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Fidelity has cut its estimate of X’s value by 79% since Musk’s purchase

Elon Musk’s X is now worth less than a quarter of its $44 billion purchase price, according to a new estimate from investor Fidelity.  The asset manager’s Blue Chip Growth Fund now values its stake in X, formerly known as Twitter, at approximately $4.19 million, based on newly released disclosures from Fidelity’s Blue Chip Growth […]

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From Elon Musk to cop car chases, how a software engineer launched a police AI startup

Abel creates AI that uses body cam footage and other data to fill out consuming police reports. For research, founder Daniel Francis shadowed the police.

© 2024 TechCrunch. All rights reserved. For personal use only.




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Feds arrest man who allegedly participated in hack of the SEC’s X account, boosting Bitcoin’s price

Eric Council Jr. and unnamed co-conspirators were allegedly behind the hack of the official @SECGov account on X.

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Why changes to the block on Elon Musk’s X are driving users away

Elon Musk’s X is planning to make a change to how the block function works, breaking from the established standards of other social media apps. When the policies around blocking change, people who have been blocked by someone will still be able to see that person’s posts, so long as they’re public. They just won’t […]

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X rolls out its real-time search tool, Radar, to Premium+ subscribers

As competition from newcomers like Bluesky and Threads increases, X launched a “Radar” trend analysis tool that aims to offer subscribers real-time insights into emerging trends and conversations on the platform. The tool, previously known as Insights, was initially targeted at Verified Organizations (businesses), allowing marketers to track topics and trends on the app. If […]

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Bluesky raises $15M Series A, plans to launch subscriptions

Decentralized social app Bluesky announced on Thursday that it has raised a $15 million Series A round, following its $8 million seed raise last year. This funding comes as Bluesky sees increased growth, in part from X users who are troubled by recent changes to the block feature, as well as the move to allow […]

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X updates block feature, letting blocked users see your public posts

X is rolling out its controversial update to the block feature, allowing people to view your public posts even if you have blocked them.

© 2024 TechCrunch. All rights reserved. For personal use only.




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The fediverse is getting its own TikTok competitor called Loops

Similar to how Mastodon offers an open source, distributed version of X, the fediverse is getting its own TikTok competitor. This week, an app called Loops began accepting signups on its new platform for sharing short, looping videos. Still in the early stages, Loops is not yet open sourced, nor has it completed its integration […]

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Wiz CEO says company was targeted with deepfake attack that used his voice

Even cybersecurity companies aren’t safe from deepfake attacks. Speaking onstage at TechCrunch Disrupt in San Francisco, Wiz’s CEO and co-founder Assaf Rappaport, who recently turned down a $23 billion acquisition offer from Google, noted that his employees had been targeted by a deepfake attack just two weeks ago. “Dozens of my employees got a voice […]

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Google ‘fixes’ issues with voting search results that weren’t actually broken

Google says it has addressed an issue with its search engine that saw it displaying a “where to vote” panel, which includes a map of polling places, for some specific voting-related searches but not for others. The tech giant even used the word “fixed” to respond to the matter, despite the fact that Google Search […]

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‘For You’ feeds fail on election night, offering outdated information, angering users

“For You” algorithms that promote the most interesting content across a social network, personalized to the individual user, offered a disjointed, outdated, and nearly unusable experience on election night in the U.S. as they highlighted hours-old posts that no longer reflected the current state of the race. Frustrations were particularly high on Threads, Meta’s X […]

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Bluesky is seeing an exodus of unhappy X users following the election

X, formerly Twitter, is no longer the “digital town square” it once promised to be. Following the results of the U.S. presidential election, floods of users unhappy with the app’s latest direction are moving over to a competing app, Bluesky. Bluesky’s decentralized social media platform has steadily grown from 9+ million users as of September […]

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  • Media & Entertainment
  • Social

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Couchbase raises $105M Series G funding round

Couchbase, the Santa Clara-based company behind the eponymous NoSQL cloud database service, today announced that it has raised a $105 million all-equity Series G round “to expand product development and global go-to-market capabilities.” The oversubscribed round was led by GPI Capital, with participation from existing investors Accel, Sorenson Capital, North Bridge Venture Partners, Glynn Capital, […]

