In this blog post, you can find a range of different ‘Buy Now’ buttons that can be used on a website as the ‘call-to-action’ button for a product or service you are trying to sell. There is a range of different size buttons, in a number of different colors to fit with the aesthetics of […]

The post Buy Now Button Graphics for eCommerce Websites appeared first on Tips and Tricks HQ.

The mobile phone market is teeming with a large number of brands, which have been capable of gaining worldwide recognition. Similar to other, this market is also witnessing fiercely competitive scenario.

    New workshop in London / remote Link - Enterprise AI workshop – Sep 2018 – in London or remote     AI / Deep Learning applications course/ mentoring program – hands-on experience with limited spaces I am pleased to announce a new course on AI Applications The course combines elements of teaching, coaching and [...]

Coding for #AI and #machinelearning – online course/workshop We are exploring a new way to learning how to code for AI and Machine Learning by applying ideas of  deliberate practise Starting Oct 2018 – the workshop has limited places Please contact info@futuretext.com if you want to sign up for our online workshop (300 USD)   [...]

Nvidia might have some serious competition in the AI chip space coming. Amazon is now seeking to bring its own… Continue reading Amazon readies new AI chip to compete with Nvidia

The post Amazon readies new AI chip to compete with Nvidia appeared first on ReadWrite.

Earlier today, Bitcoin’s market cap briefly overtook that of silver, as the world’s first cryptocurrency reached never-before-seen heights. CoinMarketCap data… Continue reading Bitcoin’s market cap briefly overtakes silver’s at $89,000 level

The post Bitcoin’s market cap briefly overtakes silver’s at $89,000 level appeared first on ReadWrite.

If you have ever accidentally hit that key below the escape key during a game and a large, scary text… Continue reading All console commands for Brighter Shores

The post All console commands for Brighter Shores appeared first on ReadWrite.

Tuesday 12 November 2024 – Flockerz ($FLOCK) has reached $1.5 million in its presale, as the meme coin market sees… Continue reading Flockerz Presale Reaches $1.5M as Meme Coin Market Hits $111B

The post Flockerz Presale Reaches $1.5M as Meme Coin Market Hits $111B appeared first on ReadWrite.

The Central American nation of El Salvador currently holds nearly 5,932 Bitcoin (BTC), and sits on over $93 million of… Continue reading El Salvador’s Bitcoin adoption is paying off: $93M unrealized profit

The post El Salvador’s Bitcoin adoption is paying off: $93M unrealized profit appeared first on ReadWrite.

Elon Musk could have a role in Donald Trump’s White House, and this could mean stricter AI standards. It’s no… Continue reading Musk and Trump’s relationship could lead to tougher AI standards

The post Musk and Trump’s relationship could lead to tougher AI standards appeared first on ReadWrite.

Dogecoin has experienced a significant surge in value since last month, with impressive price gains continuing today as it trades… Continue reading Dogecoin at the Edge of a Major Breakout – Could $2 Be Possible with Bitcoin Dominance Holding Strong?

The post Dogecoin at the Edge of a Major Breakout – Could $2 Be Possible with Bitcoin Dominance Holding Strong? appeared first on ReadWrite.

Bitcoin has been reaching new all-time highs almost daily, fueling a parabolic bull run that’s pushing various cryptocurrencies to surge… Continue reading Flockerz Capitalizes on Bitcoin Rally, Raising $1.6M in Presale

The post Flockerz Capitalizes on Bitcoin Rally, Raising $1.6M in Presale appeared first on ReadWrite.

November has turned into a remarkable month for cryptocurrency, with Bitcoin and meme coins like Dogecoin, Shiba Inu, and Pepe… Continue reading Meme Coins Are Soaring as Pepe Unchained Layer 2 ICO Raises $27.5 Million

The post Meme Coins Are Soaring as Pepe Unchained Layer 2 ICO Raises $27.5 Million appeared first on ReadWrite.

Meta Platforms is rolling out enhanced privacy and parental controls for Instagram accounts of users under 18 in a significant overhaul aimed at addressing growing concerns around the negative effects of social media.

ByteDance founder Zhang Yiming is China's richest person, with personal wealth of $49.3 billion (R872 billion), an annual rich list showed on Tuesday, although counterparts in real estate and renewables have fared less well.

The country is set to experience varied weather conditions, with several impact-based warnings issued across various provinces, according to the South African Weather Service.

While the DA may have found that George Deputy Mayor Raybin Figland had no criminal liability for allegedly sexting a teenage pupil – the Public Protector's office could still probe him for misconduct.

The Cape South African Jewish Board of Deputies has asked the Equality Court in Cape Town to declare politician Mehmet Vefa Dag's social media posts about about Jewish people hate speech.

The Gauteng education department has postponed the appointment of new office-based staff as well as teachers who applied to be promoted as heads of department, deputy principals and principals until April because of budget constraints.

