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Pet-Friendly - International Drive Resort Area Has Gone to the Dogs!

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Family reunions - magical gatherings in the International Drive Resort Area

Reconnect. Celebrate cherished family memories. Enjoy being together. Make some new memories. Have fun. Laugh until you cry. This is what family reunions are all about.




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Want to save on vacation? Check out these tips for stretching your budget in the International Drive

Looking to save on your Orlando vacation (and who isnt?)! In the heart of Orlandos tourism district, International Drive offers accommodations, dining, attractions and shopping for every budget. And special deals are always available by searching this site.




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Put Some Glamour in Your Next Vacation

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Data Analytics Is an Essential Step in Current Utility Operations

Data Analytics Is an Essential Step in Current Utility Operations hsauer Wed, 11/16/2022 - 09:47

Data Analytics Is an Essential Step in Current Utility Operations

Virtually every industry is becoming increasingly data-driven to keep up with today’s fast-paced business landscape. Big data solutions are essential for modern companies, as they help streamline operations, boost productivity and meet the bottom line.

The utility industry is undergoing a major overhaul in terms of digitization. Companies understand they must evolve in the era of big data, which involves adopting new technologies, updating operational processes and keeping up with ever-changing demands. As data analytics becomes more prevalent in utility operations, it will play a vital role in this industry’s growth and can offer important benefits.

Itron, which offers solutions for energy and water resource management, released a 2022 report analyzing how utility companies and cities were leveraging data analytics solutions. It discusses key findings from surveys of 600 utility executives and 600 informed customers from five countries, including the United States, Spain, India, the United Kingdom and Australia.

Itron’s report suggests that more than 9 out of 10 survey participants agree that leveraging real-time data analytics insights is very important. Disruptors in the industry are evolving, requiring the latest solutions to keep up and improve C-suite decision-making. For instance, electric companies handling pole inspections and inventories are notoriously siloed, meaning departments often neglect the company’s data needs, according to a March 2022 report from utility software provider Ike. Pole inspection and inventory data must be reformatted to prepare it for new data analytics.

This is only one example, but consider the other types of utilities and how many departments could benefit from a more comprehensive data management and analytics solution. Utility executives know that harnessing the power of data for analysis is something they must adapt to in the next few years.

Itron’s report also suggests that personalized utility insights for customers could be a major trend in the industry going forward. Companies that offer customers the ability to gain insight into their energy and water systems enable them to make better decisions regarding their bills and energy consumption. The report even suggests people are willing to pay more if providers offer personalized insights.

Eco-friendly consumers can also choose new electrical, water or heating and cooling systems to improve energy-efficiency and create a more environmentally friendly home or business.

Data analytics can also benefit utilities in terms of cybersecurity. Utilities are not immune from cyberattacks—in fact, the energy and utility sector is a major target for cybercrime, according to a July 2022 article in IIOT Power.

It’s no surprise that threat actors target these companies as more tech emerges in the field. They see an expanded attack surface and an increased likelihood of making a significant profit from attacking critical infrastructure. Any utility company must therefore understand the importance of cybersecurity as analytics becomes ubiquitous. These solutions must have various preventive security measures to be used effectively, whether water or electric utility data analytics.

According to the report, in the next five years, utilities will leverage data analytics capabilities, particularly those with compatible edge intelligence devices. The industrial internet of things and other advanced analytics devices will play a crucial role in effective analytics.

Leveraging tech investments equipped with edge computing technologies is a no-brainer for utilities. They can collect massive amounts of operational data while decreasing latency, ultimately speeding up decision-making processes.

Operating at the edge could have a major impact on the quality of life of utility customers due to the increasing severity of weather events. Managing extreme conditions is a challenge for utilities, but the edge is a transformational technology expected to increase efficiency and facilitate faster response times to significant events.

The report further notes that while utility companies might struggle to adopt and implement new data analytics solutions, these tools will become indispensable in the digital age.

Now is the time for leaders in the energy and utility industry to stay abreast of current trends, explore opportunities with data analytics vendors and begin the procurement process. The future of utilities will increasingly rely on data analytics solutions and the benefits they provide.

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Mobile Light Tower Market Expected to Surpass $3.1 Billion by 2031

Mobile Light Tower Market Expected to Surpass $3.1 Billion by 2031 hsauer Thu, 11/17/2022 - 09:23

Mobile Light Tower Market Expected to Surpass $3.1 Billion by 2031

The global mobile light tower market, valued at $1.9 billion in 2021, is expected to reach a $3.1 billion valuation by 2031. A September 2022 report published by Allied Market Research details the causes and trends leading to the expected 5.2% compound annual growth rate from 2022 to 2031.

