Anna Debenham harnesses up the huskies and puts them to work to figure out how teams distributed across multiple locations can work effectively to all pull in the same direction. With modern workforces distributed from north pole to south, can they all be kept running in step?

Four years ago, I started working at a small startup called Snyk that’s based in two locations – London and Tel Aviv. The founders made it clear they wanted to grow headcount in both locations at the same rate, and for the design and engineering skillsets between the two offices to be evenly spread. We’re now at over 200 people and we’re still staying true to that vision, but only by completely changing how we were used to working.

The trend for fully distributed teams is on the rise – companies like InVision and GitLab have entirely remote employees. Snyk is somewhere in between, with small hubs of global team members in homes and shared offices globally alongside our main London, Tel Aviv, Boston, Ottawa and Bay Area offices.

Our R&D teams are based entirely in London or Tel Aviv, with a few employees working around Europe. Rather than have Team A working in one office and Team B working in another, we’ve deliberately designed it so that no R&D team at Snyk has all its members in one location. We could design our teams to be all co-located so that everyone’s in the same room, but we don’t.

When I explain this setup to people, I’ll often get a response of bewilderment – why do it this way? It sounds like a pain! Increasingly though, the reaction is positive – usually from people who’ve worked in a distributed team before where departments are split neatly between locations. They’ve experienced an “us vs them” culture, with work being thrown over the fence to designers or engineers in different timezones. They’ve been at the mercy of the decision makers who are all in the head office. This is exactly what we wanted to avoid. We wanted the company to feel like one team, across many locations.

It’s not perfect – I do miss the things that working in the same location brings such as collaborating on a whiteboard, or having planning documents stuck on the wall for the team to refer to. Pre-distributed working, I used to sit next to a designer and we’d bounce ideas off each other. Now I have to make the extra effort to schedule something in. Managing people remotely is also tough – I can’t easily see that a team member is having a bad day and make them a cup of tea.

But on the whole, it works pretty well for us. The time difference between London and Tel Aviv is a comfy 2 hours, and in Tel Aviv, the week runs from Sunday to Thursday, meaning there’s just a single day in the week when all our teams aren’t working. This makes the week feel like the ebb and flow of a tide – my Mondays are very busy, but on Fridays, half the team is off so there are barely any meetings – ideal for deep focus time.

So how do we make this distributed-but-also-co-located hybrid thing work?

Level the playing field

Firstly, that “us vs them” mentality I mentioned is the key thing to avoid to maintain a positive distributed work culture. Avoid the term “remote team”, as that has a sense of otherness. Instead, refer to your team as “distributed”. It’s such a small change that has the effect of bringing everyone onto the same level.

Also, consider your video conferencing etiquette – if you’ve got a large part of your team in one location, with just one or two members who are dialling in, you could end up with a very one-sided conversation. The room with the most people in it has a habit of forgetting the person they can’t easily see. Even if you’re in the same room, dial in individually so that everyones faces are the same size, and you’re addressing all the participants rather than just those in the same room as you.

Invest in tools that help communication

Early on, we invested in tools that would help make communication between locations as seamless as possible. I’m not talking about those screens with wheels that follow co-workers around a room to recreate a manager breathing down their neck (although now I think of it…). I’m talking about the familiar ones like Slack, Zoom and Notion.

Use a single tool where possible to reduce friction between teams so there’s no confusion as to whether you’re having a call over Google Hangouts, Zoom, Skype or whatever else is fashionable to use this year. Same with meeting notes – keep them in one place rather than scattered across Dropbox, Email and Google Docs.

Remote pair programming has also got a lot easier. We used ScreenHero before it got acquired and lost its remote control functionality – but there are some great alternatives out there like USE Together. You might also have collaboration tools built into your code editor, like Visual Studio’s Live Share, and Atom’s Teletype.

If teams are complaining about bad audio, don’t skimp – invest in better microphones, speakers and sound-proofing. You won’t get the benefits of working as a distributed team if there’s a barrier between communication. Ensure the internet is stable in all locations. Also, it sounds basic but make sure teams have somewhere to take a call in the first place, particularly 1:1s which shouldn’t be done in the open. Previous places I’ve contracted at had people dialling into meetings in stairwells, shower rooms and even toilet cubicles. Take care not to make the experience of working in a distributed team end up harming the experience of working in an office.

