The podcast industry is growing fast; the industry generated an estimated $479.1 million in revenue in 2018 and is expected to produce more than $1 billion by 2021, according to a new report from the Interactive Advertising Bureau (IAB) and PwC. The latest revenue figure represents an increase of 53 percent in just a year.

The shift to podcast ads backs up what industry titans, like Spotify, have been saying for months. The company plans to spend up to $500 million this year on podcast-related acquisitions.

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It seems like only yesterday that this water cooler cliche entered our lives. Twas a simpler time, when people would engage in long-winded conversations without feeling the need to freeze them in time and share them with the masses. But today, thanks to audio editing software and our social media culture, it seems everyone and their mom has taken to the format. Literally.

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To make your search easier, we are going to break down some of the best podcasting microphones you can find right now.

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To be a well-rounded business owner today, one must master not only business and finance, but other areas like mental and physical health, family, spirituality and sustainability. And as we approach the next decade, it seems like every self-proclaimed successful entrepreneur has a new weekly podcast offering guidance on these and other topics. So how do you sort through the fluff to find real, honest, useful advice that will help you on your own path?

20 Podcasts That Will Help You Grow in 2020

This year brought seismic changes to the podscape—splashy, big-money acquisitions by companies like Spotify, uneven, big-money débuts by players like Luminary—and, above ground, a healthy crop of reliably good, bountiful content. New daily-news shows arose beside the stalwarts; impeachment podcasts sprang up. History podcasts brought perspective, music podcasts brought joy, and one of my favorite podcast genres—the locally produced NPR-style narrative investigative series—continued to flourish.

Best Podcasts of 2019

The U.S. podcast market has been on the rise for years, but 2019 marked an extraordinary year of growth for the space.

At least 90 million U.S. consumers (27% of the population) listen to podcasts monthly, up 23% from 73 million in 2018, which is an acceleration from the 9% year-over-year growth monthly podcast listening experienced last year, according to Edison Research and Triton Digital.

Top 19 Media Trends of 2019: The Podcast Boom

Podcasting is recording strong growth in the UK, with the most recent Ofcom data showing that 7.1m people listen to podcasts each week – equal to one in eight of the total population. Moreover, this figure increased by 24% from 2018 to 2019, and has more than doubled in the past five years. As part of their in-depth survey of media consumption, Ofcom also found that half of podcast listeners began listening in the last two years, and regular podcast users listen to seven podcasts per week, indicating that, for many people, podcasts are now an important part of their daily lives.

Business ideas for 2020: Podcasting

Vox Media Podcast Network now generates over $10 million a year in revenue from a roster of more than 200 shows across Voxs 14 brands, including those produced with partners like Stitcher. While president of Vox Media Studios Marty Moe would not disclose revenue figures, he said the goal is to double the eight-figure revenue business. This would mean a minimum of $20 million in 2020. In all, Vox Media worked with over 100 different podcast advertisers last year and he said he expects this number to grow this year, although the focus is on expanding hit podcasts.

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Spotifys continued investment in podcasts appears to be paying off, after the company reported that podcast listening has increased by 200 percent year-on-year in its fourth quarter earnings today. The company says it now has over 700,000 podcasts on its platform, and that over 16 percent of its users now listen to podcasts. Spotify says the amount of users paying for its premium tier increased to 124 million.

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Podcast listeners make for an interesting audience segment for B2B brands. According to recent reports on podcasting, 74% of podcast listeners want to learn new things, and they are more likely to be active on social media and follow companies. That means podcasts pose a unique opportunity to generate qualified leads and brand advocates.

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Podcasting accommodates individuals who prefer to passively consume information (meaning they choose what they want when they want it).

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That podcasting is on the rise should come as a surprise to no one. But the Jacobs Media Tech Survey 2020 gives this trend some granularity. According to their research, more than one in four now listen to podcasts weekly, or more often.

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What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change?

2020 will be like nothing we have seen before in the digital landscape.

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Podcast marketing is on a roll in 2020 with many companies releasing audio content to build trust, connect with their audience on a personal level, and boost brand awareness.

