Reaping The Podcasting Rewards
Getting started with podcasting is a relatively inexpensive venture. The equipment and software required for podcasting is inexpensive for a business contemplating podcasting as a new marketing and communication adventure.

The Rewards of Podcasting

Create Podcast Sermons
The Internet has made spreading faith significantly easier. In the past, community residents were limited to the churches, temples and houses of worships that were available within driving distances. Coordinating schedules with sermons could be challenging for busy families.

The Internet has opened the doors to a diverse congregation that exists beyond the traditional borders that communities have become accustom to. Using technology as a communication medium has not been lost on spiritual leaders and many have embraced the Internet as a medium to spread their faith. It is rare to find a house of worship that does not have a website or Internet presense. Expanding upon this theme, parishes looked to podcasting to further expanded the reach of their spiritual counselors and ministers. Many preachers record homilies, hymns, services, sermons or gospel teachings, for parishioners and interested listeners.

Podcasting Sermons

In addition to actually seeking a job, there are also other valid reasons to monitor the job market. Perhaps you are satisfied in your current position, but just want to keep an eye on new positions in a specific sector. Perhaps you are just curious to know what the wages are for similar positions. The job market can be monitored quite easily using RSS feeds. You can subscribe to RSS feeds in order to find specific company job openings, employment available within a specific region (i.e. by using a postal or zipcode), specific positions available, or to locate all jobs within a specific wage range.

The following are websites that have RSS feeds to help employees looking for jobs...

RSS Feeds to Locate Jobs

Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.
What is podcasting?

Podcasting is a relatively new communication medium. Podcasting's increasing popularity and low cost of entry makes it a great communication and promotional channel for companies to experiment with.

Podcasting For Businesses

Podcasting is simply distributing audio content using RSS. The process is suprisingly simple, and by making audio content available using RSS, podcasters give listeners more control over what they listen to and when. Also, many podcasts are available for syndication, which increases a broadcasters exposure.

Generally podcasting is helpful for:
1. Music - (demo's)
2. Training (instructional materials)
3. Self Guided Walking Tours
4. Talk Shows (discussions, commentaries)


Podcasting Tutorial

Follow these steps to Create an iTunes Podcast

Videocasting is simply distributing video content using RSS. The process is suprisingly simple, and by making video content available using RSS, videocasters give listeners more control over what they listen to and when. Also, many podcasts are available for syndication, which increases a broadcasters exposure.

Generally videocasting is helpful for:
1. Tutorials
2. Training (instructional materials)
3. Entertainment
4. Music Videos

Videocasting Tutorial

New websites are being launched daily. In order to compete, webmasters need to find alternative ways of producing themed websites. Highly focused articles are often sought by wembasters. Why? Because content on the web is still king! In order to attract search engines and site visitors, webmasters rely heavily on providing new, innovative and fresh content. If the web site content is rich, visitors will come. If the website content is updated regularly, visitors will return. When evaluating a website's traffic it is easy to see that the low cost of syndicated content can increase a website's value. Sites that contain multiple pages related to a specific topic increase the likelihood of being found when a variety of search phrases are used for that topic.

Content Syndication

It has been said that in October of 2004 a Google search returned less than 6,000 results for the term podcasting. Today, a similar search yields more than 857,000 results. Like the blogging phenomenon, podcasting has come out of nowhere and attracted an enthusiastic following.

While some traditional radio talk shows have begun providing podcasts of their regularly-scheduled broadcasts, the bulk of the podcasts that have cropped up tend to be independent broadcasters who have a fascination with technology. As a result, some podcasts are a little rough around the edges. Nonetheless, it is clear that the technology provides a significant opportunity and potential. Even nay-sayers believe that podcasting is more than a passing fad.

How Podcasting Works

Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch.

1. Prepare Questions in Advance
Prepare a list of questions prior to the interview, contemplate possible follow-up questions based on the expected responses. Create a list of notes along with the questions that are accessible during the interview and will help you direct the conversation.

How to Conduct a Podcast Interview

Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Here are just some of the various types of content that businesses are turning into podcasts...