Open a window

For as long as we’ve had offices, we’ve had a fixed camera and TV screen setup between them that acts as a “window” between locations. The camera is on all the time, and we turn the microphone on once a day for standup (or whenever someone wants to say hi). When I turn on the TV in the morning, I can see the Tel Aviv office already working. At midday, our Boston office comes online, followed shortly after by our Ottawa office. It’s incredible what a difference this has made to make us feel more like one office.

Distributed meetings

With the time differences and weekday shift, there’s a condensed timeframe in which we can collaborate. It’s not as bad as it could be (I pity my fellow Londoners who work for companies based in California), but the hours between 9am and 4pm Monday to Thursday for us are at a premium. This means the meetings we have need to be a good use of everyone’s time. When we can’t find a time that works for everyone, we record the meeting. But even if everyone can make it, we still take notes.

The notebook brand Field Notes have a slogan “I’m not writing it down to remember it later, I’m writing it down to remember it now.”. This is a reminder that it’s not always the notes themselves that are useful, but the act of taking them. Where they’re really powerful is when you share them in real time. In Kevin Hoffman’s book ‘Meeting Design’, he recommends the notetaker shares their screen while taking notes so that everyone can participate in making sure those notes are accurate. Having the notes on the screen also helps focus the conversation – particularly if you have an agenda template to start with. It means you’ve got a source of truth for someone who mis-remembers a conversation, and you’ve got something to look back on in the next meeting so you don’t repeat yourselves.

Another tip we’ve taken from Kevin’s book is to have a kanban board for standing meetings, where everyone can add a topic. That way, you always have a backlog of topics to discuss in the meeting. If there aren’t any, you can cancel the meeting!

Don’t get into bad habits when you’re lucky enough to be sharing a single space – keep documenting conversations and decisions in the same way you would with a distributed team, so that future you can remember, and future team members can gather that context.

Team bonding

I always think the best way to bonding with people is over a meal – isn’t that what Christmas dinner is great for? As a distributed team, we can’t do that. We could try and recreate it (even just for the comedy value), but it’s really not the same. We have to try something different.

Enter Eurovision. For those of you outside Europe, imagine a cheesy pop song contest where each country performs their own song and everyone votes for the winner. This year, it was held in Tel Aviv, so dozens of us sat down to watch the live stream. We set up a Eurovision Slack channel and shared our horror in real time.

But Eurovision only happens ones a year, so we’ve extended shared experiences into multiple “hobby” Slack channels: we have one for food fans (#fun-foodies), football fans (#fun-footies), and even sourdough fans (#fun-sourdough). There’s also a weekly “drink and sync” where office-less team members join a video call and chat over a beer, coffee, or juice depending on the time of day for those that dial in. One team runs a movie club where they choose a video that’s relevant to their team’s work (such as a conference talk) and watch it together at the same time.

Onboarding new team members can feel quite impersonal if their manager isn’t in the same office. Starting your first day in an office full of strangers, where the only interaction with your manager is over a video call can feel daunting. And as a manager, I get anxious about my new hire’s first day – was there someone there to greet them and show them where they sit? Was everything set up for them? Did they have someone to eat lunch with? So we’ve been rolling out an “onboarding buddy” scheme. This is someone local who can help the new hire settle in to their new surroundings. It’s someone to chat to, share a coffee with, and generally look out for them.

We also use a Slack app called Donut which pairs employees up for informal chats to get to know each other. You get paired with someone random in the company and it helps you schedule a call with them. This is to encourage cross-pollination across teams and locations.

What distributed teamwork has taught us

There’s a lot that we’ve learnt about working well as a distributed team. We try and recreate the good things about sharing a physical space, and make them feel just as natural in the digital space, while also compensating for the lack of intimacy from being thousands of miles apart.

Mel Choyce’s 24 ways article Surviving—and Thriving—as a Remote Worker stresses the value of remote working, and the long term benefits it has had.

Working remotely has made me a better communicator largely because I’ve gotten into the habit of making written updates.

