PROTON has unveiled its new S70 R3 race car for the upcoming 2024 Sepang 1000KM (S1K) endurance race, hosted at the Petronas Sepang International Circuit. This addition to Proton’s racing portfolio will compete with two cars, each driven by a pair of seasoned and promising drivers.

Driver Line-up

Car #81: Piloted by Syafiq Ali, a three-time S1K winner, and Fahrizal Hasan, known for his multiple victories in the Sepang 12 Hours endurance race.

Car #82: Driven by two emerging talents, Ariff Azmi, an 18-year-old karting and touring car champion, and Alister Yoong, a 21-year-old Formula 4 racer and son of former F1 driver Alex Yoong.

Spotlight on Alister Yoong

Alister Yoong brings an impressive racing background to Proton’s team:

– Winner of the 2022 Indian Racing League and current championship leader in 2024.

– Notched up four wins in the Italian Sports Prototype Championship (CISP) and two in the French Sports Prototype Championship.

– Head coach at Axle Academy, founded by his father, where he trains up-and-coming racers.

The Race Car: Proton S70 R3

The S70 R3 is equipped with a 1.6-litre naturally aspirated S4PH engine, engineered according to Malaysian Touring Car (MTC) regulations. The team has hinted at a potential expansion next year, considering entry into the Malaysian Championship Series’ SP2 class. This setup and driver mix signal a strong bid from Proton for the 2024 S1K endurance race.

STELLANTIS MALAYSIA is introducing the Leapmotor C10, its latest new energy SUV, through an exciting nationwide Leapmotor C10 Experience Roadshow. Attendees can get up close and personal with this innovative electric vehicle (EV), renowned for its award-winning design, advanced technology, and driving ease.

The roadshow will take place at the following locations:

Roadshow Highlights

Interactive Showroom: Experience the Leapmotor C10’s state-of-the-art features focused on comfort, intelligence, and spacious design.

Family-Friendly Area: The Publika roadshow will feature a Play Cabin for kids, while parents can explore the vehicle’s child-friendly interior.

Virtual Reality (VR): Immerse yourself in a VR experience for an in-depth look at the C10’s innovative technology.

Test Drive & Exclusive Merchandise

Visitors can test drive the Leapmotor C10 and experience its performance, powered by a Qualcomm® Snapdragon™ 8155 chip with driving optimization by Maserati for a seamless experience. Test drivers will receive exclusive Leapmotor merchandise, and all visitors can redeem a limited-edition Leapmotor tote bag and enamel pin set.

Special Booking Offer

Prospective buyers can enjoy a limited-time offer by booking the Leapmotor C10 at the roadshow before 30 November 2024 for an introductory price of RM149,000 on the road without insurance (RM10,000 off the original RM159,000 price).

PROTON achieved notable success in October 2024, with total sales of 12,799 units, reflecting a 13.6% increase from September. This brings the year-to-date (YTD) total to 125,557 units, reinforcing the brand’s goal of securing a sixth consecutive year of growth. With a projected market share of 18.1% for October and a YTD share of 18.9%, Proton stands firmly as Malaysia’s second most popular automotive brand.

The automotive industry as a whole rebounded in October, with estimated total industry volume (TIV) reaching 70,668 units, marking the fifth time this year that monthly sales have exceeded 70,000 units.

Key Model Highlights

Proton Saga: Delivering 6,112 units in October, this model’s YTD sales reached 60,178 units, securing its spot as the third highest-selling vehicle in Malaysia. Proton aims for the Saga to surpass 70,000 units by year-end.

Proton X50: Leading the B-segment SUV market, the X50 maintained its popularity with 2,122 units sold in October, showcasing a blend of style, performance, and advanced features.

Proton S70: Regained its position as the top C-segment sedan with 1,432 units sold, boosting its YTD tally to 16,200. The upcoming Proton S70 R3 participation in the Sepang 1000km Endurance Race is expected to further enhance its appeal.

Proton X90: Delivered 245 units in October, holding the top position in the D-segment SUV category with a YTD total of 2,969 units.

Other models also posted solid performances, with the Persona and X70 recording 1,520 and 989 units, respectively, while the Iriz sold 379 units, placing it fourth in the B-segment hatchback category.

Outlook and Strategy

Proton anticipates strong competition in Q4 2024 due to increased market offers from various brands. However, the company remains focused on long-term value by enhancing product quality and customer service through its 157 3S/4S outlets, aiming to preserve residual values amid market challenges.

SAIC MOTOR MALAYSIA recently celebrated a major milestone for the MG5 sedan at the MG5 Car Delivery Event at MG Motor Glenmarie (Mega Galeri Sdn Bhd), where over 20 new owners gathered to receive their cars. The event, attended by SAIC Motor Malaysia’s management, fostered a strong community atmosphere, uniting MG fans and showcasing the brand’s commitment to its customers.

The success of the MG5 is largely due to efficient coordination among 18 strategically placed MG Motor Authorized Dealerships, allowing prompt vehicle deliveries across Malaysia. This dealer network is key to SAIC Motor Malaysia’s mission to meet the demands of Malaysia’s style-conscious market.

Lee Wen Hsiang, Chief Operating Officer of SAIC Motor Malaysia, noted, “The MG5 has truly resonated with a segment of buyers who prioritise style and individuality. We’re thrilled to celebrate this milestone alongside our customers.” He highlighted that these events strengthen connections with customers, offering valuable feedback that helps improve service and build a vibrant MG community.

