si

Relaciones Públicas: ¿En quién confiar en tecnología? Reflexión sobre la crisis de Samsung



Al comienzo de mi agencia: www.tuatupr.com tuvimos como cliente a Samsung.

Fue un tema extraño que no salió a la luz pública por retrasos del desarrollo.

Nos quedamos con las ganas de hincarle el diente a una marca tan llamativa, pero el recuerdo de aquello viene a mi mente al ver la desastrosa gestión que ha realizado la empresa coreana con la crisis del Galaxy Note 7, que le ha significado un gran problema financiero, pero sobre todo de imagen que puede ser incluso más grave para sus productos.

A pesar de que se sabe que las baterías de los móviles se recalientan e incluso se incendian y explotan (en la imagen  un iPhone 5 que quemó el asiento de un coche), la manera en como Samsung abordó la situación ponen en solfa la confianza a una marca que antes se consideraba robusta.

Primer interrogante: ¿Por qué explotan incluso estando desconectados?  No se sabe a ciencia cierta cómo es que una batería ha logrado calentarse tanto hasta explotar estando en reposo.

Segundo interrogante: ¿Cómo Samsung permitió que el tema llegara al punto que las aerolíneas prohibieran embarcar el teléfono afectado, incluso después de que un vuelo se viera afectado por un teléfono en llamas?  Si ya se sabía que el móvil era potencialmente un peligro no había nada que esperar.

Tercera interrogante: Si realmente consideran que el móvil es peligroso, ¿por qué distribuyen guantes ignífugos para que sus clientes envíen de vuelta el dispositivo por correo terrestre/marítimo?  No muestran mucha preocupación por la seguridad de sus consumidores.  

En resumen:

  1. No se cerró la crisis, porque aún hay varias interrogantes.
  2. Actuación lenta.  Incluso 
  3. La marca expone al peligro a sus consumidores y vuelve a hacerlo obligándoles a manipularlo nuevamente.

Para los actuales consumidores que estiman la marca Samsung, esta crisis puede tratarse de un percance, aunque sus consecuencias son realmente graves.

Para los fieles usuarios de otras marcas, esto les ayudará a reafirmar su "amor" por su decisión actual.

Los que más deben preocupar a Samsung son aquellos que se mueven por diferentes motivos (prestaciones, precio, etc.), pero que, ante una eventualidad como la de una posible explosión del teléfono seguramente optarán por otra marca más segura.

En una industria con tan alto grado de competencia, un error de estas dimensiones puede poner en serio riesgo la credibilidad y confianza de una marca y sus productos, lo que significará una posible amenaza para su viabilidad futura.




si

Relaciones Públicas: La confusión


Resulta llamativo ver lo complejo (y a la vez sencillo y plano) que se ha vuelto el mundo.

La sucesión interminable de acontecimientos hace que todo se consuma "crudo" y no haya tiempo material, pero tampoco ganas, de realizar una reflexión profunda sobre los temas del día a día.

El problema es que la realidad "borrosa" (líquida se me hace muy cursi) es la que no nos está permitiendo ver el fondo de las cosas y, sobre todo, estamos sin perspectiva, prisioneros del tsunami informativo de temas que nos avasallan y nos aturden.

La "sensación" de estar informado a través de los medios, cuando ni los periodistas tienen la posibilidad de digerir todo lo que tienen sobre la mesa, no es más que una pose que ya se ha cobrado sus primeros trofeos: el Brexit y la victoria de Trump.

Los cambios repentinos, imprevistos por los expertos de ayer, son los que determinarán el futuro de los países, presos de la percepción epidérmica de la realidad.

Si lo que domina es la confusión, las decisiones que se tomen sólo pueden ayudar a mantenerla.

Visita la web de mi agencia: www.tuatupr.com




si

Préstamos online sin papeleos eternos. Prestalo en 24h

El concepto de préstamos personales sin papeleos es relativamente nuevo y ha ido ganando popularidad en los últimos años. La idea principal detrás de este tipo de préstamo es brindar asistencia financiera a aquellos que no pueden contratar los créditos convencionales ofreciéndoles la oportunidad de pedir dinero con poco o ningún papeleo requerido. Tal es el caso de https://prestalo.com/

Casos complicados para pedir un préstamo

Hay muchos casos complicados que pueden conducir a la denegación de un préstamo. Algunas de las razones para una denegación incluyen:

  • Estar presente en el fichero de morosos ASNEF

  • No tener una nómina

  • Una alta relación deuda-ingresos.

