Verizon Business today released findings from a recent survey, Small Business Response to COVID-19 to better understand the impact small business owners and decision makers feel COVID-19 has had on their businesses. The survey, conducted by Morning Consult, focused on 500 small and medium businesses that are currently open or plan to reopen. One of the survey’s key results is that small businesses have renewed confidence, with 68% believing they can recoup COVID-19 related losses.

Key Survey Findings:

As businesses grapple with the economic impact of COVID-19, these responses highlight the assistance small businesses feel they need, the communities they feel most supported by, and the changes they have made to adjust to the new normal.

1. A Renewed Confidence
The small businesses that have weathered this pandemic to date express an overall optimism and the financial wherewithal to eventually reopen.

68% of small businesses believe they can recoup COVID-19 related losses
46% (nearly half) of small businesses that remain open say their businesses will be able to stay open for more than six months if the pandemic continues in the same way
48% of small businesses say it’s unlikely they will need to resume operations with a smaller staff
While 78% of small businesses indicate declining sales, less than a quarter (24%) say that they have missed or withheld any payments of bills (rent, utilities, etc.).

Ankur Jains investment firm, Kairos, is funding training sessions and job placement for 10,000 workers.

Recovery is slow: In fact, more than half (56%) have experienced a slower recovery than expected after shelter-in-place orders began to expire, with nearly half of small business owners fearing they may need to shutter their business within six months if pandemic restrictions are not lifted or if shelter-in-place orders resume in the near-term.
    
Survival requires adaptability: Yet despite fear of survival, owners are demonstrating resiliency and adaptability, with about a third (30%) creating products/services to meet new needs and half (50%) of those with an online presence increasing their digital footprint to meet the moment. And, they’re looking for help in making those changes – nearly 70 percent of female and 60 percent of male small business owners say they need one-to-one small business advice.

They depend on their community: While small businesses continue to be important facets of communities, many small business owners have noted changes in their customers and worry that people will not be able to afford doing business with them. However, half of small business owners believe that there seems to be a renewed interest in shopping locally in their area.

Digital marketers often identify social media as one of the best forms of content marketing, but it can often feel like we’re just going through the motions. If the social media content isn’t attracting leads, what good is it? It’s likely you just need a quick boost in strategy to make sure your content is appealing to your target audience and getting inbound requests and messages.

In fact, 90 percent of social media users have used the platform to communicate directly with a business before. So if none of your customers or followers are reaching out to you, it’s a telltale sign that something should be changed. Ideally, you’ll post a picture or video with a robust caption that offers value and the floodgates will open: direct messages, likes, comments and queries should start coming (or even just trickling at first) in, proving that your content struck a chord and inspired action. Not there yet? Here are four ways to bolster your strategy to attract those leads.

1. Focus your content on interesting stories
2. Do a poll asking what type of content people want most
3. Host a Q & A on Facebook or Instagram Live
4. Make sure you have a call to action in every post

Finding and keeping the best talent has never been easy. It became the top concern for HR professionals this past year, with more than two-thirds reporting struggles with their recruitment and retention efforts. While the reasons for those struggles run the gamut, they often relate to attracting qualified candidates (49%), retaining star employees (49%) and issues with the talent-culture fit (42%).

For small and midsize businesses (SMBs), any difficulties with finding talented hires end up wasting precious resources. Worse yet, the cost of a bad hire is equal to 30% of the hires first-year salary – without factoring in the potential losses in revenue and time associated with onboarding the wrong person for a job.

Pivoting has become one of those hot topics in mainstream business media. When an economic crisis arises, countless think pieces are written about how to pivot your business to respond to the external environment. But pivoting is a huge gamble, requiring deep resources and the ability to fail with minimal consequences (hence why the term is often associated with venture-backed startups). And, one must ask oneself if there’s even a solid reason to pivot.

As a small business owner, while you might feel pressure to look anywhere and everywhere to increase your top line, resist the urge to pivot. Instead, focus on your mission.  

