High oleic soybean oil oleic acid levels exceed 70% and can go as high as 75%, and the oil is lower in saturated fat compared to some other high-stability oils commonly used in food production.

The keto-friendly program option offers consumers the ability to adapt the proven South Beach Diet to make it more “keto.”

Created by parents, pediatricians, nutrition scientists and neurologists, Brainiac™ Kids is poised to disrupt the nearly $1.5 Billion a year kids yogurt category by meeting growing consumer demand for healthier yogurt options with important added benefits.

Coromega Max CBD’s next-generation therapeutic formula is scientifically crafted with CBD oil derived from industrial hemp along with MCTs for clean, fast-burning energy supporting enhanced mental performance, superior to current offerings.

The ingredient mix free from sugar alcohols and artificial ingredients, delivers a dose of clean protein and healthy fats for a quick pick me up or post workout refuel.

50% MCT Oil Powder and 70% MCT Oil Powder are produced using non-GMO MCT Oil (coconut oil), plant-sourced ingredients and encapsulated exclusively by acacia fiber (Gum Acacia) to maximize their nutraceutical benefits. 

4th & Heart continues to revolutionize the ways in which consumers integrate ghee into their daily lifestyles with a the decadent protein, energy and collagen WOKE bars.

Crafted with Nutiva Organic MCT Powder, coconut milk powder and a touch of coconut sugar, Nutiva Organic MCT Creamer contains three grams of MCTs and only one gram of sugar per tablespoon.

MCT fats are becoming a key ingredient in both sports nutrition and weight management products. And that’s for good reason. These medium-chain fatty acids with 8 to 12 carbon atoms have important nutritional benefits.

Nutiva, pioneer of organic plant-based food, supplements and body care products that nurture vitality, debuted a new line of Organic Avocado Oils. Available in three varieties – Organic 100% Pure Avocado Oil, Organic MCT Oil Blend Avocado Oil and Organic Extra Virgin Avocado Oil – the new products are available in 12oz pouches and are easy to incorporate into recipes.

The professional-grade supplements are for active individuals who are seeking a healthy lifestyle. In addition to the vegan omega-3 Ahiflower oil, the product line features performance products, pre- and post-workout support, a whey protein isolate, collagen + enzymes, and other formulas that focus on other areas of wellness such as brain and joint health.

The explosion of plant-base meat and dairy analogs has created a paradigm shift in the ways food product developers are considering fats and oils. There’s plenty of innovation around plant-based meat alternatives, especially as they expand beyond burgers, sausages, and poultry into mimics of bacon, pork, and even such specific items as turkey burgers.

Product launches with more than 30% fat content—such as high-fat dairy—are up, and butter sales have jumped, outpacing the growth of margarines and spreads by 360%.

Lycored’s new Lycocomfort™ is made with a standardized tomato extract and natural phytosterols that have been shown to have a positive effect on symptoms associated with prostate discomfort.

A synergistic five-ingredient botanical formula demonstrated significant benefits in the support of men’s healthy sexual performance in recently published clinical research. These findings demonstrate the effectiveness of Fortiquin™ (OLNP-05) in supporting healthy sexual male performance, an issue that affects 20% to 30% of men globally. 

One of the best foods for a baby’s healthy brain development is already in most refrigerators: eggs. In an historic first, the newly released 2020-2025 Dietary Guidelines for Americans include recommendations for birth to 24 months old and specifically recommend eggs as an important first food for infants and toddlers, as well as for pregnant women and lactating moms.

The company's latest formula innovations – Kate Farms Pediatric Peptide 1.0 Vanilla and Kate Farms Standard 1.4 Vanilla and Plain – are now listed in the approved Medi-Cal Rx List of Enteral Nutrition Products for children and adult recipients.

Men's nutritional needs get recognition with new ingredients, solutions.

Symrise Diana Food, the leader in natural health solutions, introduces a clinical study demonstrating the efficacy of whole fruit cranberry extract high in proanthocyanidins as a natural support for urinary health. 

Prepared Foods profiles new functional foods, drinks and supplements.

ELSE NUTRITION HOLDINGS INC., the plant-based baby, toddler and children nutrition company, announced the establishment of a dedicated US office and operations. Consistent strong growth of Else Nutrition product sales has led to the need for a full-time team on the ground in the US.

Around the world, people are paying more attention to a healthier diet and a more active lifestyle. Sport is no longer just about building muscle or losing weight—it is the basis for holistic health. This creates new expectations and opportunities for the sports nutrition market.

Pharmactive Biotech Products, S.L.U., launches Liboost®, a novel botanical extract of Damiana (Turnera diffusa), as the first formulation to help enhance sexual function in both men and women. Its sexual performance boosting capabilities have been confirmed in a consumer study conducted by the company yielding impressive results. 

Consumers today are making mindful choices about their overall health by proactively seeking out tailored, functional solutions customized to meet their individual needs.

HUM Nutrition, the clean and clinically tested DTC vitamin and supplement brand expanded its women's health line with the recent launch of SOS PMS GUMMIES, a gummy with clinically tested chasteberry extract for PMS symptom relief.

Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is a Co-Founder and Strategic Partner with PLEZi Nutrition, working behind-the-scenes to guide the company's mission to be a driver of change and a model for how food and beverage brands can support the health of our next generation.

Healthy aging could be defined as staying active and in good health—both physically and mentally—while getting older. Overall, three-quarters of consumers we survey report that healthy aging is “very” or “extremely important” to them. 

With consumers’ proactive focus on wellness coupled with demands for tailored solutions, these wellness areas are ripe for innovation.

O Positiv has been at the forefront of women's health since the successful launch of its debut product in 2018, FLO, a PMS support supplement on the market. The brand's mission is to prioritize and advocate for women's health, by providing effective solutions for health concerns that have been historically overlooked.

Omya has rebuilt and expanded its calcium carbonate production plant in Orgon, France, creating a substantially higher capacity for its functionalized calcium carbonate product platform, a new packaging line and an on-site warehouse. The modern facility produces the company’s mineral grades for food, pharmaceutical, nutraceutical and cosmetic applications in accordance with the most stringent sustainability and quality standards.

Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.

PLT Health Solutions, Inc. announced that Earthlight® Whole Food Vitamin D has received approval of its Food Additive Petition from the USFood & Drug Administration, paving the way for this unique dietary ingredient to be used in food and beverages produced and sold in the United States. 

Cymbiotika launched its newest product, Magnesium L-Threonate. The company developed the product to combat magnesium deficiency in adults. Magnesium is an electrolyte and is required for more than 300 processes within the human body.

Continuing to expand its popular Nature’s Garden line of products, Cibo Vita introduced Fruit Balls: Immune Booster, an innovative way to boost the immune system with vital minerals, vitamins and probiotics. The plant-based Fruit Balls are also filling, healthy and deliver flavor. 

The scientifically backed collection, which includes protein powders, an immunity booster and pre- and post-workout formulas, is a line created by and for women. The products provide a holistic solution to help women reach athletic and wellness goals.

LIFEWTR, a premium bottled water brand committed to advancing and showcasing sources of creativity, debuted LIFEWTR Immune Support, a new water beverage with 10% of the recommended daily value of Zinc, aiding normal immune function.

Premixes range from the mandated vitamins and minerals for addressing nutrient shortfalls to trendy ingredients like turmeric, ginger, activated charcoal, collagen, and botanical bioactives that consumers believe are healthier for them.

Today’s suppliers do more than simply mix a formulation to the customer’s request; they offer guidance and expertise, typically staffing nutritionists, biochemists, and medical experts, as well as experts on regulations. They realize that often the company ordering a premix might not have the knowledge or in-house experience to create a safe and effective blend that includes the appropriate amounts and delivered bioavailability for each vitamin, mineral, or other component.

For its most innovative launch to-date, SmartyPants Vitamins announced new SmartyPants Sugar Free Multi & Omegas gummy multivitamins in Kids, Women’s, and Prenatal formats. SmartyPants’ new Sugar Free Multi & Omegas don’t use sugar alcoh

Today, many men find themselves sedentary during the week, then go out on a weekend morning with the best of intentions at making up for lost time. They might opt for running 5 or 10 miles, or biking 30 miles, or they hit the gym–hard–lifting too much weight or overdoing the treadmill to “feel the burn.”

Each 21fl-oz serving of Electrolit contains 326mg of electrolytes alongside real glucose- a natural source of energy that boosts the body's recovery from dehydration.

Now available to consumers after an extensive research and test pilot phase, the smoothie blend comes in two flavors, Moroccan Chocolate and Vanilla Spice, both of which can be customized with up to four boosters: immune support, metabolism, vascular and recovery.

Developed with a coconut water base like other BODYARMOR Sports Drink, BODYARMOR Flash I.V. offers consumers the ability to refuel, replenish and recover with electrolytes.

The product's microplastic-free Himalayan pink salt electrolyte has 270mg of sodium and chelated forms of potassium and magnesium for optimal daily hydration and easy absorption.

In the Summer of 2023, the company brought its newest manufacturing capabilities online with considerably increased capacity and new technology including a heavy suspension skid, enabling market-leading loads of active ingredients within a gummy, and increased capacity for their unique honey gummies.

Garden of Life®, the carbon-neutral company operating in science-based formulas made from clean, traceable, non-GMO ingredients, introduced a new gummy extension to its popular Vitamin Code line, with seven products formulated to fit a variety of needs.

While the Blood Builder iron supplements were developed for people with iron deficiency, MegaFood Iron Energy Gummies offers a lower potency formula with a moderate 4mg of iron per serving to support the whole family's energy needs.

Aiming to elevate consumers' fitness journeys, MET-Rx's newest flavor innovations are designed to add excitement and variety to MET-Rx's flavor profiles without sacrificing substance.

These offerings showcase IBSA’s commitment to enhancing health through select dietary supplements that use novel technology for absorption, tolerability, and user convenience.

Using advanced ultrafiltration technology, Nurri's new Milk Shakes retain essential proteins and minerals while delivering a rich, creamy taste with high protein and low sugar.