ea Even moderate exercise for over 2 hours every week may boost heart health By www.newkerala.com Published On :: Mon, 11 Nov 2024 22:24:02 +0530 Full Article
ea Kidney disease, diabetes may raise heart disease risk 28 years earlier By www.newkerala.com Published On :: Mon, 11 Nov 2024 22:36:02 +0530 Full Article
ea New antibody could be promising cancer treatment: Study By www.newkerala.com Published On :: Tue, 12 Nov 2024 17:24:02 +0530 Full Article
ea Research links frailty to dementia risk By www.newkerala.com Published On :: Tue, 12 Nov 2024 20:10:02 +0530 Full Article
ea Marketing Mantras | Never Follow the Leader, Try and Disrupt the Market: Rajeev Juneja By www.thehindubusinessline.com Published On :: Sat, 16 Mar 2024 13:43:56 +0530 Full Article Multimedia
ea The national creators awards: Padma 2.0! By www.thehindubusinessline.com Published On :: Sun, 17 Mar 2024 12:07:52 +0530 The award show underlined the power of regional digital content creators in shaping new, transparent narratives and inspiring millions Full Article Marketing
ea ‘Never follow a leader, be a disruptor’ By www.thehindubusinessline.com Published On :: Mon, 18 Mar 2024 08:10:00 +0530 Home-grown wisdom: Challenger brand strategies from Rajeev Juneja, Vice-Chairman and MD of Mankind Pharma Full Article Marketing
ea P is for Pressure cooker: The quintessential icon of the great Indian kitchen By www.thehindubusinessline.com Published On :: Fri, 12 Apr 2024 18:23:44 +0530 The appliance holds prime place in every middle class Indian kitchen as the housewife’s trusted, go-to, kitchen device Full Article Marketing
ea In its 125th year, McDowell’s joins the single malt party with a wine-forward batch By www.thehindubusinessline.com Published On :: Sun, 14 Apr 2024 15:59:51 +0530 Last week, when the world’s largest selling whisky brand, McDowell’s, launched a single malt, the colour purple — in all its hues — dominated the room. An apt colour to denote that the origin of the Batch Indian Single Malt was from a distillery in the wine capital Nashik Full Article Marketing
ea Lux: A hundred-year-old secret By www.thehindubusinessline.com Published On :: Sun, 12 May 2024 14:24:55 +0530 The soap which celebrates its century has been consistent with its association with filmstars. But is it time to change? An analysis of its advertising strategy Full Article Marketing
ea As right as rain – monsoon inspired marketing ideas By www.thehindubusinessline.com Published On :: Sun, 26 May 2024 10:37:00 +0530 The scent and emotion of rainwater can be inspiring for innovative brands Full Article Marketing
ea ITC Grand Chola to feature curated heirloom rice cuisine By www.thehindubusinessline.com Published On :: Fri, 31 May 2024 18:27:19 +0530 Hotel to celebrate World Environment Day with rice cultivated through time-honoured farming techniques Full Article Marketing
ea Zomato’s healthier options: Now what? By www.thehindubusinessline.com Published On :: Sun, 09 Jun 2024 12:06:43 +0530 While serving up a side of health with personalised menus, is the food platform biting more than it can chew? Full Article Marketing
ea Rise of joyful surrealism, adaptability and de-influencing By www.thehindubusinessline.com Published On :: Sun, 09 Jun 2024 18:05:55 +0530 Creative ground: Amid the champagne, music and partying, the shifting sands of advertising finds solid ground in this year’s Goafest Full Article Marketing
ea Disney+ Hotstar launches pause ad feature for Connected TV feed By www.thehindubusinessline.com Published On :: Mon, 17 Jun 2024 14:32:01 +0530 Disney+ Hotstar introduces pause ads for a seamless ad experience on Connected TV, leading the way in innovative advertising Full Article Marketing
ea U is for Uniform: The great leveller By www.thehindubusinessline.com Published On :: Sat, 22 Jun 2024 12:00:00 +0530 A great sense of belonging and community feeling is created when you wear similar outfits Full Article Marketing
ea The beautiful future of creativity By www.thehindubusinessline.com Published On :: Sun, 23 Jun 2024 13:41:25 +0530 A big takeaway from Cannes Lions 2024 is that what were feared to be threats — AI and tech — have become powerful allies for ad folks Full Article Marketing
