Check out yours truly on an episode of Atlas Systems’ Transformation Stories. A hands-on leader and change-maker with 20 years of experience, Rob Larsen remains at the forefront of software-led innovation – in financial services and the larger enterprise world. In this all-new conversation with Atlas Systems, Larsen offers insights into finding the right pace […]

The association also urged APEDA to exempt imported raw cashew nuts from Food Safety and Standards Authority of India (FSSAI) clearance in customs.

New technology companies often have grand ambitions. And for good reasons - ambitious plans help recruit talent, raise capital, and set the bar high. But progress toward these high-level goals relies on identifying and excelling at much lower-level use cases.

It's very common for new technology companies to aspire being "the platform for... the Internet of things, AI analytics, mobile testing, etc." Being a platform means you capture a lot of uses cases or to put it more simply... people use your service for a lot of different things. And more use equals more value.

But vision is not the same as strategy. Vision is about the end goal. It paints a picture of the future state you're aiming for. It’s what you want to achieve. Strategy, on the other hand, is how you get there.

When you use a broad vision as a strategy, you end up having a hard time making decisions and rationalizing a never-ending set of opinions. With a strategy like “we’ll be the platform for the Internet of things”, everyone has an opinion on how things on the Internet should work -which one do we listen to?

Consider instead a specific market for the Internet of things, like home automation, and an even more specific use case for home automation like "controlling the temperature in your house". It's much easier to evaluate decisions about what a good experience for controlling the temperature in your house is than for "we’ll be the platform for the Internet of things”.

But if you focus on such a narrow use case, how will you ever build a big business? I'm not suggesting abandoning the big vision instead I'm advocating for having a strategy based on solving concrete uses cases to get there. Let's look at another example: Yelp.

Today, Yelp is used for recommendations for all kinds of services: skydiving training, auto body shops, tea parlors, and more. But it didn't start that way. Yes, Yelp likely started with the ambitious vision of being a platform for all service recommendations. But it first launched in San Francisco with restaurant reviews. A very specific market and very specific use case.

Why start with restaurants? A good starting use case is the one with the most acute pain. In the context of services, people need to eat three times a day. They get their hair cut once a month and maybe need a plumber once a year. So where should Yelp start? Probably restaurants.

When solving for a specific use case, it's important to build with the bigger vision in mind and not paint yourself into a corner of only being useful for one thing. But you definitely have to be great at solving each use case your platform supports. How else will you convince people to adopt your solution? Once you can demonstrate clear value for a specific use case, you can tackle more (likely adjacent ones).

This way of scaling ensures your solution is actually good at addressing a concrete problem people have not just an abstract vision. When you hear "What's your platform for? Well... you can use it for pretty much anything." in a sales pitch, that's a warning sign.

When you instead address specific use cases well, you learn what parts of your platform matter the most by identifying patterns and doubling down on them. It's only from solving highly specific use cases that you actually get to a platform that can be broadly used for many different things. And why Amazon started by only selling books on the Web.

In its complaint lodged before the Yeshwantpur police, MRT Music had alleged that popular songs and audio clips of the film were illegally used to promote Mr. Gandhi as hero and a mass leader

The trial against actor Saif Ali Khan is likely to begin from June 15 as the court issued summons to witnesses in the case

The cast of recently-released Korean vampire rom-com series, HeartBeat, on essaying varied roles, and the show’s comedy track

London : Headline, 2017.

Tokyo : Charles E. Tuttle Company, [1964]

Hong Kong : Research Centre for Translation, Chinese University of Hong Kong, [1996]

Pyrmont : Creative Australia ; Leipzig : Spector Books, 2024.

Vienna : International Progress Organization, 2022.

London : Abacus, 2005.

México : Panorama Editorial, [1979]

[Msida] : Malta Historical Society, Foundation for International Studies, University of Malta, 1991.