  • Un historial laboral inestable.

Los departamentos de riesgos de los bancos tradicionales serán reacios a prestar dinero a personas que se encuentren en alguna de las situaciones arriba indicadas. Incluso si el crédito es viable, es posible que soliciten diferentes documentos que pueden alargar el trámite en el tiempo. Esto suele suceder especialmente cuando hay una urgencia o surge una oportunidad que tiene que ser atendida en el acto.

Razones para pedir un crédito rápido y sin papeles

Algunas razones por las que podría necesitar solicitar un préstamo rápido y sin papeles son:

  • Tiene una situación de emergencia que necesita atención inmediata

  • Necesita fondos para un nuevo proyecto que no está cubierto por su presupuesto actual

  • Quiere comenzar o expandir su negocio pero no tiene el capital necesario y se le presenta una oportunidad única que tiene que ser aprovechada rápidamente.

Estos casos pueden ser solicitados en diferentes bancos, pero también pueden requerir papeleo adicional o no ser viables por diversas razones.

Préstalo, préstamos online sin papeleos y en 24 horas

Muchas personas que buscan un préstamo rápido temen tener que aceptar unas condiciones leoninas con altos intereses y en periodos muy cortos. 

Préstalo brinda su avanzada tecnología para comparar diversos productos financieros para dar con la mejor opción y con las mejors condiciones para cada cliente.

Hay casos que parecen imposibles para obtener un crédito personal, pero con Préstalo lo consiguen rápidamente sin aval, sin preguntas, sin papeleos, sin propiedades, incluso estando en el fichero de morosos ASNEF. 

Préstalo también ofrece sus servicios de búsqueda de créditos online a emprendedores, autónomos y empresas que pueden requerir un prétamo desde 250 hasta más de 20.000 euros. Incluso se puede utilizar para la reunificación de deudas, todo esto de manera online y sin cambiar de banco.

Para aprovechar la potente tecnología de Préstalo tan solo hay que seguir un sencillo proceso:

  • Se indican los objetivos del crédito en el simulaor de Préstalo

  • Se envía la información para su revisión

  • Préstalo busca el mejor producto financiero y da una respuesta en un periodo máximo de 24 horas

La búsqueda del préstamo online no implica ninguna obligación posterior de contratación, con lo que puedes encontrar las mejores ofertas de créditos de manera totalmente gratuita.  

De esta forma, puedes tomar la mejor decisión contanto con la mayor información y en el menor tiempo posible.  Todo esto con la ayuda de Préstalo. Confía en su tecnología para obtener tu crédito online con las mejores condiciones y en el menor tiempo posible.




si

Significant Change to Real ID Act

December 20, 2005 – A small but significant change was made to the Real ID Act, when Congress modified certain requirements for victims of domestic violence. Specifically, language inserted in another law will allow victims of domestic violence to use a PO Box instead of a physical address when obtaining a driver’s license.




si

Experian Agrees to Settlement with FTC for False Advertising

August 16, 2005 - FreeCreditReports.com, a subsidiary of Experian, has agreed to settle a law suit with the Federal Trade Commission over false and deceptive advertising claims. The FTC had accused Experian of using the offer of a free credit report to consumers as a lure to get them to subscribe to a paid credit monitoring service. The suit alleged that consumers were not told that they would be billed for credit monitoring unless they cancelled the service within 30 days.




si

La grosse mise à jour « Command and Control » pour Six Days in Fallujah arrive demain

La nouvelle mise à jour de Six Days in Fallujah, intitulée « Command and Control », sera disponible dès demain. Cette extension introduit une fonctionnalité très attendue : la possibilité pour les joueurs de mener des missions aux côtés de coéquipiers contrôlés par l’IA, que l’on peut désormais commander. Annoncé depuis un moment et reporté à plusieurs […]




si

Hello Neighbor 3 – le voisin le plus malsain du jeux vidéo est de retour

Dimanche dernier, le studio TinyBuild et le créateur – game designer Nikita Kolesnikov de la licence Hello Neighbor, ont dévoilé Hello Neighbor 3 via un billet de blog Steam. Pour en apprendre un peu plus, le dev a publié un devlog vidéo scénarisé et beaucoup trop long pour annoncer simplement le concept retenu pour cette […]




si

Discussion: podcasting basics

Jim Kloss reacted extensively to some basic questions. Join the discussion ..




