Audiobooks and podcasts have been sky-rocketing in popularity over the past three or four years. In 2019, the number of Americans who had listened to an audiobook passed 50%, a first for the medium. Podcasts are also on the rise, with investments from companies like Spotify and Pandora further encouraging a virtious cycle of audience growth and a broadening pool of podcasters.

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Podcasts are now produced by commercial broadcasters, individuals and companies with no connection to broadcasting. In fact anyone with something to say, and a few pounds to spend on the equipment to say it, can get involved.

The digital audio files are cheap to produce and, thanks to the internet, easy to distribute.

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Today, the board of the much-esteemed Pulitzer Prize announced that it’s adding Audio Reporting as a new category for its journalism prizes in the next cycle.

Podcasts Can Win Pulitzers Now

It is well-known that podcasting is huge these days. But you might not realize how many educational podcasts are out there.

By educational, we mean shows that focus on some super-focused topic, like a specific period of history or an academic discipline. For instance, there are at least 15 or 20 active podcasts about linguistics, and there are several podcasts out there about conversational Latin (and we were pretty sure that was a dead language that was no longer spoken).

A Podcast for Every Discipline? The Rise of Educational Audio

The audio technology company Voxnest owns the podcasting platform Spreaker. The Italy-based StreetLib is a digital book distributor. Last week, they teamed up for a symbiotic relationship that will let StreetLib’s book publishers create podcasts and Spreaker’s podcasters create and distribute digital books or audiobooks.

The Publishing And Podcasting Industries Are Getting Even Cozier

As podcasts continue to grow in popularity, politicians are increasingly using the medium to reach the public without having to go through traditional news media.

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Spotifys continued investment in podcasts appears to be paying off, after the company reported that podcast listening has increased by 200 percent year-on-year in its fourth quarter earnings today. The company says it now has over 700,000 podcasts on its platform, and that over 16 percent of its users now listen to podcasts. Spotify says the amount of users paying for its premium tier increased to 124 million.

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A tool called Headliner is solving the discoverability issue in podcasting in a couple different ways, for both consumers and creators.

On the creation side, Headliner allows podcasters to upload snippets of their podcasts, which Headliner transforms into videos, complete with automatic captions and spiffy images or clips of your choice. The resulting files, called audiograms, can be uploaded to the social media site of your choice (unlike audio files, which no major social network allows to be uploaded).

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Public media have a real lead in the podcasting arena — which is burgeoning. But can public media hold that edge?

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Seventy-five percent of Americans aged 12 and older (about 212 million people) are now familiar with podcasting, up from 70 percent in 2019. Fifty-five percent (155 million) listen to podcasts in general while 37 percent (104 million people) listen to podcasts monthly, up from 32 percent (90 million) in 2019.

It is more important than ever that brands create content easily retrievable through voice as consumption of both podcasts and voice-operated assistants rise. Over six in ten Americans use some form of voice assistant technology and nearly one-third of smart speaker owners have three or more devices in their homes.

Other noteworthy survey findings include smartphone ownership growing to 240 million, smart speaker awareness growing to about 220 million and smart speaker ownership growing to 76 million. The mean number of smart speakers per household grew from 1.7 in 2018 to 2.2 in 2020. As smart speaker ownership increased, radio ownership decreased, as the mean number of radios per household went from three in 2008 to 1.5 in 2020.

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As the global COVID-19 pandemic sweeps the globe, it appears more people are turning to podcasts for news and scientific information as much as a distraction.

Acast, one of the world's largest podcast hosting and analytics companies, said new listening figures for March 21-22 saw a 7% increase in listens globally, equivalent to more than 750,000 podcast plays.

Although some categories experienced declines, podcasts in the education, entertainment, science, medicine and health genres were all up more than 10%.

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Podcasts have transitioned from niche to mainstream. As Deloitte, Edison, and Nielsen, etc. all agree, audience growth for podcasts has been nothing short of phenomenal over the past year.

The global podcasting market will grow by 30% in 2020 to USD 1.1bn, Deloitte predicted, topping the billion-dollar mark for the first time. Now, a podcast producer can pull in revenue any number of ways, as the same report pointed out; advertising, content marketing, subscriptions, contracts for branded podcasts, events, and so on. All this hinges on audience reach, and a surefire way to widen that is, naturally, to go multilingual.

