphasizes the importance of the whole and the interdependence of its parts, also referred as the Holistic Approach.

The Holistic Approach defines a wayfinding process that is researched and analyzed for the needs of the user. The objectives may include virtual and physical communication tools such as websites, signs, information systems, organizational goals, increasing customer satisfaction, placemaking or media support. Overall goal of the Holistic Approach includes to provide a better user-experience. Taking time to research the objectives will ensure the resulting wayfinding system goals are managed for optimal results. The boundaries between the abstract digital world and the real physical world starts to blur and the way that we experience wayfinding is starting to change.

Key takeaway

Wayfinding could well be put into a wider objective, today we live in a global economy and as a result we should re-think how we communicate. Wayfinding can act as stepping stone to connect people, movement and places efficiently. Taking wayfinding beyond 'signs with arrows' and an integrated communication system will emerge.

The concept is relative simple — show the right message at the right time. Make use of integrated communication systems to allow the user to have seamless journeys and engaging discoveries.

References

• Dragons, Memory & Navigating the Globe Using Only Your Wits Link

Over the years airports have been increasingly becoming larger spaces. Often also integrated with rail, metro and other means of transportation. In general(before COVID) people tend to take flights as a fast means on transportation from place to place.

The layout and structure of airports are different from city to city, therefore wayfinding is needed to navigate quickly and safely. Although wayfinding should be clear in airport, often the navigational information has interference with increasingly more advertising.

Airports have become multi-functional environments processes are internationally standardized and maximally efficient, with a strong emphasis on entertainment and consumption.

The book “Aiport Wayfinding” by Heike Nehl and Sibylle Schlaich is a complete overview what it takes to develop a wayfinding scheme for airports.

In some cases the wayfinding becomes part of the identity of an airport. Good example cases is for instance at Schiphol. The yellow signs stand out in the environment making it easy to navigate around. In the case of Schiphol, yellow has become the identity driver, recognizable and to stand out of advertising.

The book in a extensive overview on airport wayfinding, and explores the following;

• Evolving, a constant state of evolution
• Identity, architecture, flow and integrated design
• Design, color, typography and pictograms
• Digital, pre-journey experience, at the airport and onward travel
• Beyond, how airports connect, mobility and the city

Airport wayfinding

As there a many ‘standards’ in wayfinding, airport wayfinding tends to differ and creating a unique identity to the airport. Usually the background color of the signs are part of the identity. For example; Schiphol Yellow, Frankfurt Blue, Switserland Black, Heathtrow yellow, Berlin Red/Brown, etc.

Airport Wayfinding Strategy

Apart from color, typography and pictograms the wayfinding systems are also vary from letters to numbers.

The book explains the passengers flow land side and air side. A complete overview of the customer journey throughout an airport. Included examples for spatial layout and visions on how to improve passengers flow in airports.

From interviews, explanations and examples, the book analyzes wayfinding systems of approximately 70 airports by aligning their identities and functions.

Conclusion

The book “Airport Wayfinding” is a must read for urban planners, wayfinding information designers and working in the field of (air) transportation and mobility.

The countless examples, comparisons, standards and interviews makes this book on of our favorites in airport wayfinding.

If you want to learn about the authors, visit their website Moniteurs.

On our website designworkplan we used Google Analytics for collecting visitors data. When we started the blog way back in 2008 it was a good way to find out which content viewers of our website liked and disliked. A user-friendly dashboard to find out important metrics related to viewers of the website.

Google Analytics gave us insights on popular pages and were people visited our website from. This allowed us to target those audiences more and as a result we gained traction to our (design) website. Our content evolves around design, typography and wayfinding. Wayfinding is a design niche that focusses at connecting people to information and environments.

If you want to learn more about wayfinding, please read our page Introduction to Wayfinding.

Over time Google Analytics grew in complexity to an extend we have a hard time understanding the metrics shown in the dashboards.

Google Analytics back to the future

In the beginning Google Analytics was plain and simple, the right fit for our design content. As a content creator we are interested in how visitors perceive information on our website. Information about popular pages, demographics and referral sources are meaningful for establishing an understanding of what visitors are looking for.

Privacy and data collection

Over time we realized Google used our collected data for their benefits. Although Google says to “never” sell any personal information. The collective gathered information through Google Analytics is an immense source of valuable information about browser behaviour online. Not only it provides information on topics people are interested in, it also gives information about reading time, bounce rates and related information people are interested in. Maybe Google doesn’t use the information gathered from our website, but sure it can create a broader sense of what people in general are interested in.

As Google remains to control most of the internet search queries and related internet services such as advertising. Google can combine Analytics and Adwords to maximize their profit ratio. In other words, we believe as Google has a tremendous amount of information from the Analytics part of their database. The Adwords part of Google will benefit from this information, as they are familiar with what people search for and what related information people would be interested in.

Our most popular posts on the blog

Over the years we have published many articles on the blog. Via our visitors data tracking we could see these are our most popular posts:

• A arrow symbol collection, with over 1M (Million) downloads! 56 Free Arrow Symbols & Icons
• The guide into color contrast for sign and wayfinding design. Signs and color contrast
• A free collection of 50 common used symbol signs. Symbol Sign Collection

Our series about typography did very well over the last years, including the following articles:

• An example collection of typeface usages with Arial. Arial is everywhere
• Another collection with FF Meta typeface examples FF Meta is everywhere

Our book series are popular with the following reviews:

• A comprehensive book about wayfinding by David Gibson. The Wayfinding Handbook
• The industry standard for learning about wayfinding by Per Mollerup. Wayfinding > Wayshowing

Over the years we have continued our writing, consider looking at our blog to learn more about wayfinding.

