Brands continue to invest more in social media marketing each year. In fact, HubSpot found that 74% of global marketers currently invest in social media marketing. And with this adoption, theres been enormous amounts of data collected in an effort to measure the success of social media campaigns.

But for many marketing teams, its becoming a challenge to sift through the wide range of metrics to understand if their social media campaigns are effective. Thats why we’ve asked social media experts how they determine success and what metrics you should track that actually matter.

The Trump administration on Monday formally asked the Federal Communications Commission to develop plans to regulate social media platforms.

The Commerce Department sent a petition for rulemaking to the FCC on Monday asking the agency to reinterpret Section 230 of the 1996 Communications Decency Act, which provides online companies immunity from legal liability for the actions of their users.

Of course not everyone can become the next YouTube or Instagram star, but many like Lipovetsky have used social media as a platform to spread a message, and in turn make it a career in the process.

Content can not be more of the same however, and being relevant while standing out remains crucial. Right now more of the same is not going to work. Creators need to think about what is working today and how to change it up for tomorrow.

eSafety Commissioner Julie Inman Grant told Deborah Knight her agency can compel social media companies to remove harmful content which victimises children.

However, we now have more adult cyber abuse reports coming in than we do youth-based cyberbullying reports.

Ms Inman Grant criticised the leadership of social networks for deflecting responsibility onto victims and regulators.

This year is likely the last one ever in which you can say that more than half the planet is not on social media.

Hootsuite just released a massive digital state of the union report. Some of the high-level findings:

5.2 billion of us now have phones globally
4.5 billion are connected to the internet
3.8 billion are active social media users

That 3.8 billion is 49% of the planet’s population, and it grew 9% over the past year.

~ Brands must shift from their pre-pandemic social media strategies
~ More organic and engaging approaches are crucial when it comes to winning back customers or retaining new ones
~ Select the most appropriate platform that fits the target audience, even if it’s uncharted territory for your brand
~ Authentic influencer campaigns, user-generated content challenges and conversational tones are among the most effective ways to engage with customers

Social Marketing Predictions for 2020-2025

During a hearing before the Senate Judiciary Committee, a discussion was being held about the content moderation policies of various platforms and the impact of the recent US General Election. When Senator Lindsey Graham asked both Jack and Mark about their opinion whether their platforms can become addictive for the users, both answered differently.

As per Jack Dorsey, (like any other tech) social media platforms including Twitter and Facebook can make users addicted to continue using them. His opinion is in line with the opinions of several psychologists also who say that these social media networks give the users a sense of well-being by giving them a feeling of connection with others. One post after the other, and the urge of users to keep returning to these platforms to see newer posts one after another is like a trigger for their dopamine centers in the brain. And that is why psychologists believe that all social media platforms tend to become addicting for their users.

However, Mark Zuckerberg is of a different opinion. He stated in front of the Senate Committee that he believes that all the research regarding this matter is still inconclusive, and no one can say for sure if the social media platforms are addicting or not.

It is reported today in Hong Kong that more RSS apps are disappearing from Apples App Store in China in a new crackdown on feed readers. Apple removed two additional apps that pull content from RSS feeds, allowing Chinese users to access articles that might normally be blocked by the countrys Great Firewall.

Fiery Feeds and Reeder both acknowledged on Twitter that their iOS apps had been removed in the country. They cited a 2017 tweet by Inoreader, another popular RSS service, which posted a letter from Apple saying its app was removed in China because it included content that is illegal in the country. Inoreader said the entire service was blocked in April this year.

Imagine how useful it would be if you could set up a Google Alert for a keyword but only be notified if that word or phrase were mentioned in a news story that had more than 50 shares on social media. And would you find it even more useful if you were notified not by email but within an RSS reader?

Consider a tool that could tell you when a news story mentioning a particular word had more than 500 Facebook likes or 100 Twitter shares.

New functionality in free tool Ping.it does just that. And it lets you to determine the number of shares, Facebook likes, Twitter mentions or comments a story has before it is flagged up.

