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Marketing in a Web 2.0 world : using social media, webinars, blogs, and more to boost your small business on a budget / by Peter VanRysdam ; foreword by Brian Goldfarb

VanRysdam, Peter, 1978-




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Loyalty programs : generalizations on their adoption, effectiveness and design / [Tammo H. A. Bijmolt, Matilda Dorotic, Peter C. Verhoef]

Bijmolt, Tammo H. A. (Tammo Hendrik Anthonie), 1967-




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Fundamentals of mobile marketing : theories and practices / Shintaro Okazaki

Okazaki, Shintarō, 1928-




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Marketing : real people, real choices / Michael R. Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart

Solomon, Michael R., author




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Marketing research / William Zikmund, Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry Babin

Zikmund, William G, author




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International marketing / Masaaki Kotabe, Al Marshall, Swee Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin E. Roberts, Kristiaan Helsen

Kotabe, Masaaki, author




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Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arno Brill

Keegan, Warren J




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Predictive analytics, data mining and big data : myths, misconceptions and methods / Steven Finlay

Finlay, Steven, 1969-




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Social media and mobile marketing strategy / Randi Priluck

Priluck, Randi, author




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The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell

Kimbell, Lucy, author




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Marketing research / William Zikmund, Steven D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin

Zikmund, William G., author




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5+ Demos for jQuery Mobile RSS Readers

Over the past couple of years, mobile phones have become an important content consumption device. Also RSS Readers are important no matter. In this article, we’re sharing some Demos for jQuery Mobile RSS Readers. These jQuery Mobile RSS Reader Demos fetches the feeds in real time.

complete article




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Social Marketing Tools That Build Your Reach and Credibility

As an early adopter of media since the early 80s, I love everything about media, its immediacy, urgency, fluidity, and ability to impact the masses and unify people and ideas in real time, in the moment.

Social marketing continues to be a powerful force for good, but as we know it can be a dangerous platform for bad too.

Through prior careers in entertainment and broadcast radio sales, and celebrating 8 years in my current social media consultancy, social marketing clearly is the most effective way to build branding, credibility and the bottom line.

complete article




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Top 3 Tips for a Better Mobile Content Strategy

Marketers are spending millions of dollars creating compelling content for everything from DIY videos on YouTube to posts about the latest trends on their blogs. But, many are still not curating all that content under a single roof. Mobile is the answer to that problem for many.

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4 big Hurdles Brands Face in Creating a Credible Social Media Presence

With more than 84% of brands carrying out social media marketing, the greatest challenge is to rise above all the clutter and establish your brands credibility. The effectiveness of social media marketing is highlighted by the fact that it is100 times more effective in sealing the lead-to-closure rate. Hence brands are vehemently using this channel to attain multiple business goals.

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Startup Life in Hi-Fi launches mobile news feed of publisher content, selectable by hashtags

Mobile users spend little time viewing web content on their mobile browsers, preferring to read most of it through their social networks. As a result, publishers are losing control of their content, and users are overloaded with content sources.

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Facebook will show bigger vertical videos in your News Feed

Facebooks News Feed for mobile will become much friendlier to vertical videos in the near future, according to Marketing Land. It will not exactly be optimized for the orientation the way Snapchat is, but it will apparently stop cropping and showing them as tiny squares. The publication says when the update rolls out for Android and iOS, you'll start seeing vertical videos with a 2:3 aspect ratio (as opposed to 1:1) on your News Feed without having to expand them.

complete article




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Faster RSS Subscribing with Feed Hawk

To get started with Feed Hawk, you need to subscribe to one of the RSS feed services listed above. Next, sign into your feed service in Feed Hawk

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Facebook shows no sign of stopping, now has 1.86 billion users

Facebook is under quite a bit of pressure of late. It's trying to fix the rise of fake news and clickbait on its News Feed and, more recently, it's had to deal with the Zenimax lawsuit against Oculus. But all of that hasn't eaten into Facebook's bottom line. As its Q4 2016 earnings report shows, the company once again raked in cash hand over fist, with $8.8 billion in revenue and $3.56 billion in profit.

