Google has begun rolling out the third core update for the year, the November 2024 core update. This update started to roll out on November 11, 2024 at around 3:30 pm and will take about two weeks to complete rolling out. This seems like a typical core update, without any new specifics about what changed or what improved.

We knew this update was coming - and it finally arrived yesterday afternoon. Google also told us not to expect HCU victim sites to recover with this update.

So far, we are seeing some folks suggest their rankings went down even more. But the vast majority of people are saying they are not seeing movement as of yet, as of the time I published this story. Of course, I will keep track of the chatter and let you know what people are seeing over the coming days. In addition, the volatility tracking tools are mostly all showing normal volatility - so maybe this has not kicked in as of yet.

And yes, it was released on the Veterans Day US holiday, but it seems like it was released well before the big holiday shopping season, post-Thanksgiving holiday.

Google posted this update on LinkedIn and X and wrote:

Today we released the November 2024 core update to Google Search.

This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.

We'll update our ranking release history page in the near future, and update it when the rollout is complete. For more information about core updates, please see here.

The rollout may take up to 2 weeks to complete.

Google November 2024 Core Update Quick Facts:

Here are the most important things that we know right now in short form:

• Name: Google November 2024 Broad Core Update
• Launched: November 11, 2024 at around 3:30 pm ET
• Rollout: Will take about two weeks to roll out
• Targets: It looks at all types of content
• Penalty: It is not a penalty, it promotes or rewards great web pages
• Global: This is a global update impacting all regions, in all languages.
• Impact: The normal core update stuff around helpful content.
• Discover: Core updates impact Google Discover and other features, also feature snippets and more.
• Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google's core update advice.
• Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

Google November 2024 Core Update Details

Google didn't say much specific about this November 2024 core update. Google did say, "This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search."

So it seems like it is more of the same:

• Show more content that people find genuinely useful.
• Show less content that feels like it was made just to perform well on Search.

Yes, a lot of joking in the SEO community about these statements. Yep, it sounds a lot like the helpful content update statements... Yes, the helpful content update is no more, it's part of core updates now, in some sense...

Previous Broad Core Updates

Here is a list of the most recent core updates we've seen since Google started to confirm them. Previously we nicknamed them Phantom updates or unconfirmed updates.

• November 2024 Core update: November 11, 2024 and will take about two weeks to roll out.
• August 2024 Core Update : August 15, 2024 through September 3, 2024
• March 2024 Core Update : March 5, 2024 through April 19, 2024
• November 2023 Core Update : November 2, 2023 through November 28, 2023
• October 2023 Core Update: October 5, 2023 through October 19, 2023
• August 2023 Core Update: August 22, 2023 through September 7, 2023
• March 2023 Core Update: March 15, 2023 through March 28, 2023
• September 2022 Core Update: September 12, 2022 through September 26, 2022
• May 2022 Core Update: May 25, 2022 through June 9, 2022
• November 2021 Core Update: November 17, 2021 through November 30, 2021
• July 2021 Core Update: July 1, 2021 through July 12, 2021
• June 2021 Core Update: June 2, 2021 through June 12, 2021
• December 2020 Core Update: December 3, 2020 through December 16, 2020
• May 2020 Core Update: May 4, 2020 through May 18, 2020
• January 2020 Core Update: January 13, 2020 through mostly January 17, 2020
• September 2019 Core Update: September 24, 2019
• Google June 2019 Core Update: June 3, 2019 through June 8, 2019

Previous Helpful Content Update Impact

Here is the list of the previous Google helpful content updates:

• Septemebr 14, 2023 - September 2023 Google helpful content update - completing on Septmeber 28, 2023
• December 5, 2022 - December 2022 Google helpful content update, completing on January 12, 2023
• August 25, 2022 - August 2022 (original) Google helpful content update, completing on September 9, 2022

Previous Unconfirmed Updates

We had a ton of unconfirmed updates between the August 2024 and November 2024 core update. I won't list them all, but you can scan them over here.

