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A Forensic Accountant on How Companies Can Avoid Fraud and Scandal

From Theranos to Enron, we can't get enough of corporate scandals. We also can't get enough of the intriguing people who perpetrate them. But instigators of fraud are not all Disneyesque villains chasing money and power at any cost, says DePaul University accounting professor Kelly Richmond Pope. She studies white-collar crime and finds that besides intentional perpetrators, there are also accidental and righteous ones. And she shares real stories of these long-overlooked employees and explains exactly which behaviors and incentives should raise red flags for managers and leaders. Pope is the author of the new book Fool Me Once: Scams, Stories, and Secrets from the Trillion-Dollar Fraud Industry.




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How Managing Your Anxiety Can Make You a Better Leader

The business world has increasingly begun to recognize the importance of mental health, but we still have a long way to go in openly acknowledging our challenges with it. Writer, entrepreneur, and podcast host Morra Aarons-Mele says that when we take the time and energy to better understand and talk about our own issues, we can actually harness the learnings to become better managers and colleagues. She says that there are a number of ways to stop anxiety from spiraling and instead use it for good. She also has recommendations for organizations trying to enhance the mental health of their workforces. Morra Aarons-Mele is the article "How High Achievers Overcome Their Anxiety" and the book The Anxious Achiever: Turn Your Biggest Fears into Your Leadership Superpower.




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Reid Hoffman on Building AI and Other Tech More Responsibly

As a founding board member of PayPal, cofounder of LinkedIn, and a partner at Silicon Valley VC firm Greylock, Reid Hoffman has long been at the forefront of the U.S. tech industry, from the early days of social media to the launch of new artificial intelligence tools like ChatGPT. He acknowledges that technologists are often better at seeing the benefits of their products and services than they are at predicting the problems they might create. But he says that he and his peers are working harder than ever to understand and monitor the downstream effects of technological advancements and to minimize risks by adapting as they go. He speaks about the future of A.I., what he looks for in entrepreneurs, and his hopes for the future. Hoffman is the host of the podcast Masters of Scale as well as the new show Possible.




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Special Series: How Generative AI Changes Everything

Generative AI seems to be everywhere right now, but what do you actually need to know? HBR IdeaCast is cutting through the noise in the special series How Generative AI Changes Everything. How will this new technology upend workforce productivity? What impact will it have on creativity and innovation? How can you build an internal culture that uses generative artificial intelligence and adopt it effectively in your organization? What could it mean for your company's strategy? Hosted by HBR editor in chief Adi Ignatius and HBR editor Amy Bernstein, you'll hear directly from the business leaders at the leading edge, as well as experts, who in some cases are questioning the ethics and speed of this rollout. If you want to understand what this technology means for your organization and how you can lead effectively, listen every Thursday in May in the HBR IdeaCast feed, after the regular Tuesday episode.




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How Generative AI Changes Productivity

How Generative AI Changes Everything is a special series from HBR IdeaCast. Each week, HBR editor in chief Adi Ignatius and HBR editor Amy Bernstein host conversations with experts and business leaders about the impact of generative AI on productivity, creativity and innovation, organizational culture, and strategy. The episodes publish in the IdeaCast feed each Thursday in May, after the regular Tuesday episode. Generative artificial intelligence is grabbing headlines with the widespread public excitement over tools like ChatGPT. And early academic research shows significant productivity gains in written communications, customer service, market research, computer coding, and professional analysis such as legal work. Meanwhile, the technology is rapidly evolving and getting better the more people use it. As a leader, it’s hard to stay ahead of the developments. In this episode, How Generative AI Changes Productivity, Amy Bernstein speaks with Karim Lakhani, a professor at Harvard Business School and a coauthor of the book Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World. They discuss initial productivity gains for individuals from the technology, how that will scale across a workforce, and the pressing challenges facing organizational leaders.