1. Audio Books

Books that are read aloud are no longer embraced only by the visually impaired. For example, commuters who want to make the most of their travel time have long embraced books-on-tape. The podcast medium is far more compact and portable, so audio books and similar content are now being made available as podcasts.

Creative Podcasting for Businesses

Royalty-free sound effect libraries contain thousands of sound effects that can be licensed for specific uses. A customer who uses royalty-free sound effects, as opposed to hiring a sound engineer to create them from scratch, can save considerable time, effort, and money. Typically, podcasters and other content producers can obtain non-exclusive rights to a single effect, or they can purchase a subscription of sorts. The subscriptions allow publishers to download a limited number of sound effects during a specified period of time.

Here are a few sources for Sound Effects...

Where to Locate Sound Effects

Independent artists have long struggled to gain recognition and attract an audience. Without the backing of a major label it can be very difficult for independent artists to obtain radio play time, that is, until now. Podcasting a revolutionary new medium, has opened new distribution channels for independent artists. Podcasting is the process of distributing audio files using the RSS format and has become very popular with the younger generations.

With the use of technology, independent artists have a unique opportunity available, using technology they can significantly expand the exposure of their music.

Why should a musician podcast?

Why Independent Artists and Musicians Should Podcast

Podcast Promotion
Podcasting is a great new medium, but creating a podcast is only half of the work. Promoting a podcast is equally critical to its success.

1. Educate the Public.
It is important to remember that podcasting is a relatively new technology and not everyone understands or knows what podcasting is. It is particularly important to educate users if your audience is not technical. Not only is it important to explain what a podcast is, but it is equally important to explain how your podcast will help listeners. Instruction on how users can listen to podcasts should also be included.


Tips to Promoting Podcasts

Create Podcast Sermons
The Internet has made spreading faith significantly easier. In the past, community residents were limited to the churches, temples and houses of worships that were available within driving distances. Coordinating schedules with sermons could be challenging for busy families.

The Internet has opened the doors to a diverse congregation that exists beyond the traditional borders that communities have become accustom to. Using technology as a communication medium has not been lost on spiritual leaders and many have embraced the Internet as a medium to spread their faith. It is rare to find a house of worship that does not have a website or Internet presense.

Spread the Word - Podcasting Sermons

Before you begin podcasting develop a plan and a format for your show. Determine the focus of your podcast and what types of guests you would like to interview. Time spent planning your show will contribute to it's success.

Location, Location, Location
When you are producing a podcast on a regular basis it is important that you select an appropriate location for the recording to take place. The location should be free of external distractions and relatively quiet. It is easiest if you use the same location each time, that way the equipment can remain in place and will not require moving or setup each time you produce a show.

Podcast Audio Recording Tips

Schools all over the country have flocked to podcasting as a new medium to assist the teaching profession. Professors are using podcasts to instruct students and get their messages out. Podcasting is not restricted to one educational sector, professors at prestigious colleges from Bentley to Purdue have flocked to this medium.

A growing number of professors are recording their lectures, the term coursecasting has been adopted in academia. Podcast lectures are used as study tools, and are available for students who might have missed class. Some podcasts are password restricted to students who are enrolled in that specific class. While other institution's publicly post their podcasts and offer non-enrolled students insight into the class material.

Podcasting Just Might Be the Tool to Revolutionize Education

Podcasting Tips
As podcasts increase in popularity, listeners have more choices. So while you might be ahead of the competition, you should still be thinking about ways that you can make your podcast unique and stand out from similarly themed podcasts.

1. Plan Accordingly.
When making the decision and commitment to podcast, it is important to think beyond the moment. Before starting, think about the time the podcast production will take. How will podcasting fit into a current schedule? How frequently will you podcast? How will hosting of podcasting files be handled? If the podcast is excessively popular, how will fees be generated to pay for hosting? What is the common theme that threads all podcasts in a series together? Think not only of a broad theme, but also various episodic themes that fit into a broader theme. What will make you distinct or different from others podcasting about similar content? By approaching podcasting with a little forethought, you will set yourself up for success.

