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The magic formula of celeb-owned brands

By www.thehindubusinessline.com
Published On :: Mon, 01 Apr 2024 09:53:37 +0530

Bollywood’s entrepreneurial leap is seeing stars use their fame and influence to co-create winning brands 


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P is for Pressure cooker: The quintessential icon of the great Indian kitchen

By www.thehindubusinessline.com
Published On :: Fri, 12 Apr 2024 18:23:44 +0530

The appliance holds prime place in every middle class Indian kitchen as the housewife’s trusted, go-to, kitchen device


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Aligning people, purpose, passions and profit

By www.thehindubusinessline.com
Published On :: Sat, 13 Apr 2024 13:13:03 +0530

Driving the Four Ps: VML India’s new chief Babita Baruah has spent the first month observing, learning and actioning the agency’s new remit


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The rise and rise of deepfakes in India 

By www.thehindubusinessline.com
Published On :: Sun, 12 May 2024 14:44:50 +0530

From political campaigns to brand ads, digital doppelgangers are proliferating. Here’s how to spot them


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The changing tone and language of job ads

By www.thehindubusinessline.com
Published On :: Sun, 12 May 2024 17:37:53 +0530

The right-fit revolution: Recruitment ads are evolving to meet the modern workforce’s quest for flexibility and purpose


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T is for TV: The tale of the idiot box

By www.thehindubusinessline.com
Published On :: Sun, 09 Jun 2024 12:01:25 +0530

The joy and connections found in communal viewing is unparalleled


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Rise of joyful surrealism, adaptability and de-influencing

By www.thehindubusinessline.com
Published On :: Sun, 09 Jun 2024 18:05:55 +0530

Creative ground: Amid the champagne, music and partying, the shifting sands of advertising finds solid ground in this year’s Goafest


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Signature sambar, very long dosas and delicious filter coffee

By www.thehindubusinessline.com
Published On :: Sun, 23 Jun 2024 13:27:11 +0530

Coimbatore’s legendary Annapoorna Hotel can teach marketers a lesson or two


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The beautiful future of creativity 

By www.thehindubusinessline.com
Published On :: Sun, 23 Jun 2024 13:41:25 +0530

A big takeaway from Cannes Lions 2024 is that what were feared to be threats — AI and tech — have become powerful allies for ad folks


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Dilwale digital le jayenge – the smart future of online learning

By www.thehindubusinessline.com
Published On :: Sun, 04 Aug 2024 11:13:00 +0530

Welcome to the fast and furious world of online learning in India, where education meets the digital age with a dash of chutney.


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A tale of two brands reviving our grandma’s pots and pans

By www.thehindubusinessline.com
Published On :: Sun, 04 Aug 2024 11:19:40 +0530

Reviving traditional Indian cookware for modern kitchens, P-Tal and Green Heirloom cater to conscious consumers seeking heritage products


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Z for Zari: Threads of aspiration

By www.thehindubusinessline.com
Published On :: Fri, 16 Aug 2024 17:17:51 +0530

The star of the show in wedding outfits, they steal the show


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ITC Grand Chola to host award-winning chefs for an evening of pan-Asian culinary delights

By www.thehindubusinessline.com
Published On :: Fri, 16 Aug 2024 20:45:39 +0530

ITC Hotels is bringing Chef Pam Pichaya Soontornyanakij of Bangkok’s Potong Restaurant and Executive Corporate Chef of ITC Hotels, Chef Manisha Bhasin, to Chennai for a culinary showcase


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The business of ‘going-out’ has options galore

By www.thehindubusinessline.com
Published On :: Sun, 01 Sep 2024 15:06:54 +0530

On a High: Ticketing platforms are sitting on a goldmine as the live events space is booming with experiences big and small


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How The Baker’s Dozen is flouring India with its sourdough offerings

By www.thehindubusinessline.com
Published On :: Mon, 23 Sep 2024 11:00:00 +0530

Aditi Handa and Sneh Jain’s D2C start-up is disrupting the breads and cakes category by offering artisanal quality bakes on a national scale


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Diwali ads: Breaking the tradition of festive tropes and formulaic scripts

By www.thehindubusinessline.com
Published On :: Sun, 03 Nov 2024 22:02:45 +0530

A pick of video ads — past and present — that raised the bar during the festival of lights 


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Accurate determination of ultra-trace rare earth elements by LA-ICP-MS/MS and its application to cassiterite for effective elimination of Gd and Tb false positive anomalies

By pubs.rsc.org
Published On ::