I think in a lot of ways, the distance has brought us closer. We make more of an effort to check in on how each other is doing. We document as much as we can, which really helps new hires get up to speed quickly.

By identifying what we find valuable about working in the same room, and translating that to work across locations, we find collaboration easier because we’re no longer strangers to each other. We might not be able to have those water-cooler moments in the physical realm, but we’ve done a good job of replicating that online.

About the author

Anna Debenham lives in London and is a Product Manager at Snyk.

She’s the author of Front-end Style Guides, and when she’s not playing on them, she’s testing as many game console browsers as she can get her hands on.

More articles by Anna

Rachel Andrew guides us through a tour of the last fifteen years in CSS layout, as manifested in articles here on 24 ways. From the days when Internet Explorer 6 was de rigueur, right up to the modern age of evergreen browsers, the only thing you can be sure of is that the web never stands still for long.

I’ve written nine articles in the 15 years of 24 ways, and all but one of those articles had something to do with CSS. In this last year of the project, I thought I would take a look back at those CSS articles. It’s been an interesting journey, and by reading through my words from the last 15 years I discovered not only how much the web platform has evolved - but how my own thinking has shifted with it.

2005: CSS layout starting points

Latest web browser versions: Internet Explorer 6 (at this point 4 years old), IE5.1 Mac, Netscape 8, Firefox 1.5, Safari 2

Fifteen years ago, my contributions to 24 ways started with a piece about CSS layout. That article explored something I had been using in my own work. In 2005, most of the work I was doing was building websites from Photoshop files delivered to me by my design agency clients. I’d built up a set of robust, tried-and-tested CSS layouts to use to implement these. My starting point when approaching any project was to take a look at the static comps and figure out which layout I would use:

• Liquid, multiple column with no footer
• Liquid, multiple column with footer
• Fixed width, centred

At that point, there were still many sites being shipped with table-based layouts. We had learned how to use floats to create columns some four years earlier, however layout was still a difficult and often fragile thing. By developing patterns that I knew worked, where I had figured out any strange bugs, I saved myself a lot of time.

Of course, I wasn’t the only person thinking in this way. The two sites from which the early CSS for layout enthusiasts took most of their inspiration, had a library of patterns for CSS layout. The Noodle Incident little boxes is still online, glish.com/css is sadly only available at the Internet Archive.

This thinking was taken to a much greater extreme in 2011, when Twitter Bootstrap launched and starting with an entire framework for layout and much more became commonplace across the industry. While I understand the concern many folk have about every website ending up looking the same, back in 2005 I was a pragmatist. That has not changed. I’ve always built websites and run businesses alongside evangelizing web standards and contributing to the platform. I’m all about getting the job done, paying the bills, balancing that with trying to make things better so we don’t need to make as many compromises in the future. If that means picking from one of a number of patterns, that is often a very reasonable approach. Not everything needs to be a creative outpouring.

Today however, CSS Grid Layout and Flexbox mean that we can take a much more fluid approach to developing layouts. This enables the practical and the creative alike. The need for layout starting points - whether simple like mine, or a full framework like Bootstrap - seems to be decreasing, however in their place comes an interest in component libraries. This approach to development partly enabled by the fact that new layout makes it possible to drop a component into the middle of a layout without blowing the whole thing up.

2006: Faster Development with CSS Constants

Latest web browser versions: Internet Explorer 7, Netscape 8.1, Firefox 2, Safari 2

My article in 2006 was once again taken from the work I was doing as a developer. I’ve always been as much, if not more of a backend developer than a frontend one. In 2006, I was working in PHP on custom CMS implementations. These would also usually include the front-end work. Along with several other people in the industry I’d been experimenting with ways to use CSS “constants” as we all seemed to call them, by processing the CSS with our server-side language of choice.

The use case was mostly for development, although as a CMS developer, I could see the potential of allowing these values to be updated via the CMS. Perhaps to allow a content editor to change a color scheme.

Also in 2006, the first version of Sass was released, created by Hampton Catlin and Natalie Weizenbaum. Sass, LESS and other pre-processors began to give us a more streamlined and elegant way to achieve variables in CSS.

In 2009, the need for pre-processors purely for variables is disappearing. CSS now has Custom Properties - something I did not foresee in 2006. These “CSS Variables” are far more powerful than swapping out a value in a build process. They can be changed dynamically, based on something changing in the environment, rather than being statically set at build time.

