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Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! / Paul Gillin

Gillin, Paul




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Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla




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Buy ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill]

Lindström, Martin, 1970-




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Fundamentals of mobile marketing : theories and practices / Shintaro Okazaki

Okazaki, Shintarō, 1928-




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Neuromarketing for dummies / by Stephen J. Genco, PhD, Andrew P. Pohlmann, and Peter Steidl, MBA, PhD

Genco, Stephen J




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Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel

Nykiel, Ronald A., author




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Social media marketing in BRIC countries : examining case studies of BMW, Adidas and NIVEA / Elena Trost

Trost, Elena




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Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes

Moraes, Marcela Quartim de, author




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The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell

Kimbell, Lucy, author




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Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen

Patnaik, Dev, 1970- author




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Optimize Your Social Presence With These App-on-App Strategies

But you might be wondering: Do we really need all of these burgeoning apps? With hundreds of options to choose from, it can sometimes feel like social media overkill.

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After Years Of Restraint, Facebook Tries Allowing GIFs In Ads And Page Posts

Facebook refused to fill its site with flashy animated banner ads for a decade. Zuckerberg thought these interrupted the user experience, and could stunt growth. But after reaching near ubiquity and acclimating users to video ads, today the company tells me it’s relaxing its standards and starting to allow businesses to post GIFs as ads and Page posts.

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Inconsistent Social Media Policies Problematic

A recent analysis conducted by a University of Florida educational leadership scholar indicates the lack of concrete policy on the use of social media by teachers and other school employees is increasing the potential for misuse and inappropriate teacher-student relationships online.

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Charities Use Social Media

Charities are turning to online stars with large YouTube audiences, following an approach increasingly used by big brands to reach new donors and volunteers.

The Make-a-Wish Foundation, for children with life-threatening illnesses, DigDeep, the non-profit organisation focused on water, and Los Angeles-based anti-poverty group United Way are among the charities using a new technology platform designed to let this new kind of minor social media celebrity do their marketing for them.

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Has Social Media Ruined Our Perception of Newsworthy Stories?

According to a study by Pew Research, the number of people who get their news from Facebook and Twitter has increased significantly over the past few years. As of 2015, 63 percent of Facebook users turn to the social platform for their daily news, and the same percent of Twitter users browse news stories via the site.

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Slow Feeds Organizes Your RSS Feeds, Highlights Stories You Might Miss

Slow Feeds organizes your subscriptions into different lists. Theres a stream for low-volume sites that do not update terribly often (sites that update, weekly, for example, but when they do, you want to read them), a stream for the remaining high-volume sites that you can check more regularly, a stream specifically of the most-linked webpages in your feeds, and even a special feed just for articles you have starred to save for later, or review in order which is great if you are starring a bunch of articles on a specific topic, for example..

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How to Exclude Specific Categories from WordPress RSS Feed

Do you want to exclude specific categories from RSS feed on your WordPress site? Many site owners use some categories for content that they don’t want to appear in the RSS feed of their site. In this article, we will show you how to exclude specific categories from WordPress RSS feed.

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Three Social Media Strategies Your Top Competitors Do Not Want You To Know About

You read all the social media guru blogs, post religiously across your social media channels, and even publish your content at peak times of the day to capture more views. Despite all of this, you still see competitors gaining ground while your social media influence remains stagnant.

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Celebrities endorsement earnings on social media

Since January, more than 200,000 posts per month on Instagram, a picture-sharing app owned by Facebook, have been tagged with #ad,  #sp or #sponsored, according to Captiv8, an analytics platform that connects brands to social media influencers. Hiring such influencers allows companies to reach a vast network of potential customers: Mr Ronaldo has a combined following of 240m people across Facebook, Instagram and Twitter.

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Feed Hawk Is Useful But Not Essential for RSS Junkies

Many information junkies keep up with their favorite Web sites by subscribing to their RSS feeds, pulling the latest updates from those sites into a central location for efficient perusal.

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How Companies Will Use Social Media In 2017

Lets travel back to a simpler time, shall we? It’s November 6, 2007, and Facebook has just launched something called Pages. Now, companies can have an official presence on the network, just like real people! The first day, 100,000 Pages launch, with brands from Coca-Cola to Verizon and Blockbuster getting onboard. In the years afterward, millions of companies raced to build up audiences they can reach directly and on-demand, through the sheer magic of social media.

Fast-forward to the waning months of 2016, and the magic is a little harder to feel. Certain corners of the social world have become uglier places, with some in the business world calling for a draw-down.

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AI Identifies Coded Hate Speech on Social Media

Now, analysts at New Yorks University of Rochester are fighting back with an AI of their own.

The team collected about a quarter of a million unique English tweets from between Sept. 23—the first reported incident of hate-code words—and Oct. 18—a week after the second US presidential election debate between Hillary Clinton and Donald Trump.

There were some interesting observations that we noted.

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Feed Hawk Is Useful But Not Essential for RSS Junkies

Many information junkies keep up with their favorite Web sites by subscribing to their RSS feeds, pulling the latest updates from those sites into a central location for efficient perusal.

I rely heavily on RSS to keep me abreast of the latest tech news. I am also addicted to political sites during this years bizarre presidential election, and I have tapped into a host of feeds to keep me up to date on the latest antics from the candidates.

Feed Hawk Is Useful But Not Essential for RSS Junkies




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The Basic Social Media Mistakes Companies Still Make

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. That’s why, no matter what your social media strategy is, it is always a good idea to go back and make sure you have the basics covered. Your company may discover that it needs a strategic do-over.

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Teach Students To Use Social Media (The Right Way) And The Possibilities Are Endless

CJ Marple wanted to teach his young students how quickly information can spread on the Internet.