1. Ease of production
2. Low entry costs
3. Language is no barrier
4. Repurpose your blog and video content as audio
5. Less competition than blogging and YouTube
6. Easier to grow a following as a podcaster
7. Successful podcasters make millions of dollars a year
8. Build connections by interviewing influential guests
9. Showcase your speaking skills
10. Build high-DA links back to your website

Theres good news on the horizon for podcast revenue growth, and presumably for radio organizations that are active in that space.

With expected growth of 14.7% through 2020, the stage has been set for podcast revenues to hit $1.1 billion in 2021, according to the IAB/PwC report.

While it remains to be seen what long-term impact the pandemic has on podcast revenues, IAB/PwC still predicts a 15% jump in 2020. This comes after podcast ad revenues soared 48% between 2018 and 2019, a stunning growth rate.

The dent COVID-19 put in podcast advertising hasn’t stopped the market from growing.

Revenues in the podcast advertising market are projected to grow 14.7% year over year to nearly $1 billion in 2020, according to the IAB and PricewaterhouseCooper’s full year podcast ad revenue study, released Monday. IAB surveyed 19 podcast publishers and ad networks prior to the pandemic and followed up in mid-April with another survey about COVID-19’s impact on the industry.

That 14.7% projection is a downgrade from the IAB’s pre-pandemic expectations of 29.6% growth in 2020, 55% growth in 2021 and 36% growth in 2022. Those figures were based on podcast advertising’s growth to $708 million in 2019 (48% year over year).

But 2020s decelerated growth is still a positive given how the pandemic has decimated other mediums, said Zoe Soon, VP of consumer experience center at the IAB.

It is estimated that 32% of Americans listen to podcasts on a monthly basis. And the podcast industry is expected to be worth around $1 billion by the end of next year. Being such a booming industry, it makes sense why so many people are thinking about starting their own podcasts.

Luckily, we are here to help you. So continue reading and we’ll walk you through everything you need to know!

1. USB Audio Interface and Recording Bundle
2. Adjustable Microphone Arm Stand
3. Podcast Recording Software
4. Podcast Editing Software

1. Strive To Be Different
2. Pilot Your Idea
3. Do Not Do It Alone
4. Understand Your Audience
5. Do Not Think About The Audience
6. Help Businesses Solve Challenges
7. Establish Yourself as an Authority
8. Target A Specific Niche
9. Focus On Building New Relationships
10. Three Elements Every Episode
11. Bring In A Variety Of Voices
12. Define The Why Of The Podcast
13. Keep Your Podcasts Brief
14. Make It Fast-Paced And Entertaining
15. Be Careful Not To Niche Down

A solid, standalone microphone will offer a wider frequency response range than a basic headset mic, letting it pick up all the nuance in your voice for a richer sound. With different pickup patterns they can also make it easier to cut down on the background noise that might be coming from your gaming PC or gaming keyboard. Some microphones can even let you switch between different pickup patterns, so you can focus on just your voice with a cardioid pattern one day while you might try to record you and a guest with a bi-directional pattern the next day.

With all that in mind, we will help guide you through a variety of quality microphones that can fit in a range of production environments. So, whether you just want to stream games on weekends or plan on making a half-dozen podcast series, you'll be able to find a microphone suited to the task.

The COVID-19 restrictions that many countries had to endure forced many people to seek alternative forms of entertainment. One such form is podcasting which has grown in popularity over recent years. According to the most recent financial reports, Spotify reported that 21% of the monthly active users (MUA) have engaged in at least one podcast in the past month.  Data presented by Stockapps.com breaks down the rise of podcasting.

Spotify Records 5% Increase in Podcast Engagement between Q4 of 2019 and Q2 of 2020

The Joe Rogan Experience – the title of Rogans podcast, was the highest-earning podcast of 2019 with revenue of $30M. In September 2020, Joe Rogan officially began his podcasting contract with media giants Spotify, which will eventually see his entire library of content migrate to the platform. The deal is reported to be over $100M.

Spotify has been expanding its podcasts catalogue as they continue to see strong growth in that particular segment. The rate of consumption of podcasts has been growing by triple-digit percentage numbers for the last few years. In Q4 of 2019 16% of Spotifys monthly active users engage in podcast content, by Q2 2020 that number had jumped to 21%.