2009: Cleaner Code with CSS3 Selectors

Latest web browser versions: Internet Explorer 8, Firefox 3.5, Safari 4, Chrome 3

After a break from writing for 24 ways, in 2009 I wrote this piece about CSS3 Selectors, complete with jQuery fallbacks due to the fact that some of these selectors were not usable in Internet Explorer 8.

Today these useful selectors have wide browser support, we also have a large number of new selectors which are part of the Level 4 specification. The changes section of the Level 4 spec gives an excellent rundown of what has been added over the years. Browser support for these newer selectors is more inconsistent, MDN has an excellent list with the page for each selector detailing current browser support and usage examples.

2012: Giving Content Priority with CSS3 Grid Layout

Latest web browser versions: Internet Explorer 10, Firefox 17, Safari 6, Chrome 23

My 2012 piece was at the beginning of my interest in the CSS Grid Layout specification. Earlier in 2012 I had attended a workshop given by Bert Bos, in which he demonstrated some early stage CSS modules, including the CSS Grid Layout specification. I soon discovered that there would be an implementation of Grid in IE10, the new browser shipped in September of 2012 and I set about learning how to use Grid Layout. This article was based on what I had learned.

The problem of source versus visual order

As a CMS developer I immediately linked the ability to lay out items and prioritize content, to the CMS and content editors. I was keen to find ways to allow content editors to prioritize content across breakpoints, and I felt that Grid Layout might allow us to do that. As it turned out, we are still some way away from that goal. While Grid does allow us to separate visual display from source order, it can come at a cost. Non-visual browsers, and the tab order of the document follow the source and not the visual display. This makes it easy to create a disconnected and difficult to use experience if we essentially jumble up the display of elements, moving them away from how they appear in the document. I still think that an issue we need to solve is how to allow developers to indicate that the visual display should be considered the correct order rather than the document order.

The Grid Specification moved on

Some of the issues in this early version of the grid spec were apparent in my article. I needed to use a pre-processor, to calculate the columns an element would span. This was partly due to the fact that the early grid specifications did not have a concept of the gap property. In addition the initial spec did not include auto-placement and therefore each item had to be explicitly placed onto the grid. The basics of the final specification were there, however over the years that followed the specification was refined and developed. We got gaps, and auto-placement, and the grid-template-areas property was introduced. By the time Grid shipped in Firefox, Chrome, and Safari many of the sticky things I had encountered when writing this article were resolved.

2015: Grid, Flexbox, Box Alignment: Our New System for Layout

Latest web browser versions: Edge 13, Firefox 43, Safari 9, Chrome 47

Grid still hadn’t shipped in more browsers but the specification had moved on. We had support for gaps, with the grid-row-gap, grid-column-gap and grid-gap properties. My own thinking about the specification, and the related specifications had developed. I had started teaching grid not as a standalone module, but alongside Flexbox and Box Alignment. I was trying to demonstrate how these modules worked together to create a layout system for modern web development.

Another place my thinking had moved on since my initial Grid article in 2012, was in terms of content reordering and accessibility. In July of 2015 I wrote an article entitled, Modern CSS Layout, Power and Responsibility in which I outlined these concerns.

Some things change, and some stay the same. The grid- prefixed gap properties were ultimately moved into the Box Alignment specification in order that they could be defined for Flex layout and any other layout method which in future required gaps. What I did not expect, was that four years on I would still be being asked about Grid versus Flexbox:

“A question I keep being asked is whether CSS grid layout and flexbox are competing layout systems, as though it might be possible to back the loser in a CSS layout competition. The reality, however, is that these two methods will sit together as one system for doing layout on the web, each method playing to certain strengths and serving particular layout tasks.”

2016: What next for CSS Grid Layout?

Latest web browser versions: Edge 15, Firefox 50, Safari 10, Chrome 55

In 2016, we still didn’t have Grid in browsers, and I was increasingly looking like I was selling CSS vaporware. However, with the spec at Candidate Recommendation, and it looking likely that we would have grid in at least two browsers in the spring, I wrote an article about what might come next for grid.

