Chaitra Navratri also known as Vasant Durga Puja or Chaitra Durga Puja holds great importance among Hindus. Every year, the festival begins from the Pratipada of Shukla Paksha in Chaitra (a month according to the Hindu festival). This year the date

Shab-e-Barat is an important festival celebrated by the people of Muslims community across the world. They celebrate this festival on the 14th and 15th night of Shabaan month. The festival marks the night of forgiveness and fortune. It is also known

Headed by Dr Devi Shetty of Narayana Health (Bangalore), a group of experts have submitted an exit strategy report to the Government of Karnataka on how to proceed with the phase-wise lifting of lockdowns after the 21-days. CORONAVIRUS LIVE UPDATES. {image-exit-1586517931.jpg

The most awaited festival, Diwali, is around the corner. It is a five-day-long festival that is celebrated with much grandeur every year. During Diwali, homes, shops, temples etc. are decorated with colourful lights. Diyas, candles and battery-powered lights are the most

It is the time of the year that puts everyone in festive spirits. With Christmas just around the corner, and that means it is time to pull up your sleeves and sparkle your home with the Christmas elements. When we think

The NHA, which implements the national health insurance scheme, said this will strengthen the country#39;s response to the novel coronavirus pandemic.

Reliance Industries in its BSE filing on May 4 said Silver Lake would invest Rs 5,655.75 crore into Jio Platforms for over a 1 percent equity stake.

United States former President continued on his yearly tradition of sharing his favourite shows, movies and music with fans all over the world. This week when he shared the list of his favourite songs in 2019 and it came as a

BTS yesterday announced the entire tracklist for their upcoming album, titled, Map of the Soul: 7. The tracklist includes 15 new songs along with previous single, Boy With Luv, which features Halsey, and a brand new collaboration with Sia.  The

Music artists Sam Smith and Demi Lovato have released their song I'm Ready. The two stars shared the track, which marks their first collaboration, on their respective social media accounts on Thursday. "SHE HAS ARRIVED I'm Ready with the incredible

CBDT is examining the matter and a clarification regarding this would be ‘issued soon’

In the given situation we should not pay attention to them because they are certainly going to be an aberration from what the results would be under normal situation

The application process for Joint Entrance Examination (JEE) 2018 has begun by The National Council for Hotel Management & Catering Technology (NCHMCT).  NCHMCT JEE is conducted for admission to Bachelor of Science program in Hospitality and Hotel Administration offered at 58 IHMs.

National Institute of Fashion Technology (NIFT), which is believed to be a pioneer institute for fashion education in the country, has started accepting the online applications for the coming academic session 2019. Interested candidates who want to pursue various courses offered

Online applications are invited from female candidates for admission to 4 years B.Sc (Nursing) course at Colleges of Nursing of Armed Forces Medical Services. The course commences in 2019. Candidates who complete the four-year nursing course will be granted permanent/ Short

The Delhi nursery admission 2020-21 to begin much earlier compared to the previous year. The admission process for Entry Level Classes (below six years of age) for open seats in Private Unaided Recognized Schools for Delhi for the session 2020-21 will

The Sainik Schools Society has activated the online registration link for girl students to apply for the All India Sainik School Entrance Examination (AISSEE). The online application window is available only for girl candidates for the academic year 2020-21. Interested girl

All India Institute of Medical Sciences (AIIMS) New Delhi has released the official notification for admission in B.Sc (H) Nursing/ B.Sc Nursing (Post-Basic)/ B.Sc (Paramedical Courses) 2020. The online applications are invited for admission to the courses of AIIMS New Delhi

Indian Space Research Organization (ISRO) is all set to conduct the Young Scientist Programme, Yuva Vigyani Karyakram (YUVIKA) 2020 between May 11 and 22. The online application process for the second edition of ISRO Young Scientist Program will begin from February

Australia climbed 0.2% and South Korea rose 0.3%. New Zealand shares slipped 0.6%.

Hero MotoCorp, the world's largest two-wheeler manufacturer has announced it will soon be restarting operations in India. The decision to commence production comes as part of the relaxations put in place on the lockdown regulations by the central government.