Any complaints, queries or suggestions about content on News24 may be sent to our public editor George Claassen.

When Ebrahim Rasool returns to Washington in December as South Africa's ambassador, one of his primary goals is to reposition Pretoria as a "moral superpower"

Gauteng legislature secretary Linda Mwale has signed a sweetheart agreement with Nehawu to let 32 employees accused of defrauding the institution off the hook.

KwaZulu-Natal police commissioner Lieutenant General Nhlanhla Mkhwanazi has ordered an "immediate investigation" after a video went viral on social media of a police officer slapping and pulling around a man.

Adjudicated rapist and convicted felon Donald Trump chose to politicize the Federal response to Hurricane Helene, demonstrating little concern about the actual devastation.

Responsible leaders who care about the people they govern do not leap into every photo opportunity they can find. — Read the rest

The post Trump lies, sows division, and wastes recovery resources as Americans suffer appeared first on Boing Boing.

It's been just over a year since director Macon Blair premiered his new reboot of The Toxic Avenger at Fantastic Fest in Austin, Texas. The new film stars Peter Dinklage as the eponymous hideously deformed creature of superhuman size and strength, along with Elijah Wood, Kevin Bacon, and more—but has unfortunately struggled to find support for a wider distribution, according to The Hollywood Reporter. — Read the rest

The post The new TOXIC AVENGER comic book is great appeared first on Boing Boing.

Update: Surveillance footage of the shooting shown in court

Letcher County Sheriff Shawn "Mickey" Stines shot dead District Judge Kevin Mullins in his chambers, was charged with first-degree murder, and has pleaded not guilty. It soon became apparent that Stines had no intention of resigning, despite the inconvenience of his incarceration, leaving authorities to deal with the long and difficult process of removing him from office. — Read the rest

The post Kentucky Sheriff who killed judge plans to retire; footage of shooting shown in court appeared first on Boing Boing.

The tales of New York City's rats are legendary. NY Rats are big and smart, and they have lots of babies. The city has a rat czar and recently held a rat summit to discuss the issue. Mayor Eric Adams was undoubtedly happy to talk about the rat problem rather than his own issues. — Read the rest

The post New York feeding rats tasty birth control appeared first on Boing Boing.

A Minnessota maker named Caleb Olson built the Poopcopter, an autonomous drone that seeks out dog-doo and retrieves it for disposal.

He describes it as the "world's first aerial bound self-guided dog poop removal system." See it in action below.

"The Poopcopter is capable of scanning areas defined by a user, your backyard for example, and as it scans it's performing real-time computer vision using the camera which is inside the drone," Olson says. — Read the rest

The post The Poopcopter is a DIY autonomous drone that finds and collects dog-doo appeared first on Boing Boing.

I recently switched over to using a vinegar-based spray cleaner (just vinegar, water, and rubbing alcohol), to clean my kitchen. It works wonderfully for me, and I love that by using it I'm saving money and reducing my exposure to harsh chemicals. — Read the rest

The post The science of vinegar: what happens to bacteria under a microscope appeared first on Boing Boing.

Surveillance footage of Sheriff Shawn "Mickey" Stines shooting and killing District Judge Kevin Mullins in his own chambers was played in a Kentucky court yesterday, shocking onlookers. Judge Rupert Wilhoit found probable cause to refer Stines' first-degree murder charge to a grand jury. — Read the rest

The post Surveillance footage of Kentucky Sheriff killing judge shown in court appeared first on Boing Boing.

We are doing what we do best when something threatens the consumer supply chain: rushing to buy mountains of toilet paper. Experts say the dockworkers' strike won't result in shortages, but the panic-buying might so long as the panic-buying lasts.

"They cleaned out the toilet paper at my local Walmart in Virginia.

— Read the rest

The post Toilet paper buying panic recommences as dockworkers strike appeared first on Boing Boing.

Jason M. Allen's "Theatre D'Opera Spatial" won an art competition at the 2022 Colorado State Fair, but the work was subsequently denied copyright protection due to his use of AI software to generate it and his unwillingness to disclaim that contribution to the whole. — Read the rest

The post AI artist appeals denial of copyright protection appeared first on Boing Boing.

October 1 was officially "International Raccoon Appreciation Day," for those of you who love to love the adorable trash panda. Around here, honestly, every day is raccoon appreciation day, so it's an "International Day" I can genuinely get behind.

National Day Calendar explains the origins of the day:

In 2002, a young girl in California wanted to highlight the good points about the raccoon instead of the bad ones.

— Read the rest

The post Every day should be raccoon appreciation day appeared first on Boing Boing.

Last week President Obama held a press conference and took questions from a virtual audience in a video webcast.

According to an article written by Chris Lefkow on Yahoo, 67,000 watched the webcast live. The White House website was open for questions for 36 hours before the press conference. 3,607,837 votes were cast for 104,129 submitted questions.