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Extra Crunch Live: Discuss work and raising cash in a downturn with Revolution’s Steve Case and Clara Sieg right now

This afternoon, we’re chatting with Steve Case and Clara Sieg of Revolution as part of our new interview series, Extra Crunch Live. Topping our agenda, we will talk about jobs — in Silicon Valley, on the coasts and in the heartland. The technology sector is suffering through a contraction caused by the COVID-19 global health […]

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Steve Case and Clara Sieg on how the COVID-19 crisis differs from the dot-com bust

Steve Case and Clara Sieg of Revolution recently spoke on TechCrunch’s new series, Extra Crunch Live. Throughout the hour-long chat, we touched on numerous subjects, including how diverse founders can take advantage during this downturn and how remote work may lead to growth outside Silicon Valley. The two have a unique vantage point, with Steve […]

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AOL founder Steve Case, involved early in Section 230, says it’s time to change it

AOL founder Steve Case was there in Dulles, Virginia, just outside of Washington, D.C., when in 1996 the Communications Decency Act was passed as part of a major overhaul of U.S. telecommunications laws that President Bill Clinton signed into law. Soon after, in its first test, a provision of that act which states that, “[n]o […]

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Castiron serves up a $6M seed round to support ‘food artisans’

The pandemic hasn’t been easy for anyone, but the food service industry has been hit particularly hard. More than 90,000 restaurants and bars have closed, leaving workers unemployed in an already precarious industry. And those who kept their jobs faced the stressful demands of customer-facing work in a pandemic. In response to the changed industry […]

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PalmPay raised $100M Series A last August, claims to have 5 million users

Africa-focused payments startup PalmPay raised a $100 million Series A round last year. TechCrunch spotted this news in Partech Africa’s latest end-of-year report on venture capital investments in Africa. Further checks in Crunchbase and Tracxn — platforms that track funding rounds in startups and private companies globally — reveal that the company closed the round […]

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Tofino Capital reaches first close of $10M fund to back startups in frontier markets

Tofino Capital, a venture capital firm targeting early-stage startups in emerging markets, has launched its $10 million fund. It is announcing the first close of this fund at $5 million and hopes to achieve a final close nine months from now.   The firm, founded by Eliot Pence and Aubrey Hruby, wants to back startups in Africa, […]

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Revenue-based financing platform Bloom secures $377M Series A led by Credo and Fortress

While the likes of Pipe are reaching multi-billion valuations, European revenue-based financing is experiencing as much of a boom as it is in the U.S. U.K.-based startup platform Bloom has now secured a £300 million / $377 million financing round led by Credo Capital and Fortress Investment Group LLC (NYSE:FIG), making it one of the […]

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Ahrefs vs SEMrush: Which SEO Tool Should You Use?


SEMrush and Ahrefs are among the most popular tools in the SEO industry. Both companies have been in business for years and have thousands of customers per month.

If you're a professional SEO or trying to do digital marketing on your own, at some point you'll likely consider using a tool to help with your efforts. Ahrefs and SEMrush are two names that will likely appear on your shortlist.

In this guide, I'm going to help you learn more about these SEO tools and how to choose the one that's best for your purposes.

What is SEMrush?


SEMrush is a popular SEO tool with a wide range of features—it's the leading competitor research service for online marketers. SEMrush's SEO Keyword Magic tool offers over 20 billion Google-approved keywords, which are constantly updated and it's the largest keyword database.

The program was developed in 2007 as SeoQuake is a small Firefox extension

Features

  • Most accurate keyword data: Accurate keyword search volume data is crucial for SEO and PPC campaigns by allowing you to identify what keywords are most likely to bring in big sales from ad clicks. SEMrush constantly updates its databases and provides the most accurate data.
  • Largest Keyword database: SEMrush's Keyword Magic Tool now features 20-billion keywords, providing marketers and SEO professionals the largest database of keywords.