Frozen 2 stars Jonathan Groff and Josh Gad take the WIRED Autocomplete Interview and answer the internet's most searched questions about themselves. Where does Jonathan Groff live? Is Josh Gad married? Is he a nice guy? Is Jonathan in Hamilton? Jonathan and Josh answer all these questions and more! Frozen 2 premieres Nov. 22

It’s been 10 years since Red Bull street trials rider Danny MacAskill burst onto our screens with his iconic 'Inspired Bicycles' video that has now clocked up close to 40 million views on YouTube. In the following 10 years, the Scotsman ditched his job as a bike mechanic and collaborated with Red Bull to bring his epic dreams to life in sensational videos like Way Back Home, Imaginate, Wee Day Out and many more. Danny's videos have clocked up nearly four hundred million views on YouTube. In this video, he looks back at some of his most challenging stunts and tells the stories behind how they came to be. #dannymacaskill #redbull #streettrials You can watch Danny MacAskill's full-length videos below: Wee Day Out: https://www.youtube.com/watch?v=K_7k3fnxPq0 Inspired: https://www.youtube.com/watch?v=Z19zFlPah-o& Imaginate: https://www.youtube.com/watch?v=Sv3xVOs7_No Way Back Home: www.youtube.com/watch?v=Cj6ho1-G6tw With thanks to Danny MacAskill, Red Bull Media House, Getty Images and Fusion Media.

BRANDED CONTENT | Produced by WIRED Brand Lab for Porsche | Want to see the fastest ride in the galaxy? Meet the Tri-Wing S-91X Pegasus, the newest starfighter in the Star Wars universe. Watch as designers from Porsche and LucasFilm race the clock to bring together two iconic brands and create this one-of-a-kind vehicle. See Star Wars: #TheRiseofSkywalker December 20.

We talked to 16 people on the frontlines of the COVID-19 pandemic, all experiencing different points of the infection rate curve. We asked them a series of questions regarding their specific situations. Here are there answers. Check your risk for COVID-19 here: https://c19check.com/start

The cast of 'Hamilton' use the power of Twitter to answer the internet's burning questions about the now-ubiquitous Broadway show, 'Hamilton.' What were some of the best backstage moments? Would 'Hamilton' be different in 2020? Will there ever be a 'Hamilton 2'? How did the original cast come together? Lin-Manuel Miranda, Thomas Kail, Daveed Diggs, Christopher Jackson, Renée Elise Goldsberry, Leslie Odom Jr., Jasmine Cephas Jones, Oak Onaodowan, Anthony Ramos, and Phillipa Soo answer all these questions and more! 'Hamilton' is now streaming on Disney+

2020 was quite the year. Rachel Brosnahan and Natasha Leggero from "Yearly Departed" answer 50 of the most googled questions about the year 2020. What were some of the most googled questions from this tumultuous year? Was 2020 the hottest year on record? Was 2020 a recession? Who won the NBA Finals MVP? Rachel and Natasha answer all these questions (well, the best they can) and much more. Yearly Departed is out on Amazon 12/30

The cast of Netflix's 'Never Have I Ever' answer the web's most searched questions about 'Never Have I Ever' and themselves. Maitreyi Ramakrishnan, Darren Barnet, Ramona Young, Jaren Lewison, Lee Rodriguez, and Megan Suri get together to answer questions like: Does Maitreyi play the harp? What's Darren's Snapchat? What grade is Paxton in? When did Megan start acting? Is Ramona a singer? How tall is Lee? The entire crew answer all these questions, and much more! 'Never Have I Ever' Season 2 premieres July 15 on Netflix.

The cast of Netflix's 'Outer Banks' answer the web's most searched questions about 'Outer Banks' and themselves. What's Chase Stokes's real name? Does Madelyn Cline have an Instagram? How did Madison Bailey meet Mariah Linney? How did Jonathan Daviss get into acting? Does Rudy Pankow have any siblings? Madelyn, Chase, Madison, Jonathan, and Rudy answer all these questions and more! Outer Banks is streaming on Netflix now.

