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Social media presents a useful and viable tool for a business to build their brand and increase their visibility. In fact, it is getting to the point where you are probably going to be at a disadvantage if you do not have at least some form of an online presence through these mediums.

While online marketing spans a wide range of topics, social media has quickly become the primary vehicle through which businesses and their websites increase traffic, reach potential clients and develop their brand. When done right, it is quite possibly the single-most useful tool at the disposal of todays website admin and or small business owner.

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Just because you are small does not mean you have to act small. With a few smart adjustments and a solid NAS setup, you can give your company the capabilities of the big guys in a package that will not break the budget.

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Gaining customers. Producing a quality product. Finding new markets. These are the things that small business owners focus on when starting their latest venture. But while entrepreneurs are busy planning for the future, many fail to prepare for the worst.

Businesses large and small are loaded with risk. Liability is—or should be—a chief concern. Too many entrepreneurs, however, overlook the need to plan for and manage risk when launching their businesses.

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Owners now say the administrative burdens of tax season pose a bigger burden than their actual tax bill.

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After years of courting the nations biggest advertisers, Facebook is going after the 99%.

That figure represents the long tail of advertisers; the plumbers and dentists, restaurants and political candidates, app developers and direct-response advertisers. These small and mid-sized businesses do not have Facebook account reps and are left to figure out Facebook advertising for themselves.

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If your business has only a few employees, you may think you are too small to offer a 401k plan. But even entrepreneurs have to retire someday, and there's no time like the present to start planning for the future.

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Keeping the books is one of the more challenging aspects of running a company. It is also one of the most important. Accounting errors can be damaging even fatal to businesses, but mistakes are surprisingly common. Here is how to avoid five of the most common accounting mistakes that plague small businesses.

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Most of us are not that talented. We could use a little white space in our lives that we can fill with new ideas.

Lets talk about the 15 ways you could carve out more time to think, ideas suggested to me by some of the most successful entrepreneurs I know.

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The successes and failures of others, can provide extremely valuable information to guide you on your path. So from my own experience and from the common stories I hear from being involved with over 4000 small business clients, I have compiled what I see as the five biggest mistakes people make when running a small businesses.

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Facebook is on a mission to get Americas 25 million small businesses -- from plumbers to pizza parlors to boutiques -- to actively invest in Facebook ads. Modeling its efforts on how it is already courting big brands -- the Cokes, GEs, and Toyotas of the world -- Facebook aims to teach small businesses how to promote their products and services on its platform.

However, this plan could backfire if Facebook does not do one thing first: Teach small businesses how to define and develop their brand. This is true for small businesses as well as for large businesses, and it presents both an opportunity and a risk for Facebook.

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The House voted Thursday to make permanent a tax break allowing small businesses to write off up to $500,000 in new equipment purchases.

While the move adds to momentum for congressional efforts to extend a range of now-temporary tax breaks, it also sharpens a conflict between the House and Senate over whether to extend the breaks permanently or temporarily.

Thursdays vote was 272-144, with several dozen Democrats joining Republicans to support the measure.

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Two recent news clips caught my attention. One involved a company trying to avoid the IRS. The other involved the IRS trying to avoid trouble. Taken together, I can see how a small business owner might cynically ask if a small business has a fighting chance as far as taxes.

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Have you ever used a technique for years, only to find out that it blows people away? For SEO purposes I use a very quick and simple system to find the right keywords, that factors in how popular a keyword is with the level of competition. It only takes a few minutes and helps you tap into the gold that lies buried  in the rubble that Google give you.

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Even experienced managers can suffer from this tendency, so don't beat yourself up if this is your first time managing people and you find yourself slipping into these bad habits. Just like anything else, the first step is recognizing that you have a problem.

