Chitty, William, author

Hooley, Graham J., author

Atherton, Julie (Business strategist), author

How Can I Connect RSS with Tumblr?

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But you might be wondering: Do we really need all of these burgeoning apps? With hundreds of options to choose from, it can sometimes feel like social media overkill.

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Podcasting is big business and currently there are 1 billion subscribers on iTunes listening to podcasts on the go.

Podcasting gives you another platform to share your social voice, ideas and thoughts, blog posts, ecourses and so much more.

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In our increasingly connected society, building a social media presence is as commonplace as getting a driver’s license. Personal Facebook profiles, LinkedIn accounts, and Twitter handles are common among students and professionals alike. However, frequently updating your Pinterest boards does not necessarily equip you with the tools and experience that you need when crafting a social media strategy for your budding business.

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Marketers are spending millions of dollars creating compelling content for everything from DIY videos on YouTube to posts about the latest trends on their blogs. But, many are still not curating all that content under a single roof. Mobile is the answer to that problem for many.

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I write for and in a lot of places. There is my mailing list, my website, publications that require exclusive content, and even a few where my writing is regularly syndicated. Typically, although it seems like more, I write one article per week, and I write it with my mailing list in mind.

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n a recent research study, we spoke with dozens of professionals about their use of social media, and were struck by the variety of approaches they are using.

Some professionals, we found, still manage to avoid social media altogether. But most see that as unrealistic in many occupations, and are unwilling to be deprived of the advantages social media affords in terms of connecting to people and collecting information.

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What if there was a way to spend minimal amount of time finding and sharing the latest and greatest content produced by some of the biggest experts in your industry?

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Content Curation is the practice of finding, organizing, annotating and sharing the best and most relevant third-party content for your audience. There is no doubt that curation is a growing trend in the world of content marketing. The number of concerns surrounding the practice, however, are putting doubts in the minds of content marketers before they are able to understand the benefits of curation done right.

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The most significant marketing change in the past decade was brought about by social media. Before Facebook or Twitter, brands could not dream of building such close connections with their audiences or

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Over the past few years, social media has given rise to a number of crazes that have quickly spread across the web; with the likes of Twitter and Facebook, a trend started in Devon can reach Delaware in a matter of minutes. In the past 5 years, social media trends have got bigger and bigger, and in some cases wackier and wackier.

From the more absurd trends like Batmanning and Cinnamon Challenge, to those with an underlying charitable cause like the Ice Bucket Challenge, social media trends spread like wildfire. Chances are you will have had at least a handful of trends pop up on your social media feeds over the years.

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What is the single most important element of good social media engagement? Your content.

With good content you can attract an audience with so much more ease. And at the end of the day, you end up with an excellent brand image.

The only way to consistently share content is through content curation.

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On average people check social media every 6 and a half minutes,thats about 150 times a day.

And that habit is creating phantom phone vibrations in some people.

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Whether you’re new to social media or a pro, an effective social media program can broadcast   both your company and employment brand. It may also help stock your sales funnel.

Tackle these four fundamentals and you’ll be off and running.

#1: Start with a clear-cut strategy.

A clear social media strategy can help maximize your efforts from the outset. Start with your goals:

Identify your top priority and focus on it.
Who do you want to reach? How do they use social media?
Do you want to drive traffic to your website or store -- or both?
How can community engagement help support these goals?

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You read all the social media guru blogs, post religiously across your social media channels, and even publish your content at peak times of the day to capture more views. Despite all of this, you still see competitors gaining ground while your social media influence remains stagnant.

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Registering to vote just got a whole lot easier for tens of million social media users in the U.S. At least six major social media apps are launching voter registration drives to meet young voters exactly where they spend much of their time: on their phones.

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Most of us think of Search Engine Optimization as a feat of technical wizardry, and it can be. From using proper keywords to using tools to automate publishing to social media, being tech savvy plays a big role in getting traffic. The mistake is forgetting that readers do not just have favorite blogs; they have their specific interests. Taking your content and commentary beyond your blog can help build authority and drive a lot of traffic your way. Thats where guest blog posts can be an effective tool. In 2014, Googles Matt Cutts declared guest blogging dead because it had become too spammy. So why do it? Because Google rewards quality, and a comprehensive, high-quality guest post that links back to your site is at least equally good for SEO as a great post on your own site.

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With social media substituting real-life communication, one-third of people communicate less face-to-face with their loved ones, a key factor for damaging relationships, a study has found.

The findings showed that a significant third of people communicate less with their parents (31 per cent), children (33 per cent), partners (23 per cent) and friends (35 per cent) because they can see and communicate with them via social media.

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Instagram is starting to roll out recommended posts directly into users’ home feeds, according to TechCrunch.

Previously, the home feed was dedicated to posts from accounts that users follow as well as ads, whereas recommended posts were located solely in the Explore tab.

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Decisions made by Facebooks human content moderators to weed out hate speech posts are often inconsistent, causing some offensive content to wrongly remain on the platform, according to investigative journalism group ProPublica.

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Social media marketing plans can decide the future of a business and a brand. As the technologies advance, the boundary between social media marketing and mainstream marketing is becoming more blurred than ever. Chalking out a social media plan is no easy task for a first timer, but getting a few tips from the pros certainly helps. Very simply put, every social action must culminate to a larger social media marketing strategy. People, their likes, shares, replies, and posts should all be a part of a larger plan that generates leads, drives sales, or contributes in other ways to a business goal.

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If you want better customer service -- and who doesn't? -- there are strategies, and there are social media strategies.

Like many consumers, Ryan James, has discovered the latter lately. When he needed to arrange a wheelchair for a recent flight from Budapest to Montreal, he skipped the phone just tweeted to Air Canada.

They were so responsive, says a James, college professor from Budapest. Problem solved.

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Content is still king.

Today’s best social media strategists focus on aggregating content on their platforms. They elevate their own brands through collaborations with others, leveraging their content, while also minimizing operating and production costs. And the better your reputation for social media excellence becomes, the more users you will find who are willing to work together for little-to-no compensation.

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Are you looking for ways to measure the success of your social media marketing efforts? Want to know if your social media campaigns are worth your time and effort?

The team from Social Success Marketing share the metrics you can, and should, track in this infographic.

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While the social media landscape is always changing, the fundamental building blocks of an effective strategy remain the same. Without them, you're likely wasting your time - or at the least, you're not seeing optimal results from your efforts to connect and engage with your online audience.

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Social media offers the chance to carefully curate a public image and, while some choose to broadcast their professional success or vacations, others are keen to make a show of their moral worth.

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One of the biggest challenges in implementing an effective social media marketing strategy is time.

When I ask people about their social media strategy for their business, I often get responses like:

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Perhaps the most remarkable but little-remembered story of Facebooks rise to social behemoth is that from 2009 to 2012 it was actually a democracy. Facebook’s users could vocalize the issues affecting them the most and issues that attracted sufficient number of users could actually be placed to a formal vote, with the results legally binding on Facebook itself. While the reality was slightly less utopian, with limits on the kinds of issues that could be brought to a vote, the process was overall a genuine form of democratic representation by Facebook’s users in the sites governance.

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Australia. Parliament. Senate. Finance and Public Administration Legislation Committee, author, issuing body

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Hayden Library - QH324.2.C433 2018

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