Set Your Podcast Up for Success

Many people assume that podcasting is all about audio and fail to acknowledge the writing behind the show. Skilled communicators understand the type of planning required in order to pull off a clean final product. The most memorable and effective podcasts are always well planned. Some of the best podcast shows use a script and follow a structured format. The preparation that occurs behind the scenes is similar to what would take place for a radio show.

Podcast Pre Show Preparation Tips
Preshow development, while monotonous and time consuming, will determine the quality of the finished production.

Effective Podcast Tips

There are many, many things that separate a good podcast from all the rest. Here are a few to consider...
Recording Quality

The quality of the recording is probably the most critical component of a podcast. A good podcast is easy to understand, and should be recorded at a volume level that makes it easy for listeners to hear all that is said.
Sound Balance

Adding background music polishes a podcast, but be careful that the music does not overpower the primary content. The background music should be subtle and not distracting. Create a balance that does not compromise the quality of the recording. Also, be sure that the music is not the focal point of a podcast show, unless the topic is about the music -- the emphasis should be on the primary content, and not on the musical arrangements.

Hallmarks of a Good Podcast

Nothing really polishes a podcast more than background music or theme music. In the music world, these music segments are referred to as intros and extros. While many enjoy streaming Internet Audio and recording songs they like over the Internet, these songs cannot legally be used in a podcast.

PodSafe Music
Podsafe music refers to music specifically for podcasters. The music is licensed in such a way that podcasters can purchase a license to include the music in a podcast without incurring additional fees or expenses. In order to use traditional music that is heard on the radio in a podcast, podcasters may have to pay royalties for each time the song is played.

How and Where to Locate Podsafe Music

Podcasts are relatively inexpensive to create, as a result, and the quality in published podcasts is extremely diverse. Corporate podcasts can be very polished audio productions while hobbyist experimenting with podcasts may have dogs barking and children's screaming in the background.

After all it is the content that matters right?

Make Your Podcast Standout

You should not have to look far to find content or new ideas for your podcast show. Look to your daily sources to find fodder and ideas for new podcasting segments.

1. News
Both online and offline sources, from the Associated Press to CNN, contain a deluge of news item each day. Scan headlines on a regular basis to see what catches your eye. In addition, explore your niche market to find any industry-specific news portals that may warrant monitoring.

2. Blogs
Blogs are a fabulous source of ideas and inspiration. Monitor blogs for developing industry news. Comment on breaking news or editorials that you strongly agree or disagree with. Be sure to credit the source of any blog posts that you comment on or quote within your show.

Where Do You Find Content for Your Podcast?

Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.

What is podcasting?

Podcasting For Businesses

Reaping The Podcasting Rewards
Getting started with podcasting is a relatively inexpensive venture. The equipment and software required for podcasting is inexpensive for a business contemplating podcasting as a new marketing and communication adventure.

The Rewards of Podcasting

There are a variety of things you can do to promote your podcast and increase its popularity...

1. Auto-Discovery
Include auto-discovery tags in the HTML header of the web page. Some podcasting and RSS readers will automatically detect that an RSS feed or podcast is available if such auto-discovery tags are included in the web page header tags.

How Do I Promote My Podcast?

Academia has embraced RSS as a means to educate, but scrutinizing how educational institutions are using RSS feeds in their daily routines show RSS is utilized can vary across different industries.

1. Share Resources
Academics are using social bookmarking websites to share quality websites that relate to their area of expertise with colleagues and students.

Academia Adds RSS Feeds to Their Teaching Tool Kit

Podcasting is simply distributing audio content using RSS. The process is suprisingly simple, and by making audio content available using RSS, podcasters give listeners more control over what they listen to and when. Also, many podcasts are available for syndication, which increases a broadcasters exposure.

Step by Step ... How to Podcast Using FeedForAll

Podcasting is an up-and-coming and increasingly popular medium for communication. The following are common questions about podcasting, perfect for those just getting started in podcasting as a communication channel...

What Format Should I Record To?
While other formats are supported, MP3 is by far the most common format used for audio podcasts. Unless there is a specific and compelling reason to use a different format, you should stick with MP3 files for audio podcasts.

