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Changzhou Chenglu New Materials Becomes Välinge 5G Dry Licensee

Välinge announced that Changzhou Chenglu New Materials CO., Ltd. became a 5G Dry licensee and launched a collection of laminate products with increased waterproofness using the technology.




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Jufeng Chooses i4F Drop-Lock and AquaProtect Technologies for Laminate Go-to Market Strategy

Jufeng selected i4F’s drop-lock technologies for faster and easier installation as well as AquaProtect, i4F’s highly advanced water-resistant process technology for laminate as part of its strategy to launch its laminate flooring as a mass market offering.




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AHF Products Brands Introduce New Product Lines

AHF Products, a manufacturer of hard surface flooring in the U.S., announced the launch of new product lines by Bruce, Armstrong Flooring, Hartco and Crossville, the company's brands.




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Karastan Expands Hard and Soft Surface Collections for 2024

Karastan's updates include its BelleLuxe Waterproof and LuxeCraft hard surface lines, as well as new soft surface options across the brand’s wool, SmartStrand and XTRA collections.




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Cali Launches Mavericks, Large Waterproof Plank

Named after the legendary Northern California surf spot, known for its massive waves, this new NALFA-certified collection spans 86-5/8” long and 9-7/16” wide.




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Retailers and Design Pros Curate 2025-2026 Flooring Trends at Mohawk Design Summit

For the third year, the Mohawk Design Summit brought together retailers and designers to curate the 2025 and 2026 products for the Mohawk, Karastan and Godfrey Hirst brands. 




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White Paper: Laminate Flooring Water Performance

The latest white paper by the North American Laminate Flooring Association clarifies the distinctions between flooring products labeled as "waterproof" and/or "water-resistant." Additionally, it outlines four key design methods employed in the manufacture of laminate flooring to safeguard against household spills and water challenges. 




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The Reinhart Carpet Outlet Story: Thriving While Being Surrounded by Three Boxes

Certainly there are exceptions to the rule and we had an opportunity to visit one of those when we were in Philadelphia recently to attend the Greenbuild expo and conference.




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Why ‘The Year of LVT’ Continues; Opportunities for Retailers

Many called 2013 “the Year of LVT.” And with good reason: Resilient has been the fastest growing flooring category, and within this rapidly growing segment, luxury vinyl tile (LVT) is thriving (Editor’s note: For the purposes of this article, LVT refers to both luxury vinyl tile and luxury vinyl plank).




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The Continuing Evolution in Bamboo Flooring

Since bamboo’s initial introduction to the U.S. flooring market in the early 1990s, it has continued to evolve into different flooring formats, which has served to increase the product’s use and demand, especially in today’s eco-conscious flooring market.




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Cork Presents Tremendous Selling Opportunities

In conjunction with the 2014 InterCork II campaign being launched by APCOR, the international trade body representing cork producers from Portugal, I would like to elaborate further on their efforts while extolling the many virtues cork flooring has to offer the independent retailer.




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Cobo Renovation Perfect Venue To Showcase Beauty, Versatility of Large, Thin Tiles

Since its opening in 1960, Detroit’s Cobo Center has become one of the country’s most famous venues, drawing visitors to the banks of the Detroit River for the nation’s premier auto shows, concerts, political conventions and an endless variety of other events.




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WFCA, Floor Trends Honor Associations with Howard Olansky Award

The World Floor Covering Association (WFCA) announced the winners of the Howard Olansky Affiliate of the Year Awards. 




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Contractors Discuss Today’s Hottest Commercial Segments

Unlike the residential market, which is essentially single family housing and most often dealing with remodels, the commercial sector is a vast sea of segments, ranging anywhere from corporate offices to healthcare to education to hospitality to retail to government/military and technically anything else not handled by the typical neighborhood retailer.




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Floor Your Competition with Content Marketing

In today’s digital age, the Yellow Pages have long since yellowed, permanently replaced by the Internet as the primary source to find a contractor.




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Wisconsin’s H.J. Martin Maintains Humbleness, Family Focus

When you speak with David Martin, you cannot help but recognize his sense of history, place and responsibility. He is the fourth generation of Martins to work at one of the country’s largest flooring retailers. 