As a reminder, Google did tell us that an search update is coming soon. The last time we reported on an update was when I named it the Google Election 2024 unconfirmed update and before that was the Google Halloween 2024 Google search update and then before that on October 23, 24 and 26 and 27th and before that, October 19th and 20th volatility and then on October 15th, October 10th and then before that on October 2nd which lasted a couple of days. The Google August 2024 core update started on August 15th and officially completed on September 3rd. But it was still super volatile the day after it completed and also weeks after it completed and it has not cooled.

We saw big signals on and around September 6th, September 10th or so and maybe around September 14th. We also saw movement around September 18th, last weekend and Septmeber 25th and September 28th or so.

Google Tracking Tools On November 2024 Core Update (So Far)

Here is what these Google Search volatility tools are showing so far; keep in mind that this update can take about two weeks to fully roll out. And so far, the tools are mostly showing normal volatility but that might change in the coming days.

Semrush:

SimilarWeb:

Sistrix:

Wincher:

Cognitive SEO:

Accuranker:

Advanced Web Rankings:

Mozcast:

Mangools:

Algoroo:

SERPstat:

Data For SEO:

SEO Chatter

It just started rolling out last night, so the chatter is early, just like the tools:

Just the reminder I needed to "focus on quality content"'"again. Thanks, Google, I'd almost forgotten!

So by quality, do you mean similar to what previous core updates focused on or is there a specific change to look out for?

In search of "quality" and "usefulness" in the age of generative-AI-driven SERPs.

It will take 2 weeks to complete and 2 years to recover?

Asking for friends.

Fasten your seatbelts, Google has launched the November 2024 core update.

This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search

Good luck to the people still fighting.

Traffic on the very low tide since a week (billable visits), impression seem stable according search console, CTR dropping.

Luckily I'm busy with something not Google related !

Traffic Down :)

Swings on my personal results have been wild over last few days actually. Like normal, but on steroids!

Searched 150+ queries since morning unrelated to my niche...each of these queries were answered by AIO in a very organized form. So...worth not keeping hopes after this

It's been very quiet over the last few days. One article of mine gained a small bit of traction, but a couple of others barely saw any traffic at all. Not sure if it's the same for others.

Recently the fluctuations were too great. Either business as usual or downward. I am seeing more PAA boxes. More YouTube at the top. Other than that I do not see much.

Just more downward movement ಠ' ï'µ' à² 

Yes, lots of keywords back on page one, including some near the top, but I doubt it will result in a traffic increase because there are AIOs everywhere.

It's just a mess. shuffling, even more AI overviews for shopping comparison articles.

Also some local SEO chatter, and core updates do impact local rankings:

Seeing movements this early for local organic ranking for the following sectors (mostly Canada): Landscaping, HVAC, Psychologist, local furniture maker, renovation contractors.

Here we go! The November 2024 broad core update is rolling out. There's been a ton of volatility since the August core update completed. Let's see what Google has in store for us. Stay tuned. I'll probably share my "Core Update Notes" each day based on what I'm seeing in the'... https://t.co/T9rks7tAMP

'" Glenn Gabe (@glenngabe) November 11, 2024

OK here we go. A new Google core update just launched.

If you were impacted by a previous core update (i.e. August, March, November, October) then often it takes another core update, or sometimes a few, before a site sees recovery.
ð¤ https://t.co/7XHVWBRbbo

'" Marie Haynes (@Marie_Haynes) November 11, 2024

These announcements are as much as uninteresting as uninformative.

'Hey, look! We did something' https://t.co/BcK4rzTuN6

'" Pedro Dias (@pedrodias) November 11, 2024

Golly, I hope Reddit will be ok

'" Harad (@harad) November 11, 2024

Good luck, folks!

