COVID-19 has threatened the key communication channels corporations need to survive. Workers are displaced. National meetings have been cancelled. Town halls and offsites are viable only through online platforms. In the face of the storm, companies are turning to new channels to keep the lines of communication open. For many organizations, podcasting is a timely and effective way to unite a fractured workforce.

Even before COVID shuttered offices, and work-from-home directives became commonplace, large organizations were discovering podcasting was a worthwhile addition to their communication mix. According to Forbes, the majority of Fortune 500 companies in the US already use podcasting as part of their internal communications. Ideal for a geographically-distanced and mobile audience, podcasting seems purpose built for the modern lifestyle, bringing content where the audience is. Add to the mix a pandemic that has scattered workers across the country, and podcasting makes more sense than ever.

Spotify has leaned heavily into its foray into podcasts and rolling out features and announcements at a pretty swift clip. Last week, the company announced it is introducing video podcasts to the mix with support for multitasking, meaning you can continue to listen to a video podcast uninterrupted while doing other things on your device. And earlier this week, Spotify announced support for simultaneous podcast and listening streaming for Premium users and up to five friends—a hot tool right now in the streaming service world as well, as many of us are distanced from friends and family.

The Apple Watch will no longer be counted in podcast listener numbers for Interactive Advertising Bureau (IAB) Tech Lab partners because it has been found to falsely inflate listener numbers.

Currently, when a podcast is automatically downloaded by an ‌Apple Watch‌ user, it is counted as two listeners; one from the ‌Apple Watch‌, and one from its paired iPhone. Since the ‌Apple Watch‌ and ‌iPhone‌ download the same podcast episode by default, and they both report different device user agents, the podcast appears to be downloaded by two different people. This means that the ‌Apple Watch‌ falsely inflates podcast listener numbers.

Define your abandonment benchmark

On a recent episode of The Upgrade called How to Be a Better Reader, one of the questions we discussed was when to abandon a book. This question can apply more broadly to any entertainment that takes a commitment longer than two hours—including most podcast runs. So ask yourself: How many episodes should I listen before I commit to a series? How long am I willing to struggle before I abandon?

I recommend giving a series no more than three episodes to hook you into its hosts, topics and format. If you are sold, great, hit that subscribe button. But if not, don’t subscribe at all, or unsubscribe immediately. You can always find the podcast later if you want to check their feed, but chances are you won’t, because they were not a good fit for you anyway.

And now, with your new, clean podcast feed, the goal is to keep it that way. Keep the podcasts you love and allow yourself the freedom to unsubscribe from ones you don’t. Your listening will feel a little more like a pleasure again, and less like a chore.

Imagine the perfect custom talk radio station tailored exactly to your unique likes, with a never-ending flow of great content.

That is exactly what Apple could soon be delivering with its recent podcasting acquisition, Scout FM. Because that’s precisely what Apple has achieved already — in the music sense — with its new personalized music stations in iOS 14.

The COVID-19 restrictions that many countries had to endure forced many people to seek alternative forms of entertainment. One such form is podcasting which has grown in popularity over recent years. According to the most recent financial reports, Spotify reported that 21% of the monthly active users (MUA) have engaged in at least one podcast in the past month.  Data presented by Stockapps.com breaks down the rise of podcasting.

Spotify Records 5% Increase in Podcast Engagement between Q4 of 2019 and Q2 of 2020

The Joe Rogan Experience – the title of Rogans podcast, was the highest-earning podcast of 2019 with revenue of $30M. In September 2020, Joe Rogan officially began his podcasting contract with media giants Spotify, which will eventually see his entire library of content migrate to the platform. The deal is reported to be over $100M.

Spotify has been expanding its podcasts catalogue as they continue to see strong growth in that particular segment. The rate of consumption of podcasts has been growing by triple-digit percentage numbers for the last few years. In Q4 of 2019 16% of Spotifys monthly active users engage in podcast content, by Q2 2020 that number had jumped to 21%.

Digital radio spending has declined during the pandemic, which is in line with reduced advertiser demand. We do, however, expect growth to rebound by 26.8% next year.

But podcast advertising remains a bright spot of growth within digital radio. Spending on all types of podcast ads, including host-read sponsorships, will rise by 10.4% this year to more than $780 million. Next year, podcast ad spending will surpass $1 billion in the US for the first time as growth rebounds to 44.9%. That will boost podcast advertising to almost one-quarter of the digital radio ad market.

The global pandemic has upended our entire nation. When we think of the aftermath since the coronavirus first struck the United States, it still leaves us with a great deal of uncertainty.

Everyone from healthcare workers to business leaders to tradesmen are watching as everything around them changes, and theres nothing they can do about it other than to roll with the punches. Nothing is the same, and it may never be the same again.

But when we look closer at certain sectors, not all of them have a negative story to tell. COVID-19s shock has actually jolted some industries alive. Far-reaching technological adoption, an increased consumer consumption, and a spike in advertiser’s reallocating their budgets to make the most impact during the pandemic, podcasting is having its moment. And it is a big one.