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A Marketing Professor and a Matchmaker Talk Personal Branding

Unless you're famous - or want to be - you might not think of yourself as a brand. But whether you're in a meeting or on social media, interviewing for a job or asking for a promotion, the way you carry yourself conveys a certain image to the people around you. Jill Avery studies marketing and is a senior lecturer at Harvard Business School, and Rachel Greenwald is a professional matchmaker and dating coach. Together, they explain why a strong personal brand is important for professional success. They walk us through how to think about reputation, identify core values, and project our authentic selves. Avery and Greenwald wrote the HBR article “A New Approach to Building Your Personal Brand.”




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How Generative AI Changes Creativity

From prehistoric cave paintings to an inventor’s Eureka moment, creativity has always been described as a particularly human trait. But something strange can happen with generative artificial intelligence. Your ideas can take shape far faster. You also get ideas that you might never have imagined on your own. So, who is the creator here? What is creative work in the era of generative AI? What is innovation in this emerging world? In this episode, How Generative AI Changes Creativity, Adi Ignatius speaks with video artist and consultant Don Allen Stevenson III about how generative AI is disrupting creative work and the creative industry. Then Ignatius speaks to two innovation researchers, Jacqueline Ng Lane and David De Cremer, about changes to the creative process within organizations. Lane is a professor at Harvard Business School. De Cremer is a professor at the National University of Singapore Business School and a coauthor of the HBR article “How Generative AI Could Disrupt Creative Work.” How Generative AI Changes Everything is a special series from HBR IdeaCast. Each week, HBR editor in chief Adi Ignatius and HBR editor Amy Bernstein host conversations with experts and business leaders about the impact of generative AI on productivity, creativity and innovation, organizational culture, and strategy. The episodes publish in the IdeaCast feed each Thursday in May, after the regular Tuesday episode. And for more on ethics in the age of AI, check out HBR’s Big Idea on implementing the new technology responsibly.




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How Generative AI Changes Organizational Culture

Read just about any business history and you realize just how much a firm’s success depends on its culture. Without the right culture, you can't have successful innovation. You can't compete successfully. You can't thrive over the long term. So, if you want to lead your organization into a future that features generative artificial intelligence, you need to build the right culture for it. In this episode, How Generative AI Changes Organizational Culture, HBR editor Amy Bernstein speaks to two experts, Nitin Mittal and Tsedal Neeley, about how to adopt generative AI effectively and ethically within your organization. Mittal leads Deloitte’s global AI business and cowrote the book All-in On AI: How Smart Companies Win Big with Artificial Intelligence. Neeley is a professor at Harvard Business School and wrote the HBR article “8 Questions About Using AI Responsibly, Answered.” They discuss the risks, challenges, and emerging best practices of adapting organizational culture to generative AI. How Generative AI Changes Everything is a special series from HBR IdeaCast. Each week, HBR editor in chief Adi Ignatius and HBR editor Amy Bernstein host conversations with experts and business leaders about the impact of generative AI on productivity, creativity and innovation, organizational culture, and strategy. The episodes publish in the IdeaCast feed each Thursday in May, after the regular Tuesday episode. And for more on ethics in the age of AI, check out HBR’s Big Idea on implementing the new technology responsibly.




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How Generative AI Changes Strategy

Strategy is about making the future happen, not just reacting to it, according to author Gary Hamel. And with generative artificial intelligence, senior leaders suddenly wield an awesome new tool to change the fortunes of their organizations. The promise of generative AI is more than just a sweet hack to boost productivity and streamline operations. Its deeper potential lies in companies that rethink what they do and conjure brand-new, AI-first products and services. Simply put, generative AI is blasting open new strategic paths to create novel business opportunities, even as it brings serious risks and heightened competition. In this episode, How Generative AI Changes Strategy, HBR editor in chief Adi Ignatius speaks to Microsoft’s head of strategy Chris Young and Harvard Business School professor Andy Wu. They lay out the technology, its emerging value chains, and its main providers. They also break down the key choices and tradeoffs that large and small companies alike will be making in this fast-changing market. This is the fourth and final episode in the special series How Generative AI Changes Everything. Each week, HBR editor in chief Adi Ignatius and HBR editor Amy Bernstein have been hosting conversations with experts and business leaders about the impact of generative AI. Find those episodes on the impact on productivity, creativity, and organizational culture in the HBR IdeaCast feed. And for more on ethics in the age of AI, check out HBR’s Big Idea on implementing the new technology responsibly.




