ri The many shades of aspiration — from the utilitarian to the romantic By www.thehindubusinessline.com Published On :: Sun, 03 Mar 2024 17:28:05 +0530 A new book by Rama Bijapurkar provides fascinating insights into India’s consumption story Full Article Marketing
ri The mall makeover: Driving footfalls through promotions, pop ups and fests By www.thehindubusinessline.com Published On :: Sun, 03 Mar 2024 17:49:42 +0530 Consumption is back but what consumers are spending on is changing with entertainment and experiences becoming big Full Article Marketing
ri How the blended model is working for DDB Tribal By www.thehindubusinessline.com Published On :: Sun, 28 Apr 2024 10:30:00 +0530 The Gurgaon-based integrated arm of DDB Mudra has grown thanks to focussing on the full funnel in a customer journey Full Article Marketing
ri The rise and rise of deepfakes in India By www.thehindubusinessline.com Published On :: Sun, 12 May 2024 14:44:50 +0530 From political campaigns to brand ads, digital doppelgangers are proliferating. Here’s how to spot them Full Article Marketing
ri S is for Scooter: A ride back to the future By www.thehindubusinessline.com Published On :: Sun, 12 May 2024 19:22:29 +0530 Even as the wheels of time turn, the scooter will remain a steadfast symbol of resilience and adaptability Full Article Marketing
ri As right as rain – monsoon inspired marketing ideas By www.thehindubusinessline.com Published On :: Sun, 26 May 2024 10:37:00 +0530 The scent and emotion of rainwater can be inspiring for innovative brands Full Article Marketing
ri ITC Grand Chola to feature curated heirloom rice cuisine By www.thehindubusinessline.com Published On :: Fri, 31 May 2024 18:27:19 +0530 Hotel to celebrate World Environment Day with rice cultivated through time-honoured farming techniques Full Article Marketing
ri Rise of joyful surrealism, adaptability and de-influencing By www.thehindubusinessline.com Published On :: Sun, 09 Jun 2024 18:05:55 +0530 Creative ground: Amid the champagne, music and partying, the shifting sands of advertising finds solid ground in this year’s Goafest Full Article Marketing
ri Vignettes from the French Riviera By www.thehindubusinessline.com Published On :: Sun, 23 Jun 2024 17:52:17 +0530 As ad folk networked alongside the azure blue Mediterranean sea in Cannes Lions 2024, the talk that dominated the festival of creativity this year was all about AI, Olympics and the role of humour in ads Full Article Marketing
ri Cricket’s exciting global knock captained by ICC By www.thehindubusinessline.com Published On :: Sat, 06 Jul 2024 11:44:40 +0530 The spectator friendly 20-over format has grown the game — 89 countries are now ranked in T20 men’s cricket and 74 countries in T20 women’s cricket Full Article Marketing
ri Adrian Mendonza joins Rediffusion By www.thehindubusinessline.com Published On :: Sun, 07 Jul 2024 18:55:10 +0530 Adrian Mendonza has joined Rediffusion as a senior national creative resource. He will oversee creatives for the agency’s North India operations. He will be based in Delhi. Full Article Marketing
ri Y is for Yoga mat: A supportive friend who has your back By www.thehindubusinessline.com Published On :: Sun, 04 Aug 2024 10:59:08 +0530 A-Z: This series of light hearted explorations on familiar objects from everyday life dear to the urban Indian middle class looks at how they shape our wants and desires and ultimately make us who we are as a people. Full Article Marketing
ri Z for Zari: Threads of aspiration By www.thehindubusinessline.com Published On :: Fri, 16 Aug 2024 17:17:51 +0530 The star of the show in wedding outfits, they steal the show Full Article Marketing
ri How The Baker’s Dozen is flouring India with its sourdough offerings By www.thehindubusinessline.com Published On :: Mon, 23 Sep 2024 11:00:00 +0530 Aditi Handa and Sneh Jain’s D2C start-up is disrupting the breads and cakes category by offering artisanal quality bakes on a national scale Full Article Marketing
ri Get rich or die trying: A marketer’s guide to day trading By www.thehindubusinessline.com Published On :: Sun, 06 Oct 2024 20:12:00 +0530 The marketing playbook frowns upon short-term gains — unless backed by sound research Full Article Marketing
ri Diwali ads: Breaking the tradition of festive tropes and formulaic scripts By www.thehindubusinessline.com Published On :: Sun, 03 Nov 2024 22:02:45 +0530 A pick of video ads — past and present — that raised the bar during the festival of lights Full Article Marketing