si

Customised Podcasting for businesses and organizations

Customised Podcasting is an excellent information tool for businesses and organizations. Cerado.com started a Customised Podcast Service as a companion to their existing (Competitive Intelligence) briefing documents. More here.




si

Dawn and Drew Show sign on to Adam Curry's Podshow.com

The popular Dawn and Drew Show podcast just signed on to the Podshow.com venture of Adam Curry. Nothing earthshaking, but it was about time that somebody made some concrete news on the commercial entertainment side of podcasting, apart from just intentions and general (dotcom) announcements (which is "so Internet 1.0" indeed).




si

Podcasting outside the U.S.: An Exploration

Clearly, no single test can determine where podcasting is most developed. But several key variables can be examined. Indeed, this post explores the following factors: the number of podcasts created per country, the involvement of big-media, podcast commercialization (i.e. podcasts for charge & advertising), venture capital involvement, corporate podcasting, and the existence of podcast-only




si

Podcasting for Business

Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.
What is podcasting?

Podcasting is a relatively new communication medium. Podcasting's increasing popularity and low cost of entry makes it a great communication and promotional channel for companies to experiment with.

Podcasting for Business




si

Re-Using Content

Repurposing content is not a terribly new concept. Webmasters that picked up on the trend have benefited from traffic surges for a while now. Repurposing content is all about presenting the same content in a variety of different ways, or using different mediums to present the same content. Webmasters can manipulate content in order to provide the same content in any number of different formats.

Why would publishers want to do this? There are a number of benefits to repurposing content, not the least of which is that it allows customers to select the format they wish to access your information.

Re-Using Content




si

Advertising in RSS Feeds

As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options available for inserting advertisements in feeds. Ultimately the advertisements served are going to determine the success of RSS as an advertising medium.

Advertising in RSS Feeds




si

What Can be Published Using RSS Feeds?

With all the vast amounts of information available on the web, it is becoming more and more difficult to sort through and find what you are looking for. RSS significantly lowers the signal-to-noise ratio. RSS has the unique ability to compile information and filter it, so you only see unique and relevant content. The information superhighway has become packed with content, and those familiar with technology are using RSS to filter the content, allowing them to drill down and access only the content they want, without having to wade through all the noise.

What Can be Published Using RSS Feeds?




si

Creative Podcasting for Businesses

Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Here are just some of the various types of content that businesses are turning into podcasts...

Creative Podcasting for Businesses




si

Creative Podcasting for Businesses

Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Here are just some of the various types of content that businesses are turning into podcasts...

Creative Podcasting for Businesses




si

Why Independent Artists and Musicians Should Podcast

Independent artists have long struggled to gain recognition and attract an audience. Without the backing of a major label it can be very difficult for independent artists to obtain radio play time, that is, until now. Podcasting a revolutionary new medium, has opened new distribution channels for independent artists. Podcasting is the process of distributing audio files using the RSS format and has become very popular with the younger generations.

Why Independent Artists and Musicians Should Podcast




si

Create Professional RSS Feeds

More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. What makes an RSS feed professional? Follow these simple steps to polish your RSS feed and take it to the next level...

Create Professional RSS Feeds




si

How and Where to Locate Podsafe Music

Nothing really polishes a podcast more than background music or theme music. In the music world, these music segments are referred to as intros and extros. While many enjoy streaming Internet Audio and recording songs they like over the Internet, these songs cannot legally be used in a podcast.

How and Where to Locate Podsafe Music




si

Personal Namespace Extension

The RSS specification allows you to create and use your own custom elements (tags) in any RSS feed, by declaring your own namespace. Doing this is 100% in line with the RSS specification and the feed will validate. However, you should have a specific and well-planned reason to do so. No RSS readers, or other RSS processing applications will be able to use your custom info for any purpose.

Adding elements (tags) would typically only be used in an in-house solution where the writing application and the reading application have prior knowledge of the new tags.

Personal Namespace Extension




si

Why Independent Artists and Musicians Should Podcast

Independent artists have long struggled to gain recognition and attract an audience. Without the backing of a major label it can be very difficult for independent artists to obtain radio play time, that is, until now. Podcasting a revolutionary new medium, has opened new distribution channels for independent artists. Podcasting is the process of distributing audio files using the RSS format and has become very popular with the younger generations.

With the use of technology, independent artists have a unique opportunity available, using technology they can significantly expand the exposure of their music.