The President answered seven of those questions. One of them was about the legalization of marijuana. Some groups banded together and used the opportunity of this process to submit a high number of questions about that topic, and the despite the fact that vetters tried to avoid that issue, President Obama weighed in with a firm no.

My point has nothing to do with the politics of marijuana.

If I can be so bold as to be self-referential, my first post on this blog was to equate the power of webcasting technology to that of the printing press. The printing press broke the monopoly of a relative few (for example, monks) who had the ability to publish the written word and decide which books were worthy of reproduction and distribution (most often, the bible). The printing press made publishing accessible to the masses.

Regardless of one's politics regarding the issue, I think everyone would agree that those who favor legalizing marijuana are not in the "main stream" or among the more influential interest groups in this country. Yet the President of the United States specifically addressed their question.

The Washington DC press corps is not going to ask that question - rightly or wrongly. But the webcast by-passed the traditional media filter and brought the concerns of this group of people to the attention of our country's chief executive.

How does that translate to the corporate world? Well, what is the value of getting real feedback from the rank and file? What corporation would not benefit from taking their executives out of the bubble on the 40th floor and exposing them to the concerns of the people at the sharp end of the spear?

What is the value of a corporate culture? Most companies do a poor job of communicating and maintaining a corporate culture from the top down. But the best companies leverage webcasting to enable communications from the bottom up and include that feedback in the corporate culture.

There are perhaps a few hundred journalists with access to the President. These journalists are the only way 300,000,000 Americans can hold their leadership accountable between elections. That is, until last Thursday when webcasting allowed the people to submit questions to their President and their President decided to answer them.

IVT released its latest upgrades to its MediaPlatform software.

Click to view the announcement.

Steve Vonder Haar recently released an outstanding research report about the online webcasting event services business.

He states that consumers of webcasting services have been motivated by two priorities: 1) the desire to keep costs low; and 2) the desire to keep involvement of their own IT departments to a minimum. For this reason, major webcasting event service providers, like ON24, have enjoyed their greatest success at the ends of the market spectrum: low cost self-provisioning services and high touch premium webcasting services.

The premium end of the market has been bolstered by the complexity of the client's needs, which has kept fees high and competition at bay. The low end of the market had become increasingly commoditized.

He concludes that service providers are going to have to push more to the middle of that spectrum and identify more companies that require well-produced webcasts for the market to continue growing.

He also mentions that the complexity of webcast events that has traditionally protected the major service providers is no longer a significant barrier to entry. Sophisticated webcasting software offered on a Software as a Service (SaaS) basis allows any number of production companies, agencies, and event companies to compete on an equal footing with the ON24s and the OnStreams.

According to Hoovers, the US marketing and services industry includes about 35,000 companies with combined annual revenue of about $80 billion. The industry is fragmented because the top 50 companies generate less than 40 percent of that revenue. In other words, there are a large number of potential buyers of enterprise webcasting software that want to compete for online event services business at a time when traditional advertising revenues are falling and internet advertising revenues are growing. Internet communications are definitely going to become a greater point of emphasis for these companies.

I am unable to attached the report, but you can request a copy at the Interactive Media Strategies website.

Here is a link to a recent post by Roger Courville on his "The Virtual Presenter" blog. It reads

A VFAQ (VERY frequently asked question) I get is “what’s the difference between web conferencing, webinars, and webcasts?”

The short answer, these days, is “not very much and a whole bunch.”

Seriously, the lines have blurred from the days that “webcasting” was akin to broadcasting (using streaming media) with virtually no interactivity, whereas web conferencing was (and remains) live, totally realtime (you don’t want any delay when you’re talking on a phone conference, right? In many use cases, you don’t on the web either).

Webinar is simply a portmanteau of web seminar – arguably a use case rather than a technology. That is brief, but it’s as deep as I’m going as I introduce IVT and their enterprise video communications.

I recently had the pleasure of speaking with Mitch, Hugh, Jim, and Ryan, all at the same time. In addition to the knowledge and passion and history (Hugh’s a fellow ex-Microsoftie with some common connections), what I’m most enthused by is their clarity of mission.

Hello software

First, IVT’s a software company. You can host the software, but for reasons I’ll not get into, you want to take advantage of the fact that they host the software for you. What’s interesting here isn’t a “right or wrong,” it’s a commitment to a business model. Many (if not most) companies who have solutions for webcasting also provide professional production/event management services. IVT is committed to their robust partner community who deliver value-added services atop the IVT platform. Again, this isn’t a right or wrong, but you have to appreciate focus.

