Podcasting Continues Growing
Podcasting is mentioned above and has become a huge part of digital marketing. There are a number of different types of podcasts listed below:

Individuals or groups of people trying to build their personal brand. This could be a humorous podcast or professional one that helps a person establish themselves as an authority on a topic.

~ Companies that are looking to reach and educate current customers. Attracting customers in the industry in B2B situations will work far better if looking to have work contracted out to your business.

~ The sporadic podcast is of a company that sees the value in podcasting yet hasn’t dedicated time or money to the process. This could happen once a month or a few times a year. Generating listeners is about putting out content that is informative/entertaining consistently. Being able to rely on a certain podcast on a specific day provides comfort to loyal listeners.

~ Question and answer podcasts could be a favorite regardless of the ultimate goal of the podcast. Being able to answer specific questions from listeners is important. This can earn new customers and provide a sense of comfort to current customers that know they are in good hands.

~ Keep in mind that your podcast should have at least an outline to provide some kind of structure. Transcribing these podcasts can be a great way to turn these in-depth conversations into a searchable document.

The Apple Watch will no longer be counted in podcast listener numbers for Interactive Advertising Bureau (IAB) Tech Lab partners because it has been found to falsely inflate listener numbers.

Currently, when a podcast is automatically downloaded by an ‌Apple Watch‌ user, it is counted as two listeners; one from the ‌Apple Watch‌, and one from its paired iPhone. Since the ‌Apple Watch‌ and ‌iPhone‌ download the same podcast episode by default, and they both report different device user agents, the podcast appears to be downloaded by two different people. This means that the ‌Apple Watch‌ falsely inflates podcast listener numbers.

1. Create An Ideal Listener Avatar
2. Know Why You Are Doing It
3. Be Authentically You
4. Interview Other Podcasters
5. Accept That Episode One Will Not Be Perfect
6. Get To Know Your Audience Intimately
7. Be Clear About The Value You Want To Bring
8. Never Quit
9. Know Your Audiences What Is In It For Me
10. Let Interesting Guests Talk You Up
11. Commit To A Disciplined Purpose For A Year
12. Find A Niche Aligned With Your Expertise
13. Take A Step-By-Step Approach
14. Figure Out What People Need To Hear
15. Be Relevant And Real

Podcasting and audiobooks have become increasingly popular in recent years – especially for entrepreneurs and in the business community. For many, these audio formats are a great way to educate people about your product, grow brand loyalty, and help bring in additional revenue for your company. But, a podcast or audiobook is only as good as its technical quality and distribution, both of which can be difficult to master.

Soundwise is an all-in-one platform that helps you create and sell audio products like audiobooks, podcasts, audio courses, and albums directly to your customers.

Podcasting is marketing. And companies have been using branded podcasts for a long time. But while many companies, big and small, have attempted using branded podcasts, not all of them have been equally successful.

Begin with a strategy
No matter what the nature of your business is, creating a branded podcast starts with a sound strategy. What are the objectives of your branded podcast? Who is it for, and what is the purpose behind creating it? These are the first questions we ask any brand before starting an engagement. Well-executed branded podcasts are not about just the podcast, but about everything from strategy to research to storytelling to distribution.

Podcasting Will Boost Your Network Like You Never Thought Possible

As you grow your audience, you’ll find that podcasting can become an incredible resource for expanding your network. I have had the opportunity to invite guests onto my own show, as well as appear as a guest speaker on several business-oriented podcasts.

These have given me the opportunity to meet and interact with several incredible entrepreneurs working in a wide range of business categories.

Having a podcast gives me a valid reason to reach out to other entrepreneurs who I admire. These are people I might not have been able to meet otherwise, and they have given me valuable insights that I have been able to apply to my own business endeavors.

For those of us who are iPhone users, I asked Jimmy Atkinson at Edu-Tastic to share a list similar to the one I posted for you yesterday but for the iPhone. Here it is! (The link to the webpage is: http://toponlineuniversityreviews.com/2009/25-essential-free-iphone-apps-for-lifelong-learners/

by Miranda on July 14, 2009

Article by Guest Blog Contributor Karen Schweitzer.