An increase in infrastructure projects is the leading growth factor. Construction applications led the market growth, specifically the highway, railway and bridge construction segments. Mobile light towers are essential on construction sites that lack adequate lighting and for nighttime operations. In addition, using light towers on railway, highway, roadway, sewer, power and other infrastructure projects increases worker safety and productivity.

A mobile light tower uses an array of electric lamps affixed to the top of a mast. The tower is positioned on top of a trailer, allowing easy transportation from site to site. A generator at the back of the trailer illuminates the lights using diesel, solar, battery power or hybrid methods.

The global light tower market forecast was segmented based on power source, lighting type, technology, application and region. North America accounts for the largest mobile light tower market share, followed by Europe and Asia-Pacific.

Key findings of the study based on 2021 mobile light tower data include:

  • Diesel accounted for the largest share of power sources.
  • Metal halide was the leading lighting type used.
  • The leading technology used was manual.
  • Construction was the leading application for use of mobile light towers.

The surge in demand for mobile tower lights has prompted new product development. In 2021, for example, Generac Power Systems Inc., developed an all-in-one mobile lighting tower capable of operating with diesel, battery, hybrid, external power and solar energy as a single machine.

While the effects of the COVID-19 global pandemic temporarily impacted mobile light tower market growth, the effect has subsided. Vaccine and distancing initiatives, supplemented by increased government infrastructure funding, have allowed once-halted construction operations to move forward.

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A Light Breeze Generates Electricity With New Invention

A Light Breeze Generates Electricity With New Invention hsauer Mon, 11/21/2022 - 14:08

A Light Breeze Generates Electricity With New Invention

Harvesting wind energy is not new, but scientists from Nanyang Technological University in Singapore designed a new device to harness and store it as electricity. This low-cost device, called a wind harvester, can transform energy from winds with a velocity as low as 2 meters per second (m/s).

Announced in a September 2022 article in the scientific journal Mechanical Systems and Signal Processing, the device is currently capable of producing 3V and generating power of up to 290 microwatts, although lab test results indicate the harvester can power 40 LEDs consistently with a wind speed of just 4 m/s.

The harvester can also generate enough to power a commercial sensor and send the data to a mobile phone wirelessly or to a battery for storage, demonstrating that it can store enough excess charge to keep the device powered for an extended period, even without available wind.

At only 15 cm by 20 cm (or just under 6 inches by 8 inches), the small-sized harvester is easy to mount on the side of buildings. Scientists hope it will eventually replace batteries in the structural health monitoring sensors on buildings and bridges.

Made of fiber epoxy—a highly durable polymer—the device features a dynamic design that vibrates in the wind. Its plate, made of inexpensive materials like copper, aluminum foil and polytetrafluoroethylene (Teflon), vibrates during wind flow, causing charges to form on the film. As they flow from the aluminum foil to the copper film, an electrical current is generated.

Yang Yaowen, a professor in NTU’s School of Civil and Environmental Engineering, led the project. One of the study’s purposes was to develop a device able to harness wind energy at low cost, with low wear and tear and requiring only occasional maintenance.

In addition, he said, “Our research aims to tackle the lack of a small-scale energy harvester for more targeted functions, such as to power smaller sensors and electronic devices.”

An added benefit of this harvester is that it could be an alternative to small lithium-ion batteries that use heavy metals, which can cause environmental issues if not properly disposed of. Widespread use of this not-yet-patented or commercialized device could reduce electronic waste.

“Wind energy is a source of renewable energy,” Yang said. In addition to being renewable, it is clean, producing no greenhouse gases or other pollutants as it generates electricity. “Our invention has been shown to effectively harness this sustainable source of energy to charge batteries and light LEDs, demonstrating its potential as an energy generator to power the next generation of electronics, which are smaller in size and require less power.”

NTU scientists continue their research to improve the energy storage functions of the harvester. As part of that research, they are experimenting with materials that might improve its output power.

