According to Vikram Ahuja, co-founder, Talent500 by ANSR Consulting, a recruitment platform, there is a huge demand for a full stack developer as firms are now looking at doubling their product development.

Siddharth Anand Kumar, VP, Films and Events, Saregama, thinks that although Kerala’s move will ensure that a large number of projects get completed, the real challenge will be restarting shooting.

Shows like Shri Krishna and Uttar Ramayan are seeing strong traction on Doordarshan.

Indian industry is raising the pitch to bring petrol and diesel under the GST for sure, but BJP and Congress leaders indicated on Wednesday that it is unlikely

Brent crude was up by 12 cents, or 0.4%, to $29.84 a barrel 0044 GMT, after falling earlier in the Asian session and dropping 4% on Wednesday.

The listless trade in last few days shows that gold needs new factors to move out of the $1,675-1,750 per troy ounce range seen for last few days.

U.S. luxury department store chain Neiman Marcus Group said on Friday it received court approval to access $675 million of its debtor-in-possession financing, which will allow continuity of the company's business during Chapter 11 bankruptcy proceedings and enable it to pay employees and vendors.

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort towards the promotion of that content.

An imbalance of content creation and promotion is not only frustrating potential marketing performance, but it's wasting the investment made in creating great content. What good is that great content if no one sees it?

Below are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels. When promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and engaging content customers are looking for.

1. Make Content Worth Sharing - While this seems obvious, in practice, many marketers are creating content to satisfy an editorial plan assignment like X content assets about topic Y per month vs. tapping data sources that can reveal what will actually resonate. Those data sources can be front line staff like Customer Service or Sales as well as social, web analytics and industry news. Insights about frequently asked questions, trending topics and provocative ideas can go a long ways towards creating content people actually want to consume and share with others.

2. Master the Headline - Without question we live in a fast moving world of short attention spans, Many people will only skim headlines so it is essential to make the most out of content titles. Email marketers already know this with subject lines and content marketings publishing blogs, ebooks, articles, microsites, campaign assets and social content should ensure headlines are relevant, succinct, imply urgency, are meaningful and show action.  There's a world of difference between "10 Essential Promotion Tactics" and "10 Essential Promotion Tactics That Drive Results".

3. Optimize for Share - For those that do click through to view content, make sure what they find is easily shareable. Blogs do this with social share icons and easy to share click to tweet messages. Reports, ebooks and any other digital content can be formatted for easy sharing as well.

4. Co-Create to Activate Influencers - What better way to reach relevant audiences that are ignoring ads than through relevant industry experts? Collaborating on brand content with the right influencers can inspire creative promotion to audiences that trust individuals more than brands. With more people turning to online sources of information, influencers can add credibility and reach to digital brand content.

5. Repurpose for Exposure on New Channels - Modular content uses templates to make republishing parts of your content on different channels or in different formats much easier and effective. Doing so deconstructs more robust content to specific elements that can be published for exposure. For example, we've been experimenting with having blog posts converted to infographics and then posting them to industry websites.

6. Create Distribution Channels - Email subscribers, social network connections, groups, and communities are all opportunities to attract and engage an audience around your shared interests. Each becomes a distribution channel for your content where you can share useful information and also do the kind of community content crowdsourcing that inspires active sharing.

7. Optimize for Attraction - There is no substitute for being the best answer for your customers at the moment they need the information and solutions your brand offers. Search Engine Optimization is not always a robust part of the content marketing process beyond keyword research informing content topics. An ongoing effort to optimize new content and optimize existing content for better performance on search engines can provide highly productive exposure at the very moment of need.

8. Publicize - Whether you contribute editorial to various publications opportunistically or secure recurring contributions to one publication, earned media can be a great way to connect your content with audiences that are interested. PR and media relations come in many forms ranging from someone actively pitching for interviews or story ideas about your brand to creating newsworthy experiences and content that is most likely to be covered by industry publications.

9. Syndicate - Something as simple as cross posting blog posts to author LinkedIn profiles, to a Medium account or to industry association websites can help your brand's content reach new audiences. Just be sure to link back to the source to help Google understand which to rank.

10. Create Conversations - Whether on LinkedIn or Facebook, video livestreaming is a great way to tap an existing social audience and instigate conversation around topics connected to your content. Recorded video is another option to create conversations and cross publish as Josh Nite and Tiffanie Allen have done for several years with our news posts and video on YouTube.

It should go without saying that content should be promoted, but after so many years of observing what brands are doing with content marketing, the imbalance between creation and promotion continues, especially when you consider stats like blog posts get an average of 8 social shares (BuzzSumo).

The key is to make content promotion a priority by including it in the planning process, setting content promotion goals and identifying the corresponding KPIs and by getting help with creating and implementing balanced content creation and promotion that actually works.

Outside of online advertising, what content promotion tactics have you found to be most effective?

The post Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results appeared first on Online Marketing Blog - TopRank®.