ea Dilwale digital le jayenge – the smart future of online learning By www.thehindubusinessline.com Published On :: Sun, 04 Aug 2024 11:13:00 +0530 Welcome to the fast and furious world of online learning in India, where education meets the digital age with a dash of chutney. Full Article Marketing
ea Z for Zari: Threads of aspiration By www.thehindubusinessline.com Published On :: Fri, 16 Aug 2024 17:17:51 +0530 The star of the show in wedding outfits, they steal the show Full Article Marketing
ea D23 dazzles with tantalising reveals and Disney magic By www.thehindubusinessline.com Published On :: Sun, 18 Aug 2024 10:40:30 +0530 At the biennial expo at Anaheim, the House of Mouse brings out all its brands in strength to enthrall fans Full Article Marketing
ea A ‘Hearty’ addition to the exploding pet food market By www.thehindubusinessline.com Published On :: Sun, 18 Aug 2024 11:03:40 +0530 From dry food to fresh meals, Hearty from HUFT is on a path to elevate pet nutrition. In an interview with businessline, CEO Samarth Narang discusses the trends in pet food market, their innovative marketing methods, and more. Full Article Marketing
ea For Dentsu Creative, the big focus is on digital-plus-plus By www.thehindubusinessline.com Published On :: Sun, 03 Nov 2024 18:38:32 +0530 How Dentsu Creative is evolving in step with the rapidly changing world of advertising Full Article Marketing
ea Diwali ads: Breaking the tradition of festive tropes and formulaic scripts By www.thehindubusinessline.com Published On :: Sun, 03 Nov 2024 22:02:45 +0530 A pick of video ads — past and present — that raised the bar during the festival of lights Full Article Marketing
ea Accurate determination of ultra-trace rare earth elements by LA-ICP-MS/MS and its application to cassiterite for effective elimination of Gd and Tb false positive anomalies By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00271G, PaperMing Yang, Wu Wei, Yue-Heng Yang, Rolf L. Romer, Shi-Tou Wu, Tao Wu, Li-Feng ZhongThis study reports a new method for in situ determination of ultra-low REE contents in cassiterite by LA-ICP-MS/MS with an O2 and mass-shift detection strategy to avoid Gd and Tb anomalies.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea Improvements in low-level radionuclide measurement capability through use of the Apex Q sample introduction system combined with ICP-MS/MS By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2929-2936DOI: 10.1039/D4JA00216D, PaperBen Russell, Frankie Falksohn, Alexandre Tribolet, Hibaaq Mohamud, Olivia Pearson, Emma Braysher, Saskia Burke, Anu BhaisareImprovement in sensitivity and interface removal capability for radionuclide measurement using desolvating sample introduction combined with ICP-MS/MS.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea Measurement of uranium in a glass matrix based on spatial confinement using fiber-optic laser-induced breakdown spectroscopy By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2716-2727DOI: 10.1039/D4JA00237G, PaperXinyu Guo, Jian Wu, Jinghui Li, Mingxin Shi, Xinxin Zhu, Ying Zhou, Di Wu, Ziyuan Song, Sijun Huang, Xingwen LiThe storage and management of nuclear waste materials require the detection of uranium, but traditional analytical methods are unsuitable for radioactive environments.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea High-precision, mass dependent Si isotope measurements via the critical mixture double-spiking technique By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2799-2808DOI: 10.1039/D4JA00152D, Paper Open Access This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.Xiao-Ning Liu, Martijn Klaver, Remco C. Hin, Christopher D. Coath, Hong Chin Ng, Tim ElliottWe developed critical mixture double-spiking Si isotope measurement, achieving an enhanced long-term reproducibility of ±0.03‰ (δ30Si, 2 s.d.), which is ∼4 times better than the current methods' long-term reproducibility over ±0.1‰ (δ30Si, 2 s.d.).The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea Development and application of reference and routine analytical methods providing SI-traceable results for the determination