pro Customer relationship management : a people, process, and technology approach / William P. Wagner, Michael Zubey By prospero.murdoch.edu.au Published On :: Wagner, William P., 1958- Full Article
pro Consuming kids [videorecording] : the commercialization of childhood / written and directed by Adriana Barbaro and Jeremy Earp ; produced by Adriana Barbaro By prospero.murdoch.edu.au Published On :: Full Article
pro Market-led strategic change : transforming the process of going to market / Nigel F. Piercy By prospero.murdoch.edu.au Published On :: Piercy, Nigel Full Article
pro Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna By prospero.murdoch.edu.au Published On :: Full Article
pro Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John By prospero.murdoch.edu.au Published On :: Fisk, Raymond P Full Article
pro Loyalty programs : generalizations on their adoption, effectiveness and design / [Tammo H. A. Bijmolt, Matilda Dorotic, Peter C. Verhoef] By prospero.murdoch.edu.au Published On :: Bijmolt, Tammo H. A. (Tammo Hendrik Anthonie), 1967- Full Article
pro A social strategy : how we profit from social media / Mikołaj Jan Piskorski By prospero.murdoch.edu.au Published On :: Piskorski, Mikołaj Jan, author Full Article
pro Social media marketing : a strategic approach / Melissa S. Barker ... [et al.] By prospero.murdoch.edu.au Published On :: Full Article
pro Digital marketing : a practical approach / Alan Charlesworth By prospero.murdoch.edu.au Published On :: Charlesworth, Alan, 1956- Full Article
pro Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arno Brill By prospero.murdoch.edu.au Published On :: Keegan, Warren J Full Article
pro Marketing strategy : a decision-focused approach / Walker, Mullins, Mavondo, Gountas, Kriz, Osborne By prospero.murdoch.edu.au Published On :: Walker, Orville C., author Full Article
pro Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins By prospero.murdoch.edu.au Published On :: Walker, Orville C Full Article
pro Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins By prospero.murdoch.edu.au Published On :: Walker, Orville C Full Article
pro Customer obsessed : a whole company approach to delivering exceptional customer experiences / Eric Berridge By prospero.murdoch.edu.au Published On :: Berridge, Eric, author Full Article
pro Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook By prospero.murdoch.edu.au Published On :: Wright, Travis, author Full Article
pro Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen By prospero.murdoch.edu.au Published On :: Patnaik, Dev, 1970- author Full Article
pro Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne By prospero.murdoch.edu.au Published On :: Kim, W. Chan, author Full Article
pro Advanced introduction to consumer behavior analysis / Gordon Foxall (Distinguished Research Professor, Cardiff Business School, Cardiff University, UK) By prospero.murdoch.edu.au Published On :: Foxall, Gordon R., author Full Article
pro Proven High Quality RSS Feed Aggregators By www.rss-specifications.com Published On :: Wed, 9 Jul 2014 09:00:00 -0400 RSS feed aggregators require precision, user-friendliness, and overall quality to win the hearts of those who live by them. These RSS feed aggregators can be difficult to come by, but there are a few out there that have withstood the test of time. With the departure of Google Reader, it has become important to see who has survived and who was flushed away with this move as collateral damage. complete article Full Article
pro Social Media Feeds into Munchausen by Proxy By www.rss-specifications.com Published On :: Fri, 25 Jul 2014 09:00:00 -0400 Experts say the case of a mother accused of poisoning her 5-year-old son to death with salt appears be an example of how social media feeds into Munchausen by proxy, a disorder in which caretakers purposely harm children and then bask in the attention and sympathy. complete article Full Article
pro 7 Social Media Security Tips To Protect Your Business By www.rss-specifications.com Published On :: Fri, 3 Oct 2014 09:00:00 -0400 Many small businesses recognize the benefits of having a social media presence for customer service and long-term marketing purposes. However, many are slow to recognize social medias security issues and how employees own social presence can add to the companys security issues. Some companies restrict internal access. Others may prevent employees from having any corporate association outside of work on their own social platforms. This is due to the fact that whatever an employee says outside of work publicly can have a significant impact on the organization. complete article Full Article
pro How to Properly Use Social Media to Fit Your Business Strategy By www.rss-specifications.com Published On :: Fri, 30 Jan 2015 09:00:00 -0500 In our increasingly connected society, building a social media presence is as commonplace as getting a driver’s license. Personal Facebook profiles, LinkedIn accounts, and Twitter handles are common among students and professionals alike. However, frequently updating your Pinterest boards does not necessarily equip you with the tools and experience that you need when crafting a social media strategy for your budding business. complete article Full Article