ri Enhancing soil geographic recognition through LIBS technology: integrating the joint skewness algorithm with back-propagation neural networks By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00251B, PaperWeinan Zheng, Xun Gao, Kaishan Song, Hailong Yu, Qiuyun Wang, Lianbo Guo, Jingquan LinThe meticulous task of soil region classification is fundamental to the effective management of soil resources and the development of accurate soil classification systems.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri Accurate determination of ultra-trace rare earth elements by LA-ICP-MS/MS and its application to cassiterite for effective elimination of Gd and Tb false positive anomalies By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00271G, PaperMing Yang, Wu Wei, Yue-Heng Yang, Rolf L. Romer, Shi-Tou Wu, Tao Wu, Li-Feng ZhongThis study reports a new method for in situ determination of ultra-low REE contents in cassiterite by LA-ICP-MS/MS with an O2 and mass-shift detection strategy to avoid Gd and Tb anomalies.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri Measurement of uranium in a glass matrix based on spatial confinement using fiber-optic laser-induced breakdown spectroscopy By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2716-2727DOI: 10.1039/D4JA00237G, PaperXinyu Guo, Jian Wu, Jinghui Li, Mingxin Shi, Xinxin Zhu, Ying Zhou, Di Wu, Ziyuan Song, Sijun Huang, Xingwen LiThe storage and management of nuclear waste materials require the detection of uranium, but traditional analytical methods are unsuitable for radioactive environments.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri High-precision, mass dependent Si isotope measurements via the critical mixture double-spiking technique By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2799-2808DOI: 10.1039/D4JA00152D, Paper Open Access This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.Xiao-Ning Liu, Martijn Klaver, Remco C. Hin, Christopher D. Coath, Hong Chin Ng, Tim ElliottWe developed critical mixture double-spiking Si isotope measurement, achieving an enhanced long-term reproducibility of ±0.03‰ (δ30Si, 2 s.d.), which is ∼4 times better than the current methods' long-term reproducibility over ±0.1‰ (δ30Si, 2 s.d.).The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri Development and application of reference and routine analytical methods providing SI-traceable results for the determination of technology-critical elements in PCB from WEEE By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2809-2823DOI: 10.1039/D4JA00235K, Paper Open Access This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.Giancarlo D'Agostino, Marcus Oelze, Jochen Vogl, Jean-Philippe Ghestem, Nicolas Lafaurie, Ole Klein, Daniel Pröfrock, Marco Di Luzio, Luigi Bergamaschi, Radojko Jaćimović, Caroline Oster, Johanna Irrgeher, Shaun T. Lancaster, Anna Walch, Anita Röthke, Lena Michaliszyn, Axel Pramann, Olaf Rienitz, Timo Sara-Aho, Oktay Cankur, Derya Kutan, Johanna NoireauxDevelopment and test of five reference analytical methods and six routine analytical methods providing SI-traceable results of twenty technology-critical elements in end-of-life PCB materials.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri A novel in situ methodology for U–Pb, (U–Th)/He, and fission track triple dating By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2856-2869DOI: 10.1039/D4JA00257A, PaperJie Hu, Zhiwu Li, Jinxi Li, Shugen Liu, Ganqing Xu, Chaoqun Yang, Kui Tong, Yin LiFor the first time, this paper introduces a general workflow for in situ U–Pb, (U–Th)/He, and fission track triple dating on a single grain.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri Optimization of informative variables selection for quantitative analysis of heavy metal (Cu) contaminated Tegillarca granosa using laser-induced breakdown spectroscopy By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2824-2831DOI: 10.1039/D4JA00084F, PaperXudong Huang, Xiaojing Chen, Guangzao Huang, Zhonghao Xie, Wen Shi, Shujat Ali, Leiming Yuan, Xi ChenThe KMRCD algorithm successfully selected 50 informative variables from the 1520 variables in the LIBS spectra.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri Evaluation and calibration of matrix effects during SIMS silicon isotope analysis in silicate glasses By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2832-2840DOI: 10.1039/D4JA00253A, PaperLiu-Yang Chen, Yu Liu, Di Zhang, Guo-Qiang Tang, Qiu-Li LiA matrix effect calibration model during SIMS silicon isotope analysis based on the contents of Si, Ca, Al and Mg (SCAM model) in silicate glasses.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri Trace element determination by femtosecond LA-ICP-MS in 10 mg extraterrestrial geological samples prepared as lithium borate glasses By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2728-2736DOI: 10.1039/D4JA00275J, PaperYan-Hong Liu, Ding-Shuai Xue, Wen-Jun Li, Zhong-Qiang Wang, Yan Liang, Shun Guo, Bo WanThis method involves precise trace element determination in X-ray fluorescence (XRF) lithium borate glass prepared from 10 mg extraterrestrial geological samples using femtosecond LA-ICP-MS.