Due to the COVID-19 pandemic, many businesses across the globe have been suspended or shut down. Due to the crisis, India is currently facing a nationwide lockdown till May 17. The automobile industry is going through a rough phase as plants

Honda Motorcycles & Scooters India (HMSI) has announced that with the relaxation in lockdown regulations by the government, the company will be restarting dealer operations across India. The reopening of Honda dealerships across the country will begin in a phase-wise manner.

These officials will be responsible for mapping positive cases, contact tracing, strict enforcement of norms in containment zones,door-to-door surveillance,identifying senior citizens with comorbid conditions and fever clinics, the circular dated May 7 said.

Cochin University of Science and technology (CUSAT) has announced the complete schedule for online CUSAT Common Admission test 2017. CUSAT University conducts: Common Admission Test (CAT) Lateral Entry Test (LET) Departmental Admission Test (DAT) every year On the basis

The procedure for seeking admission to MBA, MCA, and M.E/ M.Tech/ M.Arch./ M.Plan. Degree programs for the academic year 2017-2018 consist of the following two steps: Appearing for the Tamil Nadu Common Entrance Test (TANCET) 2017 in March 2017.  Applying

Urvashi Rautela has been filing up her Instagram handle with such stunning make-up looks that we sometimes feel envious. When it comes to make-up, Urvashi definitely knows what she is doing. Her high regards for all things beauty need no introduction.

Kajol's sister and Bollywood-South Indian film actress Tanishaa Mukerji has been doing rounds on the internet these days. She has been treating her fans with her beautiful pictures one after the other and her recent traditional look is what we

Our mothers are one of the most important people in our lives. They are the ones who bring us into this world and take the best care of us. Perhaps, therefore, a mother is considered to be next to God. Mother's

Urvashi Rautela has been filing up her Instagram handle with such stunning make-up looks that we sometimes feel envious. When it comes to make-up, Urvashi definitely knows what she is doing. Her high regards for all things beauty need no introduction.

At a press briefing, Jaitley announced that the Cabinet headed by Prime Minister Narendra Modi has decided to scrap nearly a century old practice of having a separate railway budget and merging it with general budget.

Credit Suisse' Neelkanth Mishra expects repo rate to fall to a decade low in the coming quarters. He says that beginning December the market may see a robust and widespread pick-up which may boost indices.

The government has readied plans for a major change in India’s tax administration structure, including overhauling the Central Board of Excise and Customs (CBEC) to ensure a glitch-free roll-out of a nation-wide goods and services tax (GST).

Watch this edition of Business Insight to know more about CMIE#39;s latest unemployment data the job market situation in India.

BMW Group India has announced a start in operations at their Chennai based facility today. Operations have begun in accordance with guidelines issued by local authorities. Production at the facility has started with less than 50 per cent of the company's

Hyundai India recently announced that it will be restarting its operations in India from the 6th of May 2020. The company has slowly started to reopen dealerships across India in a phase-wise manner, as per the government's lockdown relaxation guidelines in many parts of the country.

Honda is planning to sell the outgoing Honda City sedan alongside the new models at the same time. This news was confirmed according to a report by Autocar India. Moreover, the new Honda City is likely to get a suffix in

The Indian auto industry is slowly working its way to restart operations in India, after being shut down for over 40 days. Automobile companies are currently preparing to resume production in accordance with the government's guidelines for ensuring all safety and social distancing norms are followed.

Due to the COVID-19 pandemic, India is currently facing a nationwide lockdown and because of that, businesses across the nation have been affected badly. To resume business, the Government has come up with some guidelines which the companies have to follow strictly.

Under the initiative, eligible beneficiaries under the National Food Security Act (NFSA) would be able to avail their entitled foodgrains from any Fair Price Shop in the country using the same ration card.

In a statement, Thorat, who is also the state Congress president, alleged that arbitrary decisions taken by many states regarding migrant workers had worsened the situation.

