Shuoyan LIU,Chao LI,Yuxin LIU,Yanqiu WANG, Vol.E107-D, No.11, pp.1468-1471
Escalators are an indispensable facility in public places. While they can provide convenience to people, abnormal accidents can lead to serious consequences. Yolo is a function that detects human behavior in real time. However, the model exhibits low accuracy and a high miss rate for small targets. To this end, this paper proposes the Small Target High Performance YOLO (SH-YOLO) model to detect abnormal behavior in escalators. The SH-YOLO model first enhances the backbone network through attention mechanisms. Subsequently, a small target detection layer is incorporated in order to enhance detection of key points for small objects. Finally, the conv and the SPPF are replaced with a Region Dynamic Perception Depth Separable Conv (DR-DP-Conv) and Atrous Spatial Pyramid Pooling (ASPP), respectively. The experimental results demonstrate that the proposed model is capable of accurately and robustly detecting anomalies in the real-world escalator scene.
Publication Date: 2024/11/01

Congcong FANG,Yun JIN,Guanlin CHEN,Yunfan ZHANG,Shidang LI,Yong MA,Yue XIE, Vol.E107-D, No.11, pp.1463-1467
Currently, an increasing number of tasks in speech emotion recognition rely on the analysis of both speech and text features. However, there remains a paucity of research exploring the potential of leveraging large language models like GPT-3 to enhance emotion recognition. In this investigation, we harness the power of the GPT-3 model to extract semantic information from transcribed texts, generating text modal features with a dimensionality of 1536. Subsequently, we perform feature fusion, combining the 1536-dimensional text features with 1188-dimensional acoustic features to yield comprehensive multi-modal recognition outcomes. Our findings reveal that the proposed method achieves a weighted accuracy of 79.62% across the four emotion categories in IEMOCAP, underscoring the considerable enhancement in emotion recognition accuracy facilitated by integrating large language models.
Publication Date: 2024/11/01

Takahito YOSHIDA,Takaharu YAGUCHI,Takashi MATSUBARA, Vol.E107-D, No.11, pp.1458-1462
Accurately simulating physical systems is essential in various fields. In recent years, deep learning has been used to automatically build models of such systems by learning from data. One such method is the neural ordinary differential equation (neural ODE), which treats the output of a neural network as the time derivative of the system states. However, while this and related methods have shown promise, their training strategies still require further development. Inspired by error analysis techniques in numerical analysis while replacing numerical errors with modeling errors, we propose the error-analytic strategy to address this issue. Therefore, our strategy can capture long-term errors and thus improve the accuracy of long-term predictions.
Publication Date: 2024/11/01

Nat PAVASANT,Takashi MORITA,Masayuki NUMAO,Ken-ichi FUKUI, Vol.E107-D, No.11, pp.1453-1457
We proposed a procedure to pre-process data used in a vector autoregressive (VAR) modeling of a temporal point process by using kernel density estimation. Vector autoregressive modeling of point-process data, for example, is being used for causality inference. The VAR model discretizes the timeline into small windows, and creates a time series by the presence of events in each window, and then models the presence of an event at the next time step by its history. The problem is that to get a longer history with high temporal resolution required a large number of windows, and thus, model parameters. We proposed the local density estimation procedure, which, instead of using the binary presence as the input to the model, performed kernel density estimation of the event history, and discretized the estimation to be used as the input. This allowed us to reduce the number of model parameters, especially in sparse data. Our experiment on a sparse Poisson process showed that this procedure vastly increases model prediction performance.
Publication Date: 2024/11/01

Myung-Hyun KIM,Seungkwang LEE, Vol.E107-D, No.11, pp.1449-1452
White-box cryptographic implementations often use masking and shuffling as countermeasures against key extraction attacks. To counter these defenses, higher-order Differential Computation Analysis (HO-DCA) and its variants have been developed. These methods aim to breach these countermeasures without needing reverse engineering. However, these non-invasive attacks are expensive and can be thwarted by updating the masking and shuffling techniques. This paper introduces a simple binary injection attack, aptly named clear & return, designed to bypass advanced masking and shuffling defenses employed in white-box cryptography. The attack involves injecting a small amount of assembly code, which effectively disables run-time random sources. This loss of randomness exposes the unprotected lookup value within white-box implementations, making them vulnerable to simple statistical analysis. In experiments targeting open-source white-box cryptographic implementations, the attack strategy of hijacking entries in the Global Offset Table (GOT) or function calls shows effectiveness in circumventing run-time countermeasures.
Publication Date: 2024/11/01

Keitaro NAKASAI,Shin KOMEDA,Masateru TSUNODA,Masayuki KASHIMA, Vol.E107-D, No.11, pp.1444-1448
To automatically measure the mental workload of developers, existing studies have used biometric measures such as brain waves and the heart rate. However, developers are often required to equip certain devices when measuring them, and can therefore be physically burdened. In this study, we evaluated the feasibility of non-contact biometric measures based on the nasal skin temperature (NST). In the experiment, the proposed biometric measures were more accurate than non-biometric measures.
Publication Date: 2024/11/01