The year that is coming to an end was a pivotal one in the development of podcasting as an industry. The major business models, players, and axes of power are coming into focus as the industry matures.

Prognostications about the future of podcasting often boil down to a simple question: will podcasting will end up looking more like digital music or digital television? In the music industry, people have access to the same enormous catalog of music (more or less), through several different services, either for a monthly subscription fee or free with ads. In television, there is no single place to get “all” TV shows; instead there’s a growing number of mostly paid subscription digital platforms with distinct (if slightly overlapping) subsets of the universe of content.

The events of the past year tell us that the answer to that question is some of each. Podcasting looks like it’s headed towards a two-tiered future, where the lower tier looks like YouTube or Spotify Free and the higher tier looks like Netflix  or Hulu.

As per the research report titled Global Podcasting Market Size study, by Genre, by Format (Interviews, Panels, Solo, Conversational) and Regional Forecasts 2020-2027 available with Market Study Report LLC, global podcasting market is expected to witness unprecedented growth during 2020-2027.

According to the business intelligence report, emphasis among podcast production studios on the distribution and production of their content on audio platforms such as Spotify, coupled with emergence of high bandwidth, and personal digital assistants are augmenting the growth of global podcasting market size.

Increasing penetration of internet as well as smartphones, inclination towards audio and music content, growing acceptance of audio broadcasting content, and escalating demand for podcasts are stimulating the global podcasting market outlook. Citing an instance, the IDC (International Data Corporation) recorded shipment of around 369.8 million units of smartphones by vendors in the fourth quarter of 2019.

Leading players that define global podcasting industry trends are TuneIn Inc., Stitcher Radio, Spotify AB, SoundCloud, Entercom Communications Corporation, Pandora Media LLC, Megaphone LLC, iHeartMedia Inc., and Apple Inc.

On the contrary, storage space issues and high costs associated with podcasting are expected to impede the industry expansion throughout the analysis timeframe.

2020 has been a transformational year for many industries. For media and content creators, pivoting strategies is nothing new. With the emergence of OTT and other cord-cutting methods, television networks, movie theaters, and even traditional radio have been shifting for at least a decade.

With consumers demanding more content quicker, podcasting is taking over earbuds and smart speakers everywhere. Not surprisingly, podcast listening rose during the COVID-19 pandemic.  

Seventy-five percent of Americans know about podcasts, according to Edison Research. Digging deeper into the numbers, about 104 million Americans listen to podcasts monthly -- with the average listener streaming at least five hours of podcast content a week.  

While there may be close to 1.5 million podcasts out there, not all of them are in production. Do not let that discourage you from joining the podcasting revolution. Podcasting is one of the best ways to get your business message out there, no matter your niche.  

In April 2020, Apple Podcasts announced a milestone: Its catalogue featured one million podcasts. That might have reflected the COVID-triggered surge in podcasting last spring. With so many locked down at home, launching a podcast seemed like a good idea. Visions of stardom might have danced in their heads.

The other major presence in the podcast category, Spotify, went on an acquisition spree. That included the Joe Rogan podcast, with its 190 million downloads monthly. Forbes documents that the Rogan show made $30 million in 2019.

According to Podcast Insights, 155 million households in America have listened to podcasts. 45 percent of them have income over $75,000. The medium is mobile and smartphones drive usage.

As you might recall, 2020 closed out with yet another flashy podcast acquisition. Right before the New Year, Amazon announced that it was buying Wondery for its Amazon Music service, where it will presumably be made to pump out original content rendered exclusively at some point to lure new users to the platform.

Illustrating how podcasting have captured the interest of people all over the globe in recent years, research company Grand View Research suggested that the global podcasting market size valued at USD 9.28 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 27.5% from 2020 to 2027. During the pandemic, listeners worldwide are observed to be spending more time at home due to work-from-home and social distancing policies – changing the entire dynamics of the market for podcasts, which used to have a pre-pandemic target audience of people listening to broadcasts during their commute. The industry is now expected to grow with engaged listeners who are stuck indoors while working from home.

Podcasting Will Boost Your Network Like You Never Thought Possible

As you grow your audience, you’ll find that podcasting can become an incredible resource for expanding your network. I have had the opportunity to invite guests onto my own show, as well as appear as a guest speaker on several business-oriented podcasts.