Are you an instructor or trainer looking for new ways to entertain and engage your students online? The Internet is loaded with free tools, blogs, and informational sites that are designed to aid and improve your courses. Here is a list of 20 free eLearning and training resources worth checking out:

Tools

• CourseLab - CourseLab offers a free eLearning authoring tool that can be used to effectively create web-based training. Some of the features users will find with this system include layout, editing, rich-media support, rapid development, testing, and interactivity.
• MyiCourse - Instructors can use this site to create free online courses or universities for educational material. MyiCourse gives users the ability to create public or private courses on just about anything.
• Utilium - Utilium is a free beta site that provides instructors with the tools they need for organizing and sharing learning materials. This site makes it easy to inspire and engage students through videos, articles, podcasts, and other rich sources.
• Prezi - Prezi is a unique presentation tool that uses zooming technology instead of slides. With Prezi your ideas flow freely on a stage that can be zoomed in on and out of for further explanation.
• Yugma - This free online conferencing tool makes it easy to host web conferences and online meetings. With Yugma Free, users can share their desktop with up to 20 attendees.
• Open Huddle - Open Huddle is a beta site for presenting or instructing people online. This site provides you with files, video, audio, chat, and drawing boards for interacting and collaborating with your students.
• Campfire - Campfire can be used for online group chat and education. This site allows users to instantly create password-protected chat rooms for collaborating and working out important questions. Campfire comes at a cost, but users can try it free for 30 days.
• Slideshare - Slideshare provides a way to upload and share presentations. Once the presentations are uploaded, they can be shared privately or publicly and work well for webinars.
• SourceForge - This site provides a free authoring application that can be used to assist instructors in creating free eLearning seminars. SourceForge employs the eXeLearning tool which provides the ability to publish web content without knowing HTML or XML markup.
• ClassMarker - ClassMarker features a free way for instructors or presenters to test students online. Simply sign up for a free account for access to an array a quiz creating materials. The quizzes can even be linked directly to websites or emails.

Blogs

• eLearningLearning - eLearningLearning is an online community blog dedicated to organizing and collecting material about eLearning. Within this blog, users can find information about eLearning technology and media, events, and ideas.
• eLearning Technology - eLearning Technology is a blog that provides information and resources on the latest in the business of learning. Just a few of the concepts discussed in this blog include trends, software, rapid eLearning tools, and open source eLearning.
• eLearningSpace - The eLearningSpace blog offers information, knowledge, and networks that are specifically designed for eLearning instructors.
• Corporate eLearning Strategies and Development - This blog provides information that explores technology for eLearning. Within this blog, instructors can find resources, ideas, technology, and more.
• Thoughts from Training Time - This blog deals with the issues and ideas that can be found in corporate and government training.

Informational Sites

• eLearningPost - The eLearningPost site provides blogs and articles that instructors and trainers can use for information. Within this site, users can explore views, news, and stories that surround eLearning, corporate training, instructional design, and much more.
• eLearning Magazine - eLearning Magazine offers a free place for instructors and trainers to find a wealth of information through articles, reviews, case studies, and more. This public information center is also an excellent place to find forums and exchange ideas with others.
• Web-Based Training Information Center - This free info center provides information and resources on web-based training trends, surveys, and more.
• Learning Circuits - Learning Circuits is a free informational site from the ASTD. The goal of this site is to provide a large database of eLearning and training knowledge as well as efficient training technology.
• BusinessBalls.com - BusinessBalls.com provides free materials, exercises, tools, ideas, and templates that instructors and other eLearning professionals may find helpful.

Guest Blog Contributor By-line:

This post is from education writer Karen Schweitzer. Karen is with the About.com Guide to Business School. She also writes for OnlineCollege.org, an accredited online college resource.

