Social media has seeped into virtually all aspects of modern life. The vast social media universe collectively now holds 3.8 billion users, representing roughly 50% of the global population.

With an additional billion internet users projected to come online in the coming years, it’s possible that the social media universe could expand even further.

How the Networks Stack Up
To begin, let’s take a look at how social networks compare in terms of monthly active users (MAUs)—an industry metric widely used to gauge the success of these platforms.

Rank        Social Network        
#1        Facebook        
#2        WhatsApp        
#3        YouTube        
#4        Messenger        
#5        WeChat        
#6        Instagram        
#7        TikTok        
#8        QQ        
#9        Weibo        
#10        Qzone        
#11        Reddit

This year is likely the last one ever in which you can say that more than half the planet is not on social media.

Hootsuite just released a massive digital state of the union report. Some of the high-level findings:

5.2 billion of us now have phones globally
4.5 billion are connected to the internet
3.8 billion are active social media users

That 3.8 billion is 49% of the planet’s population, and it grew 9% over the past year.

Social Marketing Predictions for 2020-2025

Facebooks Path to Global Social Network Domination
From just a few thousand users in 2004 to 2.7 billion monthly active users (MAUs) in 2020, Facebook is by far the worlds largest social network.

But its massive global footprint did not grow overnight. While Facebook is the most popular social network in many countries, this traction didn’t happen overnight. And in other places, it still has not quite taken off.

To see Facebooks path to domination, we mapped each countrys most popular social network from 2008‒2020. The data was tabulated by Vincenzo Cosenza at Vincos.it by examining annual traffic data from Alexa and SimilarWeb.

Facebook Grows From the Americas to Southeast Asia
What famously started as Mark Zuckerbergs late-night intoxicated project called Facemash—a hot or not type website for students at Harvard University—soon evolved into the worlds predominant social network.

Before 2008, the social network landscape was populated by social network pioneers such as Myspace and Hi5. Googles Orkut was the most popular network in Brazil and India, and Friendster found a foothold in Southeast Asia.

But the Facebook wave came in earnest. By 2009, the social media giant took the title of most popular network for the bulk of the Americas, Europe, South Asia, and Oceania, with Orkut in Brazil being the sole holdout until 2011.

The coronavirus pandemic boosted social media usage around the world, as many people stayed home for weeks or months. Facebook, Instagram, Snapchat, and Twitter are all gaining new users, though not all will benefit equally from 2020s growth.

How many internet users worldwide visit social platforms regularly?

An estimated 3.23 billion people, or 80.7% of internet users worldwide, will use a social network at least once per month in 2020.

Which countries have the largest populations of social media users?

China and India continue to rank first and second. As a result, Asia-Pacific remains the leading region, with 1.89 billion people using social networks in 2020.

Where will the most new users emerge?

China will post the most sizable increase, with 58.3 million more users than in 2019. India will gain 31.8 million social network users, while Brazil will add 10.0 million.

Trump was the most searched term among Chinese social media users last year, a report claimed, despite a severe public health crisis that brought the country to a standstill in the first quarter.

This Might Be What Finally Makes Me Quit Facebook in 2021. It is an Example of What No Company Should Ever Do.

There are a lot of reasons that might persuade someone to quit using Facebook. There are privacy concerns, data leaks, and incendiary content, not to mention the monetization of your personal data. Any one of those reasons should be enough, but most people aren't persuaded to quit Facebook. Most people just keep using it--almost three billion of them every month, in fact.

The real problem, however, is that Facebooks primary goal is to seduce you into spending more time on Facebook through a variety of different features and notifications. Then, it makes it harder and harder to find the setting to opt-out of those features, even if you have no desire to use them.

That, by the way, is my main complaint with Facebook. The company isn't trying to build features that make it better or more convenient for you to use. Instead, it's designing its product solely to make it better and more profitable for Facebook, even when that results in a worse user experience.

As the world faced lockdowns, people restricted themselves to the four walls of their homes, increasing the amount of time they were spending on social media platforms and behind their screens, but this was not necessarily a bad thing. Social media kept the world connected when the harsh reality of the new normal kept everyone physically apart. This magnanimous increase in screen-time presented brands and organizations an opportunity to connect with their audiences like never before. As we look towards 2021, we must understand that 2020 has changed how we will do business forever. Clearly, there are no effective marketing strategies without social media going forward.

In researching the landscape ahead for social media, I spoke with entrepreneur and social media expert Brandon Mimms. Brandon has built over 10 million followers combined across various pages on Instagram, including @USA, @SantaClaus, @Shoes, @NiagaraFalls, and others.

One of the most important things to learn is that misinformation and especially disinformation do not just affect us cognitively, they affect us emotionally. They often trigger an emotional response. They can make us outraged or angry, and self-righteous. And this can activate us to do something, like press the share button. Tuning in to our emotions, to how information makes us feel, can help us recognize when someone might be trying to manipulate us into becoming part of their disinformation campaign.

The onset of the coronavirus pandemic ramped up social media usage across all major platforms across the globe—and there's no sign of a decline anytime soon.

social network users worldwide
The coronavirus pandemic ramped up social media usage across all major platforms. eMarketer
But just how many people actually use social media? Insider Intelligence analyzed social network usage trends across multiple platforms and localizations. Here are some of the key social media stats to help navigate this shifting landscape.

How many people use social media?
Over three billion people, or 80.7% of internet users worldwide, will use a social network at least once per month in 2020. This is nearly 150 million more global social network users than Insider Intelligence's pre-pandemic estimate.

Is your social media marketing approach in line with the latest usage and behavioral trends?

The use of digital platforms changed significantly over the course of 2020, with the lockdowns and COVID mitigation efforts forcing people to find alternate ways to socialize, to shop, and to work, all of which have flow-on effects. That's sparked new trends, like audio social, and new approaches in how businesses connect with their target markets.

If you're not aware of these shifts, you may limiting your marketing performance. To provide some more perspective, the team from tech.co recently put together a listing of six key digital usage trends that could influencer your strategic approach.

You can check out their six key trends in the below graphic, which might help in your planning.

Yahoo fantasy analyst Andy Behrens explains why fantasy managers should roll with the San Francisco TE in Week 11.

One of the NFL's best slot cornerbacks got paid.

Lenoir is in the final year of his rookie deal and was scheduled to become a free agent in March.

Cornerback Deommodore Lenoir and the San Francisco 49ers reportedly have agreed to a five-year contract extension worth $92 million.

The pivot to streaming has happened, as evidenced by the audiences attracted by NFL games televised on cable and streamed by Amazon Prime.

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