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Changes in Communications Technologies Affecting Final Acceptance by AHJs

Changes in Communications Technologies Affecting Final Acceptance by AHJs cbeaty Tue, 11/22/2022 - 10:27

Changes in Communications Technologies Affecting Final Acceptance by AHJs

Every project comes with large responsibilities, and life safety fire alarm systems most often represent a small portion of the total quote for work in the building. It is most often the last system installed in the building, and the fire alarm system installation often gets overlooked in terms of technology changes and quality control.

As stated in Section 901.6.3 of the 2018 International Building Code (IBC), “Fire alarm systems required by the provisions of Section 907.2 of this code and Sections 907.2 and 907.9 of the International Fire Code shall be monitored by an approved supervising station in accordance with Section 907.6.6 of this code.”

Most likely you have been relying on your equipment supplier to ensure the fire alarm system could make the appropriate connections. However, the code and marketplace have made changes that have caused some confusion with the authorities having jurisdiction (AHJs), and systems approvals are hitting a snag due to circumstances beyond our control.

Before the breakup of AT&T, the portion of the connection from the fire alarm system to the supervising station was treated as a “black box.” The technical committee had met with AT&T and determined that the phone line connections from the fire alarm system had a 0.99999 reliability factor, and although the code had no jurisdiction regarding the connection between the fire alarm system and the supervising station, the technical committee felt confident of the connection and used a digital alarm communicator transmitter (DACT) to make the necessary connections as required by the IBC and NFPA 72, the National Fire Alarm and Signaling Code.

These connections were made over what was called (by the communications industry) plain old telephone service (POTS) through the public switched telephone network (PSTN) interconnection points.

Then the breakup of AT&T occurred. We now have communications provided by telephone and cable TV companies, and a new definition of connection to the supervising station.

We start with the NFPA 72-2022 definition of a managed facilities-based voice network (MFVN). The code defines the MFVN as “a physical facilities-based network capable of transmitting real time signals with formats unchanged that is managed, operated, and maintained by the service provider to ensure service quality and reliability from the subscriber location to the interconnection point with other MFVN peer networks or the supervising station.”

MFVN has replaced PSTN, which was used in the requirements for DACTs in Chapter 26 of NFPA 72-2022.

The Annex (A.3.3.161) in NFPA 72-2022 provides the following:

“[A] Managed facilities-based voice network service is functionally equivalent to traditional PSTN-based services provided by authorized common carriers (public utility telephone companies or local exchange carriers [LECs]) with respect to dialing, dial plan, call completion, carriage of signals and protocols, and loop voltage treatment and provides all of the following features:

  1. A loop start telephone circuit service interface.

  2. Pathway reliability that is assured by proactive management, operation, and maintenance by the MFVN provider.

  3. 8 hours of standby power supply capacity for MFVN communications equipment either located at the protected premises or field deployed. Industry standards followed by the authorized common carriers (public utility telephone companies), and the other communications service providers that operate MFVNs, specifically engineer the selection of the size of the batteries, or other permanently located standby power source, in order to provide 8 hours of standby power with a reasonable degree of accuracy. Of course, over time, abnormal ambient conditions and battery aging can always have a potentially adverse effect on battery capacity. The MFVN field-deployed equipment typically monitors the condition of the standby battery and signals potential battery failure to permit the communications service provider to take appropriate action.

  4. 24 hours of standby power supply capacity for MFVN communications equipment located at the communications service provider’s central office.

  5. Installation of network equipment at the protected premises with safeguards to prevent unauthorized access to the equipment and its connections. When providing telephone service to a new customer, MFVN providers [must] give notice to the telephone service subscriber of the need to have any connected alarm system tested by authorized fire alarm service personnel in accordance with Chapter 14 to make certain that all signal transmission features have remained operational. These features include the proper functioning of line seizure and the successful transmission of signals to the supervising station. In this way, the MFVN providers assist their new customers in complying with a testing procedure similar to that outlined in 26.2.7 for changes to providers of supervising station service. The evolution of the deployment of telephone service has moved beyond the sole use of metallic conductors connecting a telephone subscriber’s premises with the nearest telephone service provider’s control and routing point (wire center). In the last 25 years, telephone service providers have introduced a variety of technologies to transport multiple, simultaneous telephone calls over shared communication pathways. In order to facilitate the further development of the modernization of the telephone network, the authorized common carriers (public utility telephone companies) have transitioned their equipment into a managed facilities-based voice network (MFVN) capable of providing a variety of communications services in addition to the provision of traditional telephone service.

“Similarly, the evolution of digital communications technology has permitted entities other than the authorized common carriers (public utility telephone companies) to deploy robust communications networks and offer a variety of communications services, including telephone.