of technology-critical elements in PCB from WEEE By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2809-2823DOI: 10.1039/D4JA00235K, Paper Open Access This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.Giancarlo D'Agostino, Marcus Oelze, Jochen Vogl, Jean-Philippe Ghestem, Nicolas Lafaurie, Ole Klein, Daniel Pröfrock, Marco Di Luzio, Luigi Bergamaschi, Radojko Jaćimović, Caroline Oster, Johanna Irrgeher, Shaun T. Lancaster, Anna Walch, Anita Röthke, Lena Michaliszyn, Axel Pramann, Olaf Rienitz, Timo Sara-Aho, Oktay Cankur, Derya Kutan, Johanna NoireauxDevelopment and test of five reference analytical methods and six routine analytical methods providing SI-traceable results of twenty technology-critical elements in end-of-life PCB materials.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea A simplified instrumental protocol for trace Nd and Hf isotope measurements (<10 ng) using a MC-ICP-MS and an Apex Omega de-solvating system By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2694-2702DOI: 10.1039/D4JA00276H, Technical NoteTing Zhou, Liang Qi, Sheng-hua Liu, Bo ZhouAccurate and precise Nd and Hf isotope measurements of samples with low contents by simple adjustments of an Apex Omega membrane de-solvating system.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea Optimization of informative variables selection for quantitative analysis of heavy metal (Cu) contaminated Tegillarca granosa using laser-induced breakdown spectroscopy By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2824-2831DOI: 10.1039/D4JA00084F, PaperXudong Huang, Xiaojing Chen, Guangzao Huang, Zhonghao Xie, Wen Shi, Shujat Ali, Leiming Yuan, Xi ChenThe KMRCD algorithm successfully selected 50 informative variables from the 1520 variables in the LIBS spectra.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea Sodium nanoferrite-based solid phase extraction: a green method for the simultaneous determination of cadmium, copper, and lead By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2884-2892DOI: 10.1039/D4JA00210E, PaperSaima Perveen, Aysen Hol, Jameel Ahmed Baig, Syed Tufail Hussain Sherazi, Khalil Akhtar, Sajjad Hussain, Fahad AbbasiA solid phase extraction (SPE) methodology utilizing sodium ferrite nanoparticles (Na2Fe4O7-NPs; SF-NPs) is presented for the simultaneous determination of heavy metals (HMs) via flame atomic absorption spectrometry (FAAS).The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea An ensemble model for rapid quantitative determination of vanadium (V) in petroleum coke by laser-induced breakdown spectroscopy By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2841-2855DOI: 10.1039/D4JA00300D, PaperHongkun Du, Tengfei Sun, Shaoying Ke, Dongfeng Qi, Wei Zhang, Juan Wei, Bing Yang, Hongyu ZhengPrecise detection and analysis of trace elements in materials are critical for various industrial applications.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea Quantification of technetium-99 in wastewater by means of automated on-line extraction chromatography – anion-exchange chromatography – inductively coupled plasma-mass spectrometry By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2774-2782DOI: 10.1039/D4JA00270A, Paper Open Access This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.Maximilian Horstmann, C. Derrick Quarles, Steffen Happel, Michael Sperling, Andreas Faust, David Clases, Uwe KarstUltratrace concentrations of pertechnetate are determined by preconcentration on a dedicated resin and anion exchange chromatography with ICP-MS detection.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea Data fusion of spectral and acoustic signals in LIBS to improve the measurement accuracy of carbon emissions at varying gas temperatures By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2756-2766DOI: 10.1039/D4JA00287C, PaperShu Chai, Jie Ren, Suming Jiang, Aochen Li, Ziqing Zhao, Haimeng Peng, Qiwen Zhang, Wendong WuA novel mid-level data fusion method integrating spectral and acoustic signals of laser-induced plasmas was proposed to improve the measurement accuracy of carbon concentrations in flue gas at varying gas temperatures.