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There are now more than one million podcast shows on Apple Podcasts, according to Apple.

Let me reiterate: we do not mean episodes. We’re talking more than one million individual podcast shows: As in the shows which then release their episodes. That’s a lot of podcasts.

Apple confirmed in an email to Mashable that Apple Podcasts hit more than one million podcasts and that this milestone was reached on Monday, April 20.

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If the music industry is worried about podcasts eating into music’s share of the American audio diet, new survey data suggests that such worries are unfounded: Podcasts’ share increased at the expense of music a couple of years ago but has held steady ever since. Instead, the rising number of podcast listeners are coming from AM/FM radio. That’s what the numbers in new research from Edison Research, Triton Digital and National Public Radio show.

The Infinite Dial from Edison Research and Triton Digital is an annual survey that has been published for over 20 years. It originally covered listenership to digital radio such as Pandora and Sirius XM, but it has expanded to include other types of streaming music services, social media, podcasting and most recently esports; it has also tracked trends in consumer ownership of devices such as smartphones and smart speakers. The Infinite Dial is highly respected because of its methodological rigor and its year-to-year consistency over a long period of time. The 2020 edition of the Infinite Dial was released last week.

Before the emergence of television and more recently smartphones as the primary medium for communicating sports news, radio was the main conduit for receiving the latest information. Those analog days have been converted into zeros and ones in our current digital age. However, the advantages gained by apps and channels have their drawbacks. The largest problem is that these digital mediums cant recreate the local community cultivated by radio anymore. Kevin Jones, a seasoned sports reporter, understood the gap between younger audiences and sports discussion and built Blue Wire to bridge the chasm. Blue Wire is a sports podcasting startup bringing together local creators to build a wider audience of fans. They have raised $1.2 million from a variety of investors.

Podcast measurement company Podtrac has recorded mostly negative week-over-week download and unique audience growth since social distancing measures began. The declines were most severe in mid-March when major cities began shelter-in-place requirements and nonessential American workers began working from home. As of the week of April 27, however, weekly download and audience growth are slowly ticking back up.

But it is not all bad news: Podtrac found that for the shows it measures, year-to-date growth overall is still positive with major download growth in categories like news, comedy and business.

Theres good news on the horizon for podcast revenue growth, and presumably for radio organizations that are active in that space.

With expected growth of 14.7% through 2020, the stage has been set for podcast revenues to hit $1.1 billion in 2021, according to the IAB/PwC report.

While it remains to be seen what long-term impact the pandemic has on podcast revenues, IAB/PwC still predicts a 15% jump in 2020. This comes after podcast ad revenues soared 48% between 2018 and 2019, a stunning growth rate.

Spotify on Wednesday said its monthly active user count reached 299 million in the most recent quarter ending June 30. That is an increase of 29 percent year-over-year and brings the streaming giant just shy of that 300 million MAU milestone.

Taking a closer look, we see that Spotify finished the second quarter with 138 million premium (paying) subscribers, up 27 percent compared to the same period a year earlier. The company said its Family Plan continues to be a big driver of performance and further plugged the expansion of its new Premium Duo subscription offering for couples.

I think this comes down to treating your marketing campaign mix holistically. A lot of digitally native brands tend to think about each channel independently and think about, you know, how do I get my Facebook campaign working, or how do I get my Google AdWords campaign working. But on Google and to some extent on Facebook, our activity is really driven around intent. People effectively putting their hands up, saying, I am looking for a sofa! through some kind of signal we can pick up on.

Podcasts are completely separate. There is no demand signal. So it is about finding that target audience that you are after and really introducing and sort of familiarizing that audience with the brand. That requires a holistic, full-funnel approach to your entire marketing mix, understanding that people we introduce to our furniture via podcast will be converted down the line via some other channel. That is key to building out a proper marketing mix, instead of just running some Facebook ads and hoping they do all the lifting.

Podcast listenership in the US has been soaring in recent years and advertising dollars are following. Podcast ad spending is a bright spot amid lackluster digital radio spending. According to eMarketers latest forecast, US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year.

By the end of 2020, podcast ad spending in the US will reach $782.0 million, up 10.4% from last year, giving it a 21.0% share of the US digital radio ad market. And in 2021, spending will jump nearly 45% to $1.13 billion.    

