m Employing qualitative methods in the private sector / Marilyn L. Mitchell By prospero.murdoch.edu.au Published On :: Mitchell, Marilyn L Full Article
m Brilliant online marketing : how to use the internet to market your business / Alex Blyth By prospero.murdoch.edu.au Published On :: Blyth, Alex Full Article
m Marketing : defined, explained, applied / Michael Levens By prospero.murdoch.edu.au Published On :: Levens, Michael Full Article
m Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins By prospero.murdoch.edu.au Published On :: Hatch, Mary Jo Full Article
m Perspectives on brand management / Mark D. Uncles, editor By prospero.murdoch.edu.au Published On :: Full Article
m Internet marketing for entrepreneurs : using Web 2.0 strategies for success / Susan Payton By prospero.murdoch.edu.au Published On :: Payton, Susan Full Article
m Emerging trends, threats, and opportunities in international marketing : what executives need to know / Michael R. Czinkota, Ilkka A. Ronkainen, and Masaaki Kotabe ... [et al.] By prospero.murdoch.edu.au Published On :: Full Article
m Marketing management / Philip Kotler, Kevin Lane Keller By prospero.murdoch.edu.au Published On :: Kotler, Philip Full Article
m Sustainable marketing / Diane Martin, John Schouten By prospero.murdoch.edu.au Published On :: Martin, Diane, 1958- Full Article
m The aging consumer : perspectives from psychology and economics / edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon By prospero.murdoch.edu.au Published On :: Full Article
m Marketing : a critical textbook / Nick Ellis ... [et al.] By prospero.murdoch.edu.au Published On :: Full Article
m Collaborative customer relationship management : taking CRM to the next level / Alexander H. Kracklauer, D. Quinn Mills, Dirk Seifert, editors By prospero.murdoch.edu.au Published On :: Full Article
m Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson By prospero.murdoch.edu.au Published On :: McDonald, Malcolm Full Article
m The best damn Google SEO book : search engine optimization techniques that will increase your search engine ranking! / by Heather J. Lovely By prospero.murdoch.edu.au Published On :: Lovely, Heather J Full Article
m Inbound marketing : get found using Google, social media, and blogs / Brian Halligan and Dharmesh Shah By prospero.murdoch.edu.au Published On :: Halligan, Brian, 1967- Full Article
m Marketing in a Web 2.0 world : using social media, webinars, blogs, and more to boost your small business on a budget / by Peter VanRysdam ; foreword by Brian Goldfarb By prospero.murdoch.edu.au Published On :: VanRysdam, Peter, 1978- Full Article
m Online marketing inside out / by Brandon Eley & Shayne Tilley By prospero.murdoch.edu.au Published On :: Eley, Brandon Full Article
m The ultimate web marketing guide / Michael Miller By prospero.murdoch.edu.au Published On :: Miller, Michael, 1958- Full Article
m Web strategy fundamentals / Anders Tufvesson By prospero.murdoch.edu.au Published On :: Tufvesson, Anders, 1963- Full Article
m Beyond the familiar : long-term growth through customer focus and innovation / Patrick Barwise and Seán Meehan By prospero.murdoch.edu.au Published On :: Barwise, Patrick Full Article
m Customer service : skills for success / Robert W. Lucas By prospero.murdoch.edu.au Published On :: Lucas, Robert W Full Article
m Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton By prospero.murdoch.edu.au Published On :: Baron, Steve (J. Steve) Full Article
m Cases in marketing management / edited by Kenneth E. Clow, Donald Baack By prospero.murdoch.edu.au Published On :: Full Article
m The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young By prospero.murdoch.edu.au Published On :: Young, Laurie, 1955- Full Article
m Essentials of marketing communications / Chris Fill By prospero.murdoch.edu.au Published On :: Fill, Chris Full Article
m Essential guide to marketing planning / Marian Burk Wood By prospero.murdoch.edu.au Published On :: Wood, Marian Burk Full Article
m E-commerce coming into its own / Blanton K. Nescott, editor By prospero.murdoch.edu.au Published On :: Full Article
m E-marketing : applications of information technology and the internet within marketing / Cor Molenaar By prospero.murdoch.edu.au Published On :: Molenaar, Cor Full Article
m The social organization : how to use social media to tap the collective genius of your customers and employees / Anthony J. Bradley, Mark P. McDonald By prospero.murdoch.edu.au Published On :: Bradley, Anthony J Full Article
m No bullshit social media : the all-business, no-hype guide to social media marketing / Jason Falls, Erik Deckers By prospero.murdoch.edu.au Published On :: Falls, Jason Full Article
m Services marketing / William Chitty, Andrew Hughes, Steven D'Alessandro By prospero.murdoch.edu.au Published On :: Chitty, William Full Article
m Integrated marketing communications / William Chitty ... [et al.] By prospero.murdoch.edu.au Published On :: Full Article
m The market research toolbox : a concise guide for beginners / Edward F. McQuarrie By prospero.murdoch.edu.au Published On :: McQuarrie, Edward F Full Article
m Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne By prospero.murdoch.edu.au Published On :: McDonald, Malcolm Full Article
m Brainfluence : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley By prospero.murdoch.edu.au Published On :: Dooley, Roger, 1952- Full Article
m Users not customers : who really determines the success of your business / Aaron Shapiro By prospero.murdoch.edu.au Published On :: Shapiro, Aaron Full Article
m Web marketing for dummies / by Jan Zimmerman By prospero.murdoch.edu.au Published On :: Zimmerman, Jan Full Article
m Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter By prospero.murdoch.edu.au Published On :: Lee, Kiefer Full Article
m Marketing / Paul Baines, Chris Fill, and Kelly Page By prospero.murdoch.edu.au Published On :: Baines, Paul, 1973- Full Article
m Marketing research : tools & techniques / Nigel Bradley By prospero.murdoch.edu.au Published On :: Bradley, Nigel, 1958- Full Article
m Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim By prospero.murdoch.edu.au Published On :: West, Douglas C Full Article
m Marketing research / Carl McDaniel, Jr., Roger Gates By prospero.murdoch.edu.au Published On :: McDaniel, Carl D Full Article
m The old rules of marketing are dead : 6 new rules to reinvent your brand & reignite your business / Timothy R. Pearson By prospero.murdoch.edu.au Published On :: Pearson, Timothy R Full Article
m Leading edge marketing research : 21st-century tools and practices / editors, Robert J. Kaden, Gerald Linda, Melvin Prince By prospero.murdoch.edu.au Published On :: Full Article
m Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud By prospero.murdoch.edu.au Published On :: Hooley, Graham J Full Article
m Brilliant marketing plans : what to know and do to make a successful plan / Ian Linton By prospero.murdoch.edu.au Published On :: Linton, Ian Full Article
m Social marketing casebook / Jeff French, Rowena Merritt and Lucy Reynolds By prospero.murdoch.edu.au Published On :: Reynolds, Lucy Full Article
m Sustainable marketing / Barry Emery By prospero.murdoch.edu.au Published On :: Emery, Barry Full Article
m Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter By prospero.murdoch.edu.au Published On :: Lee, Kiefer Full Article