J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00271G, Paper
Ming Yang, Wu Wei, Yue-Heng Yang, Rolf L. Romer, Shi-Tou Wu, Tao Wu, Li-Feng Zhong
This study reports a new method for in situ determination of ultra-low REE contents in cassiterite by LA-ICP-MS/MS with an O2 and mass-shift detection strategy to avoid Gd and Tb anomalies.
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Investigation of Al Kα satellite lines through a high-efficiency multi-channel FSSR

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J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00197D, Paper
Zexian Zhou, Rui Cheng, Huiyao Du, Shengzhen Yi, Fen Fu, Guodong Wang, Lulin Shi, Zhao Wang, Xuejian Jin, Yanhong Chen, Yanshi Zhang, Liangwen Chen, Jie Yang, Maogen Su
Spectral results of Al diagram lines and satellite lines were obtained using a self-developed high-efficiency multi-channel FSSR.
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Vesuvianite: a new mineral species of (U–Th)/He geochronology

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Published On ::

J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00127C, Paper
Jie An, Lin Wu, Fei Wang, Qindi Wei, Jingbo Sun, Zhiyong Zhang, Rong Ren, Nan Wang
This research is the first attempt to date vesuvianite by (U–Th)/He technique. Diffusion experiment obtained a closure temperature range of 82–140 °C, which makes it a new (U–Th)/He thermochrometer to investigate the denudation of skarn deposit.
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Improvements in low-level radionuclide measurement capability through use of the Apex Q sample introduction system combined with ICP-MS/MS

By pubs.rsc.org
Published On ::

J. Anal. At. Spectrom., 2024, 39,2929-2936
DOI: 10.1039/D4JA00216D, Paper
Ben Russell, Frankie Falksohn, Alexandre Tribolet, Hibaaq Mohamud, Olivia Pearson, Emma Braysher, Saskia Burke, Anu Bhaisare
Improvement in sensitivity and interface removal capability for radionuclide measurement using desolvating sample introduction combined with ICP-MS/MS.
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Measurement of uranium in a glass matrix based on spatial confinement using fiber-optic laser-induced breakdown spectroscopy

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Published On ::

J. Anal. At. Spectrom., 2024, 39,2716-2727
DOI: 10.1039/D4JA00237G, Paper
Xinyu Guo, Jian Wu, Jinghui Li, Mingxin Shi, Xinxin Zhu, Ying Zhou, Di Wu, Ziyuan Song, Sijun Huang, Xingwen Li
The storage and management of nuclear waste materials require the detection of uranium, but traditional analytical methods are unsuitable for radioactive environments.
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Bimodal data fusion of LIBS spectroscopy and plasma acoustic emission signals: improving the accuracy of machining process identification for low roughness samples

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Published On ::

J. Anal. At. Spectrom., 2024, 39,2737-2747
DOI: 10.1039/D4JA00225C, Paper
Shilei Xiong, Minchao Cui, Nan Yang, Guangyuan Shi, Yuxin Pi, Yuyang Mu, Yuntao Zhang, Yue Zhao
The fusion of LIBS spectral data with PAES data improves machining process classification identification accuracy.
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Development and application of reference and routine analytical methods providing SI-traceable results for the determination of technology-critical elements in PCB from WEEE

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Published On ::

J. Anal. At. Spectrom., 2024, 39,2809-2823
DOI: 10.1039/D4JA00235K, Paper
Open Access
  This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.
Giancarlo D'Agostino, Marcus Oelze, Jochen Vogl, Jean-Philippe Ghestem, Nicolas Lafaurie, Ole Klein, Daniel Pröfrock, Marco Di Luzio, Luigi Bergamaschi, Radojko Jaćimović, Caroline Oster, Johanna Irrgeher, Shaun T. Lancaster, Anna Walch, Anita Röthke, Lena Michaliszyn, Axel Pramann, Olaf Rienitz, Timo Sara-Aho, Oktay Cankur, Derya Kutan, Johanna Noireaux
Development and test of five reference analytical methods and six routine analytical methods providing SI-traceable results of twenty technology-critical elements in end-of-life PCB materials.
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Optimization of informative variables selection for quantitative analysis of heavy metal (Cu) contaminated Tegillarca granosa using laser-induced breakdown spectroscopy

By pubs.rsc.org
Published On ::

J. Anal. At. Spectrom., 2024, 39,2824-2831
DOI: 10.1039/D4JA00084F, Paper
Xudong Huang, Xiaojing Chen, Guangzao Huang, Zhonghao Xie, Wen Shi, Shujat Ali, Leiming Yuan, Xi Chen
The KMRCD algorithm successfully selected 50 informative variables from the 1520 variables in the LIBS spectra.
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Evaluation and calibration of matrix effects during SIMS silicon isotope analysis in silicate glasses