Rather than using aggregated statistics and sentiment analysis, the research team used a qualitative approach to drill down into all the tweets posted around the two case studies, and divided them into key topics, positions, purpose and arguments, in order to determine how users engaged in the debate around sustainability and ethics in fashion.

They found that the two main ethics and sustainability issues raised by social media users were environmental concerns, in the first case study; and labor conditions in the supply chain, in the second. Analysis revealed that only a small proportion of tweets were explicitly critical and that those that were, were actually prompting a relatively sophisticated debate that fashion brands may benefit from engaging meaningfully with.

This Might Be What Finally Makes Me Quit Facebook in 2021. It is an Example of What No Company Should Ever Do.

There are a lot of reasons that might persuade someone to quit using Facebook. There are privacy concerns, data leaks, and incendiary content, not to mention the monetization of your personal data. Any one of those reasons should be enough, but most people aren't persuaded to quit Facebook. Most people just keep using it--almost three billion of them every month, in fact.

The real problem, however, is that Facebooks primary goal is to seduce you into spending more time on Facebook through a variety of different features and notifications. Then, it makes it harder and harder to find the setting to opt-out of those features, even if you have no desire to use them.

That, by the way, is my main complaint with Facebook. The company isn't trying to build features that make it better or more convenient for you to use. Instead, it's designing its product solely to make it better and more profitable for Facebook, even when that results in a worse user experience.

Organic social media traffic is really struggling right now. Reach and engagement numbers are low. For example on Facebook, it's estimated that the average reach for organic content is roughly 5%. One of the reasons is that there is so much content out there.

Using social media is an excellent way to expand your client list, but you have to make sure you approach it in the right way to stand out from the pack. Here are three steps you can start with to put your best digital foot forward and build the connections that will help your business grow.

1. Choose your Channels
2. Build Your Brand
3. Find Your Leads

A man with no social presence does raise a few flags at first. What is he hiding? Who is he hiding? Specifically when it comes to dating, having no easily found information has always been a cause for concern from both parties. Those who do not subscribe to any social platforms worry about how it can affect their persona and dating prospects, while those dating someone with no social media always ask the inevitable question to friends, family or strangers on the internet: Is this person I am dating a weirdo?

Facial recognition technology is getting more sophisticated, more reliable, and more pervasive as the world eases its way toward becoming an all-encompassing surveillance state. That surveillance state does not even have to be built; it is increasingly ready for deployment as law enforcement agencies cut deals with private companies that have already assembled the tools and databases for use. As with cell phone tracking, that plug-and-play quality does an end-run around safeguards that, at least nominally, restrict government actors, and invites legal challenges based on civil liberties concerns.

Hiring and retaining top talent is vital for any organizations success. However, attracting and recruiting top talent is getting a lot more challenging thanks to a competitive hiring market. As such, most companies are turning to social media, notably Facebook, Twitter, and LinkedIn, to share job openings, research top talents, and network with potential candidates. Research shows that 92% of recruiters use social media as part of their everyday hiring processes.  

Social medias presence and influence have increasingly grown in recent years, therefore, presents a suitable platform for captivating potential hires, highlighting open job positions, and enhancing an organization’s culture. This piece looks at five tips to implement a successful social media recruiting strategy.

There was a time not all that long ago when Facebook was considered to be the absolute pinnacle of social media in general. Because of the fact that this is the sort of thing that could potentially end up being no longer the case without widespread innovation, Facebook has worked quite hard to diversify its offerings. However, recent data suggests that in spite of the fact that this is the case, Facebook has now lost its dominance among key demographics as well as social media users in general.

According to research conducted by the EdisonResearch, two very intriguing statistics have emerged. The first is that Facebook is no longer the social media platform of choice for people between the ages of 12 and 34. This is arguably the single most important demographic out there due to the reason that these are the people that the vast majority of advertisers are going to want to target at any given point in time. Only 21% of users between 12 and 34 years of age say that Facebook is their social media brand of choice.