కరోనా మహమ్మారి, లాక్ డౌన్ నేపథ్యంలో ఆర్బీఐ ఈఎంఐ మారటోరియంను మరో మూడు నెలలు పొడిగించే అవకాశాలు కనిపిస్తున్నాయి. లాక్ డౌన్‌ను మూడోసారి మే 17వ తేదీ వరకు పొడిగించారు. మరోవైపు గ్రీన్, ఆరెంజ్ జోన్‌లలో ఆంక్షలు సడలిస్తూ ఆర్థిక కార్యకలాపాలు మెల్లిగా ప్రారంభమవుతున్నాయి. ఈ పరిస్థితుల్లో మారటోరియంను ఎవరు, ఏ మేరకు ఉపయోగించుకోవచ్చో చూద్దాం. SBI

The fed funds futures market is pricing in negative U.S. interest rates next year, a scenario the Federal Reserve has said it wants to avoid as many doubt that it would be an effective tool to stimulate growth.

Why do B2B marketers need SEO?

For B2B marketers coping with the global health crisis, search engine optimization (SEO) is showing its strength, stability, and resiliency in many forms.

SEO has seen better performance and consistency than other marketing tactics during the pandemic, as we’ll explore with data from recent surveys and reports, and with more consumers than ever conducting business online and searching for best-answer solutions, many B2B marketers may find that the time is right to increase focus on SEO.

Here are five reasons why SEO is more important than ever for B2B marketers.

1 — SEO is Performing Better During the Health Crisis

63 percent of marketers believe SEO is more important during the pandemic, according to newly-released survey data.

Combined with the fact that during 2019 paid and organic search were the top performing online channels, as shown below, the increasing focus on SEO this year during the pandemic is understandable, as marketers turn towards the strongest and most stable tactics.

SEO can also represent a lower-cost channel, which has led some 34 percent of marketers to say that they plan to invest more in less costly marketing channels such as SEO, according to the same survey.

Data from another recent survey found that 65 percent of advertisers believe the health crisis will result in more spending on media that is able to show direct sales outcomes, making SEO a natural choice for many marketers in both B2B and B2C industries.

Among U.S. marketers paid search garnered both the greatest rate of budget retention and the smallest expected spending decrease in a recent eMarketer survey, faring significantly better than display advertisements, paid social media, and digital video. While what will play out in the long term remains to be seen, initial survey results such as these point to continued opportunities in SEO-centric marketing efforts.

This may be why Google has rolled out new SEO-related features to its Ads Editor that include a real-time optimization score, as the search giant seeks to improve one of the most-used ad tools, and why it has released a series of guides touting the benefits of SEO during the health crisis.

2 — SEO Helps as Pandemic Consumers Are Shopping Primarily Online

Both B2B and brick-and-mortar brands with shuttered physical locations during stay-at-home orders can benefit immensely from the benefits of SEO, as more business is moved online and more people are searching not only for goods and services, but for answers to new sets of questions brought about by the health crisis — questions your brand should be ready to answer in properly optimized content.

Marketer looking to create this type of optimized content can learn from our CEO Lee Odden, who asked 16 B2B experts for their top tips to optimize marketing performance in an article examining B2B marketing fitness.

As early reports have come in, both B2B and B2C brands have seen increased website traffic figures during the pandemic, up 13 percent in March 2020 compared to February, according to HubSpot benchmark data.

With more people visiting B2B websites, it’s never been more important to have online content that’s properly indexed, easily findable, and that swiftly answers customer questions. Providing best-answer content is a key part of SEO best-practices, as we’ve written about in the following articles:

• How B2B Marketers Can Win at Search with Best Answer Content
• The Science and Art of Best Answer B2B Marketing Content
• Trust Factors: How Best Answer Content Fuels Brand Credibility
• How A Best Answer Content Strategy Drives B2B Marketing Results
• Power Pages and Best Answer Content: Should You Go Long or Short Form?

[bctt tweet="“With more people visiting B2B websites, it’s never been more important to have online content that’s properly indexed, easily findable, and that swiftly answers customer questions.” — Lane R. Ellis @lanerellis" username="toprank"]

3 — SEO Platforms Help Maximize Remote Worker Efficiencies

There are perhaps more SEO platforms available now than ever, built to help businesses achieve successful ongoing search campaigns. During the best of times, using some of the top platform tools adds efficiency to teams tasked with SEO implementation. During the remote work boom caused by the health crisis, using such tools can provide even more efficiency to B2B firms that are increasingly turning to SEO.