  • All SEMrush users receive daily ranking data, mobile volume information, and the option to buy additional keywords by default with no additional payment or add-ons needed
  • Most accurate position tracking tool: This tool provides all subscribers with basic tracking capabilities, making it suitable for SEO professionals. Plus, the Position Tracking tool provides local-level data to everyone who uses the tool.
  • SEO Data Management: SEMrush makes managing your online data easy by allowing you to create visually appealing custom PDF reports, including Branded and White Label reports, report scheduling, and integration with GA, GMB, and GSC.
  • Toxic link monitoring and penalty recovery: With SEMrush, you can make a detailed analysis of toxic backlinks, toxic scores, toxic markers, and outreach to those sites.
  • Content Optimization and Creation Tools: SEMrush offers content optimization and creation tools that let you create SEO-friendly content. Some features include the SEO Writing Assistant, On-Page SEO Check, er/SEO Content Template, Content Audit, Post Tracking, Brand Monitoring.

Ahrefs



Ahrefs is a leading SEO platform that offers a set of tools to grow your search traffic, research your competitors, and monitor your niche. The company was founded in 2010, and it has become a popular choice among SEO tools. Ahrefs has a keyword index of over 10.3 billion keywords and offers accurate and extensive backlink data updated every 15-30 minutes and it is the world's most extensive backlink index database.

Features

  • Backlink alerts data and new keywords: Get an alert when your site is linked to or discussed in blogs, forums, comments, or when new keywords are added to a blog posting about you.
  • Intuitive interface: The intuitive design of the widget helps you see the overall health of your website and search engine ranking at a glance.
  • Site Explorer: The Site Explorer will give you an in-depth look at your site's search traffic.
  • Domain Comparison
  • Reports with charts and graphs
  • JavaScript rendering and a site audit can identify SEO issues.
  • A question explorer that provides well-crafted topic suggestions

Direct Comparisons: Ahrefs vs SEMrush

Now that you know a little more about each tool, let's take a look at how they compare. I'll analyze each tool to see how they differ in interfaces, keyword research resources, rank tracking, and competitor analysis.

User Interface

Ahrefs and SEMrush both offer comprehensive information and quick metrics regarding your website's SEO performance. However, Ahrefs takes a bit more of a hands-on approach to getting your account fully set up, whereas SEMrush's simpler dashboard can give you access to the data you need quickly.

In this section, we provide a brief overview of the elements found on each dashboard and highlight the ease with which you can complete tasks.

AHREFS



The Ahrefs dashboard is less cluttered than that of SEMrush, and its primary menu is at the very top of the page, with a search bar designed only for entering URLs.

Additional features of the Ahrefs platform include:

  • You can see analytics from the dashboard, including search engine rankings to domain ratings, referring domains, and backlink
  • Jumping from one tool to another is easy. You can use the Keyword Explorer to find a keyword to target and then directly track your ranking with one click.
  • The website offers a tooltip helper tool that allows you to hover your mouse over something that isn't clear and get an in-depth explanation.

SEMRUSH



When you log into the SEMrush Tool, you will find four main modules. These include information about your domains, organic keyword analysis, ad keyword, and site traffic.

You'll also find some other options like

  • A search bar allows you to enter a domain, keyword, or anything else you wish to explore.
  • A menu on the left side of the page provides quick links to relevant information, including marketing insights, projects, keyword analytics, and more.
  • The customer support resources located directly within the dashboard can be used to communicate with the support team or to learn about other resources such as webinars and blogs.
  • Detailed descriptions of every resource offered. This detail is beneficial for new marketers, who are just starting.

WHO WINS?

Both Ahrefs and SEMrush have user-friendly dashboards, but Ahrefs is less cluttered and easier to navigate. On the other hand, SEMrush offers dozens of extra tools, including access to customer support resources.

When deciding on which dashboard to use, consider what you value in the user interface, and test out both.

Rank Tracking

If you're looking to track your website's search engine ranking, rank tracking features can help. You can also use them to monitor your competitors.

Let's take a look at Ahrefs vs. SEMrush to see which tool does a better job.

