The Marketing Madmen provide guidance on the importance of online review management.

The Marketing Madmen discuss the best and worst use cases for ChatGPT and AI.

Here's how fine-tuning your LinkedIn company page can help you network and prospect for quality sales leads, and much more.

Regardless of who starts the process, finding the right marketing company is not for the faint of heart, particularly if you are in the physical security industry.

Landing pages convert more traffic because they are focused on one goal or call to action by providing information about a specific offer or item.

Employ industry best practices, encompassing the strategic use of exact match keywords and the creation of an extensive list of negative keywords for phrase matches.

LinkedIn can provide an effective way to bypass gatekeepers and connect with your prospects directly.

Learn how to get the best out of your webinar game.

Your potential security customers need a rational and relational foundation before connecting with your brand. And there’s a powerful and predictable way to do that.

Successfully driving webinar attendance in the physical security sector involves a multifaceted approach.

David Morgan shares a huge change that will impact email marketing, along with some valuable tips to help you ensure your campaigns are not banned. Don’t miss this short but value-packed video and resource guide!

Let’s face it, brochures and spec sheets can be dry. Webinars, however, offer a dynamic platform to showcase the true power of your security solutions.

Understanding how to foster genuine relationships and create trust with your clientele can lead to generating organic referrals and transform your business into a referral machine.

Explore how zero-listen podcasts can transform your security business’s marketing strategy by focusing on content value, thought leadership and strategic repurposing to drive brand awareness and lead generation.

Allbound marketing offers a more holistic strategy by blending the instant visibility of outbound marketing with the long-term relationship-building strengths of inbound.

As monitoring companies take advantage of new video technology and grow their businesses to include video monitoring services, it is important to understand that there is a significant difference between installing a video system and a monitoring-ready video system.

AVS-01 standardizes a classification metric for unauthorized human activity detected by alarm systems, helping law enforcement allocate resources and response prioritization. 

Also known as Video Monitoring-as-a-Service (VMaaS) or remote guarding, the idea is to deter criminals via voice-down. Maybe video can even replace a traditional alarm system.

 Presence detection is the ability to identify or locate the existence of people in a specific area or physical space.

Wholesale monitoring executives discuss trends, technologies and services that dominant today’s monitoring ecosystem and where independent security dealers can find success. 

SIAC’s efforts in building relationships with law enforcement agencies nationwide has included conducting more than 1,000 seminars. 

Q&A with TMA Central Station Manager of the Year Runners-Up

The new TMA ANSI standard is approaching publication and implementation.

For security dealers, partnering with a wholesale central station means they do not have to operate their business in isolation. 

Installing security contractors share guidance and wisdom — hard earned and battle proven — to help pave the way for other industry brethren excel in the exciting realm of remote video monitoring.

Subject matter experts from the central station and automation software marketplace address some of the best approaches that security dealers and integrators can follow to up their remote video monitoring game.

Remote video monitoring is not a new concept. And while its application has remained for the most part limited and narrow in scope for years, its trajectory is on the cusp of spiking.

Too many central stations consider video to be a particularly complex operation, which in turn bogs them down with execution delays while others take market share. Follow these five approaches to seize the moment.

Technology advances, staffing shortages and other influences, are reshaping the traditional guarding and monitoring industries concurrently.

Mark McCall, Chair of the TMA AVS-01 Committee, explains the collaborative effort between the alarm industry and public safety professionals and how the new standard aims to refine alarm notifications and the quality of alarm information.

David Holl speaks to executives from monitoring centers and emergency communication centers about their involvement in the initial pilot programs for the AVS-01 standard.

David Margulies examines how SIAC’s mission is to be the go-to resource for public safety leadership when it comes to the issue of electronic security.

Monitoring center executives and managers have a lot to express about the endless work that goes into keeping their call centers staffed with the best talent possible.

Top central station executives illuminate the art of recruiting, onboarding and retaining exceptional talent. Plus, they share their views on remote work policies.

Lou Fiore discusses how utilizing a mesh network for wireless alarm transmission provides alarm dealers complete control with virtually no reliance on third-party public infrastructure.

The Monitoring Association aims to establish standardized guidelines essential for enhancing reliability, reducing false alarms and optimizing response times in the rapidly evolving field of video monitoring.

Remote video monitoring is advocated as a critical solution for addressing labor shortages and enhancing operational efficiency within the security industry, highlighting its evolution and economic advantages over traditional security guarding methods.

Boulder, CO – Researchers are calling on Colorado to require reporting of all fires and explosions in the state’s oil and gas industry, after an analysis showed an incident rate significantly lower than that of neighboring Utah, where reporting is mandatory.

Sacramento, CA – The California Department of Industrial Relations and the California Environmental Protection Agency have approved final regulations intended to improve hazard prevention and management at the state’s 15 oil refineries.

Washington – Responding to ongoing damage in the Gulf Coast region caused by Hurricane Harvey, the Chemical Safety Board has issued a safety alert warning oil and chemical facility workers to follow special precautions when restarting in the wake of the storm.

Washington – NIOSH and the California Department of Public Health have collaborated on a video intended to protect oil and gas extraction workers from deadly hazards linked to manual gauging and fluid sampling on production tanks.

Washington – OSHA has published a guide intended to help oil refineries comply with the agency’s Process Safety Management Standard (1910.119).

Washington – The Chemical Safety Board released a set of recommendations Sept. 18 after its investigation into last year’s ExxonMobil refinery fire, which severely burned four workers in Baton Rouge, LA.

Washington – The Chemical Safety Board has released a video on last year’s ExxonMobil refinery fire, which severely burned four workers in Baton Rouge, LA.

Washington – Contending that it lacks proper regulatory authority, the Chemical Safety Board on Nov. 14 voted to withdraw its recommendations issued to the Bureau of Safety and Environmental Enforcement after its investigation into the April 2010 explosion and fire that killed 11 workers on the Deepwater Horizon oil rig in the Gulf of Mexico.

Washington — The Bureau of Safety and Environmental Enforcement has issued a proposed rule intended to “reduce certain unnecessary regulatory burdens” that exist under the Production Systems Safety Rule “while correcting errors and clarifying current requirements,” according to a notice published in the Dec. 29 Federal Register.

Washington — The Bureau of Safety and Environmental Enforcement has issued a stop-work order for a National Academies of Sciences, Engineering, and Medicine study reviewing BSEE’s offshore oil and gas operations inspection program, the National Academies announced Dec. 21.

New Orleans — The Bureau of Safety and Environmental Enforcement has introduced a risk-based inspection program intended to improve safety for offshore oil and gas workers.

Washington — Officials from the Bureau of Safety and Environmental Enforcement met June 21 to discuss a BSEE-sponsored report that outlines strategies for enhancing bolting technology in offshore oil and gas operations, a press release from the agency states.

Washington — Effective process safety management can help prevent hazards and incidents related to process unit startups and shutdowns, according to a new “Safety Digest” from the Chemical Safety Board.