Nan WU,Xiaocong LAI,Mei CHEN,Ying PAN, Vol.E107-D, No.11, pp.1433-1443
With the development of the Semantic Web, an increasing number of researchers are utilizing ontology technology to construct domain ontology. Since there is no unified construction standard, ontology heterogeneity occurs. The ontology matching method can fuse heterogeneous ontologies, which realizes the interoperability between knowledge and associates to more relevant semantic information. In the case of differences between ontologies, how to reduce false matching and unsuccessful matching is a critical problem to be solved. Moreover, as the number of ontologies increases, the semantic relationship between ontologies becomes increasingly complex. Nevertheless, the current methods that solely find the similarity of names between concepts are no longer sufficient. Consequently, this paper proposes an ontology matching method based on semantic association. Accurate matching pairs are discovered by existing semantic knowledge, and then the potential semantic associations between concepts are mined according to the characteristics of the contextual structure. The matching method can better carry out matching work based on reliable knowledge. In addition, this paper introduces a probabilistic logic repair method, which can detect and repair the conflict of matching results, to enhance the availability and reliability of matching results. The experimental results show that the proposed method effectively improves the quality of matching between ontologies and saves time on repairing incorrect matching pairs. Besides, compared with the existing ontology matching systems, the proposed method has better stability.
Publication Date: 2024/11/01

Qinghua WU,Weitong LI, Vol.E107-D, No.11, pp.1422-1432
Multi-focus image fusion involves combining partially focused images of the same scene to create an all-in-focus image. Aiming at the problems of existing multi-focus image fusion algorithms that the benchmark image is difficult to obtain and the convolutional neural network focuses too much on the local region, a fusion algorithm that combines local and global feature encoding is proposed. Initially, we devise two self-supervised image reconstruction tasks and train an encoder-decoder network through multi-task learning. Subsequently, within the encoder, we merge the dense connection module with the PS-ViT module, enabling the network to utilize local and global information during feature extraction. Finally, to enhance the overall efficiency of the model, distinct loss functions are applied to each task. To preserve the more robust features from the original images, spatial frequency is employed during the fusion stage to obtain the feature map of the fused image. Experimental results demonstrate that, in comparison to twelve other prominent algorithms, our method exhibits good fusion performance in objective evaluation. Ten of the selected twelve evaluation metrics show an improvement of more than 0.28%. Additionally, it presents superior visual effects subjectively.
Publication Date: 2024/11/01

Naoya NEZU,Hiroshi YAMADA, Vol.E107-D, No.11, pp.1408-1421
Modern memory devices such as DRAM are prone to errors that occur because of unintended bit flips during their operation. Since memory errors severely impact in-memory key-value stores (KVSes), software mechanisms for hardening them against memory errors are being explored. However, it is hard to efficiently test the memory error handling code due to its characteristics: the code is event-driven, the handlers depend on the memory object, and in-memory KVSes manage various objects in huge memory space. This paper presents MemFI that supports runtime tests for the memory error handlers of in-memory KVSes. Our approach performs the software fault injection of memory errors at the memory object level to trigger the target handler while smoothly carrying out tests on the same running state. To show the effectiveness of MemFI, we integrate error handling mechanisms into a real-world in-memory KVS, memcached 1.6.9 and Redis 6.2.7, and check their behavior using the MemFI prototypes. The results show that the MemFI-based runtime test allows us to check the behavior of the error handling mechanisms. We also show its efficiency by comparing it to other fault injection approaches based on a trial model.
Publication Date: 2024/11/01

Yuan LI,Tingting HU,Ryuji FUCHIKAMI,Takeshi IKENAGA, Vol.E107-D, No.11, pp.1396-1407
1 millisecond (1-ms) vision systems are gaining increasing attention in diverse fields like factory automation and robotics, as the ultra-low delay ensures seamless and timely responses. Superpixel segmentation is a pivotal preprocessing to reduce the number of image primitives for subsequent processing. Recently, there has been a growing emphasis on leveraging deep network-based algorithms to pursue superior performance and better integration into other deep network tasks. Superpixel Sampling Network (SSN) employs a deep network for feature generation and employs differentiable SLIC for superpixel generation. SSN achieves high performance with a small number of parameters. However, implementing SSN on FPGAs for ultra-low delay faces challenges due to the final layer’s aggregation of intermediate results. To address this limitation, this paper proposes an aggregated to pipelined structure for FPGA implementation. The final layer is decomposed into individual final layers for each intermediate result. This architectural adjustment eliminates the need for memory to store intermediate results. Concurrently, the proposed structure leverages decomposed layers to facilitate a pipelined structure with pixel streaming input to achieve ultra-low latency. To cooperate with the pipelined structure, layer-partitioned memory architecture is proposed. Each final layer has dedicated memory for storing superpixel center information, allowing values to be read and calculated from memory without conflicts. Calculation results of each final layer are accumulated, and the result of each pixel is obtained as the stream reaches the last layer. Evaluation results demonstrate that boundary recall and under-segmentation error remain comparable to SSN, with an average label consistency improvement of 0.035 over SSN. From a hardware performance perspective, the proposed system processes 1000 FPS images with a delay of 0.947 ms/frame.
Publication Date: 2024/11/01