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Alabama’s Gregerson Finds Success in Multibranding

Ted Gregerson found true love as a young man. Working for a Carpet One store in his hometown right out of high school he discovered flooring was in his blood. His love for people, integrity and helping customers create beautiful homes inspired him to his core.




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Diversifying Marketing Plans to Stay Ahead in a Crowded Industry

According to a 2014 study by the Harvard University Joint Center for Housing, the home improvement industry is expected to see double-digit growth through the end of the year.




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Wood Floors and Humidity Control: An Age-Old Problem Provides New Opportunities for HVAC Contractors

While wood floors are built to withstand the abuse of foot traffic and furniture, humidity is an invisible enemy that can quickly wreak havoc on even the best surfaces.




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Napa Retailer Cultivates Success Through Family, Knowledge

Almost 30 years ago, Janice Clifton was working as a public accountant and helping a local cash-and-carry flooring retailer exit the business. 




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Technology Helps Create Stunning Realism in LVT

Long gone are the days of cheap, plastic looking vinyl flooring.




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The Role of Distribution: Service, Products, Training

Distribution remains a vital part of the floor covering trade, but distributors are facing increased competition from e-commerce sites and retailers who go direct to manufacturers to buy their flooring products.




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Distributor A&D Consultants Make for Seamless Process

Choosing and installing the correct commercial floor covering can be a detailed and complicated process that necessarily looks beyond aesthetic preference and examines every aspect of the installation, beginning with the substrate and its condition and ending with the required maintenance regimen once the flooring is installed.




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Retailer Profile: Wisconsin’s Adam Nonn

Dreams are what homes are made of.




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Dealers’ Secrets for Selling Laminate

A Google search for “laminate retailers” will retrieve over a million results in about 30 seconds.




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The Importance of Underlayments with Laminate

From the beginning, laminate products have had a reputation of having a “hollow” sound when walked upon.




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FloorFolio Industries Introduces EnviroQuiet Case Studies

These introductory case studies illustrate how EnviroQuiet LVT has been able to enhance the living and working conditions for a variety of populations.  




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Interface Pioneers Embodied Carbon Metrics on Floor Plans, Empowering Sustainable Design

Interface introduces project-specific embodied carbon metrics on all floor plans created by its Design Studio. This industry-first initiative allows customers to easily understand the carbon impact of their flooring choices, comparing Interface products to industry averages.





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Transom Capital Group Launches Artivo Surfaces, Uniting Virginia Tile and Galleher Under New Brand

In a move to reshape flooring distribution, Transom Capital Group has announced the formation of Artivo Surfaces, a new parent company that brings together distributors Virginia Tile and Galleher. This strategic consolidation creates a multi-regional powerhouse with 48 locations across 18 states, offering an extensive range of flooring solutions from coast to coast. 




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Victoria PLC Reports Soft Demand, Reports Cost-Cutting Measures

Victoria CEO Phillipe Harners reported that while the flooring sector is experiencing the most severe and longest decline in demand in the last 30 years, the company is optimizing productivity and reducing operational costs while maintaining production capacity to prepare for future demand. 





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AHF Products Wins Best Art Installation at Consolidated Flooring’s Consocon 2024

Nineteen flooring manufacturers, including AHF Products, showcased a curated selection of products and met with architects and designers from the greater New York City area. 




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Metropolitan Floors Warns of Unrealistic Acoustic Standards in Condo Buildings

Toronto-based Metropolitan Floors is challenging misleading acoustic rating requirements in condominiums, warning that increasingly demanding Impact Insulation Class (IIC) standards are often unattainable in real-world conditions. The company aims to educate industry stakeholders about the gap between laboratory test results and actual building performance.




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NeoCon 2025 Opens Call for Programming, Seeking Industry Experts

Leading commercial interiors event NeoCon announces its call for programming submissions, opening October 30. Industry experts can propose CEUs, workshops, and talks for the 56th edition, scheduled for June 9-11, 2025, at The Mart in Chicago. 




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Starnet Members See Bright Future with Expanded Service Model

From the Starnet Worldwide Commercial Flooring fall meeting, commercial flooring contractors report that diversified services and building and durable business models are helping them sustain growth into 2025.