Diego Tinoco, Jessica Marie Garcia, Brett Gray, Sierra Capri, Jason Genao, and Julio Macias answer the web's most searched questions about themselves and 'On My Block.' Does Diego have tattoos? Was Sierra in 'Hidden Figures'? What's Jessica's favorite color? Who is Jason's celebrity crush? What school did Brett go to? Is Julio single?? The 'On My Block' cast answers all these questions and much, much more! On My Block Season 4 releases October 4 on Netflix

John Cho and Daniella Pineda answer the web's most searched questions about themselves and 'Cowboy Bebop.' Who is John Cho's best friend? Is Daniella Pineda in Jurassic Park? Is Spike Spiegel a cowboy? Is Faye Valentine immortal? Daniella and John answer all these questions, and much more.Cowboy Bebop is available globally on Netflix - https://www.netflix.com/cowboybebop

Who better to test the latest in martial arts technology than the cast of Netflix's Cobra Kai? Watch as Xolo Maridueña, Jacob Bertrand, Tanner Buchanan, Mary Mouser and Peyton List punch and crane kick these gadgets, rating them along the way.

Jason Earles, Joshua Bassett and Matt Cornett take the WIRED Autocomplete Interview and answer the internet's most searched questions about themselves. The High School Musical: The Musical: The Series stars answers questions like: What's the difference between High School Musical and HSMTMTS? Whose the choreographer for the show? Does Jason Earles play Hawkeye? What are Joshua Bassett fans called? Does Matt Cornett have fanfiction? The cast answer all these questions and much more! Season three of High School Musical: The Musical: The Series is now streaming on Disney+ with new episodes airing Wednesdays. Director: Tim Cruz Director of Photography: AJ Young Editor: Louville Moore Talent: Joshua Bassett, Matt Cornett, Jason Earles Line Producer: Joseph Buscemi Associate Producer(s): Melissa Cho, Sam Dennis, Samantha Vélez Production Managers: Peter Brunette, Andressa Pelachi Production Coordinator: Carol Wachockier Audio: Kari Barber Cam Op: Malcolm Cook Production Assistant: Ariel Labasan Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Billy Ward

The cast of 'Never Have I Ever' know a thing or two about relationships. So, who better to step in as WIRED correspondents* for a day and review a gaggle of relationship gadgets? Do 'friendship lamps' actually work? How accurate are bad breath testers? Darren Barnet, Jaren Lewison, Maitreyi Ramakrishnan, Lee Rodriguez, and Ramona Young give their best evaluations of all these products and much more. Season 3 of Never Have I Ever is available to stream now exclusively on Netflix Director: Tim Cruz Director of Photography: Matt Krueger Editor: Richard Trammell Talent: Darren Barnet, Jaren Lewison, Maitreyi Ramakrishnan, Lee Rodriguez, and Ramona Young Talent Booker: Mica Medoff Line Producer: Joseph Buscemi Associate Producer: Melissa Cho Production Managers: Peter Brunette, Andressa Pelachi Production Coordinator: Carol Wachockier Audio: Paul Cornett Camera Operators/Gaffers: Donavyn Suffel and Lucas Vilicich Production Assistants: Devin Beckwith and Eric Bittencourt Art Department: Sierra Santiago Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Billy Ward

The cast of Prime Video's The Lord of The Rings: The Rings of Power answer 50 of the most Googled questions from fans of the franchise. Watch as Morfydd Clark, Lloyd Owen, Cynthia Addai-Robinson, Maxim Baldry, Benjamin Walker and Owain Arthur answer questions like; What is Middle-Earth? How old is Sauron? When does The Lord of the Rings take place? How tall are elves?