Hello production tools

It’s hard to tell you how important the backend of a product is. It’s what economists call an “experience good” …you have to have been there to get it and appreciate it. As it just so happens I spent many years running organizations in the production business, let me say the two words that will bring any accountants to their needs and get the producers all excited: labor and labor. Labor is expensive. Technology, especially over time, often gets less expensive. If you’ve ever produced an event, let alone a bunch of them, you know that the project management time can create a big sucking sound in your budget. This is where producers get excited… not only will they find the flexibility on the back end of IVT’s platform a joy when meeting numerous and disparate client/stakeholder needs, but it’ll save them time.

Hello customization

Okay, so many different solutions offer degrees of customization, but far fewer have down-to-the-pixel capabilities. When clients demand that, you’ve got to deliver. Further, there’s customization of user experiences, such as different tools you might make available to a presenter versus what the marketing department sees when they need to pull down a report. And then there are web services for the data integration geeks (I say that with love, mind you).

Hello remote presenters – but wait, there’s more

A point of differentiation here is multiple presenters, each with different camera types. One can have a webcam in Sydney, one can be standing in front of a hi-def broadcast camera at a conference in a New York hotel…you get the idea. Need to switch back and forth like a television newscast? Can do.

As is my style, my goal isn’t a vendor-by-vendor shootout, to talk about price, or make a recommendation. I’m excited and privileged to be independent, talk to great people with their own angle on the market, and share with you my own spin on it. It sounds like IVT has a solution if you need to reasonably reach 100 people and the horsepower to reach 20K if you need. If you need flexibility and reach and a commitment to knowing their core biz, IVT (or one of their partners) might be someone to add to your must-investigate list.

Join me tomorrow at 8:00 am EDT / 1:00 pm BST when I discuss the difference between Web Conferencing and Webcasting with the editors of simply-communicate.com.

Click here to register: https://www1.gotomeeting.com/register/176834728

The Simply-communicate.com website says:

We are the community for internal communication professionals. We
started publishing in June 2005 and have since gradually grown to 15,000
registered members. Since September 2009 the service is completely free to
use.

We have around 800 articles, toolkits and templates on the site and we
are visited by 16,000 people who downloaded just under half a million articles
last year.

You can see the archive of my discussion with the editors of Simply-communicate about the difference between Web Conferencing and Webcasting by going to their site:

http://www.simply-communicate.com/

They also link to the MediaPlatform White Paper that discusses the same topic.

Interactive Media Strategies (IMS) is a market research firm that follows streaming media. They discuss the news of Microsoft’s $8.5 billion acquisition of Skype, and the prospects for Skype to emerge as a viable platform for business video communications. 

Their research compares usage levels for a range of social media and communications applications, including Skype, YouTube and Facebook. Here is a link to the video.

They report that personal use of Facebook and YouTube is relatively high but that has not yet translated into comparable levels of corporate use. They believe this raises the question of whether YouTube and Facebook will be able to outgrow their focus on the consumer side of the business to compete in the enterprise market.

Usage levels for Skype are significantly lower overall, but Skype’s penetration in business communications is higher than they see for other communications apps online among young users most likely to experiment with emerging technologies.

IMS puts forth the opinion that if Microsoft could make it easier for technology laggards to embrace Skype - i.e. integrate Skype with the Microsoft Office suite - then Skype could achieve significant enterprise adoption.

Interactive Media Strategies released data on July 14 showing that 62% of corporations that purchased video communications technology made the decision at the President/CEO level when there was no prior investment in this kind of technology.  That number dropped to 58% when the prior year's spend was as much as $10,000.

The same data shows that when an enterprise already spends $100,000 or more annually on video, the decision-making authority is almost evenly distributed between IT (35%), functional department heads (31%), and the President/CEO level (34%).

I think the clear implication of this data is that when corporations are already committing resources to video communications and the value of video has already been established, and this kind of technology is no longer considered exotic, then decision-making authority becomes more broadly distributed to IT and the business units.

This data is interesting when paired with data released in 2010 that shows 15% of executives surveyed that do not spend money on video and are thus not using video communications believe video communications are "very effective."  58% of executives surveyed that spend $100,000 or more annual on video technology indicated they believe video communications are "very effective."

I am sure this great difference is due to several factors, including: executives who are predisposed to see value in video are those most likely to invest in it, and those that have already made a six figure investment in video will likely not be motivated to feel as if the investment was wasted.  Nonetheless, video obviously wears well because executives who are heavily invested in video believe much more in its value than executives who do not employ the technology.

Interactive Media Strategies released a quite timely study conducted in Q1 2011 that measured corporate executives' financial outlook and how their relative positivity or negativity affected their plans for spending on video.  As one might imagine, only 6% of those with a negative outlook projected increased spending on video against 64% projecting less money spent on video.

39% of executives surveyed who were expecting their finances to improve projected increased spend on video, versus 29% who projected a decrease.  Unfortunately, the study did not provide the percentage of respondents who were expecting finances to decline versus the percentage of respondents expecting finances to improve.