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Sherwin-Williams to Showcase Industrial Flooring Solutions at Pack Expo 2024

Sherwin-Williams will highlight its industrial flooring systems at Pack Expo International, November 3-6, 2024, in Chicago. The company's Protective & Marine division will showcase chemical and sterilant-resistant flooring solutions designed for manufacturing and processing facilities.





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National Floorcovering Alliance Members Report Resilient Performance Through Diversification

The National Floorcovering Alliance (NFA) members demonstrated classic American entrepreneurial resilience at their fall meeting in Washington, D.C., October 27-30, reporting flat to positive business performance in 2024 despite broader market softness.





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Mohawk's Performance Accessories Wins 'Steadfast Supporter Award' at 2024 Flooring Convention

Mohawk's Performance Accessories showcased its commitment to the installation community as a platinum sponsor of the 2024 CFI and FCICA Convention and Trade Show. Held October 1-3 at the Rosen Shingle Creek in Orlando, Florida.




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Senco Launches Line of Nailers, Triggers and Fasteners for Floor, Wall and Roof Assembly

The SmartLoad FramePro 751XP clipped head framing nailer, SmartLoad FramePro 752XP full round head framing nailer, and SmartLoad SCN65XP coil nailer mount easily to most popular bridge systems, providing dependable fastening performance for machine- driven, high-volume assembly of walls, floors, roofs and other wood construction.




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Five Graduate from Groundbreaking Alabama Flooring Installation Course at Drake State Community & Technical College

The Floor Covering Education Foundation (FCEF), in partnership with the Alabama Community College System (ACCS) Innovation Center, Drake State Community College, and the Industry Task Force, announced the completion of its first pilot cohort for the Flooring Installation Technicians course.




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Bathroom Trend Report: Infinity Drain's 2025 Forecast

Infinity Drain identifies emerging bathroom trends of 2025.




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CalFlor's BlueZone Perimeter Sealant Tape Protects Floors and Subfloors Against Spills, Saves Time

CalFlor’s new BlueZone Perimeter Sealant Tape removes the pain of messy, outdated methods for sealing the perimeter of a floor after installation.




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Oatey Perfect Slope Ensures Correct Tile Shower Pre-Slope, Cuts Mortar and Installation Time in Half

Oatey Perfect Slope installs a perfect tile shower pre-slope that ensures half the mortar and half the time required.




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SikaTile Showcases Grout Solutions at Total Solutions Plus 2024

Sika will showcase its comprehensive grout solutions at Total Solutions Plus 2024. Visitors to Booth 518 will be able to see firsthand how the SikaTile solutions are designed to eliminate unwanted jobsite callbacks.  





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Ensuring Safety in Floor Covering Installation

The International Union of Painters and Allied Trades (IUPAT) is constantly working with industry leaders to maintain information and training about safety practices and updates on safety equipment on construction sites. Here, they share more about their practices to keep you safe on the jobsite. 




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Versatrim Delivers Aid to Hurricane Helene Victims in North Carolina

Versatrim employees, including CEO Keith Medick and founder Thilo Hessler, delivered three truckloads of essential supplies to Western North Carolina communities affected by Hurricane Helene. 




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CFI FCICA Leadership on Training, Growth and Business

WFCA’s Steve Abernathy and FCICA’s Pat Kelly discuss the growth each association has experienced in terms of education and membership as well as what business looks like for the commercial and residential segments over the course of the next year.




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Effective Marketing Strategies for Flooring Installers

Reuben Potter, owner of Floors By Southern Boys, reveals the marketing efforts that are helping him grow his business in 2024.




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Tide Rock Acquires Glenn Wayne Wholesale Bakery

Glenn Wayne Wholesale Bakery manufacturers donuts, muffins, Danish pastries, cookies, brownies and other baked goods from its full-line manufacturing facility in Bohemia, N.Y.




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Crespel & Deiters Commissions Silo Building at German Wheat Processing Facility

Wheat processor Crespel & Deiters commissioned the construction of a €18.5 million ($20.7 million) silo building at its main site in Ibbenbüren, Germany at the beginning of the year – the largest single investment in infrastructure in the company’s history. 




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Ardent Mills to Expand Colorado Mill

Ardent Mills is expected to break ground on the expansion project this summer and is targeting a project completion date by the end of 2026.