By pubs.rsc.org
Published On ::

J. Anal. At. Spectrom., 2024, 39,2832-2840
DOI: 10.1039/D4JA00253A, Paper
Liu-Yang Chen, Yu Liu, Di Zhang, Guo-Qiang Tang, Qiu-Li Li
A matrix effect calibration model during SIMS silicon isotope analysis based on the contents of Si, Ca, Al and Mg (SCAM model) in silicate glasses.
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Sodium nanoferrite-based solid phase extraction: a green method for the simultaneous determination of cadmium, copper, and lead

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Published On ::

J. Anal. At. Spectrom., 2024, 39,2884-2892
DOI: 10.1039/D4JA00210E, Paper
Saima Perveen, Aysen Hol, Jameel Ahmed Baig, Syed Tufail Hussain Sherazi, Khalil Akhtar, Sajjad Hussain, Fahad Abbasi
A solid phase extraction (SPE) methodology utilizing sodium ferrite nanoparticles (Na2Fe4O7-NPs; SF-NPs) is presented for the simultaneous determination of heavy metals (HMs) via flame atomic absorption spectrometry (FAAS).
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First demonstration of in situ Lu–Hf dating using LA-ICP-MS/MS applied to monazite

By pubs.rsc.org
Published On ::

J. Anal. At. Spectrom., 2024, 39,2703-2715
DOI: 10.1039/D4JA00258J, Technical Note
Shitou Wu, Junlong Niu, Yueheng Yang, Hao Wang, Jinhui Yang, Fuyuan Wu
Monazite is a LREE-rich accessory mineral in various igneous and metamorphic rocks; therefore, monazite geochronology has the potential to answer a range of important geological questions.
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An ensemble model for rapid quantitative determination of vanadium (V) in petroleum coke by laser-induced breakdown spectroscopy

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Published On ::

J. Anal. At. Spectrom., 2024, 39,2841-2855
DOI: 10.1039/D4JA00300D, Paper
Hongkun Du, Tengfei Sun, Shaoying Ke, Dongfeng Qi, Wei Zhang, Juan Wei, Bing Yang, Hongyu Zheng
Precise detection and analysis of trace elements in materials are critical for various industrial applications.
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Quantification of technetium-99 in wastewater by means of automated on-line extraction chromatography – anion-exchange chromatography – inductively coupled plasma-mass spectrometry

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Published On ::

J. Anal. At. Spectrom., 2024, 39,2774-2782
DOI: 10.1039/D4JA00270A, Paper
Open Access
  This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.
Maximilian Horstmann, C. Derrick Quarles, Steffen Happel, Michael Sperling, Andreas Faust, David Clases, Uwe Karst
Ultratrace concentrations of pertechnetate are determined by preconcentration on a dedicated resin and anion exchange chromatography with ICP-MS detection.
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Efficient preconcentration of ultra-trace rhenium from geological materials via induced adsorption for accurate isotope analysis

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J. Anal. At. Spectrom., 2024, 39,2748-2755
DOI: 10.1039/D4JA00295D, Paper
Yumeng Liu, Tianyu Chen, Tao Li, Weiqiang Li, Qingquan Hong, Jiubin Chen
Preconcentration via induced adsorption achieves the quantitative recovery of Re and facilitates Re isotope analysis.
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Data fusion of spectral and acoustic signals in LIBS to improve the measurement accuracy of carbon emissions at varying gas temperatures

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Published On ::

J. Anal. At. Spectrom., 2024, 39,2756-2766
DOI: 10.1039/D4JA00287C, Paper
Shu Chai, Jie Ren, Suming Jiang, Aochen Li, Ziqing Zhao, Haimeng Peng, Qiwen Zhang, Wendong Wu
A novel mid-level data fusion method integrating spectral and acoustic signals of laser-induced plasmas was proposed to improve the measurement accuracy of carbon concentrations in flue gas at varying gas temperatures.
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Self-absorption correction of NEXAFS spectra for intermediate sample thicknesses applied to organo-sulfur model compounds

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Published On ::

J. Anal. At. Spectrom., 2024, 39,2893-2902
DOI: 10.1039/D4JA00232F, Paper
Open Access
  This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.
Konstantin Skudler, Michael Walter, Michael Sommer, Matthias Müller
We present a self-absorption correction for NEXAFS which is valid for any sample thickness. The corrected spectrum is recovered in a forward calculation by fitting a model spectrum to experimental data of samples with ideally different thicknesses.
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Accurate determination of ultra-trace REEs in seawater using a membrane desolvation Q-ICP-MS coupled with an online automatic separation system