The above results not all that unexpected, but they lay the foundation for this very interesting data: the study measured different types of executives and how their positions within the company influenced their outlook about whether macro-economic factors would impact spend on video.

46% of those in Accounting and Finance, 43% of those in Training, and 42% of Top Executives responded that macro-economic factors had "No Impact" in their decision to purchase video technology.  Overall, 40% of non-IT personnel responded that the economic climate would have no impact.

However, only 29% of IT executives responded that the economy would have no impact.

I attribute this disparity to senior executives and heavy video users (like training executives) being more focused on the ROI and cost reductions that video brings to the enterprise, while IT executives are more focused on the cost of maintaining video delivery infrastructure and the impact on their budgets.

I believe the path to bridging this gap is to leverage the cost savings of the cloud to free up IT resources and still deliver the benefits of video to the business users.

For example, MediaPlatform's PrimeTime application for video asset management leverages public or private clouds to host our application and store all of the video assets.  For example: for clients that have Riverbed, we use a cloud instance of the Riverbed Steelhead to reduce bandwidth usage between the cloud and the network by 80%.

The following article, Will These Deranged Celebrities Who Promised To End Their Lives Or Flee The Country If Trump Wins Actually Follow Through?, was first published on Conservative Firing Line.

(Natural News) Similar to what happened in 2016, a host of celebrities and influencers made wild claims that they would leave the country or even end their lives if Donald Trump won another term in the White House. Will any of them actually follow through? Take Rob Reiner, for instance. He promised to “set himself on …

Continue reading Will These Deranged Celebrities Who Promised To End Their Lives Or Flee The Country If Trump Wins Actually Follow Through? ...

The following article, Biden’s Corrupt FEMA Told Workers Not to Help Hurricane Victims Who Had Trump Signs, was first published on Conservative Firing Line.

Joe Biden’s corrupt Federal Emergency Management Administration (FEMA) has been caught telling its on-the-ground operatives not to help anyone with a Donald Trump campaign sign in their yard. The news broke late last week when a whistleblower revealed agency messages that told workers to refuse to help Trump supporters in the wake of Hurricane Milton …

Continue reading Biden’s Corrupt FEMA Told Workers Not to Help Hurricane Victims Who Had Trump Signs ...

The following article, Lunatic Democrat Murders Wife and Kids, Commits Suicide Over His Hate for Donald Trump, was first published on Conservative Firing Line.

This is how mentally deranged liberals are… a Democrat in Minnesota was so filled with rage that Donald Trump won the election last week that he murdered his own wife and kids and then committed suicide to prevent them all from having to live during the next Trump presidency. Notice how you never heard any …

Continue reading Lunatic Democrat Murders Wife and Kids, Commits Suicide Over His Hate for Donald Trump ...

The following article, Steve Bannon Issues 90-Second WARNING To Deep State At Trump Victory Party (Video), was first published on Conservative Firing Line.

(Natural News) Steve Bannon, one of Donald Trump’s most fired-up supporters and allies all throughout the former president’s tumultuous political career, delivered a powerful speech after Trump’s victory warning the deep state that justice is coming. Fresh out of federal prison for his involvement in the events of Jan. 6, 2021, Bannon took the stage to deliver …

Continue reading Steve Bannon Issues 90-Second WARNING To Deep State At Trump Victory Party (Video) ...

The following article, Forty-Seven Percent Of Harris Voters Believe Trump Will Not Be A Legitimate President; 54 Percent Want To Leave The Country, was first published on Conservative Firing Line.

I really wish that everyone would just calm down.  Emotions always run high immediately after an election, but what we are witnessing this time around is truly frightening.  We live at a time when people feel free to express their deepest, darkest emotions on social media, and right now “freak out video” after “freak out …

Continue reading Forty-Seven Percent Of Harris Voters Believe Trump Will Not Be A Legitimate President; 54 Percent Want To Leave The Country ...

On May 16, 2010, at 10:02 AM, "Xx" wrote:

You mentioned you gave a talk at Rutgers about future proofing your passion. Is this available as a podcast? I'd love to listen!

This poor kid emailed me to ask a really simple question. And I went and saddled him with the world's most circuitously long-winded answer. Surprise, surprise.

Hey, Xx,

Thanks for the note, man. No I'm sorry its not up as audio AFAIK.

FWIW, it's a talk I'm asked to do more often lately so I wouldn't be surprised if it turns up sooner or later.

Since you were kind enough to ask, the talk—which comes out super different each time I do it— consists of a discursive mishmash of advice I wish I'd had the ears to hear in the year or five after graduating from college: primarily, that we never end up anywhere near where we'd expected, and that most of us would have been a lot happier a lot faster if we'd realized that we were often obsessing over the wrong things—starting with how much the world should care about our major. ("Liberal Arts," with a concentration in [ugh] "Cultural Studies," thanks.)