This is great news, of course, but how exactly is podcasting changing under COVID-19’s influence?

Podcasting is having a moment. Maybe, if we stretch just a bit, a year. And possibly even an era.

Twitter just bought podcasting platform Breaker, the app that took podcasting and made it social. And what began as a trend — Spotify buying podcast platforms Anchor and Gimlet in 2019 — is turning into a torrent as many of the other big players in technology are buying podcasts, podcasters, podcasting tools, and podcast publishing platforms.

Tech moves in eras.

There was the era of PCs. The era of search. The era of social, and the era of smartphones. None of these necessarily roll over and go away: like radio or TV or magazines, they adapt, morph, and persist as new eras and new paradigms take precedence. But each era focuses innovation and investment and attention in a new space.

Today podcasting is one of those spaces.

Podcast-listening has skyrocketed over the past couple of years. In fact, it’s quickly becoming one of the fastest-growing mediums, with forecasts predicting the number of podcast users to exceed 160 million by 2023.

Do you have a niche?
Podcasts that focus on a specific niche or subject matter tend to perform better and garner more regular listeners than those covering broad topics.

Do you have the time?
Although the best podcasts come off as being off-the-cuff conversations, the truth is that a lot of time and commitment are involved in bringing them to life.

Do you want to raise your profile or make money?
Podcasts can be great tools for raising your thought leadership profile, but if monetization is your primary goal, you will probably want to invest your time and money somewhere else.

Open podcasting is the foundation on which the entire industry was built: in short, an ecosystem that allows content creators to share their work with listeners everywhere, through all the applications and podcast players that exist.

The magic of podcasting is discovering a new show that you look forward to sharing with friends, or following one for so long that you feel like part of a family, and all of that is made possible by the open nature of the industry.

As per the research report titled Global Podcasting Market Size study, by Genre, by Format (Interviews, Panels, Solo, Conversational) and Regional Forecasts 2020-2027 available with Market Study Report LLC, global podcasting market is expected to witness unprecedented growth during 2020-2027.

According to the business intelligence report, emphasis among podcast production studios on the distribution and production of their content on audio platforms such as Spotify, coupled with emergence of high bandwidth, and personal digital assistants are augmenting the growth of global podcasting market size.

Increasing penetration of internet as well as smartphones, inclination towards audio and music content, growing acceptance of audio broadcasting content, and escalating demand for podcasts are stimulating the global podcasting market outlook. Citing an instance, the IDC (International Data Corporation) recorded shipment of around 369.8 million units of smartphones by vendors in the fourth quarter of 2019.

Leading players that define global podcasting industry trends are TuneIn Inc., Stitcher Radio, Spotify AB, SoundCloud, Entercom Communications Corporation, Pandora Media LLC, Megaphone LLC, iHeartMedia Inc., and Apple Inc.

On the contrary, storage space issues and high costs associated with podcasting are expected to impede the industry expansion throughout the analysis timeframe.

Spotifys $100 million-plus Anchor acquisition is seemingly paying off. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify this year, meaning the software contributed more than 1 million shows to Spotify’s catalog in 2020 alone. Overall, Anchor powers 70 percent of Spotifys total podcast catalog, or around 1.3 million out of over 1.9 million shows.

Podcasting and audiobooks have become increasingly popular in recent years – especially for entrepreneurs and in the business community. For many, these audio formats are a great way to educate people about your product, grow brand loyalty, and help bring in additional revenue for your company. But, a podcast or audiobook is only as good as its technical quality and distribution, both of which can be difficult to master.

Soundwise is an all-in-one platform that helps you create and sell audio products like audiobooks, podcasts, audio courses, and albums directly to your customers.

Spotifys $100 million-plus Anchor acquisition is seemingly paying off. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify this year, meaning the software contributed more than 1 million shows to Spotifys catalog in 2020 alone. Overall, Anchor powers 70 percent of Spotifys total podcast catalog, or around 1.3 million out of over 1.9 million shows.

Anchor-hosted shows account for more consumption of third-party podcast content on Spotify than any other podcast hosting or distribution provider
Spotify says Anchor’s top five markets in 2020, by total number of shows, were the US, Brazil, Indonesia, Mexico, and Great Britain. In Indonesia, Spotify signed nine shows to become exclusives. Meanwhile, the fastest-growing markets, looking at the average monthly increase in new shows, are India, Mexico, Brazil, Argentina, and Indonesia. India accounts for nearly 40,000 Anchor-made shows and has been growing at an average of 22 percent month-over-month increase in 2020.

In an age wherein a variety of marketing tools are available for experts, one tool is often underutilized—podcast. Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience. According to research, podcasts help to hypertarget audiences and give a good return on investment. Podcasts also create value for listeners because they are often informative and educational.