The Apple Watch will no longer be counted in podcast listener numbers for Interactive Advertising Bureau (IAB) Tech Lab partners because it has been found to falsely inflate listener numbers.

Currently, when a podcast is automatically downloaded by an ‌Apple Watch‌ user, it is counted as two listeners; one from the ‌Apple Watch‌, and one from its paired iPhone. Since the ‌Apple Watch‌ and ‌iPhone‌ download the same podcast episode by default, and they both report different device user agents, the podcast appears to be downloaded by two different people. This means that the ‌Apple Watch‌ falsely inflates podcast listener numbers.

Digital radio spending has declined during the pandemic, which is in line with reduced advertiser demand. We do, however, expect growth to rebound by 26.8% next year.

But podcast advertising remains a bright spot of growth within digital radio. Spending on all types of podcast ads, including host-read sponsorships, will rise by 10.4% this year to more than $780 million. Next year, podcast ad spending will surpass $1 billion in the US for the first time as growth rebounds to 44.9%. That will boost podcast advertising to almost one-quarter of the digital radio ad market.

The creator of the worlds first operating system for artificial intelligence, aiWARE, and provider of digital content licensing services on behalf of the world’s premier sports entities, news organizations and user-generated content networks has introduced a comprehensive audio content monetization and licensing services for audio creators, including podcasters, broadcasters and audio advertisers.

Introducting Veritones premium audio licensing library and services, designed to enable podcasters, broadcasters and other audio creators to easily license clips of premium audio content from major media brands for their programs, as well as monetize their own content.

Spotifys $100 million-plus Anchor acquisition is seemingly paying off. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify this year, meaning the software contributed more than 1 million shows to Spotify’s catalog in 2020 alone. Overall, Anchor powers 70 percent of Spotifys total podcast catalog, or around 1.3 million out of over 1.9 million shows.

Spotifys $100 million-plus Anchor acquisition is seemingly paying off. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify this year, meaning the software contributed more than 1 million shows to Spotifys catalog in 2020 alone. Overall, Anchor powers 70 percent of Spotifys total podcast catalog, or around 1.3 million out of over 1.9 million shows.

Anchor-hosted shows account for more consumption of third-party podcast content on Spotify than any other podcast hosting or distribution provider
Spotify says Anchor’s top five markets in 2020, by total number of shows, were the US, Brazil, Indonesia, Mexico, and Great Britain. In Indonesia, Spotify signed nine shows to become exclusives. Meanwhile, the fastest-growing markets, looking at the average monthly increase in new shows, are India, Mexico, Brazil, Argentina, and Indonesia. India accounts for nearly 40,000 Anchor-made shows and has been growing at an average of 22 percent month-over-month increase in 2020.

In an age wherein a variety of marketing tools are available for experts, one tool is often underutilized—podcast. Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience. According to research, podcasts help to hypertarget audiences and give a good return on investment. Podcasts also create value for listeners because they are often informative and educational.

According to Forbes, iTunes is a rank one website. Hence, any founder who is featured on a podcast with a description contributes to SEO ratings of the brand. Hence, podcasts can be an effective tool in boosting up page rankings. Listeners are increasing for podcast channels and 115 million people are expected to listen to podcasts per week.

Cuban shared his unique insights about the current and future state of  not just podcasting, but the entire media industry. We discussed both legacy media companies and independent creators.

Here are the main takeaways and my thoughts from our conversation:

1. Streaming is the future, and legacy companies need to get on  board in order to survive
2. These days, audio is just as competitive as video because the  barrier to entry is lower and there's no pressure to look nice
3. As new technology emerges, media will continue to evolve — and creators must keep up

Any summation of the past year begins and ends with COVID, even if we’re just talking about podcasts. Given everything that’s happened, how can it not?

We had just a little over two months of expected life in 2020 before counties across the United States started implementing initial lockdown measures, drastically altering the shape of everyday activity. Movement was scaled down, businesses were shuttered, and a great cloud of uncertainty descended upon the populace as this massive and utterly terrifying thing unfolded all around us.