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Published On ::

J. Anal. At. Spectrom., 2024, 39,2870-2883
DOI: 10.1039/D4JA00240G, Paper
Ji-Hao Zhu, Feng-You Chu, Feng Liang, Xian-Ying Luo, Qiang Liu, Quan-Hui Xu, Wei Yu, Yong-Chun Li, Jiang-Gu Lu, Yun-Xiu Li, Yan-Hui Dong, Huai-Ming Li, Jun Zhao, Cai Zhang
A highly precise method, based on a traditional Q-ICP-MS coupled with an online automatic separation system and membrane desolvation sample introduction device, was developed for accurate determination of ultra-trace REEs in seawater samples.
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Research on a bimodal fusion detection method for surface defects of metal AM components based on LIBS

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J. Anal. At. Spectrom., 2024, 39,2917-2928
DOI: 10.1039/D4JA00159A, Paper
Xiaomei Lin, Jiangfei Yang, Yutao Huang, Jingjun Lin, Changjin Che
A bimodal fusion method using Laser-Induced Breakdown Spectroscopy (LIBS) is proposed to identify surface defects in metal additive manufacturing (AM) samples. This method integrates LIBS spectra with plasma image data to enhance defect detection.
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Assessment of the metal grain size of 12Cr1MoV steel by LIBS coupled with acoustic wave information

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J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00285G, Paper
Feiqiang Tang, Meirong Dong, Junbin Cai, Zhichun Li, Kaiqing Chen, Weijie Li, Shunchun Yao, Jidong Lu
A modelling scheme that integrates spectral and acoustic data was put forth as a means of enhancing the precision of grain size detection in 12Cr1MoV steel.
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Assessing the performance of handheld LIBS for predicting soil organic carbon and texture in European soils

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J. Anal. At. Spectrom., 2024, 39,2903-2916
DOI: 10.1039/D4JA00292J, Paper
Open Access
  This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.
Alex Wangeci, Maria Knadel, Olga De Pascale, Mogens H. Greve, Giorgio S. Senesi
Evaluating the performance of handheld LIBS for determination of soil properties across a continental scale.
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Atomic spectrometry update: review of advances in the analysis of metals, chemicals and materials

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J. Anal. At. Spectrom., 2024, 39,2617-2693
DOI: 10.1039/D4JA90052A, Atomic Spectrometry Update
Eduardo Bolea-Fernandez, Robert Clough, Andy Fisher, Bridget Gibson, Ben Russell
This review covers advances in the analysis of advanced materials, metals, fuels and lubricants, nanostructures, ceramics, refractories, chemicals, catalysts and nuclear materials by a range of techniques including ICP-MS, non-destructive surface ablation and X-ray.
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Evaluation of miniaturized ultrasonic nebulization for high-efficiency sampling in characterization of silver nanoparticles by single particle inductively coupled plasma mass spectrometry

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Published On ::

J. Anal. At. Spectrom., 2024, 39,2791-2798
DOI: 10.1039/D4JA00320A, Paper
Junhang Dong, Zhenli Zhu, Lujie Li, Pengju Xing, Shuyang Li, Lei Ouyang, Xing Liu, Wei Guo, Hongtao Zheng, Rong Qian
Miniaturized ultrasonic nebulization (MUN) provides high sampling efficiency for single particle inductive coupled plasma mass spectrometry (sp-ICPMS).
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Hydrophobicity induced graphene oxide based dispersive micro solid phase extraction of strontium from seawater and groundwater prior to GFAAS determination

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Published On ::

J. Anal. At. Spectrom., 2024, Accepted Manuscript
DOI: 10.1039/D3JA00445G, Paper
Maria Sebastian, Saikrishna Devulapally, Sk. Jayabun, Noorbasha Nagula Meeravali, Shekhar Raparthi, A. C. Sahayam
A novel graphene oxide (GO) mediated dispersive micro solid phase extraction method is developed for the extraction of ultratrace level strontium (Sr) from seawater and ground water. This method involves...
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A new concept for correction of instrumental isotopic fractionation in MC-ICP-MS using a pair of monoisotopic elements: a critical evaluation

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J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00117F, Paper
Open Access
Andrii Tupys, Klaudia Tetfejer, Ludwik Halicz, Ewa Bulska, Jakub Karasiński
In this research work, we investigated the possibility of using mixtures of monoisotopic elements (93Nb/89Y, 165Ho/159Tb and 209Bi/197Au) as calibrators for accurate determination of isotope ratios by multicollector mass spectrometry (MC-ICP-MS).
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INSIGHTS INTO THE ROLE OF TRANSITION AND NOBLE METALS MEDIATING PHOTOCHEMICAL VAPOR GENERATION