pro How to Separate the Personal and Professional on Social Media By www.rss-specifications.com Published On :: Fri, 10 Apr 2015 09:00:04 -0400 n a recent research study, we spoke with dozens of professionals about their use of social media, and were struck by the variety of approaches they are using. Some professionals, we found, still manage to avoid social media altogether. But most see that as unrealistic in many occupations, and are unwilling to be deprived of the advantages social media affords in terms of connecting to people and collecting information. complete article Full Article
pro 10 Tactics for Launching a Product Using Social Media By www.rss-specifications.com Published On :: Mon, 20 Apr 2015 09:00:00 -0400 The new launch landscape levels the playing field for brands of all sizes and industries when reaching consumers–yet the ability for consumers to share their opinions freely on social media can provide huge hurdles for brand messaging. Consumers can quickly activate other like-minded consumers to rev up the online discussion to a level anywhere from highly positive to tanking a brand. complete article Full Article
pro Social Media Spread is a Problem for Organizations By www.rss-specifications.com Published On :: Fri, 24 Apr 2015 09:00:00 -0400 According to the Electronic Transactions Development Agency , a public organisation, Thais usually spend around seven hours a day online and most of that is spent on social media. This phenomenon has had an impact on many businesses due to the time people are forced to spend on social media, especially content businesses, like news providers, bloggers and websites. It has also affected the way people get news and other information, with rumours sometimes mistaken for genuine news reports. complete article Full Article
pro 25 Social Media Channels You Are Probably Not Using Now By www.rss-specifications.com Published On :: Tue, 30 Jun 2015 09:00:00 -0400 Chances are your small business has used social media in one way or another. There are the big guns like Facebook, Twitter, and LinkedIn. And other familiar names like Instagram, Pinterest, and Vine. However, these are just a drop in the bucket when it comes to all of the social media channels out there. complete article Full Article
pro Local Parents Take Social Media Product Complaints With A Grain of Salt By www.rss-specifications.com Published On :: Wed, 26 Aug 2015 09:00:00 -0400 A national diaper company is on the defense after a mothers video on social media went viral, claiming glass shards were in a bag of wipes. Other angry parents also took to social media to attack Huggies, showing how claims, founded or baseless, can reach thousands, even millions in just a few hours or days. complete article Full Article
pro Feedly Adds Shared Collections For Pro Users, Lets Teams Share Sources By www.rss-specifications.com Published On :: Mon, 28 Sep 2015 09:00:00 -0400 Feedly has become one of the best ways to keep up with your RSS feeds. One key feature that’s been missing, however, is the ability to bulk share a collection of sources. Now, Feedly is adding this feature to Feedly Pro. complete article Full Article
pro 5 Reasons Why Social Media Buttons Hurt Nonprofit Websites By www.rss-specifications.com Published On :: Wed, 7 Oct 2015 09:00:00 -0400 That little row of social media buttons has become a ubiquitous feature of most websites. After all, it is good to show off that you are social, and that there are channels where you can interact directly with stakeholders. But is your website header or sidebar the best place to show that off? Here are five reasons why having social media buttons on your nonprofits website might do more harm than good: 1) They send visitors away from your website Full Article
pro 50 Apps to Improve Smart Phones By www.rss-specifications.com Published On :: Wed, 14 Oct 2015 09:00:00 -0400 A recent study by market research firm Nielsen claimed that the average person uses 27 apps a month, which sounds like very few considering that Apple and Google’s app stores both have more than 1m apps available. The key, of course, is that the 27 apps can be almost entirely different, depending who you ask. Some apps do have mass audiences: Facebook and Twitter in the social networking category; WhatsApp, Facebook Messenger and Snapchat for messaging; Google Maps for getting around; Spotify for music; YouTube for video; Kindle for reading ebooks; Instagram for photo-sharing; and so on. complete article Full Article
pro 3 Tips for Promoting Your Products on Social Media By www.rss-specifications.com Published On :: Fri, 16 Oct 2015 09:00:00 -0400 1. Plan around the online and social hit. Craft your pitches to include elements that readers will want to share on social media. Think about a creative way consumers can engage with your product along with a campaign hashtag. Just as when you include a storyline in a pitch, including decorations on your product’s theme can help editors imagine how to photograph them. This reduces one step of the design process for the publication and gives you additional influence on how your product is presented to the world. complete article Full Article