They're back! Who better to test the latest in martial arts technology than the cast of Netflix's Cobra Kai? Watch as Jacob Bertrand, Gianni DeCenzo, Peyton List, Xolo Maridueña and Mary Mouser punch and crane kick these gadgets, rating them along the way. Season 5 of Cobra Kai is available to stream now on Netflix Director: Tim Cruz Director of Photography: Grant Bell Editor: Ron Douglas Talent: Jacob Bertrand, Gianni DeCenzo, Peyton List, Xolo Maridueña, Mary Mouser Talent Booker: Mica Medoff Line Producer: Joseph Buscemi Associate Producers: Melissa Cho Production Managers: Peter Brunette, Andressa Pelachi Production Coordinator/Assistant Director: Carol Wachockier Audio: Paul Cornett Cam Ops/Gaffers: Nick Massey, Lucas Vilicich Production Assistants: Phillip Arliss, Devin Beckwith Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Billy Ward

The cast of Netflix's 'Outer Banks' once again answer the web's most searched questions about 'Outer Banks' and themselves. Does Madelyn Cline ride horses? Is she French? What is Carlacia Grant’s zodiac sign? Can Madison Bailey play piano? Did Chase Stokes join the military? What is Jonathan Daviss’s favorite color? Is Rudy Pankow in a movie with Tom Holland? Is 'Outer Banks' based on Romeo and Juliet?? The cast of 'Outer Banks' answers all these questions and much more! Season 3 of 'Outer Banks' is available to stream on Netflix beginning February 23. Director: Justin Wolfson Director of Photography: Sam Chatterjee Editor: Richard Trammell Talent: Madison Bailey, Madelyn Cline, Jonathan Daviss, Carlacia Grant, Rudy Pankow, and Chase Stokes Line Producer: Joseph Buscemi Associate Producer: Samantha Vélez Production Manager: Eric Martinez Production Coordinator: Fernando Davila Talent Booker: Paige Garbarini Camera Operator: Lucas Vilicich Audio: Kari Barber and Paul Cornett Production Assistants: Ariel Labasan and Marq Wooten Post Production Supervisor: Alexa Deutsch Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Billy Ward

Yuchun Lee, professional blackjack player and former member of the MIT card counting team, answers the internet's burning questions about casinos and odds. What are the odds of winning a slot machine? What's the best blackjack strategy? How does card counting work? What's the best poker strategy? What casino games make the house the most money? Yuchun answers all these questions and much more!

Gal Gadot, Jamie Dornan, and Alia Bhatt from Netflix's spy action film "Heart of Stone" visit WIRED to answer their most searched questions from Google. Gal Gadot, Jamie Dornan, and Alia Bhatt star in HEART OF STONE available on Netflix August 11, 2023. https://www.netflix.com/heartofstoneSAG-AFTRA members are currently on strike; as part of the strike, union actors are not promoting their film and TV projects. This interview was conducted prior to the strike.

The cast of Netflix’s new live-action adaptation of One Piece answer 50 of the most Googled questions from fans of the long-running manga and anime (spoiler warning for anyone just beginning their journey!) Watch as Iñaki Godoy (Monkey D. Luffy), Emily Rudd (Nami), Mackenyu (Roronoa Zoro), Taz Skylar (Sanji), and Jacob Romero (Usopp) answer questions like; What is the One Piece? Who are Monkey D. Luffy’s parents? Why are they called the Straw Hat Pirates? Who is stronger, Sanji or Zoro? How many One Piece episodes are there?

Matthew Mercer, Travis Willingham, Laura Bailey, Liam O'Brien, Taliesin Jaffe, Marisha Ray, and Sam Riegel from long-running and beloved D&D campaign web series Critical Role visit WIRED to answer their most searched questions from Google.

YouTuber Casey Neistat joins WIRED to answer his most searched questions from Google. Does he edit his own videos? How does he get away with flying drones over New York City? How did he meet his wife, Candice Pool? What's his best marathon time?New York Road Runners presents the 2023 TCS New York City Marathon Sunday, November 5, 2023 https://www.nyrr.org/Director: Trevor LockeDirector of Photography: Josh HerzogEditor: Jason MaliziaTalent: Casey NeistatCreative Producer: Katherine WzorekLine Producer: Joseph BuscemiAssociate Producer: Kameryn Hamilton; Paul GulyasProduction Manager: D. Eric MartinezProduction Coordinator: Fernando DavilaTalent Booker: Meredith JudkinsCamera Operator: Rahil AshruffSound Mixer: Lily Van LeeuwenProduction Assistant: Albie SmithPost Production Supervisor: Alexa DeutschPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAssistant Editor: Justin Symonds