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2018 Biggest Social Media Trends For Business

Just how dominant a business tool was social media in 2017? Despite being involved in an investigation by Congress, Facebook reported its highest earnings ever in Q3, up nearly 50% from a year ago.

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Teach Students To Use Social Media (The Right Way) And The Possibilities Are Endless

CJ Marple wanted to teach his young students how quickly information can spread on the Internet.

So earlier this year, the third-grade science teacher wrote up a tweet with the help of his students, asking for other users to retweet the message, or even reply to the message with their location.

The Kansas teacher says he expected 1,000 or so retweets, but within days the tweet went viral and gained more than 227,000 retweets and 75,000 replies from users all over the world. His students, who are probably a little too young for their own social media accounts, learned a lot that week about the power of social media.

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How FeedBurner Became a Zombie

Google may be the internets greatest killer.

Between its numerous acquihires, its aggressive approach to launching (and discarding) moonshots, and its tendency to build impressive products only to kill them months later, Google's ruthless assessment (and reassessment) of ideas is one of its defining traits.

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The 7 Biggest Secrets Of Social Media Influencers

Have you ever seen someone on social media, maybe someone in your profession, with a hundred thousand followers and wondered, how the heck did they get so popular?

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Chinese News Aggregation App Targets $3 Billion U.S. IPO

Qu Toutiao, which means Fun Headlines in Chinese, is reportedly making its own fun headlines these days, telling sources that it is eyeing an initial public offering that could value it as high as $3 billion.

If successful, it would be an extraordinary valuation for a company, a news and video aggregation mobile app popular in mostly rural areas of China, that was launched less than 2 years ago. The company is considering an IPO in New York as soon as early this year, people familiar with the matter told Bloomberg News.

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Conductor Introduces New Enterprise SEO for Mobile and Local Search

Enterprise marketers face more challenges than ever in executing their customer-driven, high-ROI strategies. When customers search nowadays, they are looking for more complete and more specific answers provided for their queries: whether they are searching on a smartphone, looking for results specific to their city, or keeping up with the news of the minute. And Google is constantly improving how it delivers those results.

Conductors goal is to make sure the marketing team has all of the data and insights, features, and reporting capabilities customer need—so marketers can deliver for their customers and achieve above and beyond their goals.

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The Biggest Changes to Social Media in 2018 and What They Mean For Marketers

There are very few industries these days that change as quickly as social media. Every new discovery or algorithm update has the potential to shape the future of how we connect with each other and our clients. This past year has been an exceptionally tumultuous one for social media networks, even for an ever-changing industry. We have seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation. It’s bound to have a major effect on how brands will connect with their customers through social media in the future.

As we wrap up the year, lets take a look back at what has changed in social media in 2018 and how it will impact social media marketing strategy building in 2019.

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Microsoft Edge mobile browser will warn users about fake news

How do you spot a fake?

When users of Microsofts Edge mobile browser visit a news website with a dubious reputation, they will now get a warning to proceed with caution.

As spotted by The Guardian, Microsoft has partnered with the news watchdog organization NewsGuard to provide Edge users with more information about the news veracity of the site they are visiting.

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How Mobile Phones Represent Your Social Network

Earlier, it had been proposed that, due to its social functions, the mobile phone has become associated with the meaning of social relationships. Mobile phones social function is clear. People use them to maintain relationships and to feel connected and closer to friends and family members. We wanted to test if the mental representation of a mobile phone is indeed associated with the mental representation of social relationships. We thus conducted an experiment where we primed the concept of mobile phone and then measured if it activated, that is, made social relationship-related thoughts more accessible.

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Why award shows are a bit of a joke

'What happens when you have 100 prizes to offer, and just about 10 contenders?'