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea Accurate determination of ultra-trace REEs in seawater using a membrane desolvation Q-ICP-MS coupled with an online automatic separation system By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2870-2883DOI: 10.1039/D4JA00240G, PaperJi-Hao Zhu, Feng-You Chu, Feng Liang, Xian-Ying Luo, Qiang Liu, Quan-Hui Xu, Wei Yu, Yong-Chun Li, Jiang-Gu Lu, Yun-Xiu Li, Yan-Hui Dong, Huai-Ming Li, Jun Zhao, Cai ZhangA highly precise method, based on a traditional Q-ICP-MS coupled with an online automatic separation system and membrane desolvation sample introduction device, was developed for accurate determination of ultra-trace REEs in seawater samples.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea Research on a bimodal fusion detection method for surface defects of metal AM components based on LIBS By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2917-2928DOI: 10.1039/D4JA00159A, PaperXiaomei Lin, Jiangfei Yang, Yutao Huang, Jingjun Lin, Changjin CheA bimodal fusion method using Laser-Induced Breakdown Spectroscopy (LIBS) is proposed to identify surface defects in metal additive manufacturing (AM) samples. This method integrates LIBS spectra with plasma image data to enhance defect detection.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea Assessing the performance of handheld LIBS for predicting soil organic carbon and texture in European soils By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2903-2916DOI: 10.1039/D4JA00292J, Paper Open Access This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.Alex Wangeci, Maria Knadel, Olga De Pascale, Mogens H. Greve, Giorgio S. SenesiEvaluating the performance of handheld LIBS for determination of soil properties across a continental scale.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea Hydrophobicity induced graphene oxide based dispersive micro solid phase extraction of strontium from seawater and groundwater prior to GFAAS determination By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Accepted ManuscriptDOI: 10.1039/D3JA00445G, PaperMaria Sebastian, Saikrishna Devulapally, Sk. Jayabun, Noorbasha Nagula Meeravali, Shekhar Raparthi, A. C. SahayamA novel graphene oxide (GO) mediated dispersive micro solid phase extraction method is developed for the extraction of ultratrace level strontium (Sr) from seawater and ground water. This method involves...The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea Combined enhancement of fiber-optic laser-induced breakdown spectroscopy coupling spatial confinement and double-pulse irradiation By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00291A, PaperYan Qiu, Jinghui Li, Bowen Lu, Jian Wu, Xinyu Guo, Yuhua Hang, Yongdong Li, Xingwen LiThe mechanism of double-pulse laser irradiation under spatial confinement remains unclear due to complex plasma plume dynamics and multiple shock wave interactions.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea Automated detection of element-specific features in LIBS spectra By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00247D, Paper Open Access This article is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported Licence.Zuzana Gajarska, Anna Faruzelová, Erik Képeš, David Prochazka, Pavel Pořízka, Jozef Kaiser, Hans Lohninger, Andreas LimbeckComb algorithm: a novel semi-automatic approach to identify elemental lines in spectra obtained via laser-induced breakdown spectroscopy.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea A simple method for elemental analysis of liquids in sprayed microdroplets by laser-induced breakdown spectroscopy By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00192C, PaperJun Feng, Yihui Yan, Yuzhu Liu, Jozef LengyelThe study shows that paper spray and laser-induced breakdown spectroscopy (PS-LIBS) analyze trace elements in aqueous solutions, addressing challenges in bulk analysis. Its efficiency highlights its potential for in situ liquid sample analysis.