Define your mission
In the college admissions space, disruption is something we are used to. While high-profile recruiting scandals and a renewed focus on racial inequities have dominated headlines recently, a larger cultural shift was quietly occurring.

A business owner who spent nearly $46 million over the years on Facebook ads said he got booted from the platform without warning.

Jordan Nabigon, the CEO of the Ottawa, Ontario, content-curation site Shared, said Facebook deleted his companys main Facebook page without warning in October, and without providing an explanation. He shared a Medium post detailing his experience, which has received more than 400 claps from readers.

Nabigon spent $45,870,181 on Facebook advertising between 2006 and 2020 for Shared and his other company Freebies, according to expense reports reviewed by Business Insider. Shared employees three people full-time and 12 contract writers, Nabigon said.

Facebook increased its use of artificial intelligence to oversee advertising and other content during the COVID-19 pandemic, and Nabigon is among hundreds of business owners who said they suffered from Facebook's crackdown on ad policies.

With the ongoing move of smart phones towards near-ubiquity, much of society has come to take these do-all devices for granted. In overcoming the novelty of smart phones, many of us have lost our one-time sense of awe at this technology, and have ceased marveling at the effect it has had on the world around us. However, it is undeniable that smart phones have exerted a huge and multi-faceted impact on society, and continue to do so to this day.

How Smart Phones Have Changed the World

With the tax filing deadline approaching, make sure your company is getting all the assistance available from government programs. For instance, that means checking that you've fully utilized the Employee Retention Credit (ERC), the refundable tax credit designed to make it easier for businesses to keep employees on the payroll.

The credit is getting extended as part of the American Rescue Plan Act, the $1.9 trillion relief package just signed by President Biden. Originally scheduled to end on June 30, ERC will continue through year end, giving business owners access to as much as $33,000 per employee in incentives.

How the credit works, depending on the time frame
First half of 2021:

Eligible employers can claim a refundable credit against the employer share of Social Security tax equal to 70 percent of a full-time employee's qualified wages paid--including certain health plan expenses--from January 1 through June 30, 2021. The maximum ERC amount available is $7,000 per employee per quarter or $14,000 for eligible wages paid in the first half of 2021.

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Chinese food in my neighborhood isn't particularly good. For some reason I decided to brave a local establishment, putting my...

I've been rereading Zen & the Art of Motorcycle Maintenance. This quote really struck me:

"You are never dedicated to something you have complete confidence in. No one is fanatically shouting that the sun is going to rise tomorrow. They know it’s going to rise tomorrow. When people are fanatically dedicated to political or religious faiths or any other kinds of dogmas or goals, it’s always because these dogmas or goals are in doubt." ~ Pirsig, Robert M. (2009-04-10). Zen and the Art of Motorcycle Maintenance (p. 140).

Made me think of all the zealotry accusations levied at Extreme Programming practitioners about 10 years back... still seen in reaction to some of the more ardent claims of the primacy of TDD even today.

No conclusions, just suspect I will see the next fanatic a little differently next time I encounter one.

After an amazing amount of procrastination, I've finally managed to redesign the site. All old links still work (if they don't, please let me know by emailing me at 'bill at this domain name').

Why? Two reasons: 1) I found my old layout limiting for what I want to do and, 2) Something in my toolchain got borked and I wasn't able to update my main page. This last one was a godsend because I decided that - rather than troubleshooting the problem, I'd put that energy toward my redesign.

Notable changes:

• No more MovableType. I got a lot of mileage out of using MT, but in the end I hated having to use a database to store what is essentially static data. Furthermore, the templates and even writing of entries was a bit too much of a flow-mismatch. I wanted to write copy and edit layout in vim and just push the changes to the server. Now I'm using docpad and I have pretty much exactly that workflow

• My "Thoughts on..." blog is no longer the main page. Right now, the main page is pretty sparse, but as I add more projects (I have some in mind, it'll start to fill up some more. For now, it's an easy way to get at some of the more popular material on my site, and...