These have given me the opportunity to meet and interact with several incredible entrepreneurs working in a wide range of business categories.

Having a podcast gives me a valid reason to reach out to other entrepreneurs who I admire. These are people I might not have been able to meet otherwise, and they have given me valuable insights that I have been able to apply to my own business endeavors.

For those of us who are iPhone users, I asked Jimmy Atkinson at Edu-Tastic to share a list similar to the one I posted for you yesterday but for the iPhone. Here it is! (The link to the webpage is: http://toponlineuniversityreviews.com/2009/25-essential-free-iphone-apps-for-lifelong-learners/

by Miranda on July 14, 2009

Article by Guest Blog Contributor Karen Schweitzer.

Are you an instructor or trainer looking for new ways to entertain and engage your students online? The Internet is loaded with free tools, blogs, and informational sites that are designed to aid and improve your courses. Here is a list of 20 free eLearning and training resources worth checking out:

Tools

• CourseLab - CourseLab offers a free eLearning authoring tool that can be used to effectively create web-based training. Some of the features users will find with this system include layout, editing, rich-media support, rapid development, testing, and interactivity.
• MyiCourse - Instructors can use this site to create free online courses or universities for educational material. MyiCourse gives users the ability to create public or private courses on just about anything.
• Utilium - Utilium is a free beta site that provides instructors with the tools they need for organizing and sharing learning materials. This site makes it easy to inspire and engage students through videos, articles, podcasts, and other rich sources.
• Prezi - Prezi is a unique presentation tool that uses zooming technology instead of slides. With Prezi your ideas flow freely on a stage that can be zoomed in on and out of for further explanation.
• Yugma - This free online conferencing tool makes it easy to host web conferences and online meetings. With Yugma Free, users can share their desktop with up to 20 attendees.
• Open Huddle - Open Huddle is a beta site for presenting or instructing people online. This site provides you with files, video, audio, chat, and drawing boards for interacting and collaborating with your students.
• Campfire - Campfire can be used for online group chat and education. This site allows users to instantly create password-protected chat rooms for collaborating and working out important questions. Campfire comes at a cost, but users can try it free for 30 days.
• Slideshare - Slideshare provides a way to upload and share presentations. Once the presentations are uploaded, they can be shared privately or publicly and work well for webinars.
• SourceForge - This site provides a free authoring application that can be used to assist instructors in creating free eLearning seminars. SourceForge employs the eXeLearning tool which provides the ability to publish web content without knowing HTML or XML markup.
• ClassMarker - ClassMarker features a free way for instructors or presenters to test students online. Simply sign up for a free account for access to an array a quiz creating materials. The quizzes can even be linked directly to websites or emails.

Blogs

• eLearningLearning - eLearningLearning is an online community blog dedicated to organizing and collecting material about eLearning. Within this blog, users can find information about eLearning technology and media, events, and ideas.
• eLearning Technology - eLearning Technology is a blog that provides information and resources on the latest in the business of learning. Just a few of the concepts discussed in this blog include trends, software, rapid eLearning tools, and open source eLearning.
• eLearningSpace - The eLearningSpace blog offers information, knowledge, and networks that are specifically designed for eLearning instructors.
• Corporate eLearning Strategies and Development - This blog provides information that explores technology for eLearning. Within this blog, instructors can find resources, ideas, technology, and more.
• Thoughts from Training Time - This blog deals with the issues and ideas that can be found in corporate and government training.

Informational Sites

• eLearningPost - The eLearningPost site provides blogs and articles that instructors and trainers can use for information. Within this site, users can explore views, news, and stories that surround eLearning, corporate training, instructional design, and much more.
• eLearning Magazine - eLearning Magazine offers a free place for instructors and trainers to find a wealth of information through articles, reviews, case studies, and more. This public information center is also an excellent place to find forums and exchange ideas with others.
• Web-Based Training Information Center - This free info center provides information and resources on web-based training trends, surveys, and more.
• Learning Circuits - Learning Circuits is a free informational site from the ASTD. The goal of this site is to provide a large database of eLearning and training knowledge as well as efficient training technology.
• BusinessBalls.com - BusinessBalls.com provides free materials, exercises, tools, ideas, and templates that instructors and other eLearning professionals may find helpful.