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Forget about David vs. Goliath. Marketing mavens say small companies can and do learn valuable lessons from their muscular, deep-pocketed rivals. In conversations with Mashable, several executives pointed to experiential marketing, real-time marketing, brand building, storytelling and social sharing as tactics that startups are cribbing successfully from the big guys. Those that aren’t yet mimicking the A-list marketers like Apple, Nike, Starbucks and Mercedes might want to take note of some best, most adaptable practices.

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Perhaps you have a Facebook page to keep up with your college friends, cousins and golf buddies. But do you need Facebook for your small business?

Well, here is a fact to help you decide: 20 percent of all time spent on mobile devices – smartphones and tablets – is spent on Facebook, according to market research firm comScore.

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When it comes to advertising on Facebook FB -0.15%  these days, small-business owners are competing for more limited ad space—and paying more for ads even if they do not result in sales.

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We usually learn more from our work for smaller clients and that’s counterintuitive, is not it? When I was very young, I thought that knowledge and business experience flowed downhill from the lofty heights of executive boardrooms to home offices. I have since learned that just as often, the knowledge flow is uphill from the small to the huge. I should have known that, anyway.

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Twitter helps businesses engage in conversations and reach consumers in a casual environment. Engaging with your audience is more than fun; it increases brand awareness, positive reputation, and sales. Still, you might spend time cultivating an audience, only to find your followers giving you the social media cold shoulder. To maximize the platform, ensure that you’re keeping these techniques in mind.

1. Be interesting.
Developing an effective Twitter presence is all about knowing your audience and executing a well-crafted strategy.

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For many Americans, starting a small business is an exciting experience, and potentially financially rewarding. However, when opening a new company, owners are understandably so focused on getting off the ground that they often overlook some basic considerations that can have a major impact on the company's value down the road. Below are the five most common mistakes that small business owners make, as seen by individuals who value or appraise businesses.


1) Short-term is short-sighted

Although it can be tempting to make decisions that will save money in the short term, it is important for business owners to consider the long-term growth of their companies. Rather than saving a few dollars today, owners need to think about how to sustain growth and drive value tomorrow.

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One of the easiest, fastest and cheapest ways for businesses to reach consumers today is via the Internet.

Digital marketing, also known as Internet or online marketing, is quickly replacing print, television and radio advertisement as the marketing approach of choice for businesses of all sizes. Recent research revealed that 1 in 4 of every business-advertising dollar is dedicated to Internet marketing.

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Officially a month into my new business venture, I have fully immersed myself in my company. While each day is an incredible learning experience, I have certainly felt a vast range of emotions over the past few weeks (and I am sure there is more to come).

So, what is it like giving up a steady paycheck and benefits to start your own endeavor?

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A major trend this year among small employers is to drop group health insurance coverage to help their employees pay for individual health insurance policies. By switching their employees to the individual health insurance marketplace, the small employers are ensuring that their employees get to choose the coverage that is best for their families. In addition, by not offering a group health insurance policy, the employers are making sure their employees have access to premium tax credits to assist them with the cost of their premiums.

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When one component goes out on an older PC, there’s a good chance more failures are coming soon. Newer software and peripherals also may not work with older hardware. If you just want to boost performance or storage capacity, adding RAM or a new hard drive will do the trick. However, if something serious like the processor, or the motherboard itself dies, it makes more sense to look at a whole new computer rather than hobbling along with expensive repairs.

Eventually a time will come that you need to get rid of old smartphone, computers, or other technology your company no longer needs.

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Although major companies like Staples and Home Depot have dominated news headlines lately, they are not the only companies at risk for cyber crime and hacking. Small businesses are far more susceptible to hackers than their larger counterparts, according to information from the National Cyber Security Alliance

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Small businesses may not be the prime target for a hack on the scale of the recent attack on Sony Pictures, but that does not mean it can’t happen. A data breach can happen to any-sized company, and for the small ones it can be catastrophic.

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Online marketing is an industry that is constantly changing. The search engines are constantly rolling out updates and data refreshes, pay per click advertising platforms are always revealing new features and social media marketing is always evolving.