Ahrefs



The Ahrefs Rank Tracker is simpler to use. Just type in the domain name and keywords you want to analyze, and it spits out a report showing you the search engine results page (SERP) ranking for each keyword you enter.

Rank Tracker looks at the ranking performance of keywords and compares them with the top rankings for those keywords. Ahrefs also offers:

You'll see metrics that help you understand your visibility, traffic, average position, and keyword difficulty.

It gives you an idea of whether a keyword would be profitable to target or not.

SEMRUSH



SEMRush offers a tool called Position Tracking. This tool is a project tool—you must set it up as a new project. Below are a few of the most popular features of the SEMrush Position Tracking tool:

All subscribers are given regular data updates and mobile search rankings upon subscribing

The platform provides opportunities to track several SERP features, including Local tracking.

Intuitive reports allow you to track statistics for the pages on your website, as well as the keywords used in those pages.

Identify pages that may be competing with each other using the Cannibalization report.

WHO WINS?

Ahrefs is a more user-friendly option. It takes seconds to enter a domain name and keywords. From there, you can quickly decide whether to proceed with that keyword or figure out how to rank better for other keywords.

SEMrush allows you to check your mobile rankings and ranking updates daily, which is something Ahrefs does not offer. SEMrush also offers social media rankings, a tool you won't find within the Ahrefs platform. Both are good which one do you like let me know in the comment.

Keyword Research

Keyword research is closely related to rank tracking, but it's used for deciding which keywords you plan on using for future content rather than those you use now.

When it comes to SEO, keyword research is the most important thing to consider when comparing the two platforms.

AHREFS



The Ahrefs Keyword Explorer provides you with thousands of keyword ideas and filters search results based on the chosen search engine.

Ahrefs supports several features, including:

  • It can search multiple keywords in a single search and analyze them together. At SEMrush, you also have this feature in Keyword Overview.
  • Ahrefs has a variety of keywords for different search engines, including Google, YouTube, Amazon, Bing, Yahoo, Yandex, and other search engines.
  • When you click on a keyword, you can see its search volume and keyword difficulty, but also other keywords related to it, which you didn't use.

SEMRUSH



SEMrush's Keyword Magic Tool has over 20 billion keywords for Google. You can type in any keyword you want, and a list of suggested keywords will appear.

The Keyword Magic Tool also lets you to:

  • Show performance metrics by keyword
  • Search results are based on both broad and exact keyword matches.
  • Show data like search volume, trends, keyword difficulty, and CPC.
  • Show the first 100 Google search results for any keyword.
  • Identify SERP Features and Questions related to each keyword
  • SEMrush has released a new Keyword Gap Tool that uncovers potentially useful keyword opportunities for you, including both paid and organic keywords.

WHO WINS?

Both of these tools offer keyword research features and allow users to break down complicated tasks into something that can be understood by beginners and advanced users alike.

If you're interested in keyword suggestions, SEMrush appears to have more keyword suggestions than Ahrefs does. It also continues to add new features, like the Keyword Gap tool and SERP Questions recommendations.

Competitor Analysis

Both platforms offer competitor analysis tools, eliminating the need to come up with keywords off the top of your head. Each tool is useful for finding keywords that will be useful for your competition so you know they will be valuable to you.

AHREFS



Ahrefs' domain comparison tool lets you compare up to five websites (your website and four competitors) side-by-side.it also shows you how your site is ranked against others with metrics such as backlinks, domain ratings, and more.

Use the Competing Domains section to see a list of your most direct competitors, and explore how many keywords matches your competitors have.

To find more information about your competitor, you can look at the Site Explorer and Content Explorer tools and type in their URL instead of yours.

SEMRUSH



SEMrush provides a variety of insights into your competitors' marketing tactics. The platform enables you to research your competitors effectively. It also offers several resources for competitor analysis including:

Traffic Analytics helps you identify where your audience comes from, how they engage with your site, what devices visitors use to view your site, and how your audiences overlap with other websites.

SEMrush's Organic Research examines your website's major competitors and shows their organic search rankings, keywords they are ranking for, and even if they are ranking for any (SERP) features and more.