For those of us who are iPhone users, I asked Jimmy Atkinson at Edu-Tastic to share a list similar to the one I posted for you yesterday but for the iPhone. Here it is! (The link to the webpage is: http://toponlineuniversityreviews.com/2009/25-essential-free-iphone-apps-for-lifelong-learners/

by Miranda on July 14, 2009

11. Speeek!: Contains over 1,500 useful phrases while traveling overseas. By simply talking into your iPhone in English, Speeek! will find the phrase and speak it in Chinese.
12. Events Finder: Provides events from multiple event sources, such as Upcoming, Eventbrite, and TicketStumbler, all in one application.
13. iSayHello: Speak German, English, French, Portuguese, Italian, Spanish or Polish. Choose your language course and off you go with the language travel guide. This easy-to-use talking travel dictionary with superb audio output is more of a vocabulary trainer and dictionary than a translation program.
14. New York on Tap: New York on Tap was designed to help people find great bars in New York City. It’ll also help you locate the nearest subway and help you figure out where to go next.
15. Payless Car Rental: Rent a Car using your iPhone. Travelers can view, modify, or cancel their reservation using the iPhone. "Call to Book" button connects the customer directly to Payless Car Rental’s call center.
16. Bell Hop: Find photos, information, rates and more on this fast, easy-to-use lodging mobile search.
17. London Travel Guide: Packed full of cool features our London Travel Guides are everything you that would expect from an electronic tour guide, only it’s free.
18. Good Food: GoodFood by Goodrec is the best way to find great places to eat! See what other users love and hate.
19. TripIt: Use your iPhone to access your TripIt itineraries whether you’re online, offline or in airplane mode. TripIt is the best way to organize and share your travel plans. Forward your travel confirmation emails to plans@tripit.com, and TripIt automatically creates a master itinerary for your trip, with detailed information about flights, hotels, rental cars and much more. It also includes maps, driving directions and local weather.
20. SushiGuru: Take SushiGuru with you to sound like a pro when you order sushi. SushiGuru provides you with a searchable database of over 200 entries of Japanese and English names of sushi and sushi rolls.

21. Art. Learn all about great artists and their works with this factbook app that also lets you quiz yourself to see how much you are learning.
22. Art Gallery Premium. With over 7,500 works of art in their database, you can bring up your favorite famous work of art on your iPhone or browse to learn about artists you might not know.
23. Art Envi Deluxe. Like having a giant museum in your phone, this app contains works by famous artists as well as specialized categories such as Japanese art.
24. Kaleido. While not high on boosting knowledge, any art lover will appreciate taking photos and creating kaleidoscope effects with them.
25. Photo Lab Daily. This free version allow you to take a photo with your iPhone and once a day you can use the Photo Lab tools to enhance your photos. There is a version available for a fee if you want to do more than one a day.
26. MyPaint Free. Finger paint on a blank canvas or use one of your photos from your photo roll to find your artistic talent with this app.
27. Pencil Pusher. This app allows you to draw as if with a pencil. Write, erase, choose from a variety of backgrounds, choose colors, and more.
28. Bonsai. Learn the traditional art of bonsai care with this app that provides you the opportunity to adjust water, trim the tree, and monitor its overall health.

29. Taber’s Medical Dictionary. Touting 30% more medical terms than other medical dictionaries, this one offers definitions, photos, Patient Care Statements, and more.
30. Registered Nurse. Any nurse studying for the NCLEX exam will love this app that provides a practice exam that tests you in over 20 different subjects.
31. Normal Lab Values. Medical professionals or anyone interested in learning more about laboratory results will appreciate having normal values readily available.
32. Medical Drugs. This app provides detailed information on hundreds of pharmaceutical medications.
33. Diagnosaurus DDx. With over 1,000 diagnoses, anyone can perform differential diagnosis quickly and easily with this app.
34. MedCards. This app replaces the laminated cards physicians carry around and also allows anyone interested in learning to have instant reference to such things as EKG values, Mental Status Exam guide, Snellen chart, and more.
35. MedAbbreviations. Get over 13,000 medical abbreviations with definitions, explanations, a search feature, and more.
36. Skyscape Medical Resources. Find all kinds of medical information such as drug information, evidence-based clinical information, medical calculator, and a med-alert based on a specialty of your choosing.
37. Human Atlas. Geared for medical professionals, patients, and consumers, get a 3D explanation along with over 150 common medical treatments and conditions.
38. Medical Exam. Whether you are studying for your medical exam or just want to have a profound knowledge of medicine, this app helps you learn from 14 different categories.