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Following the most wonderful time of the year is a season that strikes fear in the hearts of many small business owners: tax time.

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One of the most popular case studies used to decry the rise of the corporation is the apparent downfall of local bookstores. With Borders now just a fond memory and Barnes & Noble living on borrowed time, it’s clearer than ever that Americans have spoken and Amazon has won—or has it?

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Like professional marketers, successful small business owners target their social media activities for maximum impact. While their competitors are adrift in a sea of tweets and blog posts, savvy strategists focus and fine tune their social-media plays. Consider three social media campaigns that generated big results through careful targeting:

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For many independent business owners, embarking on a full-blown social media program can seem like a daunting journey into unknown territory. Thankfully, the payoff is worth the effort. When done right, there is massive potential for SMBs to directly connect and communicate with targeted, local audiences.

In fact, recent research has shown that 91% of small business owners rely on social media as a means of driving increased sales. So what is the secret? Where do you start, and what are some of the most important things to keep in mind as you look to boost your bottom line?

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Being an entrepreneur is synonymous with being financially unstable at times. While you are growing your company, it is important to be focused. But what if you could get a side hustle that would help bring in a healthy secondary income to alleviate some of that financial stress? And, best case, what if this side hustle could also help you grow your core business?

The good news is that there are a lot of companies that create opportunities for entrepreneurs that do not require full-time work and can become a great companion to the work you are doing.

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Having a clear vision of your expected customer base will increase your business chances of success. Clearly defining your target audience — whether it is senior citizens, busy moms or millennials in California — can help answer a lot of questions and overcome obstacles that may be plaguing you as you kick-start your online store. Some of the business questions you will be addressing include:

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Last years efforts to woo small businesses should pay off in a big way for the social media king this year.

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For large brands with big marketing and advertising budgets, one or even several hundred dollars is just a drop in the monthly marketing budget. But for entrepreneurs and small business owners, every dollar counts – and investments need to pay off in real and immediate marketing ROI.

But could a marketing strategy be executed with as little as $100?

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When launching a startup, it always helps if the industry you're breaking into does not have a juggernaut with the power to crush the competition.

While almost every sector has incumbent market leaders and new rising stars, certain industries are fragmented to the point where no single player has a major stranglehold.

As a part of Inc.s annual look at the best industries for starting a business, we decided to highlight the niche sectors that are projected to grow during the next few years and that do not have an industry leader dominating the market.

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At one time or another, virtually everyone thinks about starting a business. The allure of being your own boss can be strong, but it is important to remember that launching a new business is risky: According to a recent SBA report, [about 50% of all small businesses will fail within just five years.

Managing a startup can be a minefield, especially when the pull of entrepreneurship clouds your decision-making – and when you go it alone with no business experience.

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Not heeding these warnings can lead to costly mistakes, such as litigation and employee turnover.

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Established businesses have one obvious advantage over their younger counterparts: Deep pockets.

Fortunately, what todays small business lacks in budget can be made up for with strategy and a few carefully chosen tools. Here are six smart marketing ideas gleaned from my experience running a company that teaches small firms how to compete with big ones.

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All major wireless operators available in the U.S. offer some international roam, but the volume varies by network. To get an understanding of how your network will fare abroad, or to understand which carrier to choose if you are a regular traveler, you should first understand the two basic major technologies that wireless operators use.

How to Travel With Your Cell Phone Without Breaking the Bank

Women playing a bigger role in small businesses is no longer big news, of course. In 2014, there were roughly 9 million women-owned businesses in the U.S., employing nearly 8 million workers and recording nearly $1.4 trillion in sales that year, according to data from the National Association of Women Business Owners.

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Is big data just for big business? For several years, larger corporations have been gathering informative insights from this next-generation approach to data analysis. But now small businesses are finding ways to leverage this comprehensive data analysis for marketing insights.

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