Originally a comedy channel, launched by the Sri Adhikari Brothers Group in 1999, SAB has undergone several makeovers post its acquisition by Sony Pictures Networks India in 2005

Brands tap regional celebrities to go hyperlocal. Does it translate into higher ROI?

Viacom18 Digital Ventures, Viacom18 Media’s digital arm, has launched Voot Kids, a kids’ entertainment and learning OTT application.

It’s not that the world is suddenly and cruelly bereft of writers, but let’s be honest: there aren’t too many of them coming to advertising.

The Job I love how dynamic the smartphone industry is and that there's something new to learn every single day - be it with respect to business or product innovation or the waves of changes in retail and e-commerce. It always keeps you on your toes. I am definitely a bit of a geek at […]

Javier Sotomayor talks to Sonam Saini about entering the hinterlands, rising ticket prices, and the threat from OTT players.

Over the past decade, brands have begun embracing cultural fads en masse on their social media channels to stay relevant.

Post the NTO implementation, the dynamics have tilted in favour of the broadcasters.

India has shown impressive ad request growth year over year, which is characteristic of an emerging mobile market.

I am proud of what I do every day as the head of a nutrition company that works relentlessly to make an impact on people’s health by offering better formulations and nutritious products. India faces the double burden of over-nutrition and malnutrition, says Himanshu Bakshi.

Using AI and machine learning capabilities, the system can be further trained to respond like a professional.

VFS Global has appointed L&K Saatchi & Saatchi as its global creative agency. The agency will manage VFS Global’s marketing and branding mandate for its operations worldwide.

The bill has a provision for endorsers, under which they cannot be held liable for false and misleading ads if they are found to have done due diligence before signing the deal.

Last year, PepsiCo, too, had reduced the salt content in two of its Lay’s chips variants and introduced Kurkure Multigrain packs with 21% lesser sodium.

In digital advertising today, innovation is the name of the game. The idea is to create customer-centric campaigns that leverage reach, hold attention and help in conversion.

The book also conveys an important message that misconceptions often lead to wrong judgment about people, and aims at making us better decision makers.

With the merger we had set out to create a new agency breed — a creative, data and technology agency that can offer genuine end-to-end solutions to our clients.

The deal will combine the CBS television network, CBS News, Showtime cable networks with MTV Networks, Nickelodeon, Comedy Central and Paramount Pictures.

With TikTok, Dailyhunt, ShareChat and even OTT players Zee5, Amazon Prime and Hoichoi letting users post, watch and share content in the language of their choice, few are spending considerable time on Facebook.

According to RedSeer Consulting, the grocery market in the country is valued at over $500 billion, out of which online grocery currently has only 0.2% share, amounting to $1.2 billion.

Not every urban customer has ordered from us yet, and very few are ordering more than 20 meals a month from us. There is enough and more to be done in the food delivery marketplace

I like to use the long commute to work for catching up on my reading; it is usually the financial papers or books on business strategy, execution and leadership.

Multiple reality shows in the same genre is a trend most GECs are following. Easy fix or strategic programming?

People are seen going about their lives while a doctor is able to monitor them remotely. Although the ad evokes curiosity, it does not address people’s fear of inserting a device into the body or reveal how the ‘breakthrough’ technology works.

He will report to Simi Sabhaney, CEO, Dentsu India. In the past, Malhotra has worked with agencies such as Bates CHI & Partners and Ogilvy.

Lifestyle, as an industry, has a lot of potential. There are challenges that keep me motivated as this industry goes through evolution in terms of practices and business methods.

Until brands stop selling and start conversing

By Devika Singh The country's oldest music label company is singing a different tune. From podcasts to a dedicated film production unit, Saregama is looking beyond music licensing to broaden its appeal. Vikram Mehra talks to Devika Singh about creating and monetising IPs, why the company will not launch a streaming app, and more. Saregama […]

The report states that this “was driven by a 3% ad volume growth”.

OTT platforms are sexing up their original content library with bigger budgets, foreign locales and slick production values

Datask will be its proprietary consumer-based targeted marketing and insights platform.

"India is at the onset of a brand revolution where, in the coming decade, I hope homegrown brands will make it to the top," says JB Singh, President and CEO, InterGlobe Hotels

Brands can be broadcasters. Why rely on other media platforms when you can become your own media owner? Create, produce and publish your own content on your own channels.

We have co-branded partnerships and also engage in tie-ups with designers. Almost 80% of the business is protected through exclusive tie-ups, says Vasanth Kumar, Managing Director, Lifestyle International

Will partnerships such as these be the norm in the digital entertainment market in India?

In the era of e-commerce, where do direct selling companies with a sparse digital presence stand?

Ashish Bhasin, CEO, Dentsu Aegis Network (DAN) Greater South, will now take on the newly created role of CEO, DAN, APAC. Based in Singapore, Bhasin will report to Takaki Hibino, executive chairman, DAN APAC . He will remain the chairman of DAN India. Anand Bhadkamkar, the former COO and CFO, South Asia, has been promoted […]

Apps like Instagram are largely reaching the first 150-200 million users. We are going after mass market users who consume content in regional languages.

As tough taskmasters, challenges have a way of helping us expand the horizons of what we believe to be possible, and put our creativity to the best use while navigating around a tense situation.

Businesses that want to stay competitive are adopting a phygital model to address these demands through the holistic integration of offline and online retail.

The company, often described as a virtual bulletin board for images, counts the Asia Pacific region as one of its fastest growing ones; it opened an office in Singapore in July to service the Indian and South East Asian markets.

Netflix’s partnership with Karan Johar's Dharmatic Entertainment is for creating fiction and non-fiction series and films.

Smart and connected television sets have been around for some years now but the large-scale proliferation will have huge impact on the entertainment and video ecosystem.

Realme has been successful because of our focus on the product; many brands don’t focus on the product anymore. We have grown 850% y-o-y; from the second quarter of the year until August, our sales have increased 300%.

This is how Anuj Khanna Sohum of Affle spends his free time

WeChat also jumped on the bandwagon recently. Its story feature, Time Capsule, allows users to upload short, time-bound videos that appear on a user’s homepage with additional features such as music, location, emojis, etc.