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri Sodium nanoferrite-based solid phase extraction: a green method for the simultaneous determination of cadmium, copper, and lead By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2884-2892DOI: 10.1039/D4JA00210E, PaperSaima Perveen, Aysen Hol, Jameel Ahmed Baig, Syed Tufail Hussain Sherazi, Khalil Akhtar, Sajjad Hussain, Fahad AbbasiA solid phase extraction (SPE) methodology utilizing sodium ferrite nanoparticles (Na2Fe4O7-NPs; SF-NPs) is presented for the simultaneous determination of heavy metals (HMs) via flame atomic absorption spectrometry (FAAS).The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri Efficient preconcentration of ultra-trace rhenium from geological materials via induced adsorption for accurate isotope analysis By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2748-2755DOI: 10.1039/D4JA00295D, PaperYumeng Liu, Tianyu Chen, Tao Li, Weiqiang Li, Qingquan Hong, Jiubin ChenPreconcentration via induced adsorption achieves the quantitative recovery of Re and facilitates Re isotope analysis.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri A single-column and efficient procedure for separating Fe and Mg from geological materials for isotopic analyses using MC-ICP-MS By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2783-2790DOI: 10.1039/D4JA00272E, PaperGuanhong Zhu, Zhenmin Ge, Le Zhang, Gangjian Wei, Jinlong MaWe developed a single-column and efficient procedure for separating Fe and Mg from geological materials for isotope measurements.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri Atomic spectrometry update: review of advances in the analysis of metals, chemicals and materials By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2617-2693DOI: 10.1039/D4JA90052A, Atomic Spectrometry UpdateEduardo Bolea-Fernandez, Robert Clough, Andy Fisher, Bridget Gibson, Ben RussellThis review covers advances in the analysis of advanced materials, metals, fuels and lubricants, nanostructures, ceramics, refractories, chemicals, catalysts and nuclear materials by a range of techniques including ICP-MS, non-destructive surface ablation and X-ray.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri Evaluation of miniaturized ultrasonic nebulization for high-efficiency sampling in characterization of silver nanoparticles by single particle inductively coupled plasma mass spectrometry By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2791-2798DOI: 10.1039/D4JA00320A, PaperJunhang Dong, Zhenli Zhu, Lujie Li, Pengju Xing, Shuyang Li, Lei Ouyang, Xing Liu, Wei Guo, Hongtao Zheng, Rong QianMiniaturized ultrasonic nebulization (MUN) provides high sampling efficiency for single particle inductive coupled plasma mass spectrometry (sp-ICPMS).The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri Hydrophobicity induced graphene oxide based dispersive micro solid phase extraction of strontium from seawater and groundwater prior to GFAAS determination By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Accepted ManuscriptDOI: 10.1039/D3JA00445G, PaperMaria Sebastian, Saikrishna Devulapally, Sk. Jayabun, Noorbasha Nagula Meeravali, Shekhar Raparthi, A. C. SahayamA novel graphene oxide (GO) mediated dispersive micro solid phase extraction method is developed for the extraction of ultratrace level strontium (Sr) from seawater and ground water. This method involves...The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri A new concept for correction of instrumental isotopic fractionation in MC-ICP-MS using a pair of monoisotopic elements: a critical evaluation By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00117F, Paper Open Access This article is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported Licence.Andrii Tupys, Klaudia Tetfejer, Ludwik Halicz, Ewa Bulska, Jakub KarasińskiIn this research work, we investigated the possibility of using mixtures of monoisotopic elements (93Nb/89Y, 165Ho/159Tb and 209Bi/197Au) as calibrators for accurate determination of isotope ratios by multicollector mass spectrometry (MC-ICP-MS).To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri A single-stage purification method for the precise determination of zirconium isotopic composition in geological samples by double spike MC-ICP-MS By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00332B, PaperLanping Feng, Chen Wang, Yan Han, Wen Zhang, Jing-Liang Guo, Lian Zhou, Zhaochu HuA simple, fast and efficient column separation method for extracting Zr from geological sample matrices using DGA resin.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri A miniaturized microplasma excitation source coupled with photochemically induced volatile species generation as a cost-effective tool for in situ mercury pollution analyses By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00306C, Technical Note Open Access This article is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported Licence.Tymoteusz Klis, Pawel Pohl, Anna Dzimitrowicz, Piotr JamrozA portable, miniaturized atmospheric microplasma discharge system coupled with the photochemical vapour generation was developed for the sensitive Hg determination in water samples using OES.