Cost of one SMS is around 12 paise, whereas a promotional e-mail could cost 2-4 paise. A retail brand organising a high intensity campaign for its seasonal sale could end up spending Rs 15-20 lakh to reach its consumers.

We will look at geographical expansion for our salons; but for products, we aim to expand within India at the moment.

I usually have six to seven meetings in a day — with the sales and marketing teams on current campaigns and updates on products in the pipeline or meeting various stakeholders.

Any brand, in order to become stronger, has to constantly connect with its consumers. The entire theory of stimulus-response works on the principle of brands sending a stimulus for consumers to respond.

By 2022, the company hopes to have 2,000 operational stores. Interestingly, two thirds of these will be located in the tier III, IV, V and VI towns, in the smaller retail format — The Mini Raymond Shop.

From Apple to Lululemon and UNTUCKit are some of his favourite brands

The live streaming feature on social media platforms is seeing a huge uptake during the lockdown

According to a report by Nielsen, in March 2020, the demand for honey was up by 35%, for chyawanprash by 81%, and turmeric by 38% in modern trade stores

YouTube's Video Watch Page gets a new design with larger thumbs and prominently visible comment box. YouTube music adds explore section and lyrics to the video.

Google has released an update for its Authenticator app to allow users to manage their account security keys easily while switching to a different phone.

Xiaomi's low-cost Redmi models dominate the budget market, but that could hurt the Mi 10 5G, priced starting at Rs. 49,999

Domestic Violence During Covid 19: Crime Behind the Closed Doors!

What Irrfan Khan and Rishi Kapoor left behind for the lawyers and people to learn?

Popular small screen actress remembered mostly as 'Jassi' from her first show Sony Tv show 'Jassi Jaisi Koi Nahin' and who was last seen in Ekta Kapoor's web show 'Kehne Ko Humsafar Hain'(along with Ronit Roy and Gurdeep Kohli) <a href="https://www.abplive.in/television/mona-singh-dating-south-indian-to-get-married-soon-1068950" target="_blank" rel="noopener noreferrer">made headlines in September over her rumored relationship with

<strong>New Delhi:</strong> Gauri Khan took a stroll down her memory lane and shared a throwback family picture from their vacation featuring husband and megastar Shah Rukh Khan and their two kids. However, it is the doting father and a husband's response over the adorable picture which will just melt

Let us look at a few facts to try and understand the WhatsApp hack on Indians. First, the company that has been accused of the crime has been taken to court in America for the hack by Facebook, which owns WhatsApp. The accused firm, NSO Group of Israel, has built

Virat Kohli feels that it would be difficult to create the magic of playing in front of thousands of fans if games are held behind closed doors.

The ECB took to Twitter to share a throwback video of Virat Kohli's dismissal from India's 2018 tour of England.

Sachin Tendulkar revealed that his stint with Yorkshire helped him gain exposure and gave him a better understanding of English conditions.

This Ramadan, try this incredibly delicious paratha recipe for iftar that will leave you drooling for more.

The Bisi Bele Bath is one dish that deserves this spotlight. 'Bele' refers to lentil and this flavourful dish combines rice, lentils and a medley of fragrant spices that is usually drenched in ghee.

Bhaat literally means rice and bhaja means fry; bhaat bhaja is the home-style fried rice among Bengalis. This recipe needs almost nothing for preparation; tastes best with leftover rice.

What if we tell you that making besan ladoos is possible within four corners of your house, and we have just the right recipe that could help you out.

"Thank you, parents, for being the best kind of role models. We are because of you," posted Sonam

Ira and Hazel have worked together in the former's directorial debut Medea

Kajol and Ajay Devgn met on the sets of Hulchul and later got married in the year 1999

"In remembrance of the two that have left us," wrote Amitabh Bachchan

"Rest in peace my dear friend," Deepika had written earlier

Queen Elizabeth II on Friday invoked the wartime spirit to "never despair" as Britain marked 75 years since the end of World War II in Europe under the shadow of coronavirus.