Finding the right SEO platforms has been an ongoing challenge for B2B firms, which is why we recently researched nine of the top platforms, including how leaders at each is handling the pandemic both in their professional and personal lives, in “Best SEO Tips for Marketing During the Pandemic Plus 9 Top SEO Platforms.”

Even before the coronavirus hit, longtime SEO industry consultant Aleyda Solis predicted that SEO would play a major role in 2020 for B2B marketers, as she outlined in our annual “10 Top B2B SEO Trends & Predictions for 2020” roundup.

[bctt tweet="In 2020, I expect a growth in importance and usage of structured data, an increase in predictive search features, and a shift to a more technical SEO ecosystem. @aleyda" username="toprank"]

Recently Aleyda took to her video channel to discuss how SEO’s role will change during the health crisis, in “Coronavirus & SEO: Its Impact in traffic and business, and the actions to Take as an SEO Specialist.”

We've also explored how B2B marketers are successfully adapting to remote work, including the following recent articles:

• 6 Tips to Keep B2B Marketing Teams in Rhythm While Working Remotely
• Remote Communication Opportunities For B2B Marketers
• How Authentic Content Builds Brand Trust in Uncertain Times

4 — Doing SEO Now Will Strengthen Future Brand Efforts

As Patrick Reinhart, vice president of digital strategies at Conductor recently told Marketing Land’s Greg Sterling, “What a lot of businesses are doing right now is only talking about the virus and not talking about other ways to help their customers," Patrick said. "Right now is a great time to plant trees for SEO if you haven’t already. The trees you plant now will provide shade on sunny days in the future and there is nothing wrong with creating it along with content that addresses the current state of things,” he added.

While the pandemic has affected how SEO specialists both in-house and at agencies implement search strategies — as the following chart shows — businesses are continuing forward with SEO fundamentals that will help lay the foundation for expanded search success when the health crisis has passed.

[bctt tweet="“B2B marketers who continue forward now with SEO fundamentals will help lay the foundation for expanded search success when the health crisis has passed.” — Lane R. Ellis @lanerellis" username="toprank"]

5 — SEO’s Stability Is Important For B2B Brands

With 47 percent of B2B customers using search to find information, suppliers, and solutions, SEO has always been important for B2B brands, and now its stability in times of flux adds to its marketing strength.

The pandemic has brought fluctuations to all areas of marketing, just as it’s affected many parts of our lives, and while search results haven’t been entirely immune — as shown in the following Google desktop result chart from an interesting look at “16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search” — the strength and endurance of SEO has brought it into more focus than ever.

Best-Answer B2B Marketing Solutions Increasingly Feature SEO

As we've examined, the time may be right for many B2B marketers to increase focus on SEO, because it has seen better performance and stability during the health crisis as more consumers than ever are conducting business online.

Paired with it's ability to increase remote work efficiency when the right SEO platforms are used, and considering SEO's overall effectiveness as a long-term strategy, B2B brands can benefit from turning to SEO for providing best-answer solutions, even during the pandemic.

The post SEO Strategy: 5 Reasons Why It’s More Important Than Ever For B2B Marketers appeared first on Online Marketing Blog - TopRank®.

Rival lawmakers scuffled in Hong Kong's legislature on Friday in a row over electing the chairman of a key committee, a fresh sign of rising political tension as the coronavirus pandemic tapers off in the Chinese-ruled city. Francesca Lynagh reports.

Russia marked 75 years since the Soviet victory over Nazi Germany in World War Two on Saturday, but the coronavirus outbreak forced it to scale back celebrations. Olivia Chan reports.

Sri Lanka's central bank cut its benchmark interest rates by a further 50 basis points on Wednesday, its third reduction since the coronavirus crisis struck there in March.

Rival lawmakers scuffled in Hong Kong's legislature on Friday in a row over electing the chairman of a key committee, a fresh sign of rising political tension as the coronavirus pandemic tapers off in the Chinese-ruled city. Francesca Lynagh reports.

Along with millions around the nation, Prince Charles held a two-minute silence outside his family's Balmoral estate, while military jets flew over the United Kingdom's four capitals, and 1940s-style tea parties plus singalongs were planned in homes.

Russia marked 75 years since the Soviet victory over Nazi Germany in World War Two on Saturday, but the coronavirus outbreak forced it to scale back celebrations. Olivia Chan reports.