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Alphabet CEO Sundar Pichai on Leadership, AI, and Big Tech

The use of artificial intelligence and specifically generative AI is growing rapidly, and tech giants like Google have an important role to play in how that technology gets adopted and developed. Sundar Pichai is the CEO of Google as well as its parent company Alphabet, which he's led as an AI-first company for several years. He speaks with HBR editor in chief Adi Ignatius about shaping Google's AI strategy, putting safeguards in place, and how work and leadership will change as AI advances.




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Why More Companies Should Have a Sabbatical Policy

Sabbaticals have long been thought of as an academic privilege, but a growing number of companies offer them, especially since the pandemic. DJ DiDonna, a senior lecturer at Harvard Business School and founder of The Sabbatical Project, has interviewed hundreds of workers who’ve taken them and studied organizations that offer them. From his research and his own experience on a sabbatical, DiDonna shares the surprising impacts that extended time off—paid or unpaid—can have on workers, teams, and the overall organization. And he explains how organizations can make sabbaticals work both financially and culturally.




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NBA Star Chris Paul on Mentorship and Taking a Stand

Most of us can point to a few key people who have made a real difference in our lives and careers - a family member, a coach, a boss. And many who get that kind of mentoring build on the lessons they learn to become leaders and role models themselves. Basketball star Chris Paul is a prime example. He had the support of a tight-knit family growing up, was mentored by a great coach in college, and as an NBA rookie looked to league veterans for guidance. Now, at age 38, he's the seasoned vet, a perennial All-Star across multiple teams who led the National Basketball Players Association from 2013 through the 2020 Covid-19 crisis and racial reckoning in the United States and is widely regarded as one of the best point guards of all time. Paul's new book is "Sixty-One: Life Lessons from Papa, On and Off the Court." Note: This episode was taped before the start of the 2023 NBA playoffs.




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What the Best Leaders Know — and What Skills They Develop

If you had the chance to talk to hundreds of business leaders at the top of their game, what habits and patterns would you learn? Adam Bryant has done just that. He's the senior managing director of the ExCo Group and founded the “Corner Office” interview series at The New York Times. Along the way, he has identified the mindset and attributes that the world's best leaders have acquired to truly influence and change their organizations. He shares what they are and how to develop them in your own career. Bryant wrote the HBR article “The Leap to Leader” as well as the book The Leap to Leader: How Ambitious Managers Make the Jump to Leadership.




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In Defense of Middle Management

Middle managers are meant to serve as a go-between for leadership teams and individual contributors. But in large organizations, with many layers of hierarchy, some of these roles feel like bureaucratic bloat, which, in tighter economic times, makes them a target for elimination. Emily Field, a partner at McKinsey & Company, thinks in many cases that's a mistake. She argues that most middle managers are critical to corporate performance and productivity, executive team insight, and employee well-being. The key is making sure their roles adapt to the times. Field is the coauthor, along with Bryan Hancock and Bill Schaninger, of the HBR article "Don’t Eliminate Your Middle Managers," as well as the book Power to the Middle: Why Managers Hold the Keys to the Future of Work.




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How Companies Can Adapt to More Government Intervention

After decades of industrial policy that favored globalization and free trade, we are entering a new era. Prompted by the pandemic, climate change, rising geopolitical tensions and economic concerns, countries and groups of countries are once again using the power they have to intervene in the private sector, whether it's investing in drug development, offering clean energy tax breaks, or incentivizing domestic manufacturing. Harvard Business School professor Willy Shih wants to help corporate leaders navigate these changes in a way that protects their businesses, workers, and customers. He explains the new challenges - as well as opportunities. Shih wrote the HBR article, "The New Era of Industrial Policy is Here."