The main subject was the subgrid feature, which had by that point been removed from the Level 1 specification. The CSS Working Group were still trying to decide whether a version of subgrid locked to both dimensions would be acceptable. In this version we would have declared display: subgrid on the grid item, after which its rows and columns would be locked to the tracks of the parent. I am very glad that it was ultimately decided to allow for one-dimensional subgrids. This means that you can use the column tracks of the parent, yet have an implicit grid for the rows. This enables patterns such as the one I described in A design pattern solved by subgrid. At the end of 2019, we don’t yet have wide browser support for subgrid, however Firefox has already shipped the value in Firefox 71. Hopefully other browsers will follow suit.

Level 2 of the grid specification ultimately became all about adding support for subgrid, and so we don’t yet have any of the other features I mentioned in that piece. All of those features are detailed in issues in the CSS Working Group Github repo, and aren’t forgotten about. As we come to decide features for Level 3, perhaps some of them will make the cut.

It was worth waiting for subgrid, as the one-dimensional version gives us so much more power, and as I take a look back over these 24 ways articles it really underlines how much of a long game contributing to the platform is. I mentioned in the closing paragraph of my 2016 article that you should not feel ignored if your idea or use case is not immediately discussed and added to a spec, and that is still the case. Those of us involved in specifying CSS, and in implementing CSS in browsers care very much about your feedback. We have to balance that with the need for this stuff to be right.

2017: Christmas Gifts for Your Future Self: Testing the Web Platform

Latest web browser versions: Edge 16, Firefox 57, Safari 11, Chrome 63

In 2017 I stepped away from directly talking about layout, and instead published an article about testing. Not about testing your own code, but about the Web Platform Tests project, and how contributing to the tests which help to ensure interoperability between browsers could benefit the platform - and you.

This article is still relevant today as it was two years ago. I’m often asked by people how they can get involved with CSS, and testing is a great place to start. Specifications need tests in order to progress to become Recommendations, therefore contributing tests can materially help the progress of a spec. You can also help to free up the time of spec editors, to make edits to their specs, by contributing tests they might otherwise need to work on.

The Web Platform Tests project has recently got new and improved documentation. If you have some time to spare and would like to help, take a look and see if you can identify some places that are in need of tests. You will learn a lot about the CSS specs you are testing while doing so, and you can feel that you are making a useful and much-needed contribution to the development of the web platform.

2018: Researching a Property in the CSS Specifications

Latest web browser versions: Edge 17, Firefox 64, Safari 12, Chrome 71

I almost stayed away from layout in my 2018 piece, however I did feature the Grid Layout property grid-auto-rows in this article. If you want to understand how to dig up all the details of a CSS property, then this article is still useful.

One thing that has changed since I began writing for 24 ways, is the amount of great information available to help you learn CSS. Whether you are someone who prefers to read like me, or a person who learns best from video, or by following along with a tutorial, it’s all out there for you. You don’t have to rely on understanding the specifications, though I would encourage everyone to become familiar with doing so, if just to be able to fact check a tutorial which seems to be doing something other than the resulting code.

2019: And that’s a wrap

Latest web browser versions: Edge 18, Firefox 71, Safari 12, Chrome 79

This year is the final countdown for 24 ways. With so many other publications creating great content, perhaps there is less of a need for an avalanche of writing in the closing days of each year. The archive will stay as a history of what was important, what we were thinking, and the problems of the day - many of which we have now solved in ways that the authors could never have imagined at the time. I can see through my articles how my thinking evolved over the years, and I’m as excited about what comes next as I was back in 2005, wondering how to make CSS layout easier.

About the author

Rachel Andrew is a Director of edgeofmyseat.com, a UK web development consultancy and creators of the small content management system, Perch; a W3C Invited Expert to the CSS Working Group; and Editor in Chief of Smashing Magazine. She is the author of a number of books including The New CSS Layout for A Book Apart and a Google Developer Expert for Web Technologies.

She curates a popular email newsletter on CSS Layout, and is passing on her layout knowledge over at her CSS Layout Workshop.

When not writing about business and technology on her blog at rachelandrew.co.uk or speaking at conferences, you will usually find Rachel running up and down one of the giant hills in Bristol, or attempting to land a small aeroplane while training for her Pilot’s license.