Quick Questions About Podcasting

Optimize Video Podcasts
It does not matter what you call them: vodcasts, vidcasts, videocasting, or video podcasting... there are a few behind-the-scenes actions you can take to help attract more attention to your video productions. Just like websites, it does not matter how amazing the content is if interested people are unable to find it.

Use the following suggestions to help increase the exposure your videos receive...

Tips to Optimize Video Podcasts

What defines a good podcast? Make no mistake -- there is a difference between a good podcast and a not-so-good podcast. A high-caliber podcast is much more than just decent content. The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and pre-planning are also important; do not skimp on the production, as it too can make or break a podcast.

Podcast production takes effort, but anything worth doing is worth doing right. Use these tips to help produce a quality podcast that will be distinguished above other related podcasts...

10 Podcast Tips To A Great Sound

Publishing Podcasts
In three simple steps, independent broadcasters can have their voice heard:

1. Publishers create audio content, posting it on a website for listeners.

2. Create or edit an existing RSS feed including a link to the audio file in the "enclosure" field of an RSS 2.0 feed, uploading it to a website.

3. Tell the world that a podcast is available.

How Podcasting Works

Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch.

complete article

The use of technology can define the success or failure of a business. This is no more evident than in the real estate industry. Realtors who flocked to the latest technologies, adopted them, and applied them in order to enhance and sell property, are still prospering.

Using the latest technology, realtors can show a home's finest attributes via Video Podcasting. Video Podcasting is a compelling distribution channel that allows realtors to reach a large audience while showcasing a property's best features.

Tips For Real Estate Video Podcast

Royalty-free sound effect libraries contain thousands of sound effects that can be licensed for specific uses. A customer who uses royalty-free sound effects, as opposed to hiring a sound engineer to create them from scratch, can save considerable time, effort, and money. Typically, podcasters and other content producers can obtain non-exclusive rights to a single effect, or they can purchase a subscription of sorts. The subscriptions allow publishers to download a limited number of sound effects during a specified period of time.

Here are a few sources for Sound Effects...

Where to Locate Sound Effects

Independent artists have long struggled to gain recognition and attract an audience. Without the backing of a major label it can be very difficult for independent artists to obtain radio play time, that is, until now. Podcasting a revolutionary new medium, has opened new distribution channels for independent artists. Podcasting is the process of distributing audio files using the RSS format and has become very popular with the younger generations.

With the use of technology, independent artists have a unique opportunity available, using technology they can significantly expand the exposure of their music.

Why Independent Artists and Musicians Should Podcast

Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Here are just some of the various types of content that businesses are turning into podcasts...

Creative Podcasting for Businesses

Creating Content

New websites are being launched daily. In order to compete, webmasters need to find alternative ways of producing themed websites. Highly focused articles are often sought by wembasters. Why? Because content on the web is still king! In order to attract search engines and site visitors, webmasters rely heavily on providing new, innovative and fresh content. If the web site content is rich, visitors will come. If the website content is updated regularly, visitors will return. When evaluating a website's traffic it is easy to see that the low cost of syndicated content can increase a website's value. Sites that contain multiple pages related to a specific topic increase the likelihood of being 'found' when a variety of search phrases are used for that topic.

Content Syndication

Podcast Promotion
Podcasting is a great new medium, but creating a podcast is only half of the work. Promoting a podcast is equally critical to it's success.

1. Educate the Public.
It is important to remember that podcasting is a relatively new technology and not everyone understands or knows what podcasting is. It is particularly important to educate users if your audience is not technical. Not only is it important to explain what a podcast is, but it is equally important to explain how your podcast will help listeners.

Tips to Promoting Podcasts

Podcasting Tips
As podcasts increase in popularity, listeners have more choices. So while you might be ahead of the competition, you should still be thinking about ways that you can make your podcast unique and stand out from similarly themed podcasts.

1. Plan Accordingly.
When making the decision and commitment to podcast, it is important to think beyond the moment. Before starting, think about the time the podcast production will take.