Priest Don Giuseppe Castelvecchio hasn't been able to conduct services in his San Fiorano church for two months. In the town where restrictions are easing, his sermons delivered from a loud speaker in a car are a welcome relief. Joe Davies reports.

The latest figures from the Labor Department released on Friday showed the U.S. economy losing 20.5 million jobs in April, the steepest plunge in payrolls since the Great Depression. Colette Luke has more.

Former Prime Minister Tony Blair said on Monday that Britain was in a mess, warning that neither his own Labour Party nor the Conservative Party, led by Prime Minister Boris Johnson, deserved to win a Dec. 12 election.

Payne Capital Management's Courtney Dominguez says the high level of investor pessimism indicates the markets may have bottomed. She says savings could make their way into stocks.

Guinness World Records has named a South African restaurant as the official titleholder for 'Most Varieties of Milkshakes Commercially Available'.

The growls from the caged hyena reverberate through the room as Mohamed Sheikh Yakub slumps silently in a chair nearby, hoping the animal will frighten away the evil spirits he says have troubled him since his divorce.

A quick-thinking Helsinki bakery has saved itself from financial ruin due to the new coronavirus pandemic by creating a cake that looks like a toilet roll.

Priest Don Giuseppe Castelvecchio hasn't been able to conduct services in his San Fiorano church for two months. In the town where restrictions are easing, his sermons delivered from a loud speaker in a car are a welcome relief. Joe Davies reports.

The latest figures from the Labor Department released on Friday showed the U.S. economy losing 20.5 million jobs in April, the steepest plunge in payrolls since the Great Depression. Colette Luke has more.

Kate, Britain's Duchess of Cambridge, launched a project on Thursday to encourage Britons to submit pictures of their daily lives during lockdown. Edward Baran reports.

Japan's time-honoured ritual of exchanging business cards face-to-face is under pressure as the government promotes a "new lifestyle" to combat the coronavirus.

Russia's GRU military intelligence service appears to have got hold of many emails from Chancellor Angela Merkel's constituency office in a 2015 hack attack on Germany's parliament, Der Spiegel magazine reported on Friday, without citing its sources.

Microsoft Corp. said on Friday it would create its first datacentre region in Italy under a $1.5 billion investment plan as the U.S. company expands its cloud computing services to more locations across the world.

Barcelona's women's team were officially declared champions of Spain's Liga Iberdrola on Friday after the national soccer federation's executive committee agreed to end all non-professional competitions due to the COVID-19 pandemic.

Former South Africa captain Faf du Plessis has committed to playing for his country in all three formats of the game in the 2020/21 season, a boost for a test side that lacks experience and depth in the batting lineup.

Australia's most populous states held back from relaxing coronavirus restrictions on Saturday although other states began allowing small gatherings and were preparing to open restaurants and shops.

Kaas pathar, declared as a World Natural Heritage Site, has over 850 varieties of flowers blooming every monsoon.

Jayesh Godiya was removed after he raised questions about state chief Amit Chavda's leadership in group

Rupani will run the state administration through technological facilities like video conference, video-calling and tele-calling.

The PM-CARES fund, Modi's brainchild, unarguably, lends wings to this unfettered fight against COVID-19, even as the world marvels at India's ability to restrict collateral damage from the pandemic, to a bare minimum.

The move will affect around 50 lakh central government employees and 61 lakh pensioners.

Terming it as an "irresponsible" act, the ministry distanced itself from the report.

Finance Minister Nirmala Sitharaman insisted that the Indian National Congress and Rahul Gandhi should introspect why they "fail to play a constructive role in cleaning up the system".

Sharman is currently seen in the second season of the ALT Balaji web series Baarish, alongside Asha Negi.

Apart from Hrithik and Farah, Genelia D'Souza and Kunal Kapoor also shared inverted images to raise awareness about World Thalassemia Day

Sai Pallavi is paired opposite Rana Daggubati in 'Viraata Parvam'

"At least, it is judged that Kim did not receive surgery or a medical procedure related to his heart," a representative of the ruling party in South Korea stated.

Congratulating Jinping, Kim said he was pleased over the successes made in China in the prevention of COVID-19 infection.

Edinburgh : Norman MacLeod, 25 George IV. Bridge; London: David Nutt, 57-59 Long Acre, W.C.; Dublin: Hodges, Figgis & Co., Ltd., 104, Grafton St., [1905-1916]

[London] : National Union of Women's Suffrage Societies, 25, Victoria Street, Westminster, S.W. President - Mrs. Henry Fawcett, LL.D., [1909]

[London] : Published by the National Union of Women's Suffrage Societies, 25, Victoria Street, Westminster, S.w. President - Mrs. Henry Fawcett, LL.D, [1909]

[Nottingham] : [s.n.], [1909]

[Edinburgh] : [s.n.], [1911]

[London] : Published by the National Union of Women's Suffrage Societies, 25, Victoria Street, Westminster, S.W.], [July, 1909]

[London] : London Society for Women's Suffrage. 58 Victoria Street, Westminster, [189-]

[Glasgow?] : [s.n.], [1909?]