From advisories and warnings to smart witticisms, brands across categories are reaching out to consumers over the shadow of Covid-19

India Inc has embraced remote working because of a health scare. But there are important lessons on enabling infrastructure, managing remote teams and ensuring productivity...

Once a symbol of societal status, the auto brand is remaking itself in the mould of its new consumers as one that marks brash ambition and youth

The medicinal soap brand is seeing a sharp spurt in demand across the country

Google, Twitter, TikTok, Facebook team up with global health agencies and governments to put up the guardrails on the fake trail

In some cases, existing internship offers have even been cancelled or squeezed to 5 weeks from the normal 7-8 weeks

Advertisers ask consumers to stay calm and keep their distance, find ways to keep the engagement going under a lockdown

Edtech brands offer discounts, add fresh content and engage more frequently with users

Specific tailored marketing pitches using first party data, smoother payment and financing processes and digital launches are among the ways in which auto majors are keeping their brands in the game.

From being quick to quell rumours and call out fake news to using popular movie dialogues to tell people to stay in, the Mumbai Police Twitter handle has been moving at dizzying speed.

Towards the end of last week, at least three such tie-ups were announced

India among the top 3 nervous nations in the world; consumers expect long-term spending to be hit, want brands to spread optimism and cheer: Kantar

The biggest lesson in the situation is redefining the hygiene of the shopping environment, which will now be an ongoing exercise, says Big Bazaar CEO Sadashiv Nayak

What will be the priorities for business leaders as and when employees come back to work?

Leaning in on nostalgia and its long-standing relationship with customers, the legacy brand strives to be seen and heard amidst a lockdown

Over 150 new players seen in hygiene category alone; food business also sees similar rush

Now that many areas are out of bounds for big retailers for various reasons, is there an opportunity for local kiranas?

German luxury carmaker Mercedes-Benz on Wednesday launched an upgraded version of its seven-seater sports utility vehicle GLS 350d in India, priced at Rs 80.4 lakh (ex-showroom Pune).

India offices of MNCs like DHL, Google and Marriott ranked among the top workplaces in Asia. 10 Indian companies including Lupin, M&M and InterGlobe Enterprises also made it to the list under the '25 Best Large Places to Work' category.

Hindustan Unilever has re-organized its foods and refreshments business into two separate portfolios. This follows both foods (Knorr, Kissan and Annapurna) and refreshments (Bru, Lipton, Magnum, Cornetto and Kwality Walls) attaining scale following a growth momentum.

The benchmark BSE Sensex lost 133 points to 25,571.97 in early trade on Thursday on sustained fund outflows amid weak trend at other Asian markets.

RBI on May 26 ordered all operators to ensure that their existing machines can process “EMV chip and PIN cards by September 30, 2017” while “all new ATMs shall necessarily be enabled for EMV chip and PIN processing from inception.”

With increasing research that bubble top containers, used to store drinking water, may contain bisphenol A (BPA), corporates are increasing looking at safer, more eco-friendly options and hence, the switch to PET.

The storage and data management company said the response to its startup accelerator programme in India has been so overwhelming and the rewards so good that it is launching a new programme to engage with startups on an ongoing basis

Billionaire investor Ajay Piramal has pumped in an undisclosed sum to pick up a minority stake in serial entrepreneur C Sivasankaran’s comeback business Utoo Cabs, a cab aggregator.

He’s set up two charitable trusts — the Naik Charitable Trust for education and skill training and the Nirali Memorial Medical Trust, named after his grand daughter.

Reliance Group Chairman Anil Ambani has been inducted into the international advisory board of global think-tank The Atlantic Council.

AWS exec Olivier Klein says the company offers fully managed services in areas like machine learning/AI. He says users don’t need to understand how to build the machine learning model, or train it

Indian IT cos take less than 12% of H-1B visas. The biggest takers of H-1B are the top US giants. And they are also the top-spenders on R&D. And that tells you why they are coming to India to take the people – because they need the talent, say Nasscom president Debjani Ghosh

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