So earlier this year, the third-grade science teacher wrote up a tweet with the help of his students, asking for other users to retweet the message, or even reply to the message with their location.

The Kansas teacher says he expected 1,000 or so retweets, but within days the tweet went viral and gained more than 227,000 retweets and 75,000 replies from users all over the world. His students, who are probably a little too young for their own social media accounts, learned a lot that week about the power of social media.

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Social network adoption varies widely by country

Across 39 countries, a median of 53% say they use online social networking sites like Facebook or Twitter. However, that figure conceals large differences around the world, and the relationship between social media use and national wealth is not as strong as it is for overall internet use and smartphone ownership.

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Try These New Customer Service Social Media Strategies

If you want better customer service -- and who doesn't? -- there are strategies, and there are social media strategies.

Like many consumers, Ryan James, has discovered the latter lately. When he needed to arrange a wheelchair for a recent flight from Budapest to Montreal, he skipped the phone just tweeted to Air Canada.

They were so responsive, says a James, college professor from Budapest. Problem solved.

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Why podcasting companies are getting more into scripted shows

Podcasting is going Hollywood.

Over the past year, HowStuffWorks, Gimlet and Wondery have stepped up their search for content that can be adapted into film, television, or even books as production studios snap up podcasts for high-profile films and cable TV series with A-list talent like Julia Roberts, Connie Britton and Eric Bana.

Gimlet Media, the startup that began selling film and TV rights to its shows last year, has already exceeded every 2018 goal it had set for Gimlet Pictures, said its head, Chris Giliberti.

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Social media 2018 put the spotlight on data, video, Stories

After suspending Cambridge Analytica from its platform in March, Facebooks data management issues remained the lead social media news story throughout 2018. The companys constant stream of user privacy challenges left little space for other social platforms to make waves — but, some still managed. Twitter put its focus on election integrity and performed a massive purge of bad user accounts. While Facebook and Twitter focused on cleaning up timelines, Snapchat, Pinterest and LinkedIn continued to build out their ad offerings.

Nearly all platforms released new political advertising policies, and you could not open an app without bumping into a Story. (In fact, now that Snapchats original concept has made its way to Instagram, Facebook and YouTube, the real question is why does not Pinterest have them?) In its spare time, Facebook did its best to recruit more video creators, YouTube gave its creator base more monetization opportunities, and Instagram launched a video platform. Not to be left out of the mix, Reddit wrapped up its first major redesign in over a decade.

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You Do Not Even Need to Be on Social Media, The Companies Still Have Data on You

We have all thought about it. Maybe it's time to flick Facebook. Terminate Twitter. Silence social for good, and just be a person again.

Sadly, if this dream of going off the grid is about reclaiming your lost privacy, that might not actually be possible, according to new research.

A new study by researchers at the University of Vermont shows that social media posts by people you're connected with can actually be used to predict your own future posts – and even more accurately than if your own previous posts were being mined for insights.

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The Future of Education: How Cities Can Leverage Community Assets, Social Networks, and Personal Passions in Extending Their Learning Systems Beyond the Classroom

Schools can not do it all. We have known this for a long time, yet we often seem to deny this reality in policy and action. For decades we have piled expectations onto our schools, asking them to develop scholars, citizens, and workers and to provide for the academic, nutritional, social, and developmental needs of children. Schools, as critics are quick to point out, invariably fall short of these expectations.

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Review of administration and expenditure : no. 16 (2016-2017) - Australian intelligence agencies / Parliamentary Joint Committee on Intelligence and Security

Australia. Parliament. Joint Committee on Intelligence and Security, author, issuing body




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Lectures in the Senate Occasional Lecture series, and other papers / edited by Ruth Barney




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Religion and state in secular Europe today : theoretical perspectives and case studies / edited by Jelle Creemers and Hans Geybels




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Strange allies : Britain, France and the dilemmas of disarmament and security, 1929-1933 / Andrew Webster

Webster, Andrew, (Professor of European history), author




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Systems evolutionary biology: biological network evolution theory, stochastic evolutionary game strategies, and applications to systems synthetic biology / Bor-Sen Chen

Hayden Library - QH324.2.C433 2018




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Computational methods in systems biology: 17th International Conference, CMSB 2019, Trieste, Italy, September 18-20, 2019, Proceedings / Luca Bortolussi, Guido Sanguinetti (eds.)

Online Resource




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An introduction to undergraduate research in computational and mathematical biology: from birdsongs to viscosities / Hannah Callender Highlander, Alex Capaldi, Carrie Diaz Eaton, editors

Online Resource





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'Even the easiest question seems tough on KBC'

'I was well prepared and confident that I would win at least win Rs 50 lakh to 1 crore.'






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Bigg Boss 13: Asim clarifies about his 'girlfriend'

Does Asim have a girlfriend outside the house? Salman Khan gets him to spill the beans.





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The FUNNIEST Bigg Boss 13 Memes

Bigg Boss 13 has come to an end, and it's time for a recap.




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Vintage marketing differentiation: the origins of marketing and branding strategies / Robert L. Williams, Jr., Helena A. Williams

Online Resource




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Product lifecycle management for digital transformation of industries: 13th IFIP WG 5.1 International Conference, PLM 2016, Columbia, SC, USA, July 11-13, 2016, Revised selected papers / Ramy Harik, Louis Rivest, Alain Bernard, Benoit Eynard, Abdelaziz Bo

Online Resource




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The product manager's toolkit: methodologies, processes, and tasks in technology product management / Gabriel Steinhardt

Online Resource




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Critical discourse analysis of Chinese advertisement: case studies of household appliance advertisements from 1981 to 1996 / Chong Wang

Online Resource




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Innovation in pricing: contemporary theories and best practices / [edited by] Andreas Hinterhuber and Stephan M. Liozu

Online Resource