• My dabbling in Fiction. A few years back I started writing flash fiction under my middle name ("Edward"). I haven't in a while, but I hope to start again. So, now that's here too.

• Total style overhaul. Hope you like it, because I'm sticking with it for a while. My goal was minimalism. This site has always been about what I write. Therefore I want to make it easy to find the stuff here and read it with no distractions.

• No comments. This may change at some point (I had embedded Disqus but removed it) as I'm going with the Oatmeal Philosophy - I'm struggling against several years of writers block. Feedback can be great, but it can also demotivate. I need to avoid demotivators as I ramp this up.

That's it now that I have put everything I could see I needed in place, I'm outta excuses. Whether that means I'll be writing more, we'll have to see...

All requested features delivered. Speculation avoided. Mindful of our tendency toward completeness, necessary code is added, unnecessary code is removed. Refactored.

Implementations incomplete - shadows of the their real-world counterparts, yet precisely the functions and properties required. The desire to add more, tempered by the satisfaction of not doing so.

Technique and knowledge are increased to decrease their application.

Simplicity.

I posted that on the WabiSabi page of the c2 wiki on or about October 28th, 2002.

I typically feel the same about my old writing and my old code ("what was I thinking?"), but I like this (even if it is a bit pretentious); especially the line about Technique and Knowledge. It cover many of the forces that need to balanced to ship software consistently.

Happy Friday.

It's 2021 in some places already, creeping around the planet. Pretty soon it will have reached Hawaii, and it'll be 2021 everywhere, and 2020 will be done.

Well, that was a year. Kind of a year, anyway.

When my Cousin Helen and her two sisters reached a displaced persons camp at the end of WW2, having survived the Holocaust by luck and bravery and the skin of their teeth, they had no documents, and the people who gave them their papers suggested to them that they put down their ages as five years younger than they were, because the Nazis had stolen five years from them, and this was their only chance to take it back. They didn't count the war years as part of their life.

I could almost do that with 2020. Just not count it as one of the years of my life. But I'd hate to throw the magic out with the bathwater: there were good things, some of them amazing, in with the awful.

The hardest moments, in retrospect, were the deaths, of friends or of family, because they simply happened. I'd hear about them, by text or by phone, and then they'd be in the past. Funerals I would have flown a long way to be at didn't happen and nobody went anywhere: the goodbyes and the mutual support,  the hugs and the tears and the trading stories about the deceased, none of that occurred.

The hardest moments personally were walking further into the darkness than I'd ever walked before, and knowing that I was alone, and that I had no option but to get through it all, a day at a time, or an hour at a time, or a minute at a time.

The best moments were moments of friendship, most of them from very far away, and a slow appreciation of land and sky and space and time. In February 2020 I'd been regretting that I knew where I would be and what I would be doing every day for the next three years. Now I'd been forced to embrace chaos and unpredictability, while at the same time, learning to appreciate the slow day to day transition that happens when you stay in the same place as the seasons change. I was seeing a different sunset every night.  I hadn't managed to be in the same place, or even the same country, for nine months since... well, probably when I was writing American Gods in 2000. And now I was, most definitely, in one place.

I had conversations with people I treasure. Some of them were over Zoom and were recorded. Here are the two conversations that I felt I learned the most from, and I put them up here because they may also teach you something or give you comfort. The first is a conversation with Nuclear Physicist and author Carlo Rovelli, moderated by Erica Wagner, about art and science, literature and life and death:

It took a lot of work, but I'm happy to say that, after 9 months of missing each other, Ash and I are reunited. Lots of happy tears. I'm humbled and grateful to be here.  Photo by Amanda Palmer

The rumours are true. Well, the good ones are, anyway. Netflix is delighted and thrilled that so many of you, all over the world, have been watching and loving Sandman, which means that the thing we were all hoping would happen...?

It's happened.

And that's not all! You dared to Dream (and, y'know, kept asking me when and whether they were ever going to show up). And it's happening! The Sandman profile icons are coming to Netflix! Let joy be unconfined!

(I'm going to be Goldie. No, Matthew. No, Goldie.)

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