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The VC Fund Closing Equity Gaps — and Making Money

Much of the business world has bought into the idea of stakeholder capitalism. But Freada Kapor Klein and Mitch Kapor say that doing some good by doing well isn’t enough when the business impact still creates negative effects and broader disparities overall. Freada, with a background in social justice and empirical research, and Mitch, an entrepreneur and investor who got his start making early spreadsheet software, strive to invest in ventures that close the distance between those with wealth and privilege and those without. The founders explain their metrics and decision-making process at Kapor Capital. The profitable firm explicitly invests in tech startups serving low-income and underrepresented communities. Freada and Mitch wrote the book Closing the Equity Gap: Creating Wealth and Fostering Justice in Startup Investing.




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How to Reinvent a Consumer Brand

How does a brand or product that's been around for decades suddenly become popular with a whole new segment of consumers? Terence Reilly has some pointers. As CMO of Crocs, he used social media and celebrity collaborations to drive sales of its signature boat shoes. Now, as president at Stanley, he has made the company's durable mugs TikTok famous and bestsellers across numerous retail outlets. He explains how listening to employees and customers and acting quickly on their insights can help any organization spur growth.




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How One Ukrainian Company Cultivated Resiliency Amid War

Companies plan for crises and aim to be resilient and adaptive in the face of all kinds of risks, but it’s always easier said than done. And perhaps none of these threats is as serious as war. That’s what Roman Rodomansky had to prepare his company for. He’s the cofounder and COO at Ralabs, a Ukrainian software development company. As Russia prepared to invade his home country, Rodomansky and his leadership team crafted a plan to survive and keep serving clients. He shares how his firm put people first, communicated with customers, and managed to become resilient. Rodomansky wrote the HBR article “A Cofounder of Ralabs on Leading a Ukrainian Start-Up Through a Year of War.”




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If You Want Culture Change, Create New Stories

Many leaders realize they need to change their organization’s culture to save the business. But employees usually resist change and stick to past norms. Jay Barney, professor at the University of Utah’s Eccles School of Business, studied leaders who successfully led culture change and found one thing in common: they created and spread stories. He says it's not about making up stories but taking action — in authentic, yet theatrical and memorable ways. The new stories then emanate throughout the workforce and rewrite the old narrative. Barney explains the six rules of this practice that leaders need to follow. He’s a coauthor, with Manoel Amorim and Carlos Júlio, of The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization and the HBR article “Create Stories That Change Your Company’s Culture.”




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People with Disabilities Are an Untapped Talent Pool

It is now accepted wisdom that increasing the diversity of your workforce in any dimension can improve both organizational culture and performance. But one group — people living with intellectual, developmental, and physical disabilities — continues to be overlooked by many companies. Luisa Alemany, associate professor at London Business School, has studied workplaces that do recruit and hire employees with disabilities and found that it can be a true source of competitive advantage. She explains four main ways this talent strategy benefits the firm. She’s the coauthor, along with Freek Vermeulen, of the HBR article “Disability as a Source of Competitive Advantage.”




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How Companies Can Recommit to Their DEI Goals

After the summer of 2020 in the United States, many organizations made a big push to increase diversity, equity, and inclusion in their ranks and operations. But now, many fear that that momentum is slipping, especially in the face of economic headwinds. Laura Morgan Roberts, organizational psychologist and professor at the University of Virginia Darden School of Business, says it is time to recommit to these efforts by creating the conditions for all workers to flourish. She explains four freedoms that organizations can foster to allow employees to become their best selves — and even be able to fade into the background when they choose. Roberts wrote the HBR Big Idea article “Where Does DEI Go From Here?”