Seamless reading experience

We are wayfinding and information designers. Our core services evolve around information, people and places. Connecting information at the right time and place. As we are browsing the internet, the reading experiences are mostly dreadful. Pop-ups, reminders, boxes, ads, etc.

At our website we want people to enjoy our content, without having to read privacy policies and forcing visitors to click "Accept" buttons. We want to create a seamless reading experience without distractions.

The brilliant website How I Experience Web Today is a fantastic example of most browsing experiences today. So familiar, yet so disappointing experiences.

According to research the average internet user spends ~3 hours online every day, visiting anywhere from 5 up-tp 100 website each day. Imagine the time lost for accepting all those cookies each and every day.

Recently it came to our attention that Google Analytics is in conflicts with European regulations and is not fully GDPR complaint. In relationship to the cookie, accept privacy terms and UX issues it got us to rethink the analytics part of our website.

From past to present

As we want to comply to European guidelines regarding data collection and to create a seamless reading experience, we started to seek an alternative for Google Analytics.

As also found Google Analytics was found illegal in an Austrian court decision. The details of that decision can be found here

From here our search began looking for an alternative way to collect visitors data at our website. We have tried other different analytics services, which include:

• Matomo analytics, a self hosted analytics service. Comes with many features and is free to use. We have found installing the software and dashboard somewhat complicated to use.
• Statscounter, great alternative. The dashboard has a good UX design and the service has many features to track visitors behaviour. Statscounter is an anonymous web tracking service which is good to become GDPR compliant. The paid version starts at $19,- per month.
• Fathom, a very user friendly interface, cookie-free and GDPR proof with anonymous web tracking. Starting at $14,- per month. ($140,- p/y)

Our research was plain simple, trying out the services as mentioned above for ~14 days. The experiment gave us insights on what we wanted to see in our analytics, useful metrics, ease of use, GDPR free. As running websites is NOT our daily focus, we found out our needs are UX and ease of use based. Meaning a single dashboard solution, main metrics and great UX design. In our quest for the Google Analytics alternative we landed at Fathom Analytics.

Use Fathom Analytics

Our basic requirements are formulated as following:

• GDPR Proof and anonymous pageview tracking
• Fast loading script, by-passing ad blockers and no cookies
• Easy to use dashboard, in one overview
• Information about pages, average time on site/page and traffic sources
• Information about devices, browsers and countries
• Possibility to track specific actions or events on webpages (easy funnel)
• Track multiple websites in one dashboard/account

As we deploy multiple websites, a single dashboard solution is ideal to gain overview insights on performance.

Reading experience & privacy

Our website and content creation is focussed on providing niche information for design, typography and wayfinding. In our opinion Google Analytics has become a complex platform with too many functionalities. We understand that professional website creators and builders could use Google Analytics to its full potential. We simply want to put out great content and gather information about the visitors to our website.

Our goal is provide a visitor to our website a seamless reading experience and enjoying our content without annoying pop-ups or related privacy issues.

From now on forward we have disabled Google Analytics from our websites and are fully compliant with European regulation around collecting information from visitors on our website.

Fathom is a paid service which collects anonymous data from visitors on our websites. We are using a $140,- yearly plan for collecting visitors data from our websites.

Full disclosure

We work as a designers for Google Offices, where we develop and create wayfinding solutions for their visitors and employees. We respect Google for their vision and the way how they organize their workplaces, people and environments. At our website (designworkplan) we have chosen to use fathom for reasons stated in this article. We are not paid or sponsored by usefathom. If you want to support us, please use our affiliate link below.

Final thoughts

This post is different from our usual design content, we wanted to be fully transparant in the way how we collect visitors data from our websites. Consider thinking about the way you collect visitors data at your website(s).

If you are planning to use Fathom, consider using our referral link (highly appreciated) Use Fathom referral code CCPSXY

Frequently Asked Questions (FAQ)

Looking for ways to perform hard drive recovery? Many things can go wrong while you’re using your device. A power surge can fry it and damage the motherboard, an outage can delete hours of progress if you didn’t save your work, and overuse will cause it to go haywire in the long run. While these won’t cause any permanent damage or loss, a hard drive crash can prevent you from getting your data. What’s worse is that the simplest things like an OS update can cause your system to crash. While there’s nothing you can do to prevent it when

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Do you remember a time when there was only text on the internet? Or when the first images popped up in their glorious blocky low resolution? It seems like a lifetime ago.   Streaming services, social media, shops… Images and videos are all around the web today. It’s no wonder we see more and more imagery used for online advertisement as well.   There are always aspects to consider to decide the best fit for your project. When choosing your advertising strategy, it’s essential to know the good and the not-so-good about photography and videography for marketing. Advantages Look Sharp

The post Pros and Cons of Photography and Videography in Visual Marketing appeared first on Photoshop Lady.

Trevor Cole, an international travel photographer and tour leader from Donegal, Ireland, captures diverse cultures and landscapes with a focus on sustainability and human connection. Leading small-group photo tours across destinations like Scotland, Iceland, and Ethiopia, his work inspires reflection and encourages positive change. More: Instagram

Coté Escrivá, a Spanish artist, creates playful character designs inspired by nostalgic childhood themes, with notable collaborations with Thunder Mates on limited-edition resin toys. His standout collection includes dark twists on classic Disney icons like Donald Duck and Mickey Mouse, reimagined as spooky characters with eerie eyes, tattered clothes, and exposed skeletons, drawing influences from […]