“These alternate service providers fall into two broad categories: those entities that have emulated the MFVN provided by the authorized common carriers and those entities that offer telephone service using means that do not offer the rigorous quality assurance, operational stability and consistent features provided by an MFVN and are not regulated by the state public utilities commission.

“The code intends to only recognize the use of the telephone network transmission of alarm, supervisory, trouble and other emergency signals by means of MFVNs.

“For example, the code intends to permit an MFVN to provide facilities-based telephone (voice) service that interfaces with the premises fire alarm or emergency signal control unit through a digital alarm communicator transmitter (DACT) using an emulated loop start telephone circuit and signaling protocols fully compatible with and equivalent to those used in public switched telephone networks. The loop-start telephone circuit and associated signaling can be provided through traditional copper wire telephone service POTS or by means of equipment that emulates the loop start telephone circuit and associated signaling and then transmits the signals over a pathway using packet switched (IP) networks or other communications methods that are part of an MFVN.

“Providers of MFVNs must have disaster recovery plans to address individual customer outages and widespread events such as tornados, ice storms, or other natural disasters, which include specific network power restoration procedures equivalent to those of traditional landline telephone services.”

The important take-away from this discussion is that the MFVN is not a part of the fire alarm system and is not listed as a fire alarm device.

The UL listing of a currently listed MFVN product on the market states that the product is a POTS replacement “that connects to LAN and 4G to provide service to all traditional analog devices. This product acts as a managed facilities-based voice network (MFVN) and is considered part of the communication infrastructure, not the fire alarm system.”

Telephone service that is not provided using a traditional POTS line or with an MFVN would not be permitted for connection to a DACT in accordance with NFPA 72, Section 26.6.4.1.

MFVN testing and coordination with the building fire alarm interface is the building owner’s responsibility to arrange and coordinate. This last requirement inevitably falls into your lap to ensure compliance.

All the above, even with the quotes from NFPA 72, proves troublesome to the AHJ, and this single issue will have an impact on the final approval of your installed fire alarm system. To ensure approval by the AHJ, make sure the MFVN provider is a public utility telephone company or an authorized (by the state public utilities commission) local exchange carrier. Additionally, conduct the necessary tests to ensure the alarm, supervisory and trouble signals are transmitted to the supervising station.

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To Build Strategy, Start with the Future

Mark Johnson, cofounder of the consulting firm Innosight, says that too many managers develop strategy while focusing on problems in the present, and that’s especially true during a crisis. Instead, he argues, leaders should imagine the future and work backward, so they can build their organization for that new reality. He shares practical steps managers can take to look beyond the typical short-term planning horizon and help their teams grasp future opportunities. Johnson is the coauthor of the HBR article "Leaders, Do You Have a Clear Vision for the Post-Crisis Future?" and the book "Lead from the Future: How to Turn Visionary Thinking into Breakthrough Growth."




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Staying Agile Beyond a Crisis

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Applying Porter’s Five Forces to Fix U.S. Politics

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Every Business Can Be a Subscription Business

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Future-Proofing Your Strategy with Scenario Planning

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Breaking Down Bureaucracy and Building Up Workers

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Why Work Friends are Worth It

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Creating More Resilient Supply Chains

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The Subtle Art of Saying No

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When Efficiency Goes Too Far

Roger Martin, professor emeritus at the University of Toronto's Rotman School of Management, says that for decades the U.S. corporate system has been obsessed with eliminating inefficiencies. There's a point, his research shows, when these efficiency gains come with even greater social and economic costs. And he believes that the Covid-19 pandemic is increasingly exposing those weaknesses. He argues that leaders and CEOs should reassess and, in some ways, reverse course in their perpetual drive for efficiency. Martin is the author of the new book "When More Is Not Better: Overcoming America's Obsession with Economic Efficiency."




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How to Build Workplaces That Protect Employee Health

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Why Work-From-Anywhere Is Here to Stay

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Defining and Adapting Your Leadership Style

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Women at Work: Too Shy to Be a Leader

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Why Companies and Skilled Workers Are Turning to On-Demand Work

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What Business Leaders Should Know About Cryptocurrency

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Race at Work: Lessons in Diversity and Culture from Mastercard

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When to Team Up with Your Competition

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Why Burnout Happens — and How Bosses Can Help

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Better Ways to Manage Up and Out

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Stop Micromanaging and Give People the Help They Really Need

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What Kind of Networker Are You?