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How to Solve Tough Problems Better and Faster

When it comes to solving complicated problems, the default for many organizational leaders is to take their time to work through the issues at hand. Unfortunately, that often leads to patchwork solutions or problems not truly getting resolved. Instead, Anne Morriss offers a different framework: to increase trust and transparency and the speed of execution to truly tackle big problems. Morriss is an entrepreneur, leadership coach, and founder of the Leadership Consortium. With Harvard Business School professor Frances Frei, she wrote the new book, Move Fast and Fix Things: The Trusted Leader’s Guide to Solving Hard Problems.




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Reflecting on What Matters After a Terminal Cancer Diagnosis

How does someone who's been told he will die much sooner than expected find contentment in the time he has left? As a former therapist, cofounder of the Deeper Coaching Institute, and business book author, Mark Goulston has spent his entire career trying to help others manage their emotions, improve their communication, and find the right balance between the personal and the professional. Faced with his own cancer diagnosis, he's been reflecting on lessons learned in his own life, things he and clients wish they'd done differently, and how to both prepare for a "good" death and leave a meaningful legacy. He shares his newfound perspective and his advice for early, mid- and late-career leaders.




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Tools for Managers to Help Employees with Their Mental Health Challenges

It’s a reality that more employees are discussing their mental health in the workplace. And proactive leaders can serve their teams better by listening and responding. At the same time, managers can’t play the role of a therapist or the HR department. Counseling psychologist Kiran Bhatti and University of Cambridge leadership professor Thomas Roulet argue that following the basic practice of cognitive behavioral therapy can serve managers well. The researchers explain the mental-health first-aid tool, how managers can help employees address emotional distress and negative behavioral patterns, and how that can strengthen the work culture and ultimately the business. Bhatti and Roulet wrote the HBR article, “Helping an Employee in Distress.”




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How Job Training Must Change in the AI Age

The rapid expansion of artificial intelligence technology is creating, destroying, and changing jobs. And Harvard Business School professor Raffaella Sadun has been studying how leading companies are training and reskilling employees for this new paradigm. She says many firms underestimate how quickly and significantly workers will need to be reskilled and leave this effort to the HR department. Instead, she explains leaders and middle managers across the company are essential to manage this change. With Jorge Tamayo and Leila Doumi of HBS and Sagar Goel and Orsolya Kovács-Ondrejkovic of the BCG Henderson Institute, Sadun wrote the HBR article “Reskilling in the Age of AI.”




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A High-Performance Coach on the Key to Achieving Your Full Potential

What holds many people back from attaining the success they want - whether it's winning an Olympic medal or a seat in the C-suite - isn’t a lack of effort or talent. It’s the fear of other people’s opinions. That’s according to Michael Gervais, a performance expert and founder of the consultancy Finding Mastery. He works with top athletes and executives around the world to help them overcome FOPO and improve their performance and well-being. Gervais is the author of the book The First Rule of Mastery: Stop Worrying about What People Think of You.




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Nvidia’s CEO On What It Takes To Run An A.I.-Led Company Now

The future of AI goes far beyond individuals using ChatGPT. Companies are now integrating artificial intelligence into all aspects of their businesses. One key player in this transition is Nvidia, the AI-driven computing company, which makes both hardware and software for a range of industries. In this episode, HBR editor in chief Adi Ignatius speaks with Nvidia’s CEO and cofounder Jensen Huang at HBR’s Future of Business conference about how he keeps his company agile in the face of accelerating change and where he sees AI going next.




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Fast Casual Food Pioneer Ron Shaich Explains How to Find a Niche — and then Scale

The restaurant business is notoriously competitive and often propelled by passing fads. But, first at the helm of Au Bon Pain, and then as the founder of Panera Bread, Ron Shaich managed to create an entirely new category of dining between fast food and table service and then dominate that market in the United States. He says the strategies that brought him success can be applied in any type of organization:  listen to and observe customers so you know what they want, create a truly differentiated offering, execute with excellence, and find the right opportunities to grow. He’s employed this playbook as an investor in newer ventures like Cava and Tatte, as well. Shaich wrote the book Know What Matters: Lessons from a Lifetime of Transformations.




