f

Decoded : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland

Barden, Phil, 1959-




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Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel

Nykiel, Ronald A., author




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A social strategy : how we profit from social media / Mikołaj Jan Piskorski

Piskorski, Mikołaj Jan, author




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Get bold : using social media to create a new type of social business / Sandy Carter

Carter, Sandy, 1963-




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Principles of integrated marketing communications / Lawrence Ang

Ang, Lawrence, author




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The small business owner's handbook to search engine optimization : increase your Google rankings, double your site traffic-- in just 15 steps--guaranteed / Stephen Woessner

Woessner, Stephen, 1972-




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Social media strategy : a step-by-step guide to building your social business / Kamales Lardi, Rainer Fuchs [editors]




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Consumer behaviour / Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson

Schiffman, Leon G., author




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Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one / David R. Bell

Bell, David R. (David Richard)




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Social media marketing in BRIC countries : examining case studies of BMW, Adidas and NIVEA / Elena Trost

Trost, Elena




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The definitive book of branding / edited by Kartikeya Kompella




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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij

Mooij, Marieke K. de, 1943-




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Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arno Brill

Keegan, Warren J




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International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford

Fletcher, Richard, 1940- author




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Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets

Belk, Russell W




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Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz

Lovelock, Christopher H, author




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Zag : the number-one strategy of high-performance brands : a whiteboard overview / by Marty Neumeier

Neumeier, Marty




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Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others]




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Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students / written by Ira Kaufman & Chris Horton

Kaufman, Ira Morton, 1947- author




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Marketing strategy : a decision-focused approach / Walker, Mullins, Mavondo, Gountas, Kriz, Osborne

Walker, Orville C., author




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Principles of marketing / [Gary] Armstrong, [Stewart] Adam, [Sara] Denize, [Philip] Kotler

Armstrong, Gary (Gary M.), author




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Strategic marketing / David W. Cravens, Nigel F. Piercy

Cravens, David W




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What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher

Acuff, Dan S., 1942-




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Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold

Lindström, Martin, 1970-




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The business of children's entertainment / Norma Odom Pecora

Pecora, Norma Odom




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Creating ever-cool : a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton]

Del Vecchio, Gene




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Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen

McEwen, William J




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Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport

Rappaport, Stephen D., 1952-




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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins

Walker, Orville C




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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins

Walker, Orville C




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Predictive analytics, data mining and big data : myths, misconceptions and methods / Steven Finlay

Finlay, Steven, 1969-




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MKTG 10 : principles of marketing / Lamb + Hair + McDaniel

Lamb, Charles W., author




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The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow

Turow, Joseph, author




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Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook

Wright, Travis, author




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Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes

Moraes, Marcela Quartim de, author




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Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble

Gamble, Stephen, author




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Service design : from insight to implementation / Andrew Polaine, Lavrans Løvlie, and Ben Reason

Polaine, Andrew, author




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The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell

Kimbell, Lucy, author




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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne

Kim, W. Chan, author




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Advanced introduction to consumer behavior analysis / Gordon Foxall (Distinguished Research Professor, Cardiff Business School, Cardiff University, UK)

Foxall, Gordon R., author




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Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia ; foreword by Philip Kotler




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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd

Hooley, Graham J., author




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Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore)

Kotler, Philip, author




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Educational Uses for RSS Feeds

RSS feeds provide a convenient method for teachers and administrators to send important information to parents and students.

complete article




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Everything You Need to Know About YouTube RSS Feeds

YouTube is also a site filled with video content which can be extracted via RSS. You might be keen to share YouTube RSS feeds of your own content or you might want to get RSS feeds of things that interest you. Whatever your reasoning, you’re going to need to know a little bit about YouTube RSS feeds in order to get started.

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6 Months After Google Reader Shut Down

6 months ago this day Google Reader shut down and the voices of millions of blog posts were suddenly silenced. Although there was a huge outcry before Google reader disappeared, on the actual day it went away it seemed to pass many users by without a word.

Part of the reason was that by this time a few groups had come out with alternative apps for the service so it was easy to miss but also many tweets and blog posts had been written venting their frustration. But 6 months on and the picture has changed a lot. The internet (at least for nerds) looks very different than it did before.

complete article




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How to Track RSS Feeds

For starters, it is important to understand that you do not need a service for RSS. Your RSS feed already exists without a third party service. The only thing a third party service would do for you is try to help keep track of subscribers. But even without that service, people can still subscribe to your feed.

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5 Free RSS Readers

In this list, we will be talking about 5 free RSS Reader apps for Windows 8. RSS feeds have quickly become the growing trend, by keeping you updated about the latest posts on various websites. Fetch the RSS feeds of a news website in an RSS Reader app.

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10 RSS Readers for Macs

Most people use the internet for obtaining information and keeping up-to-date with things. Internet information is delivered in different forms such as forum discussion, blogs and news. A great way of getting the latest information from your favorite websites or channels is through the use of RSS feed readers. With it, you can get automatic updates from channels and websites that are important to you. Below are a few of the best the best RSS feed readers for Mac.

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How the Feed Changed the World

The feed now dominates online content consumption, from the news we read on our mobile devices to the social networks we check constantly throughout the day, as well as the ads that integrate onto those platforms.

complete article