Despite the importance of putting the right people in charge, companies fail to choose the managerial candidate with the right talent for the job 82 percent of the time, according to new research from Gallup. The research revealed that, overall, just 1 in 10 people possess the talent needed to manage others.

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But Pubsoft Director of Marketing Heather Wied says small businesses should not spread themselves thin trying to master every social network under the sun. Pubsoft, which helps businesses publish online content, integrates social networking to help customers spread the word about their businesses.

The best social network for you is dependent on your target market, says Wied.

To maximize your time on social media – without losing your mind – check out Wieds three best tips:

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The Small Business Administration or SBA is celebrating its 50th Anniversary!

Consumer education is something many small software companies tend to overlook. While the benefits of consumer education may not always be obvious, the fact of the matter is that educated customers are good customers, and happier customers. A customer who does not understand an applications capabilities or features is more likely to experience frustration with it, making them less satisfied with your product and also potentially draining your support time.

Consumer Education

Firing an employee is often a manager's most dreaded task.

It is not only uncomfortable, but if not handled right it could lead to more than just hard feelings if an employee decides to take legal action.

Having a solid termination policy in place and following a few careful steps could help stave off potential problems.

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Like anything in life, being an entrepreneur has its ups and downs, it has good and bad points. I happen to think the good far outweighs the bad, but not a few people disagree or learn about the bad the hard way.

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All else being equal, would-be entrepreneurs should consider moving to Idaho, Texas, Utah, or Virginia, and fleeing California, Illinois, and Rhode Island. The first four states received A+ grades for small-business friendliness in a study published this week by local services startup Thumbtack and the Kauffman Foundation. The last three states got Fs.

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If you are launching a new business, you may want to consider forming a separate entity such as a corporation or LLC, to protect your personal financial life.

The legal form of your business brings different tax implications. When forming an LLC, you receive the benefits of creating a separate entity and thus protecting your personal assets.

When it comes to taxes, however, the IRS has no tax return for an LLC per se. You may treat the LLC as a C or S corporation, partnership or sole proprietorship and file accordingly. Your state taxing agency may have a special set of LLC tax forms for your entity to file.

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What is a small business?

It is getting harder and harder to tell. Last week, the SBA adjusted its size standards that determine if a company is a small business. The definition varies by industry and is derived by annual revenue or by number of employees.

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Have you ever used a technique for years, only to find out that it blows people away? For SEO purposes I use a very quick and simple system to find the right keywords, that factors in how popular a keyword is with the level of competition. It only takes a few minutes and helps you tap into the gold that lies buried  in the rubble that Google give you.

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Under the new guidelines, for instance, a travel agency with annual revenues of $20.5 million qualifies as a small business, and so does a family clothing store that brings in $38.5 million a year. In some industries, a business is still considered small if it employs as many as 1,500 people. Companies classified as small businesses can compete for government contracts, and can access SBA loans, which are often cheaper than private alternatives.

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Life Is Good CEO Bert Jacobs reveals the most effective interview questions he uses to select ideal candidates for his company.

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To succeed in todays world, one must adapt to todays developments, including the ever-expanding implementation of technology. One small way to do this is to modernize your business card; because the means by which businesses communicate have expanded, you may want to rethink what is included on your business cards. By doing this, you can unite your offline marketing with your online marketing efforts. Below are a number of tips for updating your card.

Is it Time to Update You Business Card

We usually learn more from our work for smaller clients and that’s counterintuitive, is not it? When I was very young, I thought that knowledge and business experience flowed downhill from the lofty heights of executive boardrooms to home offices. I have since learned that just as often, the knowledge flow is uphill from the small to the huge. I should have known that, anyway.

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Small business owners can get pretty personal. At least, they are influenced by personal relationships more than anything else, according to a new report by the National Association of Women Business Owners ( and credit card company Ink from Chase.

In fact, at 89 percent, a vast majority of small business owners said that their personal relationships have an impact on the way they run their business, and 67 percent said their peers influence them. Fifty-three percent reported that other small business owners influence them as well.

So what influences small business owners the least? Surprisingly, mentorship — only 51 percent of business owners admitted to being influenced by mentors in their field.

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It is time to nominate your favorite small-business owner for the U.S. Small Business Administrations 2015 Small Business Awards Week, which is in May.

The SBA is looking for owners and companies that have made contributions in their local communities, and to our nations economy.