The cast of Netflix’s 'Avatar: The Last Airbender' answer the most Googled questions from fans of the original animated series. Watch as Gordon Cormier (Aang), Kiawentiio Tarbell (Katara), Dallas James Liu (Zuko), Ian Ousley (Sokka) and Elizabeth Yu (Azula) answer questions like; How old is Aang? Where is Katara from? Is Sokka an Avatar?Season one of AVATAR: THE LAST AIRBENDER released on February 22 and is now available to stream on Netflix.

The cast of Amazon Prime Video's 'Fallout' answer the most Googled questions from fans. Watch as Ella Purnell (Lucy), Walton Goggins (The Ghoul) and Aaron Clifton Moten (Maximus) answer questions like; What year did the bombs drop? Was Bethesda involved in the TV series? How does one become a ghoul in Fallout?Season one of FALLOUT releases April 11 on Prime Video.Director: Jackie PhillipsDirector of Photography: AJ YoungEditor: Louis LalireTalent: Walton Goggins, Aaron Moten, Ella PurnellCreative Producer: Justin WolfsonLine Producer: Joseph BuscemiAssociate Producer: Paul Guylas, Brandon WhiteProduction Manager: Peter BrunetteProduction Coordinator: Kevin BalashTalent Booker: Meredith Judkins, Paige GarbariniCamera Operator: Shay Eberle-GunstSound Mixer: Kara JohnsonProduction Assistant: Lauren Boucher, Mike KritzellPost Production Supervisor: Christian OlguinPost Production Coordinator: Doug LarsenSupervising Editor: Ian BryantAdditional Editor: Paul TaelAssistant Editor: Fynn Lithgow

The cast of Netflix's 'Bridgerton' answer the web's most searched questions about 'Bridgerton' and themselves. What will happen in season 3? Do they have a favorite episode? Where does Bridgerton film? Nicola Coughlan, Luke Newton and Claudia Jessie answer all these questions and much more! Director: Justin Wolfson Director of Photography: Jack Belisle Editor: Louville Moore Talent: Nicola Coughlin, Luke Newton, Claudia Jessie Line Producer: Joseph Buscemi Associate Producer: Brandon White Production Manager: D. Eric Martinez Production Coordinator: Fernando Davila Talent Booker: Meredith Judkins, Jenna Caldwell Camera Operator: Christopher Eustache Gaffer: David Djaco Sound Mixer: Lily Van Leuwen Production Assistant: Griffin Garnett, Lyla Neely Post Production Supervisor: Christian Olguin Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Assistant Editor: Billy Ward

The cast of Amazon Prime Video's 'The Boys' answer the most Googled questions from fans. Watch as Erin Moriarty (Starlight), Karen Fukuhara (Kimiko Miyashiro) and Claudia Doumit (Victoria Neuman) answer questions like; Can anyone beat Homelander? Who are the new characters in season 4?Director: Jackie PhillipsDirector of Photography: Ricardo PomaresEditor: Richard Trammell; Matthew ColbyTalent: Claudia Doumit; Karen Fukuhara; Erin MoriartyCreative Producer: Justin WolfsonLine Producer: Joseph BuscemiAssociate Producer: Paul GulyasProduction Manager: Peter BrunetteTalent Booker: Mica MedoffCamera Operator: Chris Davidson; Osiris LarkinSound Mixer: Kari Barber; Chris OmaeProduction Assistant: Lauren Boucher; Spencer MathesenPost Production Supervisor: Christian OlguinPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAdditional Editor: Paul TaelAssistant Editor: Andy Morell