The Market Explorer search field allows you to type in a domain and lists websites or articles similar to what you entered. Market Explorer also allows users to perform in-depth data analytics on These companies and markets.

WHO WINS?

SEMrush wins here because it has more tools dedicated to competitor analysis than Ahrefs. However, Ahrefs offers a lot of functionality in this area, too. It takes a combination of both tools to gain an advantage over your competition.

Pricing

Ahrefs

  • Lite Monthly: $99/month
  • Standard Monthly: $179/month
  • Annually Lite: $990/year
  • Annually Standard: $1790/year

SEMRUSH

  • Pro Plan: $119.95/month
  • Guru Plan:$229.95/month
  • Business Plan: $449.95/month

Which SEO tool should you choose for digital marketing?

When it comes to keyword data research, you will become confused about which one to choose.

Consider choosing Ahrefs if you

  • Like friendly and clean interface
  • Searching for simple keyword suggestions

  • Want to get more keywords for different search engines like Amazon, Bing, Yahoo, Yandex, Baidu, and more

 

Consider SEMrush if you:

  • Want more marketing and SEO features
  • Need competitor analysis tool
  • Need to keep your backlinks profile clean
  • Looking for more keyword suggestions for Google

Both tools are great. Choose the one which meets your requirements and if you have any experience using either Ahrefs or SEMrush let me know in the comment section which works well for you.

 

 




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Sellfy Review 2022: How Good Is This Ecommerce Platform?

 


Are you searching for an ecomerce platform to help you build an online store and sell products?

In this Sellfy review, we'll talk about how this eCommerce platform can let you sell digital products while keeping full control of your marketing.

And the best part? Starting your business can be done in just five minutes.

Let us then talk about the Sellfy platform and all the benefits it can bring to your business.

What is Sellfy?

Sellfy is an eCommerce solution that allows digital content creators, including writers, illustrators, designers, musicians, and filmmakers, to sell their products online. Sellfy provides a customizable storefront where users can display their digital products and embed "Buy Now" buttons on their website or blog. Sellfy product pages enable users to showcase their products from different angles with multiple images and previews from Soundcloud, Vimeo, and YouTube. Files of up to 2GB can be uploaded to Sellfy, and the company offers unlimited bandwidth and secure file storage. Users can also embed their entire store or individual project widgets in their site, with the ability to preview how widgets will appear before they are displayed.

Features

Sellfy includes:

Online Store

Sellfy is a powerful e-commerce platform that helps you personalize your online storefront. You can add your logo, change colors, revise navigation, and edit the layout of your store. Sellfy also allows you to create a full shopping cart so customers can purchase multiple items. And Sellfy gives you the ability to set your language or let customers see a translated version of your store based on their location.

Sellfy gives you the option to host your store directly on its platform, add a custom domain to your store, and use it as an embedded storefront on your website. Sellfy also optimizes its store offerings for mobile devices, allowing for a seamless checkout experience.

Product hosting

Sellfy allows creators to host all their products and sell all of their digital products on one platform. Sellfy also does not place storage limits on your store but recommends that files be no larger than 5GB. Creators can sell both standard and subscription-based products in any file format that is supported by the online marketplace. Customers can purchase products instantly after making a purchase – there is no waiting period.

You can organize your store by creating your product categories, sorting by any characteristic you choose. Your title, description, and the image will be included on each product page. In this way, customers can immediately evaluate all of your products. You can offer different pricing options for all of your products, including "pay what you want," in which the price is entirely up to the customer. This option allows you to give customers control over the cost of individual items (without a minimum price) or to set pricing minimums—a good option if you're in a competitive market or when you have higher-end products. You can also offer set prices per product as well as free products to help build your store's popularity.

Sellfy is ideal for selling digital content, such as ebooks. But it does not allow you to copyrighted material (that you don't have rights to distribute).

Embed options

Sellfy offers several ways to share your store, enabling you to promote your business on different platforms. Sellfy lets you integrate it with your existing website using "buy now" buttons, embed your entire storefront, or embed certain products so you can reach more people. Sellfy also enables you to connect with your Facebook page and YouTube channel, maximizing your visibility.