39. Where to Golf: Gives golfers all the information about a golf course and how to get there. Whether on business, on vacation or in your home town, you’re only a touch away from finding the course you’re looking for.
40. Tetris: Take Tetris for a spin on your iPhone and iPod Touch to experience new twists and enhanced graphics. Drag, Flick and Poke your way through 15 challenging levels.
41. Sudoku: This application has more than 10,000 puzzles. So enjoy one of America’s favorite games, but try to get some work done, too.
42. Crossword: This is a very thorough Crossword application with various levels of difficulty.
43. Word Warp: Make words out of the six jumbled letters provided at each game’s start.
44. Cube Runner: Think eSnakei for current generation telephones. Boatloads of fun, just don’t run your boat into the cubes.
45. Topple: Topple is a quick, tower building game that is theoretically simple yet surprisingly addictive.
46. Trism: A little bit like Bejeweled meets Tetris, Trism stands alone as a distinctive, fun and brain-taxing challenge.
47. Wurdle: a Boggle-like word game available in the iTunes app store. The game is jammed-packed with features, challenging, and most of all, it’s fun.
48. 400 Free iPhone Games: The perfect cure for boredom. This go-to site has 400 free games, from logic cames to old-school arcade games.

49. USA Factbook Free: This reference packet is great for anyone in a civics, history or political science course that covers the U.S. Access key documents, lists of the flags, state capitals and other stats.
50. Stars: Anatomy students can use this tool as a resource when studying constellations.
51. The Chemical Tough: Lite Edition: View the periodic table when you download this free app.
52. Formulas Free: This app brings you free calculus formulas.
53. iQuotations: Look up quotes to use in papers or just as general inspiration.
54. Math Ref Free: Get free reference packs for geometry, algebra, trig, derivatives and more.
55. AllTheCountries: Get facts about literacy rate, economy, population, area and more for every country.
56. Your Rights: Use this app for political science courses or just as backup when you get into trouble at school.
57. iTranslator: Study abroad students and panicked foreign language students can use this tool to connect to Google Translator, Babel Fish or Free Translation.
58. Quickpedia Lite: This app makes it easier and faster to use Wikipedia.

59. Jourist Visual PhraseBook English. Use this visual aid with 20 different languages to help you show the person what you mean. It also include the written phrase in both English and your target language.
60. iTranslate Ultimate. Translate words between English, Spanish, German, French, and Italian, then have the words repeated back to you in the target language with this app.
61. Translator with Voice. Get translations in 34 different languages with voice support on most of them.
62. DragonDian. Use this dictionary to draw Chinese characters to quickly and easily find an English translation.
63. WordPower Lite – Italian. This free app gives you one Italian word a day to practice and master by listening to audio, recording and playing back your own voice, and using flashcards.
64. iSpeak Spanish. Translate between Spanish and English with this app that also allows you to hear words spoken in high quality English and Spanish voices.
65. Gengo Flashcards – French. This app uses visual cues and the voices of native French speakers with flashcards to help you learn French. Take a picture of any object, then add the French and English words to it, and you have created your own flashcard to add to the stack.
66. Lonely Planet Japanese Phrasebook. Whether traveling or learning Japanese, use this app to get over 600 written and spoken Japanese phrases.
67. Byki German. Learn German in no time with this app that includes native speakers, quizzes, and a phrasebook.
68. WordPower – Thai. Listen to 2000 Thai words for proper pronunciation and see the words and phrases in three versions–original Thai, Romanized, and English.

69. Inquisitor: This super fast search tool also makes suggestions for your searches.
70. Last.fm: Search music, artists and more with Last.fm for the iPhone.
71. Repairpal: This app will help you find auto repair shop and support.
72. Job Search: Indeed.com’s search application lets you find jobs by location and job description.
73. SearchMe: SearchMe is a new way to search the web on your phone. Unlike all other search engines that return a bunch of links, SearchMe lets you see a "coverflow" of pages that match your search results.
74. U.S. Historical Documents: U.S. Historical Documents contains over 100 of the most influential documents in U.S. history and they will be stored directly on your iPhone/iTouch. Quickly and easily find any text from any document with the fastest and most powerful search engine available on the iPhone.
75. 3GPS OS 3.0: 3GPS OS 3.0 tells you how fast, high and where you are. Whether you’re climbing a hill, touring or running a marathon, with 3GPS OS 3.0 your iPhone shows your current altitude, speed and course.