More articles by Rachel

Jina Anne silences the night to talk about how we talk about Design Systems. Can the language we use impact the effectiveness of the solution? Fear not, if mighty dread has seized your troubled mind. Design systems of great joy we bring to you and all mankind.

Ooh, clickbaity title. Why on earth would I, a self-proclaimed “design systems advocate”, say there is no design system? Yes, I’m being a little tongue-in-cheek. Maybe I just wanted an excuse to use the “there is no spoon” gif. But I do have an actual point, so bear with me.

Design systems as a “thing” vs design systems as a methodology

Recently I tweeted my thoughts on why I have been tending to use design systems in plural form (rather than using an article like “a” or “the” in front of it). During my time at Salesforce when our team was called “Design Systems” and my role was “Lead Designer, Design Systems”, I would get asked “Why is it plural? We only have one.”.

My thoughts:

I liked my title at Salesforce as “Lead Designer, Design Systems”.

People asked, but it’s just one. Why plural?

“A design system” or “The design system” makes people think of a deliverable artifact/library.

But it’s ongoing design systems work. Process improvement & workflows.

— design systems jina (@jina) December 12, 2019

Lately, I’ve been thinking a lot about the way we talk about design systems, including the confusion and negativity that can come along with it. Amélie Lamont gave a talk in 2018 called “The Language of Design”, and in it, she talked about the way we talk about design systems and design itself from a “jargony point of view”. She argues that design is technically problem-solving.

I definitely agree. People get caught up in “design” as the actual role or action of designing and have even taken issue with the term “design systems” for this very reason (and have suggested it be more focused on code). I don’t think it really does us a good service to just swap out one role for the other. And… is it even about the role?

For other folks, which I include myself, we see design as a larger effort that involves the end-user experience (which includes usability, accessibility, performance, etc) as well as having a huge impact on the business. This includes code.

But really, it should all be focused on people. I like Mina Markham’s definition of what makes for good art direction in design systems:

Art direction is progressive. Localized. Cross-functional. Inclusive. Systematic.

Mina Markham

You’ll notice that the emphasis of what she speaks about is on people.

So in the design systems work we do, you often think of a style guide. Or a component library. Or a Sketch UI Kit. And there are arguments on whether either of those things can be called a design system if it doesn’t include this other thing or that other thing. We even talk about whether design systems are products or are more of a service. My take? The word “design” and “system” used in combination together literally just means to systemize your design (and in my world view that is more about the overall experience). And so if for you that means a Sketch UI Library, then you do you! My point is I think there is too much focus on the deliverables in the first place.

I touched on this briefly very recently:

Something I’ve been thinking a lot about is how much time we spend on making beautiful design system websites. I love looking at them. They’re great. But as our design and engineering tools get closer and closer together, will we come to a point where we don’t need the website? Can our tools surface suggestions for better accessibility, localization, performance, and usability, because our design system is baked into the tools? Just a thought.

Quote from post in Smarter Design Systems Tools

Invisible Design Systems?

So this is something I am striving for in 2020 — in what ways can we improve our collaboration, remove any proverbial gaps between design and engineering (not just bridge them), and have more meaningful conversations around the work we do? I don’t have any wrong or right answers here, but I am looking forward to seeing this progress in our field.

Design tools are bringing in smarter, automated ways to check for color contrast and other accessibility issues that can be detected early on. Sketch just announced their Assistant feature planned for 2020, which will check for your visual design discrepancies. And some design tools are using real code to be used in your product.

Engineering tools are advancing every day as well. I was just attending Flutter Interact recently, which was an event held by Google about their Flutter UI toolkit. It previously enabled you to get apps built for native platforms like Android and iOS, from one code base, and now has also announced their support for desktop and web. The push at this year’s event was focused on making this approachable for creatives (with their integrations into tools like Adobe XD. It really does feel like design and engineering tools are coming closer and closer together. And that’s all really cool and exciting.

However, I have to tell you: a lot of the time that I’m working in design systems, I’m not even touching a design tool. Or coding. Rather, it’s a lot of people-focused work: Reviewing. Advising. Organizing. Coordinating. Triaging. Educating. Supporting. That’s a lot of invisible systems work right there. (I use “invisible” here to mean there is not a direct tangible object in some of this work, though it all does serve the end-user through the product outcomes).