Payments and security

Sellfy is a simple online platform that allows customers to buy your products directly through your store. Sellfy has two payment processing options: PayPal and Stripe. You will receive instant payments with both of these processors, and your customer data is protected by Sellfy's secure (PCI-compliant) payment security measures. In addition to payment security, Sellfy provides anti-fraud tools to help protect your products including PDF stamping, unique download links, and limited download attempts.


Marketing and analytics tools

The Sellfy platform includes marketing and analytics tools to help you manage your online store. You can send email product updates and collect newsletter subscribers through the platform. With Sellfy, you can also offer discount codes and product upsells, as well as create and track Facebook and Twitter ads for your store. The software's analytics dashboard will help you track your best-performing products, generated revenue, traffic channels, top locations, and overall store performance.

Integrations

To expand functionality and make your e-commerce store run more efficiently, Sellfy offers several integrations. Google Analytics and Webhooks, as well as integrations with Patreon and Facebook Live Chat, are just a few of the options available. Sellfy allows you to connect to Zapier, which gives you access to hundreds of third-party apps, including tools like Mailchimp, Trello, Salesforce, and more.

Pricing and Premium Plan Features

Get Sellfy 14 day free trail from here

Free Plan

  • Price: $0

The free plan comes with:

  • Up to 10 products
  • Print-on-demand products
  • Physical products

Starter Plan

  • Price: $19/month

Starter plan comes with:

  • Everything is Free, plus:
  • Unlimited products
  • Digital products
  • Subscription products
  • Connect your domain
  • 2,000 email credits

Business Plan

  • Price: $49/month

The business plan comes with:

  • Everything in Starter, plus:
  • Remove "Sellfy" branding
  • Store design migration
  • Cart abandonment
  • Product upselling
  • 10,000 email credits

Premium Plan

  • Price: $99/month

The premium plan comes with:

  • Everything in Business, plus:
  • Product migration
  • Priority support
  • 50,000 email credits

Sellfy Review: Pros and Cons

Sellfy has its benefits and downsides, but fortunately, the pros outweigh the cons.

Pros

  • It takes only a few minutes to set up an online store and begin selling products.
  • You can sell your products on a single storefront, even if you are selling multiple product types.
  • Sellfy supports selling a variety of product types, including physical items, digital goods, subscriptions, and print-on-demand products.

  • Sellfy offers a free plan for those who want to test out the features before committing to a paid plan.
  • You get paid the same day you make a sale. Sellfy doesn't delay your funds as some other payment processors do. 
  • Print-on-demand services are available directly from your store, so you can sell merchandise to fans without setting up an integration. 
  • You can conduct all store-related activities via the mobile app and all online stores have mobile responsive designs.
  • Everything you need to make your website is included, including a custom domain name hosting, security for your files, and the ability to customize your store
  • The file security features can help you protect your digital property by allowing you to put PDF stamps, set download limits, and SSL encryption.
  • Sellfy provides unlimited support.
  • Sellfy provides simple and intuitive tax and VAT configuration settings.
  • Marketing strategies include coupons, email marketing, upselling, tracking pixels, and cart abandonment.

Cons

  • Although the free plan is helpful, but it limits you to only 10 products.
  • Payment plans often require an upgrade if you exceed a certain sales amount per year.
  • The storefront designs are clean, but they're not unique templates for creating a completely different brand image.
  • Sellfy's branding is removed from your hosted product when you upgrade to the $49 per month Business plan.
  • The free plan does not allow for selling digital or subscription products.

Conclusion

In this article, we have taken a look at some of the biggest benefits associated with using sellfy for eCommerce. Once you compare these benefits to what you get with other platforms such as Shopify, you should find that it is worth your time to consider sellfy for your business. After reading this article all of your questions will be solved but if you have still some questions let me know in the comment section below, I will be happy to answer your questions.

Note: This article contains affiliate links which means we make a small commission if you buy sellfy premium plan from our link.





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TOP 11 AI MARKETING TOOLS YOU SHOULD USE (Updated 2022)

  

 The marketing industry is turning to artificial intelligence (AI) as a way to save time and execute smarter, more personalized campaigns. 61% of marketers say AI software is the most important aspect of their data strategy.