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Officially a month into my new business venture, I have fully immersed myself in my company. While each day is an incredible learning experience, I have certainly felt a vast range of emotions over the past few weeks (and I am sure there is more to come).

So, what is it like giving up a steady paycheck and benefits to start your own endeavor?

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Although major companies like Staples and Home Depot have dominated news headlines lately, they are not the only companies at risk for cyber crime and hacking. Small businesses are far more susceptible to hackers than their larger counterparts, according to information from the National Cyber Security Alliance

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With Christmas finally in the rearview mirror and New Years Day coming up fast, millions of Americans have some time to reflect on their year and look forward to the next one.

Sharon Goldman, a New Jersey small-business consultant who runs the website BloomGrowThrive, says entrepreneurs would do well to have an end-of-the-year talk with themselves.

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Small businesses are driving the U.S. job recovery, according to a recent blog post by Maria Contreras-Sweet, the administrator of the Small Business Administration. In her post she points out that about 7 million of the 10.9 million jobs added since the Great Recession were created by startups and small enterprises.

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Here are 10 trends to keep an eye on as you develop your marketing plan.

1. Social media will continue to propel consumer spending. In 2014, both Twitter and Facebook began testing a new feature that will make it easy for users to buy products and services in just a few clicks.

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2014 was a great year for consumer tech, so we decided to take a look at the best startups that launched this year.

When looking at the best startups, we took into account factors like funding, revenue, growth, and investor interest

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Think you need an MBA in order to be a successful entrepreneur? Think again. There are many aspects to founding a successful business, and a foundation based on business (which is highly subjective) is just one of them. In fact, almost any degree you can imagine can bolster small business success if you look at it from the right angle.

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When a good business plan pays off at home, it’s natural to want to take the show on the road. Introducing your small business to an international market has the potential to pay off in a big way, especially when it opens the door for your company to expand and grow like never before, not to mention the opportunity for higher sales in a new market.

Of course, new territory means new challenges. Most people do their homework before they visit a country, so you can imagine how much research is involved when deciding to take a company global. Are you prepared?

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Having a clear vision of your expected customer base will increase your business chances of success. Clearly defining your target audience — whether it is senior citizens, busy moms or millennials in California — can help answer a lot of questions and overcome obstacles that may be plaguing you as you kick-start your online store. Some of the business questions you will be addressing include:

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A corporation is a business structure that is owned entirely by the shareholders. Shareholders are individuals, companies or other institutions that own at least one share of the corporations stock. One of the major benefits to the corporation business structure is that the business itself and not the shareholders are held legally responsible for any actions and the debts incurred by the business.

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If you are thinking about starting a new business in one of the states in the US, then this list of 10 best states for business taxes could be very useful to you.

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Innovation is usually used to describe ways of adding value to things that already exist. Invention is the creation of something that never existed before. And then there is creativity.

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What is a Domain Name Strategy?
The purpose of a domain name strategy is to proactively protect your brand online by reducing the chance for others to use your brand name in their online activities, specifically, in their website URLs.

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Women playing a bigger role in small businesses is no longer big news, of course. In 2014, there were roughly 9 million women-owned businesses in the U.S., employing nearly 8 million workers and recording nearly $1.4 trillion in sales that year, according to data from the National Association of Women Business Owners.

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Is big data just for big business? For several years, larger corporations have been gathering informative insights from this next-generation approach to data analysis. But now small businesses are finding ways to leverage this comprehensive data analysis for marketing insights.

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Big  Data seems to be the phrase on everybody’s lips these days, and without a doubt, it has revolutionized the business world. Companies are getting valuable insights reading into mountains of data collected from all kinds of sources. Using Big Data simply makes sense, but the very prospect can be intimidating, particularly when it comes to small businesses and startups. One recent survey shows that 35 percent of startups are not even considering the possibility of leveraging Big Data or taking into account how much data is being generated every year – such a decision could be disastrous for the future success of a company.

Small businesses may feel that the ability to leverage Big Data is simply outside of their grasp, but Big Data solutions have become much more affordable in recent years. In addition, they are easier to use and oftentimes automated. In other words, small businesses have every reason to get into the Big Data game now as long as they know how best to use it. Here are just a few ways small companies can truly make Big Data work toward further success.

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How small is small? New federal data shows that most small businesses are very small. By definition, a small business could have up to 499 employees. The average American small business has about 8!

