With the continued blurring of lines in the functional beverage space, experts highlight how the energy drink category can rise above the clouds by expanding on wellness attributes, variety and accessibility.

King Kongin LLC entered the energy drink market with the launch of King Kongin, an all-natural coffee substitute made with 100% natural ingredients. 

Yerbaé Brands Corp., a plant-based energy beverage company, announced the launch of two additions to its zero-calorie, zero-sugar energy lineup: Peachy Mimosa Twist and Raspberry Sorbet.

Bloom Nutrition unveiled Bloom Sparkling Energy, the brand’s first ready-to-drink (RTD) canned beverage. 

7-Eleven Inc., Irving, Texas, is introducing new 7-Select additions to its beverage lineup including a new energy beverage, 7-Select Fusion Energy, and a new premium hydration beverage, 7-Select Rehydrate.

CELSIUS, the premium, lifestyle energy drink, announced the launch of CELSIUS Sparkling Cherry Cola. 

French Montana stars in a commercial and a series of digital content pieces for Monster Energy's new flavor, giving consumers an insight into his world, his music and his style.

Red Bull revealed the anticipated 2024 Red Bull Winter Edition Iced Vanilla Berry, a new seasonal offering that delivers Red Bull Energy Drink with the taste of blueberry and vanilla. For the first time in the Red Bull Editions lineup, this Winter Edition will be available with and without sugar.

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, announced that it has entered into a definitive agreement to acquire GHOST Lifestyle LLC and GHOST Beverages LLC (collectively GHOST). 

BODYARMOR unveiled BODYARMOR ZERO SUGAR, the brand’s first zero sugar sports drink.

POSSIBLE, a leader in innovative health solutions, announced the release of its newest product: Whole Food Electrolyte powder. 

ROAR Organic unveiled its newest offerings: Cherry Limeade Plus Powder and Blackberry Lemonade, ROAR’s latest flavor addition to its ready-to-drink beverage line. 

PepsiCo, Purchase, N.Y., announced that it reached its 2025 global goal of a 25% improvement in operational water-use efficiency in high water-risk areas, two years ahead of schedule, based on 2023 data versus a 2015 baseline.

Consumers’ interest in wellness has seen sports and protein drink brands evolving beyond athlete-focused and embrace the concept of supporting everyday wellness.

BIOLYTE announced the launch of its first-ever powder packets. 

REBBL, a brand of SYSTM Foods, announced the expansion of its Protein portfolio with the debut of REBBL Protein Shakes.

POWERADE announced the addition of two new flavors to its sports drink portfolio: Island Burst and Strawberry Smash Zero.

7-Eleven Inc. is bringing the first taste of midnight to stores nationwide with a new limited-edition flavor of Gatorade Thirst Quencher – Midnight Ice.

Liquid I.V. announced its first brand refresh, revealing a modern visual identity and color palette with customer-inspired, benefits-driven packaging and merchandising. 

Local Weather announced the launch of its newest flavor: Wildberry.

NBPure, in partnership with influencer, bestselling author and mom Andrea Hannemann, announced the launch of Earthy Andy Hawaiian Hydration.

This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.

Gatorade, a brand of PepsiCo Inc., Purchase, N.Y., announced the launch of Gatorade Hydration Booster, a new electrolyte drink mix designed to be an all-day hydration hero, it says.

Nutrabolt announced a flavorful partnership with The Hershey Co. with the launch of new C4 products and flavors rolling out this fall with additions planned for 2025 and beyond.

Manufacturer of specialized digital printing equipment Primera Technology Inc. announced its AP380 Label Applicator.

PACK EXPO International 2024, taking place Nov. 3-6 at McCormick Place in Chicago, to feature more exhibitors and experiences for attendees. Making its PACK EXPO International debut, Sustainability Central will explore packaging sustainability and what it means to brands.

Crown Equipment Corp. announced the availability of the Crown SP 1500 Series order picker.

EXIAR now is offering the 1/8 NPT FloodStream Liquid Atomizing Spray Nozzle for spraying processes where space is at a premium.

Emerson’s Nelson AXPC Connection Kits are engineered to fulfill the increased safety requirements of NEC/CEC hazardous location codes, the company notes.

Provider of innovative lighting solutions for machine vision applications, Advanced Illumination, introduced its LL330 Series of Sealed High Intensity Line Lights.

KROHNE Inc. highlighted their OPTIMASS 1400 Coriolis mass flowmeter.

Global technology and software leader Emerson expanded its DeltaV Automation Platform with the DeltaV Version 15 Feature Pack 2 update for its distributed control system (DCS).

Multi-Conveyor has built a series of carbon and mild steel constructed modular plastic belt conveyors.

Qual-IS is the latest unique solution by Sidel aimed to merge all activities related to quality control in a digitally, intelligent and integrated way. 

At PACK EXPO International, which is set to take place Nov. 3-6 at Chicago’s McCormick Place, FOX IV Technologies will officially unveil its new 6312 Label Printer-Applicator.

Nokia recently launched a true inventory counting capability for Nokia Autonomous Inventory Monitory Service (AIMS). 

This year’s State of the Industry report on juice and juice drinks notes that, as consumers remain concerned about the high sugar content of juice and juice drinks, this has impacted the overall category.

Ocean Spray Cranberries Inc., the agricultural cooperative owned by roughly 700 farmer families, announced the launch of Ocean Spray Zero Sugar Juice Drink, the first beverage from Ocean Spray with zero grams of sugar and no artificial sweeteners.

Ocean Spray introduced an all-new line of Cocktail Mixers to make hassle-free cocktails at home.  

Ocean Spray Cranberries Inc. unveiled a new brand identity. The refreshed approach marks the first major brand overhaul in more than two decades. During this process, the strategy was fueled by the vision of being “wildly uncommon.”

Outshine Fruit & Yogurt Smoothies is giving fans an “oh so squeezy” reason to elevate their cocktails (or mocktails) by combining the fruity blends of a smoothie with their beverage of choice.

This year’s State of the Industry report on juice and juice drinks highlights how juice manufacturers are taking a proactive approach to meet consumers’ health and wellness goals.

With a multitude of benefits, high-pressure processing (HPP) technology is used by beverage-makers for product like cold-pressed juices and cold brew coffees, experts share.

Technology is playing a greater role when it comes to calculating insurance costs for fleets, particularly as some look into adding electric vehicles to the mix.

This year, electric technology dominates the 2024 new truck releases. There’s also quite a bit of innovation happening in hydrogen fuel cells.

Lytx Inc., revealed its Weather Hazard Alerts. The artificial intelligence (AI)-powered geospatial technology is available to all Lytx clients as a project within the Lytx Lab tab in their accounts.

In regards to beverage delivery, there are many facets of AI that most fleets are probably already using without even realizing it.

Over the next several years it is expected a number of technological trends will drive conversations in the commercial truck tire market.

Doran Manufacturing launched Doran YardCheck 360 to help fleets rein in tire-related costs, the company says.

Last year, the EPA unveiled a set of proposals geared toward minimizing the levels of greenhouse gases, hydrocarbons, nitrogen oxides and particulate matter released into the air. Those standards would apply to light- and medium-duty vehicles and would phase in over model years 2027 through 2032.