The talk started as a way to encourage students to learn enough about what they care about that any temporary derails and side roads wouldn't scare their horses too badly. But, today, I see it as something a lot bigger that's demonstrably useful to anyone who hopes to survive, evolve, and thrive in this insane world.

A handful of bits I'm (obviously) still synthesizing into something notionally cohesive:

My Kingdom for Some Context!

For myself, I wish I'd known the value of developing early expertise in interesting new skills around emerging technologies (rather than just iteratively pseudo-honing the 202-level skills I thought I "understood"). Alongside that, I wish I'd learned to embrace the non-douchier aspects of building awesome human relationships (as against "networking" in the service of landing some straight job that, as with most hungry young people, locked me into a carpeted prison of monkey work at the worst time possible).

Also how I wish I'd paid more attention to events, contexts, relationships, and change that were happening outside my immediate world —rather than becoming, say, the undisputed master of fretting about status, salary, and whether I was "a success" who had "arrived".

Hint: I was not a "success," and I had not, by any stretch, "arrived."

To my mind, "success" in the real world is much more the equivalent of achieving a new personal best; it's not about whether you won the "Springtime in Springfield SunnyD®/Q105™ 5k FunRun for Entitilitus," and got a little ribbon with a gold crest on it.

Truly, pretty much anyone who feels they've "arrived" anyplace is about to learn a) how much more they could be doing outside the narrowness of an often superficial ambition and b) the surprising number of things they had to give away through the opportunity costs and trade-offs that lead up to every theoretical milestone. It's a real goddamned thistle, and it's more than a little depressing.

Do You Still Really Want to be a Fireman?

[N.B.: I really hope you're taking bathroom breaks here, Xx]

Related, I think this is about how being an adult is not only unbelievably complicated in ways that you can't begin to imagine—that it's frequently defined by impossible decisions and non-stop layers of "hypocrisy"—but that there's an invisible but entirely real risk to doggedly chasing the theoretically laudable notion of "following your dream." Especially if it's a dream you first had while sleeping on Star Wars sheets in a racecar bed.

Not because it's a bad idea to want things or to have ambitions. Quite the opposite. More because, for a lot of us, the "dreams" of youth turn out to be half-finished blueprints for wax wings. And not particularly flattering ones at that.

By starting adult life with an autistically explicit "goal" that's never been tested against any kind of real-world experience or reality-in-context, we can paradoxically miss a thousand more useful, lucrative, or organic opportunities that just…what?…pop up. Often these are one-time chances to do amazing and even unique things—opportunities that many of us continue to reject out of hand because it's "not what we do."

It took me a full decade to learn to embrace the unfamiliar gifts that kismet loves to deliver on our busiest and most stressful days, and which gifts might (maybe/maybe not) even end up bringing the real-life, non-racecar-bed, now me a big step closer to something that's 1000 times more interesting than a hollow, ten-year-old caricature of "what I wanna be when I grow up."

Finding Your "Old Butcher"

Also related, it strikes me that the indisputable wealth of information and options that are provided by the web often comes with a harrowing hidden tradeoff. While we can certainly learn a lot on our own and become (what feels like) an instant expert on any topic in an afternoon, we usually do so in the absence of a mentor and outside the context of applying expertise to solve actual problems. In my opinion, a cadet should have to survive more than a few Kobayashi Maru scenarios before he gets to declare himself, "Captain."

Call it a guru, a wizard, an old butcher, or what have you, the mad echo chamber of a young mind often benefits from the dampening influence of an experienced grownup who can help you understand things that raw data, wikipedia entries, and lists of tips and tricks can't and wont ever do.

We benefit from a hand on the back and a gentle voice, reminding us:

• "Try not to obsess over implementation until you really understand the problem," or
• "Worry more about relationships than org charts or follower counts," or
• "Don't quit looking after you've found that first data point," or—my favorite—
• "Spend less time fantasizing about 'success' and way more time making really cool mistakes."

Conversely, though, I think this means that everything we think we know, as well as all the fancy advice that gets thrown around—absolutely including the material you're reading now—is the product of what one person knows and what another person has the ears to hear. For us. For now. For who really knows what. But it is a transaction that takes place in a very specific time and within the bounds of a set of "known" "facts." So, fair warning, doing your own due diligence never hurts.

What's Almost Not Impossible?

[N.B.: I swear to God this ends at some point, Xx]

One big pattern for "future-proofing" your passion? Keep your eyes open and your heart even "opener." And, be more than simply tolerant of the notion of change—sure, take it as read that nothing is ever fixed in place for more than a little while.

But, to the extent that your sanity can bear it, always keep an eye on the corners, the edges, and especially learn to watch for those infinitesimally tiny figures starting to shuffle around near the horizon. Because a lot of the things that seem ridiculously small and inconsequential right now will eventually cast a shadow that people will be chasing for decades. It's just that we're never sure which tiny figure that will turn out to be.