Why Independent Artists and Musicians Should Podcast




si

Podcasting For Businesses

Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.
What is podcasting?

Podcasting is a relatively new communication medium. Podcasting's increasing popularity and low cost of entry makes it a great communication and promotional channel for companies to experiment with.

Podcasting For Businesses




si

Create a Professional Quality Podcast Recording

RecordForAll makes it simple to record audio files, layer audio files and edit audio files for podcasting. Podcasters can record voices, or music files or other sounds.

Audio Recording Software




si

Re-Using Content

Repurposing content is not a terribly new concept. Webmasters that picked up on the trend have benefited from traffic surges for a while now. Repurposing content is all about presenting the same content in a variety of different ways, or using different mediums to present the same content. Webmasters can manipulate content in order to provide the same content in any number of different formats.

Why would publishers want to do this? There are a number of benefits to repurposing content, not the least of which is that it allows customers to select the format they wish to access your information. Additionally, repurposing content often does not require a lot of extra time, expense, or additional effort. The content itself already exists -- the format is just different. Additionally, there are a number of software tools available that can assist users in easily repurposing the content.

Re-Using Content




si

Podcasting For Businesses

Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.

Podcasting For Businesses




si

Why Independent Artists and Musicians Should Podcast

Independent artists have long struggled to gain recognition and attract an audience. Without the backing of a major label it can be very difficult for independent artists to obtain radio play time, that is, until now. Podcasting a revolutionary new medium, has opened new distribution channels for independent artists. Podcasting is the process of distributing audio files using the RSS format and has become very popular with the younger generations.

With the use of technology, independent artists have a unique opportunity available, using technology they can significantly expand the exposure of their music.

Why Independent Artists and Musicians Should Podcast




si

Creative Podcasting for Businesses

Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Creative Podcasting for Businesses




si

Create Professional RSS Feeds

More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. What makes an RSS feed professional? Follow these simple steps to polish your RSS feed and take it to the next level...

Create Professional RSS Feeds




si

Create a Professional Quality Podcast Recording

RecordForAll makes it simple to record audio files, layer audio files and edit audio files for podcasting. Podcasters can record voices, or music files or other sounds.

Create a Professional Quality Podcast Recording




si

Podcasting for Business

Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.

Podcasting For Businesses




si

How and Where to Locate Podsafe Music

Nothing really polishes a podcast more than background music or theme music. In the music world, these music segments are referred to as intros and extros. While many enjoy streaming Internet Audio and recording songs they like over the Internet, these songs cannot legally be used in a podcast.

How and Where to Locate Podsafe Music




si

Why Independent Artists and Musicians Should Podcast

Independent artists have long struggled to gain recognition and attract an audience. Without the backing of a major label it can be very difficult for independent artists to obtain radio play time, that is, until now. Podcasting a revolutionary new medium, has opened new distribution channels for independent artists. Podcasting is the process of distributing audio files using the RSS format and has become very popular with the younger generations.

With the use of technology, independent artists have a unique opportunity available, using technology they can significantly expand the exposure of their music.

Why Independent Artists and Musicians Should Podcast




si

Creative Podcasting for Businesses

Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Here are just some of the various types of content that businesses are turning into podcasts...

Creative Podcasting for Businesses




si

Advertising in RSS Feeds

As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options available for inserting advertisements in feeds. Ultimately the advertisements served are going to determine the success of RSS as an advertising medium.

Advertising in RSS Feeds




si

Personal Namespace Extension

The RSS specification allows you to create and use your own custom elements (tags) in any RSS feed, by declaring your own namespace. Doing this is 100% in line with the RSS specification and the feed will validate. However, you should have a specific and well-planned reason to do so. No RSS readers, or other RSS processing applications will be able to use your custom info for any purpose.


Personal Namespace Extension




si

Create a Professional Quality Podcast Recording

RecordForAll makes it simple to record audio files, layer audio files and edit audio files for podcasting. Podcasters can record voices, or music files or other sounds.

Create a Professional Quality Podcast Recording




si

Create Professional RSS Feeds

More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. What makes an RSS feed professional? Follow these simple steps to polish your RSS feed and take it to the next level...

Create Professional RSS Feeds




si

How and Where to Locate Podsafe Music

Nothing really polishes a podcast more than background music or theme music. In the music world, these music segments are referred to as intros and extros. While many enjoy streaming Internet Audio and recording songs they like over the Internet, these songs cannot legally be used in a podcast.