  If you’re late to the AI party, don’t worry. It’s easier than you think to start leveraging artificial intelligence tools in your marketing strategy. Here are 11 AI marketing tools every marketer should start using today.

1. Jasper Ai(Formerly known as Jarvis)


Jasper is a content writing and content generation tool that uses artificial intelligence to identify the best words and sentences for your writing style and medium in the most efficient, quick, and accessible way.

Key Features

  •  It's trusted by 50,000+ marketers for creating engaging marketing campaigns, ad copy, blog posts, and articles within minutes which would traditionally take hours or days. Special Features:
  • Blog posts have been optimized for search engines and rank high on Google and other search engines. This is a huge plus for online businesses that want to generate traffic to their website through content marketing.
  • 99.9% Original Content and guarantees that all content it generates will be original, so businesses can focus on their online reputation rather than worrying about penalties from Google for duplicate content.
  • Long-Form Article Writing – Jasper.ai is also useful for long-form writing, allowing users to create articles of up to 10,000 words without any difficulty. This is ideal for businesses that want to produce in-depth content that will capture their audience’s attention.
Wait! I've got a pretty sweet deal for you. Sign up through the link below, and you'll get (10k Free Credits)


2. Personalize

 Personalize is an AI-powered technology that helps you identify and produce highly targeted sales and marketing campaigns by tracking the products and services your contacts are most interested in at any given time. The platform uses an algorithm to identify each contact’s top three interests, which are updated in real-time based on recent site activity.

Key Features

  • Identifies  top three interests based on metrics like time on page, recency, and frequency of each contact
  • Works with every ESP and CRM
  • Easy to get up and running in days
  • Enterprise-grade technology at a low cost for SMBs

3. Seventh Sense

  Seventh Sense provides behavioral analytics that helps you win attention in your customers’ overcrowded email inboxes. Choosing the best day and time to send an email is always a gamble. And while some days of the week generally get higher open rates than others, you’ll never be able to nail down a time that’s best for every customer. Seventh Sense eases your stress of having to figure out the perfect send-time and day for your email campaigns. The AI-based platform figures out the best timing and email frequency for each contact based on when they’re opening emails. The tool is primarily geared toward HubSpot and Marketo customers 

Key Features 

  • AI determines the best send-time and email frequency for each contact
  • Connects with HubSpot and Marketo

4. Phrasee

  Phrasee uses artificial intelligence to help you write more effective subject lines. With its AI-based Natural Language Generation system, Phrasee uses data-driven insights to generate millions of natural-sounding copy variants that match your brand voice. The model is end-to-end, meaning when you feed the results back to Phrasee, the prediction model rebuilds so it can continuously learn from your audience.

Key Features 

  • Instantly generates millions of human-sounding, brand-compliant copy variants
  • Creates tailored language models for every customer
  • Learns what your audience responds to and rebuilds the prediction model every time

5. Hubspot Seo

  HubSpot Search Engine Optimization (SEO) is an integral tool for the Human Content team. It uses machine learning to determine how search engines understand and categorize your content. HubSpot SEO helps you improve your search engine rankings and outrank your competitors. Search engines reward websites that organize their content around core subjects, or topic clusters. HubSpot SEO helps you discover and rank for the topics that matter to your business and customers.

Key Features 

  • Helps you discover and rank topics that people are searching for
  • Provides suggestions for your topic clusters and related subjects
  • Integrates with all other HubSpot content tools to help you create a well-rounded content strategy

 6. Evolve AI

  When you’re limited to testing two variables against each other at a time, it can take months to get the results you’re looking for. Evolv AI lets you test all your ideas at once. It uses advanced algorithms to identify the top-performing concepts, combine them with each other, and repeat the process to achieve the best site experience.