Not expecting anything this end, mostly because I only fully finished my site move around seven minutes ago. ð' https://t.co/MGfUyA9GOP

'" Wesley Copeland (@Wesley_Copeland) November 11, 2024

Sad state when my first thought is: "wonder what they've screwed up this time". https://t.co/jtYZvXPZgM

'" Martin MacDonald (@searchmartin) November 11, 2024

Also later last night I asked if anyone is seeing movement:

Anyone seeing any movement yet? https://t.co/qttLlYNeU1

'" Barry Schwartz (@rustybrick) November 12, 2024

While most say it is too early to tell, which I 100% agree with, here are the ones that say they are seeing movement:

I see some movement, but it's hard to attribute it to the typical movements we see or this core update. Will check more sites/data tomorrow morning to confirm.

'" Vlad Rappoport (@vladrpt) November 12, 2024

It affected my website from yesterday, today zero click, that means this update will harm more than the previous updates. We expecting more damage.
I'm afraid to say that, but don't be happy with any update again. Get a new job or go to Pinterest or the new ChatGPT search.

'" Ameer Belal (@NFT_Domains) November 12, 2024

Slightly up

'" Lizzy's Small World (@AVerySmallWorld) November 12, 2024

Yes, ranking down

'" बबलà¥' à¤à¥à¤®à¤¾à¤° ð®ð³' (@seobabloo) November 12, 2024

I saw a 15% spike yesterday evening and night. So far this morning it seems the spike didn't last.

'" Brian Spears (@BrianHTX20) November 12, 2024

It is probably too early to tell right now but we will keep you posted on what the SEO community is seeing over the coming days.

Forum discussion at WebmasterWorld, Black Hat World, Local Search Forum, X and LinkedIn.

Full Article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google released the November 2024 core update, so far, we are not seeing much movement but I have a lot more details in the story below. Have you seen term drift in SEO and Google Search. Google has SEO advice on version history pages. Google Ads is testing subheading links. Google is testing seller and product ratings on the same shopping ad. Google is testing a current sales section in search.

Search Engine Roundtable Stories:

• Google November 2024 Core Update Is Now Rolling Out - What We Know So Far
  Google has begun rolling out the third core update for the year, the November 2024 core update. This update started to roll out on November 11, 2024 at around 3:30 pm and will take about two weeks to complete rolling out. This seems like a typical core update, without any new specifics about what changed or what improved.
• SEO Advice On Version History Pages From Google
  Google's John Mueller posted some SEO advice on how to handle version history pages, for product releases, specifications, APIs and other version history. This advice is pretty similar to how to handle recurring event pages, like conferences and events. In short, the main page should keep the same URL and then archive the older version history details on an archive page URL.
• Term Drift In SEO - Why It Matters
  The meanings of words and brands can change over time. The terms can drift to different meanings. Term drift happens, although it is rare amongst words and less rare with rebrands - but still, it happens.
• New Google Travel Ads Feed Format May Be Rolling Out
  A couple of weeks ago, Google announced the new features for travel search ads through integration with travel feeds. These may now be out in the wild, as we are seeing pricing and other rich markup showing up for hotel ads in Google Search.
• Google Search Current Sales Expandable Section
  Google Search has been rolling out this new expandable section in the search results titled "current sales." I guess Google is able to figure out what is a sale and what is not, maybe from structured data or Merchant Center and then have a section in the search results for that...
• Google Shopping Ads With Both Seller & Product Ratings
  Google is showing both seller ratings and product ratings on a single Google Shopping Ad unit. It is a bit weird to see both ratings, and it can potentially be confusing to see different ratings for the same retailer but one is for the rating of the specific product and one is for the rating of the company selling that product, i.e the seller.
• Google Ads Tests Subheadline Links Under Search Ad Title Links
  Google is testing placing a second link directly under the main ad headline link, some call the title link, that pull from your Google Ads assets or extensions. It is unusual to see these links right next to each other, sometimes you'd see them as sitelinks under the ad description but not directly under the main headline link.
• GooglePlex Sign: Please Refrain From Touching The Androids
  Here is a sign at the GooglePlex that is politely asking visitors to not touch the Androids. It says, "Please refrain from touching the Androids - Thank you." I often see photos of people climbing on them, so maybe that will help?