pro Inconsistent Social Media Policies Problematic By www.rss-specifications.com Published On :: Fri, 27 Nov 2015 09:00:00 -0500 A recent analysis conducted by a University of Florida educational leadership scholar indicates the lack of concrete policy on the use of social media by teachers and other school employees is increasing the potential for misuse and inappropriate teacher-student relationships online. complete article Full Article
pro 35 Ways Social Media Marketing Improved in 2015 and How to Make the Most of it in 2016 By www.rss-specifications.com Published On :: Mon, 11 Jan 2016 09:00:00 -0500 In 2015, we have seen several major changes and improvements to the way we conduct business on social media. We have seen brand new networks rise, while others have fallen. We have watched popular networks pivot, and promising networks not take off as expected. This years social media ad revenue is estimated to total $23 billion. complete article Full Article
pro Twitter needs searchable GIFs for fun and profit By www.rss-specifications.com Published On :: Wed, 24 Feb 2016 09:00:00 -0500 This week, a group of Android users noticed a new feature in the Twitter app: a GIF button that can be used to search through trending GIFs to drop into status updates. complete article Full Article
pro Probation Department Says Social Media Outreach Works By www.rss-specifications.com Published On :: Mon, 7 Mar 2016 09:00:00 -0500 Lately, Facebook newsfeeds have been seeing a new page pop up asking for assistance from the community, and the response has been abundant. Jessica Williams, chief probation officer and program director of the Ross County Probation Department, created a Facebook page for the agency a few weeks ago. She started posting names of people wanted on warrants after violating the terms of their probation, along with their pictures. complete article Full Article
pro Maintaining Your Social Media Profiles By www.rss-specifications.com Published On :: Mon, 11 Apr 2016 09:00:00 -0400 After you have you social media profiles up and running, you may forget to pay attention to your profiles. It is easy to do as you are focused on posting, tweeting, and uploading videos. However, in order to maintain a positive image on social media networks a bit of maintenance is required. You need to make sure that you keep your social media profiles up to date at all times. The social media profile is extremely important, so here are some things that you can do to make sure that you are getting the most out of your profile. complete article Full Article
pro Promote a Blog By www.rss-specifications.com Published On :: Thu, 28 Apr 2016 09:00:00 -0400 Syndication is conceptually simple. It allows publishers to distribute content that can be displayed in another location or context. Using RSS, publishers are able to easily create and disseminate content feeds that include news headlines, blog summaries and related links. RSS is the defined syndication standard that has become mainstream. All types of information are now available in a syndicated format. Promote a Blog Full Article
pro The Pros and Cons of Social Media Background Checks By www.rss-specifications.com Published On :: Mon, 22 Aug 2016 09:00:00 -0400 While you may be tempted to check out a job candidate's social media presence before hiring, doing so might not be worth the risk. complete article Full Article
pro Implementing A Social Media Advocacy Program – How to Guide By www.rss-specifications.com Published On :: Fri, 26 Aug 2016 09:14:06 -0400 There was once a time when companies could only see the negative side of social media and as a result many banned the use of it within company hours. However, in more recent years I have witnessed companies becoming increasingly savvy about how to leverage the potential benefits of their employees’ extensive social networks. I have worked with several clients (ranging from blue chip multinationals to smaller more boutique affairs) on how to do just that. Today I want to share with you the ins and outs of implementing your own company-wide social media advocacy program. complete article Full Article
pro How To Use Social Media To Improve Crisis Communications By www.rss-specifications.com Published On :: Mon, 17 Oct 2016 12:32:25 -0400 It is absolutely crucial for brands to keep a crisis management plan handy. Ideally, this plan gives an idea of who internally should lead the response and what stance they should take. An effective crisis management plan (or lack thereof) can have a substantial impact on your business. complete article Full Article
pro Blog Promotion Tips By www.rss-specifications.com Published On :: Wed, 9 Nov 2016 09:00:00 -0400 There are a wide variety of things you can do in regard to blog promotion. Here are just a few... 1. Optimize Optimize the blog using standard search engine optimization techniques, so that it performs well in the organic rankings of the various search engines. 2. Submit Submit the blog to the available online blog directories. There are a number of blog search engines and RSS directories which you can submit your blog to in order to gain additional exposure. Blog Promotion Tips Full Article