Key Features 

  • Figures out which content provides the best performance
  • Lets you test multiple ideas in a single experiment instead of having to perform many individual tests over a long period
  • Lets you try all your ideas across multiple pages for full-funnel optimization
  • Offers visual and code editors

7. Acrolinx

  Acrolinx is a content alignment platform that helps brands scale and improves the quality of their content. It’s geared toward enterprises – its major customers include big brands like Google, Adobe, and Amazon - to help them scale their writing efforts. Instead of spending time chasing down and fixing typos in multiple places throughout an article or blog post, you can use Acrolinx to do it all right there in one place. You start by setting your preferences for style, grammar, tone of voice, and company-specific word usage. Then, Acrolinx checks and scores your existing content to find what’s working and suggest areas for improvement. The platform provides real-time guidance and suggestions to make writing better and strengthen weak pages.

Key features

  • Reviews and scores existing content to ensure it meets your brand guidelines
  • Finds opportunities to improve your content and use automation to shorten your editorial process.
  • Integrates with more than 50 tools and platforms, including Google Docs, Microsoft Word, WordPress, and most web browsers.

8. MarketMuse 

MarketMuse uses an algorithm to help marketers build content strategies. The tool shows you where to target keywords to rank in specific topic categories, and recommends keywords you should go after if you want to own particular topics. It also identifies gaps and opportunities for new content and prioritizes them by their probable impact on your rankings. The algorithm compares your content with thousands of articles related to the same topic to uncover what’s missing from your site.

Key features:

  • The built-in editor shows how in-depth your topic is covered and what needs improvement
  • Finds gaps and opportunities for new content creation, prioritized by their probable impact and your chance of ranking

9. Copilot

Copilot is a suite of tools that help eCommerce businesses maintain real-time communication with customers around the clock at every stage of the funnel. Promote products, recover shopping carts and send updates or reminders directly through Messenger.

Key features: 

  • Integrate Facebook Messenger directly with your website, including chat history and recent interactions for a fluid customer service experience 
  • Run drip messenger campaigns to keep customers engaged with your brand
  • Send abandoned carts, out-of-stock, restock, preorder, order status, and shipment notifications to contacts 
  • Send branded images, promotional content, or coupon codes to those who opt in
  • Collect post-purchase feedback, reviews, and customer insight
  • Demonstrate social proof on your website with a widget, or push automatic Facebook posts sharing recent purchases
  • Display a promotional banner on your website to capture contacts instantly

10. Yotpo

Yotpo’s deep learning technology evaluates your customers’ product reviews to help you make better business decisions. It identifies key topics that customers mention related to your products—and their feelings toward them. The AI engine extracts relevant reviews from past buyers and presents them in smart displays to convert new shoppers. Yotpo also saves you time moderating reviews. The AI-powered moderation tool automatically assigns a score to each review and flags reviews with negative sentiment so you can focus on quality control instead of manually reviewing every post.

Key features:

  • Makes it easy for shoppers to filter reviews and find the exact information they’re looking for
  • Analyzes customer feedback and sentiments to help you improve your products
  • Integrates with most leading eCommerce platforms, including BigCommerce, Magento, and Shopify.

11. Albert AI

  Albert is a self-learning software that automates the creation of marketing campaigns for your brand. It analyzes vast amounts of data to run optimized campaigns autonomously, allowing you to feed in your own creative content and target markets, and then use data from its database to determine key characteristics of a serious buyer. Albert identifies potential customers that match those traits, and runs trial campaigns on a small group of customers—with results refined by Albert himself—before launching it on a larger scale.

  Albert plugs into your existing marketing technology stack, so you still have access to your accounts, ads, search, social media, and more. Albert maps tracking and attribution to your source of truth so you can determine which channels are driving your business.

Key features:

  • Breaks down large amounts of data to help you customize campaigns
  • Plugs into your marketing technology stack and can be used across diverse media outlets, including email, content, paid media, and mobile

Final Saying

There are many tools and companies out there that offer AI tools, but this is a small list of resources that we have found to be helpful. If you have any other suggestions, feel free to share them in the comments below this article. As marketing evolves at such a rapid pace, new marketing strategies will be invented that we haven't even dreamed of yet. But for now, this list should give you a good starting point on your way to implementing AI into your marketing mix.

Note: This article contains affiliate links, meaning we make a small commission if you buy any premium plan from our link.





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