11. Speeek!: Contains over 1,500 useful phrases while traveling overseas. By simply talking into your iPhone in English, Speeek! will find the phrase and speak it in Chinese.
12. Events Finder: Provides events from multiple event sources, such as Upcoming, Eventbrite, and TicketStumbler, all in one application.
13. iSayHello: Speak German, English, French, Portuguese, Italian, Spanish or Polish. Choose your language course and off you go with the language travel guide. This easy-to-use talking travel dictionary with superb audio output is more of a vocabulary trainer and dictionary than a translation program.
14. New York on Tap: New York on Tap was designed to help people find great bars in New York City. It’ll also help you locate the nearest subway and help you figure out where to go next.
15. Payless Car Rental: Rent a Car using your iPhone. Travelers can view, modify, or cancel their reservation using the iPhone. "Call to Book" button connects the customer directly to Payless Car Rental’s call center.
16. Bell Hop: Find photos, information, rates and more on this fast, easy-to-use lodging mobile search.
17. London Travel Guide: Packed full of cool features our London Travel Guides are everything you that would expect from an electronic tour guide, only it’s free.
18. Good Food: GoodFood by Goodrec is the best way to find great places to eat! See what other users love and hate.
19. TripIt: Use your iPhone to access your TripIt itineraries whether you’re online, offline or in airplane mode. TripIt is the best way to organize and share your travel plans. Forward your travel confirmation emails to plans@tripit.com, and TripIt automatically creates a master itinerary for your trip, with detailed information about flights, hotels, rental cars and much more. It also includes maps, driving directions and local weather.
20. SushiGuru: Take SushiGuru with you to sound like a pro when you order sushi. SushiGuru provides you with a searchable database of over 200 entries of Japanese and English names of sushi and sushi rolls.

21. Art. Learn all about great artists and their works with this factbook app that also lets you quiz yourself to see how much you are learning.
22. Art Gallery Premium. With over 7,500 works of art in their database, you can bring up your favorite famous work of art on your iPhone or browse to learn about artists you might not know.
23. Art Envi Deluxe. Like having a giant museum in your phone, this app contains works by famous artists as well as specialized categories such as Japanese art.
24. Kaleido. While not high on boosting knowledge, any art lover will appreciate taking photos and creating kaleidoscope effects with them.
25. Photo Lab Daily. This free version allow you to take a photo with your iPhone and once a day you can use the Photo Lab tools to enhance your photos. There is a version available for a fee if you want to do more than one a day.
26. MyPaint Free. Finger paint on a blank canvas or use one of your photos from your photo roll to find your artistic talent with this app.
27. Pencil Pusher. This app allows you to draw as if with a pencil. Write, erase, choose from a variety of backgrounds, choose colors, and more.
28. Bonsai. Learn the traditional art of bonsai care with this app that provides you the opportunity to adjust water, trim the tree, and monitor its overall health.

29. Taber’s Medical Dictionary. Touting 30% more medical terms than other medical dictionaries, this one offers definitions, photos, Patient Care Statements, and more.
30. Registered Nurse. Any nurse studying for the NCLEX exam will love this app that provides a practice exam that tests you in over 20 different subjects.
31. Normal Lab Values. Medical professionals or anyone interested in learning more about laboratory results will appreciate having normal values readily available.
32. Medical Drugs. This app provides detailed information on hundreds of pharmaceutical medications.
33. Diagnosaurus DDx. With over 1,000 diagnoses, anyone can perform differential diagnosis quickly and easily with this app.
34. MedCards. This app replaces the laminated cards physicians carry around and also allows anyone interested in learning to have instant reference to such things as EKG values, Mental Status Exam guide, Snellen chart, and more.
35. MedAbbreviations. Get over 13,000 medical abbreviations with definitions, explanations, a search feature, and more.
36. Skyscape Medical Resources. Find all kinds of medical information such as drug information, evidence-based clinical information, medical calculator, and a med-alert based on a specialty of your choosing.
37. Human Atlas. Geared for medical professionals, patients, and consumers, get a 3D explanation along with over 150 common medical treatments and conditions.
38. Medical Exam. Whether you are studying for your medical exam or just want to have a profound knowledge of medicine, this app helps you learn from 14 different categories.

39. Where to Golf: Gives golfers all the information about a golf course and how to get there. Whether on business, on vacation or in your home town, you’re only a touch away from finding the course you’re looking for.
40. Tetris: Take Tetris for a spin on your iPhone and iPod Touch to experience new twists and enhanced graphics. Drag, Flick and Poke your way through 15 challenging levels.
41. Sudoku: This application has more than 10,000 puzzles. So enjoy one of America’s favorite games, but try to get some work done, too.
42. Crossword: This is a very thorough Crossword application with various levels of difficulty.
43. Word Warp: Make words out of the six jumbled letters provided at each game’s start.
44. Cube Runner: Think eSnakei for current generation telephones. Boatloads of fun, just don’t run your boat into the cubes.
45. Topple: Topple is a quick, tower building game that is theoretically simple yet surprisingly addictive.
46. Trism: A little bit like Bejeweled meets Tetris, Trism stands alone as a distinctive, fun and brain-taxing challenge.
47. Wurdle: a Boggle-like word game available in the iTunes app store. The game is jammed-packed with features, challenging, and most of all, it’s fun.
48. 400 Free iPhone Games: The perfect cure for boredom. This go-to site has 400 free games, from logic cames to old-school arcade games.