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How Hybrid Work Is (And Isn’t) Reshaping Cities

Economic activity has long been concentrated in big metropolitan areas. But has the rise of remote work technology -- and its accelerated adoption during the pandemic -- changed that? How are talent flows between geographies changing? And what does it mean for employers? Richard Florida, professor at the Rotman School of Management at the University of Toronto known for coining the term "creative class," shares his latest research, which shows the deepening links between urban centers in various parts of the world, and he explains how these "meta cities" remain important places for people to connect. He is coauthor of the HBR article “The Rise of the Meta City.”




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Why More Companies Are Getting in on the Resale Game

For a long time, conventional wisdom ruled that companies should avoid reselling their own products in used condition. There’s the threat of cannibalization, marketing confusion, and tricky logistics that can erase margins. But more name-brand retailers are jumping into resale, says Wharton marketing professor Tom Robertson. Thanks in part to Gen Z with its zeal for sustainability, he says consumer demand is rising fast for reused goods. He sees a revolution where brands cash in on resale, knowing that if they don’t own those customer relationships and sales, others will. Robertson wrote the HBR article “The Resale Revolution.”




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What the New Freelance Economy Means for Your Talent Strategy

The rapid pace of technological change is making a big impact on hiring. Some organizations are dynamically securing freelance workers through platform apps like Upwork and Freelancer. Other companies are investing heavily in work enabled by artificial intelligence. John Winsor and Jin Paik say these structural changes call for a reimagining of your talent strategy — one that is open to flexible, project-based work for talent inside or outside your organization — and they explain how to go about it. Winsor is the founder and chair of Open Assembly and an executive-in-residence at the Laboratory for Innovation Science at Harvard. Paik is a cofounder and managing partner at the AI consultancy Altruistic and a visiting research scientist at Harvard Business School. Together, they wrote the book Open Talent: Leveraging the Global Workforce to Solve Your Biggest Challenges and the HBR article "Do You Need an External Talent Cloud?"




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How to Reduce the Friction that Hurts You — and Harness the Friction that Helps

Organizations too often subject their employees and customers to unnecessary friction that creates inefficiency and causes frustration. But, in some situations, friction can be a positive force, spurring more innovation and better decision-making. So how do you reduce the bad kind and embrace the good?  Stanford professors Bob Sutton and Huggy Rao have studied this problem for seven years and offer strategies for leaders at every level to help them recognize when friction is needed or not and then add or subtract accordingly. They share ample examples of people and companies getting it right. Sutton and Rao are the authors of The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder, as well as the HBR article, "Rid Your Organization of Obstacles that Infuriate Everyone."




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When Should Companies Weigh in on Contentious Issues?

In a globally connected and highly politicized world, organizations are increasingly expected to comment on social, political, and environmental issues. But taking a stance doesn't always make business sense and can backfire when employees or consumers see a disconnect between leaders’ words and actions. Alison Taylor, associate professor at New York University, says there's a better way to make decisions on corporate speech, which includes involving workers in the process. Taylor is the author of the HBR book Higher Ground: How Business Can Do the Right Thing in a Turbulent World and the HBR article “Corporate Advocacy in a Time of Social Outrage.”




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Companies Can Win by Reducing Overwork

Organizations regularly reward devoted workers who put in long hours. At the same time, “always-on” communication spurred by the pandemic and new digital tools encourage workaholism. But research shows that it’s not just individuals who are harmed by overworking. Their employers are, too. Malissa Clark, associate professor and head of the Healthy Work Lab at the University of Georgia, explains how companies unwittingly create a workaholic culture — one that ultimately backfires with higher turnover and disengaged employees. She shares what companies can easily do to change that. Clark wrote the new book Never Not Working: Why the Always-On Culture Is Bad for Business--and How to Fix It.