Guest Blog Contributor By-line:

This post is from education writer Karen Schweitzer. Karen is with the About.com Guide to Business School. She also writes for OnlineCollege.org, an accredited online college resource.

Our Adblaster blasts your ad to more than 2.5 Million Websites and Advertising networks across the net

Andrew Goodman's 21 Ways to Maximize ROI on Google AdWords, first released in March 2002, is still the definitive how-to on optimizing your pay-per-click campaign.

Added option to keep TCP sessions alive for telnet and ssh. Look under the Special Menu for this option. It allows you to enter a time interval to tell the host that you are still there. This keeps the host from disconnecting you after a pre-determined idle time.

We are pleased to announce that the price per user has been lowered to $65 per user for site licenses of 20 to 49 users.

Feature - Added "Black Transparent Set" to Window Colors. This is a black background with transparency to let you see behind the MacWise window.

MacWise 10.9.20 Features and Leopard Compatibility

Telnet, SSH and Unix shell dialog windows now support copy and paste. You can now paste IP addresses into the host address field. The dialog windows are also movable.

This is the first version of MacWise to use Nib Menus and dialog boxes, making it easier to localize the interface for foreign languages.

This is the new universal version of MacWise and runs natively on Intel and Power PC Macs.

Say it & Mail it is the quickest and easiest way to email a voice memo from your iPhone or iPod Touch to yourself or to others.

This new version lets you 'Shake it & Mail it'. You can optionally shake your iPhone or iPod touch to start and stop recording. Then just one tap to email a voice memo.

Many host computers are programmed to instruct the client app to save and restore screens.
MacWise 12.0 or later supports three sets of escape sequences commonly used by PC clients.

MacWise can now display pictures.
The pictures can reside on the Mac or a server.
Windows PC drives on the network are also supported for storing pictures.
Pictures can be placed anywhere on the screen under host control.
They can also be sized and scaled to specific dimensions or can retain their original aspect ratio. Accuterm escape sequences are supported for displaying pictures...

When PCL commands are included in the print job sent from the host to MacWise, the host can control printer features such as bold text, lines per inch, margins and much more. When this option is enabled in Printer Setup under the FIle Menu, the standard Mac Print dialog box is bypassed and the print job is sent directly to the Mac default printer...

If you select "Function Key Sets" from the Emulate Menu in MacWise, it will open a Finder window with several sets of keys.
There is a set called "VT220 Fkeys W/Do Key"
Double click on that to load the fkey set.

Carnation Software has been providing Macintosh terminal emulation software for over 23 years. But did you know we also have other software for Mac and apps for iPhone and iPad? 'Say it & Mail it' is a quick way to email voice memos to yourself and others.

Computer Help and fast Technical support from trained technicians computer tech support fast computer technical support computer help with errors computer technical solutions

Five COMPLETE Science Fair Project Guides with immediate online access. Easy projects use materials found in the home. Your search for a project is over!

Now you can learn Photoshop in less than 2 hours thanks to newly released, interactive video tutorials that play on your computer screen. You don't even need to own the Photoshop software to use these videos. Everything you need to learn Photoshop is included

A new rss2html template directory has been announced by Notepage, Inc. The rss2html template directory will help webmasters control the appearance of the webpages that result when they use the free rss2html PHP script.

The rss2html.php script converts RSS feeds to HTML. The rss2html templates are web templates that assists publishers in the layout of the resulting HTML when the feed is converted, so that they are assured a webpage that is graphically pleasing.

The rss2html template directory has more than 400 templates with various colors and layouts. The templates can accommodate RSS feeds with images, text, audio, and video files. New templates will be added to the directory on a regular basis.

The rss2html templates can also easily be integrated into an existing website's theme. The templates are standard HTML documents except they have special variables inserted where the RSS feed's data should appear.

Users can purchase access to the rss2html template directory for a one time fee of $ 29.95. This subscription will allow for unlimited template usage. The fee also provides access to future templates added to the rss2html directory.

Additional details and a preview of the directory can be found at http://www.feedforall.com/rss2html/index.htm .