So, yeah. It really is true that no one but you cares about your major. But, trust me: everybody is interested in the person who repeatedly notices the things that are about to stop being impossible.

Be the curious one who soaks in all that "irrelevant" stuff. And, even as you stay heads-down on the "now" projects that keep the lights on, remember that the guy who invented those lights made hundreds of "failed" lightbulbs before fundamentally upending the way we think about time, family, industry, and the role of technology in how we live and work. But, yes, first he "failed" a lot a lot at something which more than a few of his contemporaries thought was pointless in the first place.

Ask: What's out there right now that's about to stop being impossible? Where will it happen first? Who will (most loudly and erroneously) declare it's total bullshit? Who will mostly get it right—but possibly too early? Who will figure out what it means to our grandkids? Who will figure out how to put it in everyone's front pocket for a quarter?

Y'know who? I'll tell you who: practically anybody BUT that guy in the racecar bed who wants to talk about his major.

Important: Merlin's Advice is Only Future-Proof to 10 Meters

A few years back, most watch manufacturers decided to come clean and stop categorically declaring that their timepieces were "waterproof." Instead, today, the more credible vendors admit their product is merely "water-resistant"—and, even then, they'll only guarantee the underwater functionality at so many meters, and for so long, and under thus and such conditions.

Truthfully, the same applies here. Nothing can actually "future-proof" anything. Anyone who claims to know the future is either a madman, a charlatan, or, often as not, both.

Thing is, regardless of the passions (or goals or values or priorities or whatever) that we hope to protect or defend, we'd all do well to remember that it is still ultimately OUR passion that's at stake.

That means we're the only one responsible for seeing that its functional components survive and adapt in a world in which each one of us has just north of zero control.

If we embrace the fact that no one can or should ever care about the health of our passions as much as we do, the practical decisions that help ensure Our Good Thing stays alive can become as "simple" as a handful of proven patterns—work hard, stay awake, fail well, hang with smart people, shed bullshit, say "maybe," focus on action, and always always commit yourself to a bracing daily mixture of all the courage, honesty, and information you need to do something awesome—discover whatever it'll take to keep your nose on the side of the ocean where the fresh air lives. This is huge.

Anything else? Yeah. Drink lots of water, play with your kid every chance you get, and quit Facebook today. No, really, do it.

Thanks again for the note, Xx, and sorry for the novella. I'll ping you if the audio ever turns up. Til then, forget your major, and break a leg!

yr internet pal,
/m

Being a Parable for the Edification of Independents Seeking Independence

THE PARABLE

THE OSTENSIBLE CUSTOMER enters a deli and saunters up to the counter. The deli is tended by its rakishly handsome owner, THE SANDWICH GUY.

"Hi," says The Sandwich Guy. "What looks good to you today?"

"Slow down," says The Ostensible Customer, as THE LUNCH RUSH starts trickling in. "Lots of delis want my business, so, first I need to really understand what you can do for me."

"Well," says The Sandwich Guy, "I guess I can try to do what I do for everybody here and make you a customized version of any of the 15 awesome sandwiches you see on my menu. What're you hungry for?"

"Easy, easy, Ricky Roma! Before I make any decisions here I'm going to need to know a lot more about my options. Why are you so obsessed with 'what I want?'"

"Okay, sorry," says The Sandwich Guy, uneasily eyeing the growing queue of The Lunch Rush now piling up behind The Ostensible Customer. "What else can I do to help here?"

"That's better," says The Ostensible Customer. "Let's start by sitting down for a couple hours and going over all the ingredients you have back there."

The Sandwich Guy laughs congenially and hands The Ostensible Customer a menu. "Friend, I can make you whatever you want, but, if it helps, the 15 sandwiches listed here show all the ingredients--right there between the name and the price..."

"Whoa, whoa, whoa! The price?!? Already you're reaching for my wallet? Jeez, I barely just arrived."

The Lunch Rush is getting restless and grumbling audibly.

"Well. You know. I do sell sandwiches for a living," says The Sandwich Guy. "Did you have a certain budget in mind for your lunch?"

"Oh, God, no. I'm nowhere near that point yet. I still need to learn a lot more about how you work, and so, obviously, I have no idea what I want to pay. Obviously."

"Okay," says The Sandwich Guy, "but...I can't do much for you here without knowing either what you want to eat or how much money you want to spend. You get that, right?"

The Ostensible Customer is miffed.

"Listen, here. What I 'get,' so-called Sandwich Guy, is that you're not going to rush me into some tricky lifetime sandwich commitment until I understand precisely who I'm working with. And, so far, I do not like what I see. Still. I intend to find out more. So, meet me in Canada tomorrow to talk about this for an hour."

The Lunch Rush begins waving their wallets as they lob their completed order forms at The Sandwich Guy's face.