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J. Anal. At. Spectrom., 2024, Accepted Manuscript
DOI: 10.1039/D4JA00261J, Tutorial Review
Open Access
Ralph E Sturgeon, Enea Pagliano, Gisele Simone Lopes, Renato Neto, Jane Kelly Sousa Brito
Abstract The recent expansion of the suite of elements amenable to photochemical vapor generation (PVG) is primarily linked to the addition of mg/L concentrations of selected transition metals (TMs) to...
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Chemical analysis of Chang’e-5 lunar soil using LA–ICP–MS in highly diluted fused glass discs

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Published On ::

J. Anal. At. Spectrom., 2024, Accepted Manuscript
DOI: 10.1039/D4JA00329B, Technical Note
Shi-Tou Wu, Ding-Shuai Xue, Yue-Heng Yang, Hao Wang, Chunlai Li, Fu-Yuan Wu
The bulk chemical compositions of extraterrestrial material can provide critical information on the evolution and magmatism of planetary bodies. However, accurate measurements are challenging, because these samples, particularly returned samples,...
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Combined enhancement of fiber-optic laser-induced breakdown spectroscopy coupling spatial confinement and double-pulse irradiation

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J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00291A, Paper
Yan Qiu, Jinghui Li, Bowen Lu, Jian Wu, Xinyu Guo, Yuhua Hang, Yongdong Li, Xingwen Li
The mechanism of double-pulse laser irradiation under spatial confinement remains unclear due to complex plasma plume dynamics and multiple shock wave interactions.
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A single-stage purification method for the precise determination of zirconium isotopic composition in geological samples by double spike MC-ICP-MS

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J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00332B, Paper
Lanping Feng, Chen Wang, Yan Han, Wen Zhang, Jing-Liang Guo, Lian Zhou, Zhaochu Hu
A simple, fast and efficient column separation method for extracting Zr from geological sample matrices using DGA resin.
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Automated detection of element-specific features in LIBS spectra

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J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00247D, Paper
Open Access
Zuzana Gajarska, Anna Faruzelová, Erik Képeš, David Prochazka, Pavel Pořízka, Jozef Kaiser, Hans Lohninger, Andreas Limbeck
Comb algorithm: a novel semi-automatic approach to identify elemental lines in spectra obtained via laser-induced breakdown spectroscopy.
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A simple method for elemental analysis of liquids in sprayed microdroplets by laser-induced breakdown spectroscopy

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J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00192C, Paper
Jun Feng, Yihui Yan, Yuzhu Liu, Jozef Lengyel
The study shows that paper spray and laser-induced breakdown spectroscopy (PS-LIBS) analyze trace elements in aqueous solutions, addressing challenges in bulk analysis. Its efficiency highlights its potential for in situ liquid sample analysis.
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Robust determination of low Ti contents in zircon using LA–ICP–MS/MS with NH3 reaction gas

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J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00304G, Paper
Junlong Niu, Shitou Wu, Yueheng Yang, Hao Wang, Chao Huang, Lei Xu, Liewen Xie
Compared with the single quadrupole (SQ) mode, Triple Quadrupole (TQ) method is more robust for determining low Ti contents in zircon at high spatial resolutions (laser spot size <20 μm), making it useful for the analysis of complex zircon grains.
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Determination of boron isotopic compositions in five fractions of soil boron: traces of the environmental behavior of boron in soil

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J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00286E, Paper
Xuejun Chen, Qingcai Xu, Li Yan, Xiaodong Hao, Xiaochen Guan, Xiaopeng Han, Aide Sun, Zhiqun Chen, Lihua Liu, Zihao Zhu
A stepwise extraction method established for boron isotope measurement of five fractions in soil boron showed their feathered isotopic signals.
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Fast analysis of metal components in coal dust using spark emission spectroscopy

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J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00322E, Paper
Jialin Li, Jing Huang, Lina Zheng, Shakila Naz, Xutong Liu
We present a fast method based on spark emission spectroscopy to quantify metal components such as Al, Si, Fe, Ca, and Ti in airborne coal dust.
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Investigation of direct simultaneous uranium isotopic determination and age dating of micrometer-sized uranium particles by laser ablation – multi-collector ICPMS

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J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00280F, Paper
Anne-Claire Humbert, Fabien Pointurier, Amélie Hubert
The proposed method offers to the analytical community an alternative technique for uranium particle aged dating more widely available than LG SIMS. Moreover, working on μm-sized particles reduces issues with laser-induced fractionation.
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