49. USA Factbook Free: This reference packet is great for anyone in a civics, history or political science course that covers the U.S. Access key documents, lists of the flags, state capitals and other stats.
50. Stars: Anatomy students can use this tool as a resource when studying constellations.
51. The Chemical Tough: Lite Edition: View the periodic table when you download this free app.
52. Formulas Free: This app brings you free calculus formulas.
53. iQuotations: Look up quotes to use in papers or just as general inspiration.
54. Math Ref Free: Get free reference packs for geometry, algebra, trig, derivatives and more.
55. AllTheCountries: Get facts about literacy rate, economy, population, area and more for every country.
56. Your Rights: Use this app for political science courses or just as backup when you get into trouble at school.
57. iTranslator: Study abroad students and panicked foreign language students can use this tool to connect to Google Translator, Babel Fish or Free Translation.
58. Quickpedia Lite: This app makes it easier and faster to use Wikipedia.

59. Jourist Visual PhraseBook English. Use this visual aid with 20 different languages to help you show the person what you mean. It also include the written phrase in both English and your target language.
60. iTranslate Ultimate. Translate words between English, Spanish, German, French, and Italian, then have the words repeated back to you in the target language with this app.
61. Translator with Voice. Get translations in 34 different languages with voice support on most of them.
62. DragonDian. Use this dictionary to draw Chinese characters to quickly and easily find an English translation.
63. WordPower Lite – Italian. This free app gives you one Italian word a day to practice and master by listening to audio, recording and playing back your own voice, and using flashcards.
64. iSpeak Spanish. Translate between Spanish and English with this app that also allows you to hear words spoken in high quality English and Spanish voices.
65. Gengo Flashcards – French. This app uses visual cues and the voices of native French speakers with flashcards to help you learn French. Take a picture of any object, then add the French and English words to it, and you have created your own flashcard to add to the stack.
66. Lonely Planet Japanese Phrasebook. Whether traveling or learning Japanese, use this app to get over 600 written and spoken Japanese phrases.
67. Byki German. Learn German in no time with this app that includes native speakers, quizzes, and a phrasebook.
68. WordPower – Thai. Listen to 2000 Thai words for proper pronunciation and see the words and phrases in three versions–original Thai, Romanized, and English.

69. Inquisitor: This super fast search tool also makes suggestions for your searches.
70. Last.fm: Search music, artists and more with Last.fm for the iPhone.
71. Repairpal: This app will help you find auto repair shop and support.
72. Job Search: Indeed.com’s search application lets you find jobs by location and job description.
73. SearchMe: SearchMe is a new way to search the web on your phone. Unlike all other search engines that return a bunch of links, SearchMe lets you see a "coverflow" of pages that match your search results.
74. U.S. Historical Documents: U.S. Historical Documents contains over 100 of the most influential documents in U.S. history and they will be stored directly on your iPhone/iTouch. Quickly and easily find any text from any document with the fastest and most powerful search engine available on the iPhone.
75. 3GPS OS 3.0: 3GPS OS 3.0 tells you how fast, high and where you are. Whether you’re climbing a hill, touring or running a marathon, with 3GPS OS 3.0 your iPhone shows your current altitude, speed and course.

From PDAs to cell phones to tablets, there's no denying the ever-increasing presence of technology in our world. It’s so pervasive that it's pretty much standard practice for employees to receive company-issued computers and phones on their first day.  But what about the growing tablet market?

Compared to smart phones, tablets have infiltrated the population at a much quicker rate. A recent study found that in just under two years, more than 40 million Americans became owners of some form of tablet—be it an iPad, Kindle, etc. With more and more people acquiring the new gadgets, it's only natural that companies jump on board as well—and many have. From law firms to elementary schools, more employers are recognizing the device's pull and are therefore changing policies and procedures to incorporate increased use of the technology. So what does this mean for the workplace?

Adword Equalizer Finds The Most Profitable Search Terms And Products For You!

Yellow Button launches Mac programs and opens folders and documents with a single click. Drag your favorite files and folders to the Yellow Button window.