Other Great Search Threads:

• chatgpt went down for 30 mins today :( we are much, much better at reliability than we used to be, but clearly more work in front of us., Sam Altman on X
• Here are two key takeaways from Google's Search Central Live Taipei 2024., Hope Lui on LinkedIn
• Marigold Magic! From the flavors to the culture, India left us spellbound. That's a wrap on the Gurugram #PESummit24. We loved connecting with PEs in person and virtually!, Google's Product Experts Program on X
• Nothing has changed with the way audiences work in Demand Gen campaigns., Ginny Marvin on LinkedIn
• Several readers are asking me why Search Engine Roundtable won't come up in any Google AI Overviews. I don't have a good explanation but they are right. Even based on third party tools that track them, SER does not show up at all. I assume it is some sort, Barry Schwartz on LinkedIn
• Site reputation abuse reminder: Marketplace Operations Inc & Forbes Marketplace Holdings Inc are responsible for the content on Forbes Advisor, Health, Wheels & Home Improvement. Remember them + Thomas Callahan as we uncover how th, Goog Enough on X
• You can add voiceover to your Pmax videos to increase users attention., Thomas Eccel on X

Search Engine Land Stories:

• Google November 2024 core update rolling out now
• Data: PMax performance stable, but Search CPCs increasing
• Google debuts Sale Event promotion type in Merchant Center
• Google integrates seller and product ratings in Shopping Ads
• Google Ads Editor 2.8 launches with AI image generation
• Server access logs and SEO: Everything you need to know in 2025
• Knowledge graphs: An introduction
• How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT

Other Great Search Stories:

Analytics

• How to use Google Analytics 4 to track social media performance, Hootsuite

Industry & Business

• Google Executive Picked to Supercharge News Efforts Has Resigned, Wall Street Journal
• Acodie Interview Series: Barry Schwartz, Founder of the Search Engine Roundtable, Acodez

Links & Content Marketing

• NEW: Topics, Interests, and Content Ideas Now Live in SparkToro V2, SparkToro

Local & Maps

• Coming Soon: An All-New Moz Local, Moz
• Goodbye, Google Maps? Apple Maps Envisions Revolutionary Traffic Light Navigation Feature, AutoEvolution
• Google Maps moves the weather for a cleaner map on Android, 9to5Google

Mobile & Voice

• ChatGPT is currently down; Siri integration in iOS 18.2 affected, 9to5Mac
• Google Gemini tests an overlay that looks like you're texting your assistant from any screen, Android Police
• Google's Android-exclusive Gemini Live could be about to launch on iPhone, TechRadar
• Why 'Type to Siri' Is My Favorite New iOS 18.1 Feature, Lifehacker

SEO

• Introducing our Bing Webmaster Tools API Python Client, Merj
• Technically Wrong, But Worth Fixing?, Chris Green
• What we learned at NESS 2024 (pt. 2), SEO For Journalism
• Screaming Frog SEO Spider Update '" Version 21.0, Screaming Frog

PPC

• 5 Ways to Maximize Your Ad Performance with AdCreative.ai, Semrush
• CMA demands changes to Google Privacy Sandbox after cookie deprecation reversal, PPC Land
• Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to Test, AdWeek
• Taboola reports Q3 Growth and raises 2024 targets amid AI expansion, PPC Land
• Unpacking the Data Behind Trump and Harris' Presidential Election Ad Spending, PPC Hero
• Updated PMAX Table View Now Displays Ad Strength, PPC News Feed
• What Digital Marketing Agencies Are Saying Behind Your Back, DAGMAR
• Image Asset Gallery Combines Square & Horizontal Images, PPC News Feed

Other Search

• Ecosia, Qwant partner on search engine tech to counter Google's power, CNBC
• LLMO: 10 Ways to Work Your Brand Into AI Answers, Ahrefs
• OpenAI and others seek new path to smarter AI as current methods hit limitations, Reuters
• Two Upstart Search Engines Are Teaming Up to Take on Google, Wired

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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