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How Empathy Helps Bridge Generational Differences

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Goodbye Bureaucracy, Hello Common Sense

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What Sets Family Businesses Apart

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How Many Managers Does It Take to Change a Lightbulb?

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Taking on a Senior Leadership Role Remotely

Muriel Wilkins, cofounder of the executive coaching firm Paravis Partners, says that starting a leadership role at a new company or via internal promotion is demanding. Doing so remotely during the Covid-19 pandemic is even more challenging. She says that new senior leaders must focus on two things: connectivity and credibility. And she explains how to build those attributes when much of the job is performed virtually. Wilkins is the host of the new HBR Presents podcast “Coaching Real Leaders.”




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Building a Company While Battling Depression

Melissa Bernstein, cofounder of the toy company Melissa & Doug, spent decades hiding her struggles with depression even as she launched and led a booming business focused on bringing joy to children and raised six of her own. She finally opened up to her family, colleagues, and the public and recently launched an organization to give people better tools to discuss and manage their mental health. Bernstein explains what managers and organizations can do to help workers facing depression and other illnesses. She’s the author of the book LifeLines: An Inspirational Journey from Profound Darkness to Radiant Light.




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How the Creative Economy is Changing with Covid-19

Scott Belsky, chief product officer at Adobe, says that creative workers are a bigger part of the economy than ever, thanks to new technologies, more gig work, and shifting norms following the pandemic. He recommends that leaders at all companies — not just those in traditionally creative fields — understand this key component of value creation today. He explains how companies can make themselves more competitive by making themselves more attractive to the likes of designers, writers, and artists.




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The Career Rules You Didn’t Learn at School

Gorick Ng, career advisor at Harvard, tried to learn about the world of work at an early age, helping his mother search job listings and send out resumes. To launch his own career, he studied hard in school, secured an Ivy League education, and landed a plum job. But he still found himself struggling - as many first-generation college graduates do - because he didn’t understand workplace norms in the way that his (mostly white, middle- to upper-class) peers did. While they'd been taught how to network, angle for promotions, and "speak the language," he was left to figure it out on his own. Now, Ng counsels young people on how to avoid those mistakes and take on their first job in a way that puts them on the fast-track to success. He's the author of the book "The Unspoken Rules: Secrets to Starting Your Career Off Right."




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Streamlining Your Company’s Strategy

Felix Oberholzer-Gee, professor at Harvard Business School, says many organizations spend so much energy on strategy that it overwhelms with conflicting priorities. Instead, he argues companies should simplify and focus on two value drivers: customer satisfaction and employee satisfaction. By aligning strategic initiatives on these alone, leaders make their workers’ jobs less complicated and also improve customer experiences. Oberholzer-Gee is the author of the HBR article “Eliminate Strategic Overload” as well as the new book "Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance."




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CEO Series: Mary Barra of General Motors on Committing to an Eco-Friendly Future

Mary Barra, chair and CEO of General Motors, says that electric vehicles are the future for the company and the automobile industry. GM has said it will phase out vehicles using internal combustion engines by 2035 and go carbon neutral at all of its facilities. Barra describes how she's executing on that plan as well as offering broader leadership lessons in an interview with HBR editor Amy Bernstein.




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How To Talk Yourself Up (Without Turning People Off)

Leslie John, associate professor at Harvard Business School, has done some deep research into the ways that people self-promote in their professional lives and identified what works and what doesn't. She says it is possible tout your own accomplishments without annoying your colleagues, if you do it at the right time or enlist others to boast on your behalf. She notes that many common workarounds -- such as humblebragging -- are highly ineffective and advises people to not only look for more natural opportunities to self-promote but also try to present balanced views of themselves. She's full of tips you can put to work, even in virtual settings. John is the author of the HBR article "Savvy Self-Promotion."




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CEO Series: Mastercard’s Ajay Banga on Promoting Financial Inclusion

Ajay Banga, the executive chairman and former CEO of Mastercard, has spearheaded a strategy focused on serving the previously unbanked via new technologies. During his 11-year tenure as president and chief executive, the company tripled revenues, increased net income six-fold, and saw its market cap rise from below $30 billion to more than $300 billion. He attributes this growth to setting ambitious goals, planning for the long term, and ensuring that all employees and customers feel valued.