Complete version history for Yellow Button program launcher for Mac OS X. Current version is 2.1.9

This release of MacWise fixes a VT100 / VT220 emulation problem. The screen could get scrambled by an incorrect ESC [ ascii code sent from the host. MacWise now absorbs the invalid code. Also fixes a rare Array Bounds Error message.

This release of MacWise adds a telnet option, "Use the tc shell to log in". When this option is enabled, MacWise first logs into the Mac unix tc shell before issuing telnet commands and opening the connection. This option provides more compatibility with host computers that request the terminal type. It could prevent error messages from the host such as "Connection refused by host" or "Invalid terminal type".

MacWise now has SCO ANSI emulation for Macintosh. All emulations now work with SCO ANSI. (Wyse, Viewpoint, VT100, VT220, Televideo). SCO ANSI colors, cursor positioning and a 25-line screen are supported.

Added option to keep TCP sessions alive for telnet and ssh. Look under the Special Menu for this option. It allows you to enter a time interval to tell the host that you are still there. This keeps the host from disconnecting you after a pre-determined idle time.

Fix - The MacWise Registration window would not open and you could not register the program.

Fix - If you closed the connection to the host, you could not open it again (when you selected Close Connection from the Connection Menu or Option - O from the keyboard). This problem was introduced in 10.7.63

Fix - Dragging the mouse to capture text on the screen would get an array bounds error if you dragged the mouse beyond the top of the MacWise window. More fixes...

By now you have, no doubt, heard that Macs will be running with Intel processors next year. The phase-in will start in 2006 and by 2007, all Macs will be running on Intel chips.

Icon Pallet launches programs and documents, and accesses folders with a single click. Stores over 600 programs, files and folders on one pallet.

Feature - Added "Black Transparent Set" to Window Colors. This is a black background with transparency to let you see behind the MacWise window.

Fix - VT100 and VT220 emulation - graphics mode was not returning back to text mode
Feature - Added MNP5 data compression to the list of available modem init strings.

MacWise can now use Kermit to log into your host using telnet or secure shell. If your host sends files to your Mac using the Kermit file transfer protocol, MacWise will automatically receive the file and place it in the kermit_Transfers folder in your Documents folder.

MacWise terminal emulation for Macs with Intel and Power PC processors.

MacWise 10.9.20 Features and Leopard Compatibility

Telnet, SSH and Unix shell dialog windows now support copy and paste. You can now paste IP addresses into the host address field. The dialog windows are also movable.

This is the first version of MacWise to use Nib Menus and dialog boxes, making it easier to localize the interface for foreign languages.

This is the new universal version of MacWise and runs natively on Intel and Power PC Macs. Previous versions ran under Rosetta on Intel Macs. This version is much faster.

This is the new universal version of MacWise and runs natively on Intel and Power PC Macs.

A free LITE version of 'Say it & Mail it' has been submitted to the iTunes store and should be available in a week or so.

Record and email voice memos using your iPhone or iPod Touch.
Use it to email reminders to yourself or email messages to anyone.

Say it & Mail it is the quickest and easiest way to email a voice memo from your iPhone or iPod Touch to yourself or to others.

This new version lets you 'Shake it & Mail it'. You can optionally shake your iPhone or iPod touch to start and stop recording. Then just one tap to email a voice memo.

Many host computers are programmed to instruct the client app to save and restore screens.
MacWise 12.0 or later supports three sets of escape sequences commonly used by PC clients.

Virtual Network Computing apps have been on the iPad since day one. And I have recommended them for use with MacWise. But there is a new kid on the block that really improves the experience with MacWise...

Wireless Fix could be the solution to your MacBook wireless problems including the MacBook Air for 2013.

Does your wireless connection drop after a few minutes of use?
Does it take a long time to connect?
Does it take a long time to switch between wireless networks?

MacWise Terminal Emulation for Macintosh. Version 15.0 has been released.

Compatible with Mac OSX 10.11 ( El Capitan ) and previous OS versions back to 10.6

MacWise version 15.2 includes fixes for an ActivateFontFromResources error which can cause problems loading fonts with El Capitan (Mac OS 10.11). You will want to upgrade to 15.2 if you are experiencing any of the following problems: cursor positioning and screen clearing problems; error message: "ActivateFontFromResourcesFile error -985" which means the MacWise font may not have loaded; strange characters on the screen where graphic drawing lines should be. More…