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri Magneto-electrical fusion enhancement of LIBS signal: A case of Al and Fe emission lines’ characteristic analysis in soil By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Accepted ManuscriptDOI: 10.1039/D4JA00223G, PaperZihan Yang, Mengyu Pang, Jincheng Ma, Yanru Zhao, Keqiang Yu, Y. HeSoil is a vital resource for human survival. In particular, aluminum (Al) and iron (Fe) metal elements in soil play significant roles in stabilizing soil organic matter. Therefore, the rapid...The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri High-precision MC-ICP-MS measurements of Cd isotopes using a novel double spike method without Sn isobaric interference By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Accepted ManuscriptDOI: 10.1039/D4JA00357H, PaperJin Li, Suohan Tang, Xiangkun Zhu, Jianxiong Ma, Zhi-Yong Zhu, Bin YanPrevious studies have reported that even low concentrations of Sn can lead to biased Cd isotopic measurements using MC-ICP-MS. In this paper, we propose a novel method of Cd isotopic...The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri Fundamental studies of laser ablation ICPMS using a nitrogen plasma source and helium, argon and nitrogen as carrier gas By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00327F, Paper Open Access This article is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported Licence.Dylan Käser, Ralf Kägi, Bodo Hattendorf, Detlef GüntherNitrogen as alternative carrier gas for LA-ICPMS showed similar sensitivities and quantification capabilities as using helium in combination with a N2 plasma. The role of the gas and of the ablation cell design on the aerosol structure was studied.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri External electric field assisted laser-induced plasma and bubble dynamics for optimizing Mn2O3 nanoparticles as UV emitters. By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Accepted ManuscriptDOI: 10.1039/D4JA00163J, PaperSanchia M. Kharpanbuh, Arpita NathTo gain a deeper understanding of how the size of the nanoparticles synthesized by Electric Field-Assisted Laser Ablation in Liquids (EFLAL) changes with the applied electric field, we use Laser-Induced...The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
ri Six attributes of a good neighbourhood By www.thehindu.com Published On :: Fri, 22 May 2015 16:48:22 +0530 Kishor Pate writes on factors that determine the value of your property Full Article Property Plus
ri Will RBI bring cheer to home loan borrowers? By www.thehindu.com Published On :: Fri, 22 May 2015 17:46:18 +0530 Choosing floating rate is the best option in the current situation, says Balaji Rao Full Article Property Plus
ri The risk of building homes By www.thehindu.com Published On :: Fri, 24 Jul 2015 15:50:31 +0530 There is no guarantee that the project you have invested in will be executed within the given timeframe. Full Article Property Plus
ri Industrial hub to residential hotspot By www.thehindu.com Published On :: Fri, 30 Oct 2015 17:27:27 +0530 Skyrocketing land prices in adjoining neighbourhoods has given Guindy a new lease of life as a residential market. Full Article Property Plus
ri The rise of the millennials By www.thehindu.com Published On :: Fri, 08 Jan 2016 14:03:31 +0530 When it comes to buying a home, the Indian millennia’s appetite for risk is at its lowest point, says Arvind Jain Full Article Home Finance
ri Towards the right balance By www.thehindu.com Published On :: Fri, 04 Mar 2016 16:04:58 +0530 From a real estate sector standpoint, almost all segments are expected to benefit from the Union Budget proposals, says Shrinivas Rao Full Article Property Plus
ri Waiting too long for a price correction? By www.thehindu.com Published On :: Fri, 18 Mar 2016 15:24:09 +0530 Buyer indecisiveness is usually the result of confusion, not certainty Full Article Property Plus
ri Weather Warnings for Queensland - marine areas. Issued by the Australian Bureau of Meteorology By www.bom.gov.au Published On :: Full Article
ri WHO calls Ebola modern world's worst health crisis By www.thehindu.com Published On :: Mon, 13 Oct 2014 13:16:40 +0530 Full Article Health
ri Cancer cell fingerprints in blood may speed up diagnosis By www.thehindu.com Published On :: Sun, 02 Nov 2014 17:23:33 +0530 Full Article Health
ri China starts clinical trial to repair human spinal cord injury By www.thehindu.com Published On :: Sun, 18 Jan 2015 11:41:48 +0530 Full Article Medicine
ri Building a molecular lego to fight malaria and TB By www.thehindu.com Published On :: Thu, 29 Jan 2015 00:29:27 +0530 We need newer methods and drugs to kill these pathogens mycobacterium tuberculosis and plasmodium falciparum. Full Article Health