Set Your Podcast Up for Success

Many people assume that podcasting is all about audio and fail to acknowledge the writing behind the show. Skilled communicators understand the type of planning required in order to pull off a clean final product. The most memorable and effective podcasts are always well planned. Some of the best podcast shows use a script and follow a structured format. The preparation that occurs behind the scenes is similar to what would take place for a radio show.

Effective Podcast Tips

You should not have to look far to find content or new ideas for your podcast show. Look to your daily sources to find fodder and ideas for new podcasting segments.

1. News
Both online and offline sources, from the Associated Press to CNN, contain a deluge of news item each day. Scan headlines on a regular basis to see what catches your eye. In addition, explore your niche market to find any industry-specific news portals that may warrant monitoring.

2. Blogs
Blogs are a fabulous source of ideas and inspiration. Monitor blogs for developing industry news. Comment on breaking news or editorials that you strongly agree or disagree with. Be sure to credit the source of any blog posts that you comment on or quote within your show.

Where Do You Find Content for Your Podcast?

Podcasts are relatively inexpensive to create, as a result, and the quality in published podcasts is extremely diverse. Corporate podcasts can be very polished audio productions while hobbyist experimenting with podcasts may have dogs barking and children's screaming in the background.

Make Your Podcast Standout

Nothing really polishes a podcast more than background music or theme music. In the music world, these music segments are referred to as intros and extros. While many enjoy streaming Internet Audio and recording songs they like over the Internet, these songs cannot legally be used in a podcast.

How and Where to Locate Podsafe Music

With all the vast amounts of information available on the web, it is becoming more and more difficult to sort through and find what you are looking for. RSS significantly lowers the signal-to-noise ratio. RSS has the unique ability to compile information and filter it, so you only see unique and relevant content. The information superhighway has become packed with content, and those familiar with technology are using RSS to filter the content, allowing them to drill down and access only the content they want, without having to wade through all the noise.

There are very few subjects or topics that do not currently have an RSS feed available. Perhaps it might be easier to ask what can not be published using RSS?

What Can be Published Using RSS Feeds?

Podcasting is an up-and-coming and increasingly popular medium for communication. The following are common questions about podcasting, perfect for those just getting started in podcasting as a communication channel...

What Format Should I Record To?
While other formats are supported, MP3 is by far the most common format used for audio podcasts. Unless there is a specific and compelling reason to use a different format, you should stick with MP3 files for audio podcasts.

What Microphones Are Best For Podcasting?
It depends on the type of recording you intend to do. There is a big difference between portable and fixed microphones. If all of your recording will occur in a studio, you can use a fixed microphone and equipment suited to that environment. If you are taking your show on the road, consider whether you want to use a portable directional microphone, or a microphone that will pick up area background sounds.

Quick Questions About Podcasting

Instant Content; Converting a Text Article to a Podcast

We are taught to recycle paper, cans, bottles and plastic but marketers rarely discuss the value of repackaging and repurposing content. Publishers and marketers alike have embraced content syndication and RSS but few have considered the value beyond the actual syndication. Consider an alternative communication channel that reaches a new or different audience.

Text to Podcast

Create Podcast Sermons
The Internet has made spreading faith significantly easier. In the past, community residents were limited to the churches, temples and houses of worships that were available within driving distances. Coordinating schedules with sermons could be challenging for busy families.

The Internet has opened the doors to a diverse congregation that exists beyond the traditional borders that communities have become accustom to. Using technology as a communication medium has not been lost on spiritual leaders and many have embraced the Internet as a medium to spread their faith.

Podcasting Sermons

Before you begin podcasting develop a plan and a format for your show. Determine the focus of your podcast and what types of guests you would like to interview. Time spent planning your show will contribute to its success.

Location, Location, Location
When you are producing a podcast on a regular basis it is important that you select an appropriate location for the recording to take place. The location should be free of external distractions and relatively quiet. It is easiest if you use the same location each time, that way the equipment can remain in place and will not require moving or setup each time you produce a show.

Podcast Audio Recording Tips

Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.

Podcasting For Businesses