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea Robust determination of low Ti contents in zircon using LA–ICP–MS/MS with NH3 reaction gas By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00304G, PaperJunlong Niu, Shitou Wu, Yueheng Yang, Hao Wang, Chao Huang, Lei Xu, Liewen XieCompared with the single quadrupole (SQ) mode, Triple Quadrupole (TQ) method is more robust for determining low Ti contents in zircon at high spatial resolutions (laser spot size <20 μm), making it useful for the analysis of complex zircon grains.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea A Gaussian Spot Overlap Ablation Model for Prediction of Aluminium Alloy Spectral Peak Intensity in High Pulse Repetition Frequency LIBS By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Accepted ManuscriptDOI: 10.1039/D4JA00298A, PaperDongming Qu, Bohao Su, Zhongshu Bai, Biye Liu, Xueying Jin, Guanyu Chen, Yuting Fu, Tingwen Gu, Guang Yang, Qingkai LiThe use of microjoule high pulse repetition frequency (PRF) lasers as excitation sources is an important direction in the miniaturisation of laser-induced breakdown spectroscopy (LIBS) instruments. However, high PRF LIBS...The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea High-precision MC-ICP-MS measurements of Cd isotopes using a novel double spike method without Sn isobaric interference By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Accepted ManuscriptDOI: 10.1039/D4JA00357H, PaperJin Li, Suohan Tang, Xiangkun Zhu, Jianxiong Ma, Zhi-Yong Zhu, Bin YanPrevious studies have reported that even low concentrations of Sn can lead to biased Cd isotopic measurements using MC-ICP-MS. In this paper, we propose a novel method of Cd isotopic...The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea Laser-Induced Breakdown Spectroscopy (LIBS): calibration challenges, combination with other techniques, and spectral analysis using data science By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Accepted ManuscriptDOI: 10.1039/D4JA00250D, Critical ReviewDennis Ferreira, Diego Victor De Babos, Mauro Henrique Lima-Filho, Heloisa Froehlick Castello, Alejandro C. Olivieri, Fabiola Manhas Verbi Pereira, Edenir Rodrigues Pereira-FilhoLaser-Induced Breakdown Spectroscopy (LIBS) is a versatile and powerful analytical technique widely used for rapid, in-situ elemental analysis across various fields, from industrial quality control to planetary exploration. This review...The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea SPCal - An open source, easy-to-use processing platform for ICP-TOFMS based single event data By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Accepted ManuscriptDOI: 10.1039/D4JA00241E, Paper Open Access This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.Thomas Edward Lockwood, Lukas Schlatt, David ClasesSingle particle inductively coupled plasma – mass spectrometry (SP ICP-MS) has evolved into one of the most powerful techniques for the bottom-up characterisation of nanoparticle suspensions. The latest generations of...The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea Trace xenon detection in ambient helium by double-pulse laser-induced breakdown spectroscopy By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Accepted ManuscriptDOI: 10.1039/D4JA00358F, Paper Open Access This article is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported Licence.Londrea Garrett, Milos Burger, Yunu Lee, Hyeongbin Kim, Piyush Sabharwall, Sungyeol Choi, Igor JovanovicSafe operation of next-generation nuclear reactors is contingent on developing and effectively operating new diagnostics methods. For helium-cooled fast reactors, one important safety concern is the onset of fuel-cladding failure,...The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ea Rate cuts - flavour of the season By www.thehindu.com Published On :: Fri, 17 Apr 2015 15:48:58 +0530 This is the right time for new home buyers to shop around. Full Article Property Plus
ea Six reasons why people buy luxury homes By www.thehindu.com Published On :: Fri, 24 Apr 2015 16:32:31 +0530 Anil Pharande tells us what drives the demand for über luxury homes in India Full Article Property Plus
ea Trends in residential realty By www.thehindu.com Published On :: Fri, 08 May 2015 20:56:03 +0530 Sanjay Chugh writes on the renewed momentum in Chennai's residential market. Full Article Home Finance