PodSafe Music
Podsafe music refers to music specifically for podcasters. The music is licensed in such a way that podcasters can purchase a license to include the music in a podcast without incurring additional fees or expenses.

How and Where to Locate Podsafe Music




si

Podcasting For Businesses

Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.
What is podcasting?

Podcasting is a relatively new communication medium. Podcasting's increasing popularity and low cost of entry makes it a great communication and promotional channel for companies to experiment with.

Podcasting For Businesses




si

Personal Namespace Extension

Extension: Personal Namespace Extension

Purpose: The RSS specification allows you to create and use your own custom elements (tags) in any RSS feed, by declaring your own namespace. Doing this is 100% in line with the RSS specification and the feed will validate. However, you should have a specific and well-planned reason to do so. No RSS readers, or other RSS processing applications will be able to use your custom info for any purpose.

Personal Namespace Extension




si

Creative Podcasting for Businesses

Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Here are just some of the various types of content that businesses are turning into podcasts...

1. Audio Books

Books that are read aloud are no longer embraced only by the visually impaired. For example, commuters who want to make the most of their travel time have long embraced books-on-tape. The podcast medium is far more compact and portable, so audio books and similar content are now being made available as podcasts.

Creative Podcasting for Businesses




si

Why Independent Artists and Musicians Should Podcast

Independent artists have long struggled to gain recognition and attract an audience. Without the backing of a major label it can be very difficult for independent artists to obtain radio play time, that is, until now. Podcasting a revolutionary new medium, has opened new distribution channels for independent artists. Podcasting is the process of distributing audio files using the RSS format and has become very popular with the younger generations.

With the use of technology, independent artists have a unique opportunity available, using technology they can significantly expand the exposure of their music.

Why should a musician podcast?

Why Independent Artists and Musicians Should Podcast




si

How and Where to Locate Podsafe Music

Nothing really polishes a podcast more than background music or theme music. In the music world, these music segments are referred to as intros and extros. While many enjoy streaming Internet Audio and recording songs they like over the Internet, these songs cannot legally be used in a podcast.

PodSafe Music
Podsafe music refers to music specifically for podcasters. The music is licensed in such a way that podcasters can purchase a license to include the music in a podcast without incurring additional fees or expenses. In order to use traditional music that is heard on the radio in a podcast, podcasters may have to pay royalties for each time the song is played.

How and Where to Locate Podsafe Music




si

Podcasting For Businesses

Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.

What is podcasting?

Podcasting For Businesses




si

Step by Step ... How to Podcast Using FeedForAll

Podcasting is simply distributing audio content using RSS. The process is suprisingly simple, and by making audio content available using RSS, podcasters give listeners more control over what they listen to and when. Also, many podcasts are available for syndication, which increases a broadcasters exposure.

Step by Step ... How to Podcast Using FeedForAll




si

Why Independent Artists and Musicians Should Podcast

Independent artists have long struggled to gain recognition and attract an audience. Without the backing of a major label it can be very difficult for independent artists to obtain radio play time, that is, until now. Podcasting a revolutionary new medium, has opened new distribution channels for independent artists. Podcasting is the process of distributing audio files using the RSS format and has become very popular with the younger generations.

With the use of technology, independent artists have a unique opportunity available, using technology they can significantly expand the exposure of their music.

Why Independent Artists and Musicians Should Podcast




si

Creative Podcasting for Businesses

Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Here are just some of the various types of content that businesses are turning into podcasts...

Creative Podcasting for Businesses




si

How and Where to Locate Podsafe Music

Nothing really polishes a podcast more than background music or theme music. In the music world, these music segments are referred to as intros and extros. While many enjoy streaming Internet Audio and recording songs they like over the Internet, these songs cannot legally be used in a podcast.

How and Where to Locate Podsafe Music




si

What Can be Published Using RSS Feeds?

With all the vast amounts of information available on the web, it is becoming more and more difficult to sort through and find what you are looking for. RSS significantly lowers the signal-to-noise ratio. RSS has the unique ability to compile information and filter it, so you only see unique and relevant content. The information superhighway has become packed with content, and those familiar with technology are using RSS to filter the content, allowing them to drill down and access only the content they want, without having to wade through all the noise.

There are very few subjects or topics that do not currently have an RSS feed available. Perhaps it might be easier to ask what can not be published using RSS?

What Can be Published Using RSS Feeds?