As more and more people desire flexibility while getting their education so they can keep their full-time jobs or raise their family, many are pursuing online programs. Though some people are skeptical about their effectiveness, online programs have mastered the use of technology to ensure that students have easy access to learning. That said, there are a few techniques employers can use from online programs that can help during new hire training, especially for remote workers.  Let’s take a look at these techniques.

The online versus traditional classroom debate has been going on for some time now. You can't get through one blog on eLearning or modern education without finding a discussion of the pros and cons of the digital classroom and online degree programs. The debate has been going for some time now and has seen many different facets and opinions. While online schools were shunned from the start, today they have grown and flourished into highly regarded institutions for higher learning. Today, rather than simply disregarding online learning as a lesser option to brick-and-mortar schools, people are beginning to see the two entities as options for different learning styles and lifestyles. There are many people who can benefit and really grow from their experience in the online classroom. Online learning facilitates many of the same skills traditional learning does, but has a few added elements. As our society becomes more and more married to the online and digital world, a comfort and ease in these areas becomes very important in the professional world.  The following three skills, essential in the corporate world today, are established and perfected in the online classroom.

Times are tight. Though you may have found an online training program that will teach you the skills you need to get to the next level in your career or at your company, your boss may not want to pay for the training. With so many companies cutting their budgets and freezing spending, not many managers are open to what they see as "unnecessary" spending for employee training.

Why Personalize?

So Where Do We Start?

Software Considerations

Ways to Personalize

Our Adblaster blasts your ad to more than 2.5 Million Websites and Advertising networks across the net

ClickBank highest-rated income generating system. From the desk of the Operations Manager at ClickBank - I regularly refer affiliates that are searching for these tools directly to 1stPromotion Pro. The 1stPromotion Pro system offers a very comprehensive Clickbank search tool. Their storefront and search box plug-in offer 100% search capability of our Marketplace with great accuracy, and they continue to develop serious tools for serious Clickbank affiliates. Best Regards, Jennifer J., Operations Manager, ClickBank.

Traffic Equalizer will generate MORE targeted website traffic than you EVER imagined!

In this program I will show you how to get listed on Google in days. Costa Dedes provides a never before seen technique. Learn how to get on google. Get listed in days

Adword Equalizer Finds The Most Profitable Search Terms And Products For You!

MacWise terminal emulation for Macs with Intel and Power PC processors.

My personal experience with technology from the early years of computers in the 1970’s to today in 2008

French localization added. MacWise can now use English or French Menus and Dialog Boxes....

A free LITE version of 'Say it & Mail it' has been submitted to the iTunes store and should be available in a week or so.

Record and email voice memos using your iPhone or iPod Touch.
Use it to email reminders to yourself or email messages to anyone.

Work without distractions, using every inch of your display.
Since full-screen apps use every available pixel, they make working on smaller screens more practical than ever.
Say you like to work with MacWise in full-screen view. But you prefer to keep iCal in a desktop window. You can have it both ways. MacWise has a full-screen button in the top right of the window. Just click it and the app fills the screen. Click the button again to bring MacWise back to the desktop.

Older versions of the 3ivx video codec may cause MacWise to crash.
Install the latest version of 3ivx to prevent crashes...

PROBLEM:

When you receive an email with an audio attachment (for instance, voice memos sent by 'Say it & Mail it' from your iPhone to your Mac as a .wav file), you would expect to see a QuickTime audio player that lets you play the audio.
Instead, you may see an icon which requires you to double click to open the QuickTime Player app. Or you may see an iTunes icon which requires you to double click to open iTunes.

SOLUTION...

MindFull List is a simple checklist program that syncs your checklists with devices on your iCloud account including other Macs, iPhones, iPads and the Apple Watch.

Create a checklist on your Mac and it will magically appear on your iPhone, iPad and Apple Watch.