Designed objects are the fruit of invisible systems.

Amélie Lamont

This definitely is not me saying “don’t build a style guide” or “don’t make a Sketch UI Kit”. Use whatever works best for your organization. But this essentially is a plea to always put the focus on the people using your products. And, think about design systems as more of a methodology. A shining example of this way of designing systems is the newly released Encore from Spotify. I had the opportunity to see this revealed at Design Systems London, and they just published a post on it recently.

What’s different about Encore is that it isn’t a single monolithic thing. It’s a framework that brings Spotify’s existing design systems under one brand—a “system of systems.”

Source: Reimagining Design Systems at Spotify

This design systems work is not about one style guide website and instead focuses on the needs across several systems that are connected. Design Tokens help this to be a reality. Needless to say, I’m a big fan.

Love for your community

Design system principle #4: Favor community over control.

— Nathan Curtis (@nathanacurtis) March 23, 2017

When you’re doing design systems work in your organization, you are actually building a community. This can involve shared language and nomenclature, an aligned purpose, and better, closer collaboration. It doesn’t have to be a “style police” situation (I actually very much dislike the term “governance”). This can be a joint effort – working together to share the ownership of design systems together.

I was a big fan of the pairing model that we had at Salesforce when I was there. The work we did in design systems informed the work our product designers did. But then the work that the product designers did, in turn, informed the work we did in design systems. It was a very cyclical model and combined Nathan Curtis’s observed models of the Centralized Team and the Federated Contributors.

From my experience, I have found that great design systems teams have hybrid skillsets. Whether that is having actual hybrid designer/engineers on the team, or just ensuring that those skillsets are represented across the team, it’s important to have the perspectives of design, engineering, product, content, accessibility, and more.

I think that part of a designer’s role – and not even a designer. Anybody who uses the design system by nature of what a design system is – it’s the conglomeration of all the disciplines. Some code, some design, some product knowledge, some writing. And what that means is I think everybody on the team has to approach it with some humility.

Dan Mall

Kim Williams spoke recently in her talk, Start with your Brand Purpose, on Design Systems Love:

Love is patient. With design systems, …it’s a marathon and not a sprint. …this is a long game and it is a labor of love. And love is kind. We support everyone through change. Internally change is so hard. How do you help engineers work in a different way, how do you help PMs think strategically and embrace a new definition of analytical, how do you make in-roads with marketing so that they’re comfortable with you talking about brand and that you’re comfortable with marketing talking about user experience? How do you really, really build those relationships up through empathy. …the onus is on us to educate, to facilitate, to help others understand, to speak the language, to be that bridge, to be that connector, to be that catalyst for our companies. It always trusts, always hopes, always perseveres. Never fails. I love this because there’s a resiliency that we need to have, a resilience when we go through this.

Kim Williams

I love, love, love that.

And so while I still think it’s fun to explore new tools and get really excited about certain processes, at the end of the day, (in my most humble opinion), the best design systems teams are not just hybrid teams — they are also teams that work and supports each other really well, thus producing amazing user-centered work.

So, my suggestion for the coming year is to perhaps move away from thinking of design systems as an actual thing (especially when it comes to the negative perception of spending time on them) and more as a way of working better, more efficiently, and more creatively so that we can build great experiences for our users. I like to repeat in my work, Design Systems are for people, because it is a call to cherish, support, and empower the people you serve (both internally and externally).

Happy holidays!

About the author

Jina is a design systems advocate and coach. At Amazon, Jina was Senior Design Systems Lead. At Salesforce, she was Lead Designer on the Lightning Design System. She led the CSS architecture and style guide for the Apple Online Store. She’s also worked at GitHub, Engine Yard, Crush + Lovely, and Memphis Brooks Museum of Art, and more. She developed projects with W3C, Mass.gov, FedEx, etc.

Jina coauthored Design Systems Handbook, Fancy Form Design, and The Art & Science of CSS. She’s published several articles. She’s spoken at conferences including Adobe MAX. Print Magazine featured Jina as a leading San Francisco creative.

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