The cast of HBO's 'House of the Dragon' answer the most Googled questions from fans. Watch as Matt Smith, Olivia Cooke, Emma D'Arcy, Fabien Frankel, Ewan Mitchell, Harry Collett, Bethany Antonia and Phia Saban answer questions about their hit show.Director: Justin WolfsonDirector of Photography: Constantine EconomidesEditor: Louville MooreTalent: Matt Smith; Olivia Cooke; Emma DArcy; Fabien Frankel; Ewan Mitchell; Harry Collett; Bethany Antonia; Phia SabanLine Producer: Joseph BuscemiAssociate Producer: Brandon WhiteProduction Manager: Peter BrunetteTalent Booker: Lauren MendozaCamera Operator: Christopher Eustache; Lauren PruittSound Mixer: Rebecca O'NeillProduction Assistant: Sonia ButtPost Production Supervisor: Christian OlguinPost Production Coordinator: Ian BryantSupervising Editor: Doug LarsenAdditional Editor: Jason MaliziaAssistant Editor: Justin Symonds

The cast of Amazon Prime Video’s hit series “The Boys” answer their most searched questions from Google. Is the show exactly like the comic series it’s adapated from? Who from “The Boys” is in the spinoff “Gen V?” Does Chace Crawford sing? How did Laz Alonso become famous? Was Jessie T. Usher really on “Hannah Montana?” How did Antony Starr get the role of Homelander? These questions and many more are answered on the WIRED Autocomplete Interview. Season 4 of The Boys premieres June 13 on Prime Video (finale on July 18) Director: Jackie Phillips Director of Photography: Ricardo Pomares Editor: Estan Esparza Talent: Laz Alonso; Chace Crawford; Antony Starr; Jessie T. Usher Creative Producer: Justin Wolfson Line Producer: Joseph Buscemi Associate Producer: Paul Gulyas Production Manager: Peter Brunette Talent Booker: Mica Medoff Camera Operator: Chris Davidson; Osiris Larkin Sound Mixer: Kari Barber; Chris Omae Production Assistant: Lauren Boucher; Spencer Mathesen Post Production Supervisor: Christian Olguin Post Production Coordinator: Ian Bryant Supervising Editor: Doug Larsen Additional Editor: Jason Malizia Assistant Editor: Andy Morell

Chris Hemsworth, Brian Tyree Henry, and Keegan-Michael Key—stars of the new film ’Transformers One’—visit WIRED to answer 50 of the most googled questions about Transformers. Are Transformers robots? Where do Transformers come from? Who is Primus? Why was Optimus Prime called Orion Pax? Were Orion Pax and Megatron once friends? How old are the Transformers? Answers to these questions and many more await with Chris Hemsworth, Brian Tyree Henry, and Keegan-Michael Key. Transformers One releases September 20

Laura Bailey, Matthew Mercer, Sam Riegel, Travis Willingham, and Liam O’Brien visit WIRED to answer 50 of the most googled questions about their animated series “The Legend of Vox Machina,” based on the first campaign of their wildly-popular and long-running D&D series ‘Critical Role.’ Season Three of The Legend of Vox Machina is now available to watch on Prime Video

‘80,000 government employees will be roped in for conducting the survey and they will be appropriately trained for it’

No destination is too far, and no possibility far-fetched with the right luggage

Formula for personal growth: Brand and design evangelist Lulu Raghavan says one has to be grounded and humble to nurture ambitions

When you want to subscribe to a podcast, it is usually as easy as clicking a link—often a link labeled Add to Apple Podcasts or to another popular podcast app, like Castro, Overcast, and Pocket Casts.

However, I increasingly find that a benefit of membership to editorial sites, many kinds of creators’ patronage campaigns, and subscription podcast networks includes a custom podcast feed tailored to you or only available to members. In order to prevent this feed from becoming widely distributed, it is sometimes made not quite as easy to add through a single click.

Get the Podcast URL
The plainest form of the URL, and the one that typically works reliably across all apps and services, starts with http:// or https:// and often ends with .rss. Custom feeds may instead end with a long code. For custom, paid, or membership feeds, the feed may be the only link or may be labeled as Subscribe via RSS.

Social Marketing Predictions for 2020-2025