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Treat Email Like Laundry — and Other Tips from Google’s Productivity Expert

The amount of work we need to get done seems to grow daily. To avoid becoming overwhelmed, we have to become more productive than ever. Laura Mae Martin has advice on what has worked well at one of the biggest organizations in the world. She's the Executive Productivity Advisor at Google and shares the practical ways she helps her colleagues and company executives manage their time, calendars, email inboxes, and more. Martin is the author of the new book Uptime: A Practical Guide to Personal Productivity and Wellbeing.




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Tech at Work: What GenAI Means for Companies Right Now

Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how your team can get the most out of working with generative AI.




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Behind the Boom in Celebrity Brands

There was a time when consumer goods companies paid musicians, athletes, and actors for endorsements, or to license their name and likeness. But in recent years, there's been an explosion of celebrities getting into business directly, selling everything from shapewear to tequila. Ayelet Israeli, professor at Harvard Business School, says the growth of social media and online, direct-to-consumer retail accelerated this trend, but notes that not all celebrity brands are a success. She explains what works and doesn't, and outlines lessons for non-famous entrepreneurs and established companies. Israeli is coauthor of the HBR article "What Makes a Successful Celebrity Brand?"




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The Hidden Burden of Long Covid and What Companies Can Do

Around 18 million adults in the U.S. alone suffer from long Covid, a chronic illness with a wide range of symptoms and severity. With approved therapies a long way off, workers with long Covid often struggle in silence. And most companies have neither a good understanding of the situation nor effective policies in place, say MIT research scientist Beth Pollack and Vanguard University professor Ludmila Praslova. They share the conditions associated with long Covid, what life is like for those workers, and the accommodations and flexibility they recommend HR leaders and organizations implement. Pollack and Praslova are coauthors with researcher Katie Bach of the HBR Big Idea article “Long Covid at Work: A Manager's Guide.”




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Tech at Work: How the End of Cookies Will Transform Digital Marketing

Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how digital marketers are preparing for the end of third-party cookies—and what this change means for the open Internet.




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How to Navigate Change at Any Career Stage

Disruption and transformation at the new normal in nearly every industry. So how do you stay ahead of the curve?  Over the past four decades, Bonnie Hammer  successfully adapted to massive changes in the media industry, rising from production assistant to leadership roles in broadcast, cable, and streaming. Now vice chair of NBCUniversal, she has advice on how to get noticed, acquire the right skillsets, make smart decisions, and adjust to shifting corporate and market dynamics. She's the author of the book 15 Lies Women Are Told at Work: ...and the Truth We Need to Succeed.




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What Venture Capitalists Can Teach Companies About Decision-Making

Venture capital firms notoriously embrace risk and take big swings, hoping that one startup will become a monster hit that pays for many other failed investments. This VC approach scares established companies, but it shouldn’t. Stanford Graduate School of Business professor Ilya Strebulaev says that VC firms have proven best practices that all leaders should apply in their own companies. He explains exactly how VC’s operationalize risk, embrace disagreement over consensus, and stay agile in their decision-making—all valuable lessons that apply outside of Silicon Valley. With author Alex Dang, Strebulaev cowrote the new book The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth and the HBR article "Make Decisions with a VC Mindset."




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Why You Need to Stress Test Your Strategies (and Tactics)

While many teams and organizations engage in scenario planning, most don't go far enough. Arjan Singh, consultant and adjunct professor at Southern Methodist University, says a more disciplined approach, borrowed from the military, can help leaders truly test how their strategies, operations, and tactics hold up against competitors, shifting market dynamics, and unexpected events. He's helped hundreds of companies identify risks and find new ways to innovate by leading them through corporate war games, and he explains his process and results. Singh is the author of the book Competitive Success: Building Winning Strategies with Corporate War Games.




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Yum! Brands’ Former CEO on Why You Should Never Stop Learning

After 15 years leading the parent company of KFC, Pizza Hut, and Taco Bell, David Novak wanted to help others become better leaders. He believes the key is to put learning at the center of everything you do, whether you’re an entry-level worker or a multinational executive. Novak outlines three main areas for learning: from your own life experiences, from the people and situations available right now, and from the habit of curiosity. Above all, he says the most effective leaders turn their learnings into action, something that takes insight and practice. Novak’s new book is How Leaders Learn: Master the Habits of the World's Most Successful People.