According to Forbes, iTunes is a rank one website. Hence, any founder who is featured on a podcast with a description contributes to SEO ratings of the brand. Hence, podcasts can be an effective tool in boosting up page rankings. Listeners are increasing for podcast channels and 115 million people are expected to listen to podcasts per week.

The role of podcasts in the information ecosystem has gone largely unexamined. While alt-right figures have been increasingly chased off Facebook and Twitter, podcasting is shaping up as the next arena where the fight over questionable or dangerous content will play out. However, the problem of how to moderate audio content is proving thorny.

As podcasting grows in stature and revenue, its disinformation problem can’t be ignored.

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Terminal emulation for Wyse, Viewpoint, VT100,VT220 and more

Complete version history for MacWise version 10 terminal emulation for Mac OS X. Current version is 10.7.56

Complete version history for Yellow Button program launcher for Mac OS X. Current version is 2.1.9

MacWise terminal emulation supports AppleScript commands. Many functions of MacWise can be controlled by a script (such as transferring data to and from the host and sending commands to the host.

A few tips for making a connection with your Mac modem and the modem at the office.

MacWise allows a host computer to control the functionality of special keys on the keyboard. The keys can be re-programmed by the host. Information for host programmers.

MacWise users will find the Mac Mini a compelling reason to put that old Wyse or DEC terminal into storage and replace it with a Mac Mini running MacWise. The Mini has everything you need to connect to your host.

This release of MacWise fixes a VT100 / VT220 emulation problem. The screen could get scrambled by an incorrect ESC [ ascii code sent from the host. MacWise now absorbs the invalid code. Also fixes a rare Array Bounds Error message.

This release of MacWise adds a telnet option, "Use the tc shell to log in". When this option is enabled, MacWise first logs into the Mac unix tc shell before issuing telnet commands and opening the connection. This option provides more compatibility with host computers that request the terminal type. It could prevent error messages from the host such as "Connection refused by host" or "Invalid terminal type".

MacWise now has SCO ANSI emulation for Macintosh. All emulations now work with SCO ANSI. (Wyse, Viewpoint, VT100, VT220, Televideo). SCO ANSI colors, cursor positioning and a 25-line screen are supported.

MacWise font now works correctly in Tiger ( OS X 10.4 ). The symptom in previous versions of MacWise was that columns did not line up correctly. The other symptom was that the flashing cursor did not completely erase the cursor line when it flashed on and off.

Added option to keep TCP sessions alive for telnet and ssh. Look under the Special Menu for this option. It allows you to enter a time interval to tell the host that you are still there. This keeps the host from disconnecting you after a pre-determined idle time.

Fix - The MacWise Registration window would not open and you could not register the program.

Fix - If you closed the connection to the host, you could not open it again (when you selected Close Connection from the Connection Menu or Option - O from the keyboard). This problem was introduced in 10.7.63

Fix - Dragging the mouse to capture text on the screen would get an array bounds error if you dragged the mouse beyond the top of the MacWise window. More fixes...

We are pleased to announce that the price per user has been lowered to $65 per user for site licenses of 20 to 49 users.

By now you have, no doubt, heard that Macs will be running with Intel processors next year. The phase-in will start in 2006 and by 2007, all Macs will be running on Intel chips.

Feature - Added "Black Transparent Set" to Window Colors. This is a black background with transparency to let you see behind the MacWise window.

Fix - VT100 and VT220 emulation - graphics mode was not returning back to text mode
Feature - Added MNP5 data compression to the list of available modem init strings.

MacWise can now use Kermit to log into your host using telnet or secure shell. If your host sends files to your Mac using the Kermit file transfer protocol, MacWise will automatically receive the file and place it in the kermit_Transfers folder in your Documents folder.

MacWise terminal emulation for Macs with Intel and Power PC processors.

Dial into your office computer using your Bluetooth phone and MacWise terminal emulation.

You may get an error message when you run MacWise that says, "The following toolbox items are not available on this computer."
This is caused by a problem with the StdCLib file located at
/System/Library/CFMSupport/StdCLib

MacWise 10.9.20 Features and Leopard Compatibility

Telnet, SSH and Unix shell dialog windows now support copy and paste. You can now paste IP addresses into the host address field. The dialog windows are also movable.

This is the first version of MacWise to use Nib Menus and dialog boxes, making it easier to localize the interface for foreign languages.

This is the new universal version of MacWise and runs natively on Intel and Power PC Macs. Previous versions ran under Rosetta on Intel Macs. This version is much faster.

This is the new universal version of MacWise and runs natively on Intel and Power PC Macs.

If you are planning a MacWise upgrade soon, this week would be a good time to do it before the price increase.

MacWise supports standard Wyse and Viewpoint fkey programming from the host. You can program the fkey title and command for each fkey..

MacWise version 11.51 fixes a problem with the scroll bar getting disabled...

French localization added. MacWise can now use English or French Menus and Dialog Boxes....