pro ACLU: Police use Twitter, Facebook data to track protesters By www.rss-specifications.com Published On :: Sun, 4 Dec 2016 09:00:00 -0400 Specifically, all three companies granted access to a developer tool called Geofeedia which allows users to see the geographic origin of social media posts and has been employed by more than 500 law enforcement organizations to track protesters in real time. complete article Full Article
pro The pros and cons of regulating social media By www.rss-specifications.com Published On :: Fri, 17 Mar 2017 09:00:00 -0500 In Manilla a technology law expert casts doubt on the effectiveness of House Speaker Pantaleon Alvarez's proposed bill seeking to regulate social media use in the Philippines. Under House Bill 5012, a person can be penalized for creating a social media account using someone elses identity. Alvarezs proposed measure also mandates social media networks to verify the identity of their users. complete article Full Article
pro How to Be More Productive on Social Media By www.rss-specifications.com Published On :: Wed, 5 Apr 2017 09:00:00 -0400 Anyone who has invested time managing and growing a social media following knows that it can turn into a time vacuum. Open up Instagram and suddenly you find yourself scrolling through beautiful photos from your friends excursion to Iceland. Those ponies are so photogenic with their manes blowing in the icy wind! Logging in, posting and getting out without being distracted is a challenge even the most self-disciplined struggle with. complete article Full Article
pro 9 Inspired Productivity Tools For Entrepreneurs By www.rss-specifications.com Published On :: Wed, 20 Sep 2017 09:00:00 -0400 Time is an entrepreneurs most valuable and elusive resource. Seizing the day seems like an impossible task, and staying organized is a constant battle. Many software solutions have tried to solve the eternal entrepreneurial bottleneck, and some of them have succeeded in creating effective solutions complete article Full Article
pro How to Improve Social Media Marketing Strategy By www.rss-specifications.com Published On :: Fri, 23 Feb 2018 09:24:41 -0500 Social media marketing plans can decide the future of a business and a brand. As the technologies advance, the boundary between social media marketing and mainstream marketing is becoming more blurred than ever. Chalking out a social media plan is no easy task for a first timer, but getting a few tips from the pros certainly helps. Very simply put, every social action must culminate to a larger social media marketing strategy. People, their likes, shares, replies, and posts should all be a part of a larger plan that generates leads, drives sales, or contributes in other ways to a business goal. complete article Full Article
pro Twitter fake news problem is getting worse By www.rss-specifications.com Published On :: Fri, 6 Apr 2018 09:19:23 -0400 Earlier this week, we endured another school shooting. This time, in Parkland, Florida, where at least 17 students were killed. During the shooting's aftermath, hoaxes and disinformation spread on Twitter. It is a phenomenon that happens after every tragedy, and it doesn't seem to be going away. As is common in these cases, many of the initial fake tweets misidentified the gunman. complete article Full Article
pro How Social Networks Contribute to the Spread of Unproven Innovations By www.rss-specifications.com Published On :: Fri, 1 Jun 2018 09:32:00 -0400 There are some new products and services that are very obviously good — a cure for a deadly disease, for example, or some other type of medical innovation. But other innovations have value that is more uncertain, such as an unproven technology. In her latest research paper, Wharton management professor Valentina Assenova examines the role of social networks, both online and offline, in the spread of these complex innovations. complete article Full Article
pro Your Social Media Profile Can Make the Difference Between Being Accepted or Rejected to Harvard By www.rss-specifications.com Published On :: Thu, 5 Jul 2018 09:26:35 -0400 According to the same Kaplan survey mentioned above, the percentage of college admissions officers using social media for admissions criteria went down from 40 percent in 2015, to 35 percent in 2016, to 29 percent in 2017. Students seem to be making it more difficult for college admission personnel to check them out on social media. complete article Full Article
pro Looking for Ways to Improve Your Customer Engagement on Social Media? By www.rss-specifications.com Published On :: Wed, 11 Jul 2018 09:44:19 -0400 The biggest mistake people make when promoting their brand, company or even themselves on social media is thinking that simply posting is enough. However, that’s far from the case. Managing a Facebook, Instagram or Twitter account means having to strategize ways to keep your current audience captivated, while simultaneously attracting new users to your page. complete article Full Article