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Why Managers Play Favorites – and How They Can Change

While most good bosses try to be fair and balanced with their direct reports, it's only human to prefer the company and work styles of some team members over others, and employees are keenly aware of those preferences. They see favorites and non-favorites, ingroups and outgroups -- and when those divisions fester, they can destroy team culture and performance. Ginka Toegel, professor at IMD Business School, explains why even well-intentioned managers succumb to favoritism, how workers on both sides are affected, and what we can do to both avoid and rectify the problem. Toegel is the coauthor of the HBR article "Stop Playing Favorites."




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Darius Rucker on Resilience and Reinvention

Darius Rucker has reached the top of the music charts in not just one but two genres: first as the lead singer of the 1990s band Hootie and the Blowfish, then in a second act as a solo country star. He shares lessons on following your passion, staying humble, working your way up, and defying stereotypes and expectations. He's the author of a new memoir Life's Too Short.




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Trying to Persuade and Other Big Mistakes Marketers Make

Many marketers today focus on getting consumers to consciously change their behavior. But that’s a sure path to failure, according to Leslie Zane, founder of Triggers Brand Consulting. She says neuroscience research shows that mastering instinct is far more effective than persuasion. And she shares her key lessons for aligning with the instinctive mind to improve company brands, new products, social campaigns, or your own personal brand. Zane is the author of the book The Power of Instinct: The New Rules of Persuasion in Business and Life.




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An Astronaut’s Advice on High-Stakes Collaboration

It's hard to imagine a more challenging work environment than the International Space Station. During her 24 years as a NASA astronaut, including a six-month stint on the ISS, Cady Coleman learned pivotal lessons about everything from managing stress and assessing risk to cross-cultural communication and navigating bias. She shares how the skills she picked up can be applied in all kinds of careers. Coleman is the author of the book Sharing Space: An Astronaut's Guide to Mission Wonder and Making Change.




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The Right Way to Manage Emotions on Your Team

Many managers don't know what to say when a team member appears angry, frustrated, or sad. They might even feel it is unprofessional to acknowledge those feelings at all. But research shows that avoidance is costly. Doctoral student Christina Bradley and professor Lindy Greer, both of the Ross School of Business at the University of Michigan, say teams perform better when their leaders respond effectively to members’ emotions. The researchers outline when and how to do that in a way that builds stronger relationships, teams, and organizational culture. Bradley and Greer are coauthors, with Michigan Ross professor Jeffrey Sanchez-Burks, of the HBR article "When Your Employee Feels Angry, Sad, or Dejected."




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Is Your Company Reading Data the Wrong Way?

We live in an age where we have more data than ever. But most leaders have two strong reactions to new data. Either they rely too heavily on studies or information to make decisions. Or they dismiss outright data that could be very relevant. The better way is learning how to interpret, question, and engage with data and studies, say Harvard Business School professor Amy Edmondson and Johns Hopkins Carey Business School professor Michael Luca. They break down the essential analytical tools to assess and interrogate data to be able to apply it to business decisions. Edmondson and Luca are coauthors of the HBR article "Where Data-Driven Decision-Making Can Go Wrong."




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Dysfunctional Leadership Teams — and How to Fix Them

CEOs get a ton of credit or blame for a company’s performance. But the entire leadership team is vital to success, and any dysfunction is often overlooked. Sometimes the CEOs leading them don’t even see that they’re not working. Thomas Keil, management professor at the University of Zurich, and Marianna Zangrillo, a partner at The Next Advisors, have interviewed more than 100 CEOs and senior executives. Their research identifies three main types of failing leadership teams: shark tanks, petting zoos, and mediocracies. And they identify the pitfalls of each pattern and how to turn those teams around. Keil and Zangrillo wrote the HBR article "Why Leadership Teams Fail."