"Sorry," says The Sandwich Guy. "I can't do that. How about I just make you a Reuben. It's really good, it's our most popular sandwich, and it only costs eight bucks."

"WHAT! EIGHT DOLLARS! 'Dollars' with a 'd?' That's way too much!"

"I thought you didn't have a budget," says The Sandwich Guy.

"Well, I don't. And, besides, I don't really 'need' a sandwich at all. Now, kindly fly to Canada."

"That's not going to happen, sir."

"Also," says The Ostensible Customer, "if I do decide to get a sandwich from you--and it's looking increasingly less likely that I will--I'll absolutely expect your deeply discounted price to reflect the fact that I'm not particularly hungry right now."

The Lunch Rush begins lighting torches and chanting a guttural chant, not unlike the haunting overtone singing of Tuvan herdsmen.

"Look," sighs The Sandwich Guy, "it sounds like you need a little more time. Here's a free Coke and a complimentary bowl of pickles. Please have a seat, take all the time you need, then just come on up whenever you're ready to order, okay?"

"‘READY?!?’ TO...‘ORDER?!?’ Are you out of your mind?"

"Mmmm...apparently."

Presently, The Ostensible Customer turns beet-red.

"This is an outrage! I can't even imagine how you stay in business when you treat your customers like this."

The Lunch Rush grows silent as The Sandwich Guy slowly leans over the counter and smiles--his nose one slice of corned beef from The Ostensible Customer's nose.

"Sir. First off: you aren't my customer yet. Right now, you're just some dude holding a bowl of free pickles."

"Buh?" fumbled The Ostensible Customer.

"And, second, the way I 'stay in business' is by making great sandwiches and having as few conversations like the one we're having as possible," The Sandwich Guy coos.

"Because, the truth is, my real customers are actually all those nice people standing behind you. They're the people who buy my sandwiches with real money over and over again. I really like them, and so I give them almost all of my attention."

The Sandwich Guy waves at The Lunch Rush. The Lunch Rush waves back. The Ostensible Customer looks stunned.

"Sir," says The Sandwich Guy "enjoy your Coke and your pickles with my compliments. But, please step aside. Because right now, there's a whole bunch of hungry people trying to buy sandwiches that won't require me flying to Canada. Next, please!"

The Lunch Rush roars approval. The Ostensible Customer is still stunned. Which is unfortunate.

Because, several men from the back of the line spontaneously rush forward to drag The Ostensible Customer, screaming and grasping, onto the busy sidewalk outside, where they proceed to devour his flesh like those street urchins who eat Elizabeth Taylor's cousin in Suddenly, Last Summer.

Meanwhile, The Sandwich Guy goes back to making sandwiches. And, The Lunch Rush goes back to eating them.

THE MORAL(S)?

1. The Sandwich Guy can't do much for you until you're hungry enough to really want a sandwich.
2. Once you're hungry enough, you still have to pay money for the sandwich. This won't not come up.
3. Few people become "a good customer" without understanding both 1 and 2.
4. Few companies become "a smart business" without understanding 1, 2, and 3.
5. Basing his business on an understanding of 1, 2, 3, 4, and 5 doesn't make The Sandwich Guy a dick; it makes him a smart business.
6. If you vacation with Elizabeth Taylor? Seriously. Avoid provoking the cannibalistic rent boys.

THE HOPE

Me? I just very much hope it takes you far less than 15 years to see and accept these sorts of things. Both as a customer and as a business.

Guys, avoid working for anyone who's not hungry enough to compensate you for your sandwich. It literally doesn't pay.

THE RESERVE READING

• Bloodhounding Budgets - Cognition: The blog of web design & development firm Happy Cog

Tell them nicely that your price is a sucky $200K. The key here is to do so candidly, like you’re sitting on their side of the table and have to approve the budget with them. Admit that you’re way over the mark, and essentially apologize for it. I’ve said, “If you want to tell us to get lost, we understand”.

• Basement.org: Negotiation And Speculation: The Risk Of Selling Low

All those variables can change except your worth. That can’t change. It’s an undeniable fact beyond subjectivity and beyond the reality-bending rhetoric of your client-to-be. You are worth what you are worth and unless you’re feeling charitable something else has to give.

• Project Budgets and Secrets (thedesigncubicle.com)

Within the first few minutes of contact — in my effort to be as open and detailed on how I work as possible — the client counteracted by lying about not having a budget to clearly having a budget.

• Mule Design Studio’s Blog: Presenting Design Like You Get Paid For It

Unspoken expectations unmet lead to seething unspoken frustration which ultimately bursts forth in an ugly mess when you’ve run out of budget.

• Don’t Be Afraid of the S-Word :: Tips :: The 99 Percent

Remember that client who said that we were “pretty expensive” for them? A qualifying question in the first phone call could have saved us many hours of working on this deal. If you decide that the deal is unqualified, you just save it under another bucket: the unqualified deals bucket.