The MG5 stands out as the largest sedan in its class, with a sporty design, spacious interior, and impressive warranties. Owners enjoy a 5-year Unlimited Mileage Warranty and a best-in-segment 7-year Unlimited Mileage Powertrain Warranty. Celebrating MG’s 100th anniversary, SAIC is also offering an RM7,000 introductory rebate, bringing the price to RM86,900, making it an attractive option for new buyers.

MALAYSIAN carmaker Proton has taken a significant step toward international expansion with the inauguration of a new completely knocked-down (CKD) plant to assemble the Proton Saga in Cairo, Egypt. The ceremony was officiated by YAB Dato’ Seri Anwar Bin Ibrahim, Malaysia’s Prime Minister, during his official visit to the country.

Prominent figures present at the event included H.E. Lieutenant General Kamel Al-Wazir, Egypt’s Deputy Prime Minister, YB Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, Malaysia’s Minister of Investment, Trade, and Industry, and YB Dato’ Seri Utama Haji Mohamad bin Haji Hasan, Malaysia’s Minister of Foreign Affairs. Egyptian and Malaysian officials, including H.E. Mr Ragai Tawfik Said Nasr, Ambassador of Egypt to Malaysia, also participated alongside business leaders from both nations.

Strategic Investment in Al Oula Industrial Park

The new CKD facility is located in the Al Oula Industrial Park, Giza, and is operated by Ezz Elarab Elsewedy Automotive Factories (ESAF)—a joint venture between Ezz Elarab and Elsewedy Capital Holding. The plant represents an investment of USD35 million and has a production capacity of 20,000 units per shift. Once fully operational, it is expected to employ up to 400 people.

Proton was represented at the inauguration by Tan Sri Syed Faisal Albar, Chairman, and Roslan Abdullah, Deputy CEO. From ESAF, Hisham Ezz Elarab, Chairman, and Ahmed Elsewedy, Board Member, attended the event.

A Milestone in Bilateral Cooperation

During his speech, Prime Minister Anwar Ibrahim highlighted Proton as a source of national pride and emphasised the importance of partnerships like ESAF in fostering industrial advancement. He urged Proton to leverage local facilities to strengthen its operations in the region.

The factory inauguration comes shortly after the first shipment of CKD packs was sent to Egypt on 9 September 2024. The production of left-hand drive Proton Saga models is set to begin in December 2024, with an initial production target of 1,400 units for 2024. This is projected to increase to 5,000 units in 2025, with a total of 16,000 CKD packs expected to be exported by the end of 2026.

Expanding Beyond Egypt

The vehicles assembled in Egypt will not only cater to the domestic market but also be exported to Northern and Sub-Saharan Africa and Middle Eastern markets. These efforts are part of Proton’s strategy to strengthen its presence in emerging markets where car ownership is on the rise.

The total value of exports from this initiative is estimated at RM570 million, excluding an additional RM20 million projected from parts exports.

Unlocking Global Potential

Tan Sri Syed Faisal Albar remarked that Proton, as Malaysia’s leading vehicle exporter, currently sees exports accounting for 3% of total sales volume. However, the company aims to unlock untapped potential in international markets.

“Egypt is central to our plans for the region. Moving forward, we will focus on partnerships like ESAF to maximize the sales potential for Proton vehicles in regions where car ownership is still growing,” he said.

Future Growth Prospects

The establishment of the Cairo CKD facility marks a pivotal moment in Proton’s international expansion. With plans to explore broader markets and collaborate with strategic partners, the company is poised to enhance Malaysia’s automotive footprint on the global stage.

Can't really say, Justin, without knowing how the Independent manages its content and social media presence. I have had two very interesting private conversations with a web content manager and a PR/social media consultant neither of whom, I hasten to add, work for The Independent. Both said that pressure is put on them to get as many "shares" and click throughs as possible. One confirmed that some of their clients clearly state in the commissioning briefs that titles are changed for social media to increase the click rate and that their performance is assessed and payments adjusted accordingly.

But the conclusion must be that The Independent, and not Facebook, is in the wrong here. (Although I suppose there could / should be an FB algorithm to prioritise the real title?)

I don't think we can blame Facebook for the misuse of the tags. They provide the technology and alternative social media titles usually do describe at least part of the original content, and the target audience maybe different compared with that for a website audience. In this case it has to be the Independent that is ultimately responsible, even if the title was written by a freelancer or contractor who, I presume, are paid by the Independent. It is clearly in the source code of the page on the Independent website, therefore they are responsible for it.

[…] has written a telling piece on her blog  with the example of this  newspaper article From Karen: How to write totally misleading headlines for social media :  Or how to seriously annoy intelligent people by telling deliberate […]

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One hundred twenty-two children – aged 1 to 17 – were killed in the first half alone of Rodrigo Duterte’s six-year bloody drug war.

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Or how to seriously annoy intelligent people by telling deliberate lies. A story about renewable energy has been doing the rounds within my social media circles,  and especially on FaceBook. It is an article from The Independent newspaper that has been eagerly shared by those with an interest in the subject.  The headline reads “Britain … Continue reading How to write totally misleading headlines for social media →

Voting in the UK election has finished and the results are in, but the dust has most definitely not settled. It looks as we in the UK are in for interesting times ahead. It would help those of us researching the various political parties and policies if Google could at least get the basics right, … Continue reading Another example of Google’s Knowledge Graph getting it wrong →

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