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Advisory report : Commonwealth Electoral Amendment (Lowering Voting Age and Increasing Voter Participation) Bill 2018 / Joint Standing Committee on Electoral Matters

Australia. Parliament. Joint Standing Committee on Electoral Matters, author, issuing body




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Handbook of systems biology: concepts and insights / [edited by] A.J. Marian Walhout, Marc Vidal, Joe Dekker

Hayden Library - QH324.2.H358 2013




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Introduction to bioinformatics / Arthur M. Lesk, The Pennsylvania State University

Hayden Library - QH507.L47 2014




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Life out of sequence: a data-driven history of bioinformatics / Hallam Stevens

Hayden Library - QH324.2.S726 2013




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Basic bioinformatics / S. Ignacimuthu

Hayden Library - QH324.2.I39 2013




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Computing for biologists: python programming and principles / Ran Libeskind-Hadas, Department of Computer Science, Harvey Mudd College, Eliot Bush, Department of Biology, Harvey Mudd College

Hayden Library - QH324.2.L53 2014




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Biomedical research and integrated biobanking: an innovative paradigm for heterogeneous data management / Massimiliano Izzo

Online Resource




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Bioinformatics and biomedical engineering: proceedings of the 9th International Conference on Bioinformatics and Biomedical Engineering, Shanghai, China, 18-20 September 2015 / editors: James J. Chou, Harvard Medical School, USA; Huaibei Zhou, Wuhan Unive

Online Resource




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Application of clinical bioinformatics edited by Xiangdong Wang, Christian Baumgartner, Denis C. Shields, Hong-Wen Deng, Jacques S Beckmann

Online Resource




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Bioinformatics and biomedical engineering: 4th International Conference, IWBBIO 2016, Granada, Spain, April 20-22, 2016, Proceedings / Francisco Ortuño, Ignacio Rojas (eds.)

Online Resource




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Evolutionary bioinformatics / Donald R. Forsdyke

Online Resource




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Research in computational molecular biology: 20th Annual Conference, RECOMB 2016, Santa Monica, CA, USA, April 17-21, 2016, Proceedings / Mona Singh (ed.)

Online Resource




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Bioinformatics research and applications: 12th International Symposium, ISBRA 2016, Minsk, Belarus, June 5-8, 2016, Proceedings / Anu Bourgeois, Pavel Skums, Xiang Wan, Alex Zelikovsky (eds.)

Online Resource




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Application of computational intelligence to biology / Ravi Bhramaramba, Akula Chandra Sekhar, editors

Online Resource




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Focus on bio-image informatics / Winnok H. De Vos, Sebastian Munck, Jean-Pierre Timmermans [editors]

Online Resource




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Machine learning for microbial phenotype prediction / Roman Feldbauer

Online Resource




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Algorithms for computational biology: third International Conference, AlCoB 2016, Trujillo, Spain, June 21-22, 2016, Proceedings / María Botón-Fernández, Carlos Martín-Vide, Sergio Santander-Jiménez, Miguel A. Vega-Rodríguez

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Information technology in bio- and medical informatics: 7th International Conference, ITBAM 2016, Porto, Portugal, September 5-8, 2016, Proceedings / M. Elena Renda, Miroslav Bursa, Andreas Holzinger, Sami Khuri (eds.)

Online Resource




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Computational intelligence methods for bioinformatics and biostatistics: 12th International Meeting, CIBB 2015, Naples, Italy, September 10-12, 2015, revised selected papers / Claudia Angelini, Paola MV Rancoita, Stefano Rovetta (eds.)

Online Resource




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Computational methods in systems biology: 14th International Conference, CMSB 2016, Cambridge, UK, September 21-23, 2016, Proceedings / edited by Ezio Bartocci, Pietro Lio, Nicola Paoletti

Online Resource




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Systems biology application in synthetic biology / Shailza Singh, editor

Online Resource