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Why Smart People (Sometimes) Make Bad Decisions

Daniel Kahneman, Nobel Prize winner and emeritus professor at Princeton University, and Olivier Sibony, professor of strategy at HEC, say that bias isn't the only thing that prevents people and organizations from making good choices. We’re also susceptible to something they call "noise" - variability in calls made by otherwise interchangeable professionals and even by the same person at a different time or day. But the solution isn’t necessarily taking humans out of the equation with artificial intelligence. There are ways to combat noise, and leaders should take steps to do so. Kahneman and Sibony are the coauthors, along with Cass Sunstein, of the book "Noise: A Flaw In Human Judgment."




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CEO Series: Ursula Burns on Leading with Authenticity at Xerox

Ursula Burns, CEO of Xerox from 2009 to 2016, rose from humble beginnings to become the first Black woman to lead a Fortune 500 company. In this interview with HBR editor-in-chief Adi Ignatius, she talks candidly about the frequent challenges and occasional advantages of being "the only" and explains why organizations needs to do a better job of promoting both economic and racial equality -- themes that also animate her new memoir, "Where You Are is Not Who You Are".




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Hybrid Work Is Here To Stay. Now What? (Back to Work, Better)

Nicholas Bloom, economics professor at Stanford University, has been studying remote work and hybrid (a mix of remote and onsite) work for years. Then the pandemic made these modes widespread and lasting. He says as more organizations turn to hybrid work, they face difficult logistical, strategic, and managerial challenges. Bloom shares a guideline to implementing hybrid work plans, and helps managers think through these arrangements while balancing fairness to employees and organizational needs. Bloom is the author of the HBR article “Don’t Let Employees Pick Their WFH Days.”




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Best Buy’s Hubert Joly on Walking the Talk of Stakeholder Capitalism

Hubert Joly, former chairman and CEO of Best Buy, says that now is the time for companies to get serious about operating to benefit not just shareholders but also employees, customers and broader society. In the face of environmental crisis, racial turmoil, and rising economic inequality, he argues that leaders shouldn't debate whether or when to embrace this new version of capitalism. They should focus on how to do it. He says this starts with having a clear purpose and ensuring that everyone in the organization connects with it and one another. It also involves offering fair pay and opportunities for advancement and working with, not against, consumers, the community, the competition. He shares how these strategies helped turn Best Buy around despite the rise of Amazon. Joly is the author of the book “The Heart of Business: Leadership Principles for the Next Era of Capitalism” and the HBR article “How to Lead in the Stakeholder Era.”




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Lessons in Innovation from Bowie, Beyoncé, and More

Panos Panay, incoming co-president of the Recording Academy, which presents the Grammys, and R. Michael Hendrix, partner at the innovation consultancy IDEO, argue that the music world offers myriad lessons for anyone looking to improve their performance at work. They explain how strategies long used by musicians -- from egoless experimentation to gathering talented teams for creative collaboration -- can be applied directly to business. Panay and Hendrix are the authors of "Two Beats Ahead: What Musical Minds Teach Us About Innovation."




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Building Successful Hybrid Teams (Back to Work, Better)

Tsedal Neeley, professor at Harvard Business School, has been studying remote work and global teams for years. In episode 732 early in the pandemic, she shared how managers could lead their teams while many team members worked from home. Now, as more people return to more in-person work, she’s back on the show to help managers lead their teams effectively in a hybrid workplace, a mix of working from home and the office. Neeley is the author of the book "Remote Work Revolution: Succeeding from Anywhere", and the HBR article “15 Questions About Remote Work Answered.”




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What We Still Need to Learn about AI in Marketing — and Beyond

Eva Ascarza, professor at Harvard Business School, studies customer analytics and finds that many companies investing in artificial intelligence fail to improve their marketing decisions. Why is AI falling flat when it comes to this key lever for profit? She says the main reasons are that organizations neglect to ask the right questions, weigh the value of being right with the cost of being wrong, and leverage the improving abilities of AI to change how companies make decisions overall. With London Business School’s Bruce G.S. Hardie and Michael Ross, Ascarza wrote the HBR article "Why You Aren’t Getting More from Your Marketing AI."




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Best of IdeaCast: Saying No to More Work

When the work keeps piling on, there comes a time when everyone needs to say no. But how do you do so without offending your coworkers or hurting your career? Former host Sarah Green Carmichael, and Karen Dillon, the author of the “HBR Guide to Office Politics,” talk about the best practices on saying no to work when you're overwhelmed.