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Does your back hurt from slouching over your keyboard all day? Having trouble focusing after lunchtime? Do you remember that great idea you had the other day? Whatever is holding you back from doing your best work, there is probably a wearable claiming to solve the problem.

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For the fourth year running, California and Rhode Island earned an F in a massive survey of small business owners rating state and local governments’ friendliness to small business. At the other end of the spectrum, also for the fourth year in a row, Texas and Utah earned an A+ from entrepreneurs.

What matters to small business owners? Nearly 18,000 entrepreneurs surveyed by Thumbtack.com said: Chamber of Commerce-style training and networking; regulatory and licensing simplicity, helpful government websites to cut red tape, and taxes.

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The Internet of Things includes, among many other items, sensors for monitoring business and home security.

How IoT Can Help Small Business Compete
Here are two examples of small businesses that have figured out to compete against Goliath by finding low-cost ways to incorporate IoT into their operations:  

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Who wants to be a millionaire? A popular game show has asked its audience that question for years. Truthfully, the vast majority of the population would jump at the opportunity to join the elite ranks of the millionaires in this country.

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Can you operate your own small business inside your IRA? From 1974 to 2013 that question was in a gray area--the answer was a definite maybe. But the multiple shades of gray have recently turned to black and white.

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Managers tend to blame their turnover problems on everything under the sun, while ignoring the crux of the matter: people do not leave jobs; they leave managers.

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During Twitters analyst day in November, the company announced that it had 60,000 advertisers on its platform. Earlier this month, the company announced that it had grown its active advertiser base to 100,000 and laid plans to reach thousands more. The company is expanding its self-serve ad platform from 33 countries to the rest of the world, counting businesses in some 200 countries and territories eligible to send sponsored tweets.

International revenue accounted for just 36% of Twitter's total sales last quarter, but 79% of its users are based outside the United States.

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It is pretty incredible how often you hear managers complaining about their best employees leaving, and they really do have something to complain about—few things are as costly and disruptive as good people walking out the door.

Managers tend to blame their turnover problems on everything under the sun, while ignoring the crux of the matter: people don’t leave jobs; they leave managers.

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One of the most intimidating things entrepreneurs face is the fact that some of their competitors are massive multi-billion dollar corporations. Everyone knows the story of David and Goliath; occasionally the underdog wins.  But in the real world, the giant wins a lot (if not most) of the time.

This was a reality I faced when I started GMM Nonstick Coatings in 2007, a manufacturer of nonstick coatings for cookware, bakeware and appliances. We were a true startup: no employees, clients or products.  

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Owning a cell phone has come to be regarded as a necessity in modern society, and with the great advances that have been made in smart phone technology, most of us rely on our phones to help us in an array of situations. While most smart phone owners are acquainted with the helpfulness of features such as navigation apps and mobile broadband, many people have yet to discover the array of uses they may put their phones to in the event of a true emergency.

10 Things Your Phone Can Do in Emergency Situations

Fear stops the decision-making process because fear is a decision, a decision not to take action, a decision to accept the status quo.

For some small business owners, fear is seen in their reluctance to speak, to share an emotionally compelling reason why a potential buyer should connect with them.

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How to Manage People (Without Making Them Hate You) - video

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Regardless of your job title, your role can make a difference. It comes down to leadership and understanding how to champion ideas and build trust.  Read on for advice from 12 CEOs, founders, presidents and thought leaders to learn how you maximize every opportunity to make an impact at work.

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At this time of year business owners will be reflecting on their 2015 brand strategy to evaluate what worked and what did not, and deciding how to promote their brand in 2016. They may not have huge amounts to spend on conventional advertising and marketing campaigns, but there are other options that are effective.

Strategic partnerships
When major brands sign up to cross-promotional activities with other brands, the public sits up and takes notice. When smaller companies do it, there may be less public interest but small business tie-ups are by no means less important.

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The Kauffman Foundation recently released their Main Street Entrepreneurship Index. And, according to the Foundation, small business activity is growing in 49 of the 50 states in the US and in 38 of the top 40 largest metropolitan areas. Of course this is great news for small business owners all across the country, but it is also great news for everyone else too.

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What is your best six word advice? Check out the slideshow below to get inspired.

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With the economy in a recession, business growth is more necessary than ever in order for businesses to survive. Since most businesses are small businesses, it is important to understand the latest small business trends and then use those trends to grow. The current projections for small business is that they will continue to grow throughout 2016.

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