Zhigang WU,Yaohui ZHU, Vol.E107-D, No.11, pp.1385-1395
This article focuses on improving the BiSeNet v2 bilateral branch image segmentation network structure, enhancing its learning ability for spatial details and overall image segmentation accuracy. A modified network called “BiconvNet” is proposed. Firstly, to extract shallow spatial details more effectively, a parallel concatenated strip and dilated (PCSD) convolution module is proposed and used to extract local features and surrounding contextual features in the detail branch. Continuing on, the semantic branch is reconstructed using the lightweight capability of depth separable convolution and high performance of ConvNet, in order to enable more efficient learning of deep advanced semantic features. Finally, fine-tuning is performed on the bilateral guidance aggregation layer of BiSeNet v2, enabling better fusion of the feature maps output by the detail branch and semantic branch. The experimental part discusses the contribution of stripe convolution and different sizes of empty convolution to image segmentation accuracy, and compares them with common convolutions such as Conv2d convolution, CG convolution and CCA convolution. The experiment proves that the PCSD convolution module proposed in this paper has the highest segmentation accuracy in all categories of the Cityscapes dataset compared with common convolutions. BiConvNet achieved a 9.39% accuracy improvement over the BiSeNet v2 network, with only a slight increase of 1.18M in model parameters. A mIoU accuracy of 68.75% was achieved on the validation set. Furthermore, through comparative experiments with commonly used autonomous driving image segmentation algorithms in recent years, BiConvNet demonstrates strong competitive advantages in segmentation accuracy on the Cityscapes and BDD100K datasets.
Publication Date: 2024/11/01

One of the main tasks in tax administration is debt management. The main goal of this function is tax due collection. Statements are processed in order to select strategies to use in the debt management process to optimise the debt collection process. This work proposes to carry out a data mining process to predict debts of taxpayers with high probability of non-payment. The data mining process identifies high-risk debts using a survival analysis on a dataset from a tax administration. Three groups of tax debtors with similar payment behaviour were identified and a success rate of up to 90% was reached in estimating the payment time of taxpayers. The concordance index (C-index) was used to determine the performance of the constructed model. The highest prediction rate reached was 90.37% corresponding to the third group.

To capture the complexity and diversity of systems with both technical and social features, modelling methods are needed that similarly provide various tools and concepts. Study of developed methods shows that despite all of their advantages and strengths, there is a need for a method that with a holistic approach integrates perspectives, strengths and tools of the developed methods and models with different aspects of socio-technical systems. The main aim of the current study is to design a method for modelling complex socio-technical systems. To achieve this goal, it is necessary to design a method that is based on creativity and existing knowledge base. Therefore, design science research is used as a research strategy to design proposed method. For the first time, design science research in the field of operations research has been used to design a modelling method. This study also presents new tools and concepts for modelling socio-technical systems.

Product innovation has become a crucial part of the sustainability of the coconut agro-industry in Indonesia, covering upstream and downstream sides. To overcome this challenge, it is necessary to create several model stages using a hybrid method that combines machine learning based on multiple criteria decision making and mass balance analysis. The research case study was conducted in Tembilahan district, Riau province, Indonesia, one of the primary coconut producers in Indonesia. The analysis results showed that potential products for domestic customers included coconut milk, coconut cooking oil, coconut chips, coconut jelly, coconut sugar, and virgin coconut oil. Furthermore, considering the experts, the most potential product to be developed was coconut sugar with a weight of 0.26. Prediction of coconut sugar demand reached 13,996,607 tons/year, requiring coconut sap as a raw material up to 97,976,249.

The Republic of India has witnessed an enormous leap in financial transactions after a sudden demonetisation in 2016. The study represents an in-depth analysis of the factors influencing e-wallets usage post-COVID situation covering the National Capital Region. The scientifically collected data were subjected to Pearson's correlation to recognise the correlation amongst the selected e-wallets. The usage of e-wallets is observed mainly during recharge, UPI payments, and utility payments. Through psychometric response and interaction analysis, six factors were selected and examined for data distribution and stable observation using standard deviation and variance coefficient. The coefficient of variance for six factors was observed ≤ 1. The weight of the factors noted to be secured way (0.184), to take advantage of cashback (0.182), low risk of theft (0.169), fast service (0.1689), ease to use (0.156), and saves time (0.139) using principal component eigenvectors analysis. Freecharge and Tez wallets reveal a maximum 99.2% correlation.

Research growth in organisational behaviour research, has increased the importance of paying attention to anti-citizenship behaviours. The current research with the aim of quantitative combination, has examined the results of research in effect of underlying factors of organisational anti-citizenship behaviours using meta-analysis method and CMA2 software and 55 articles during the time period of 2000-2020. The results showed a positive significant link between underlying factors of organisational anti-citizenship behaviours and occurrence of these behaviours and this influence was 0.389, 0.338, 0514 and 0.498 (structural, organisational, managerial, employment and professional and socio-economic and cultural factors). The level of connection found relating to each four occurrences is '68 links, 49 links, 93 links and 71 links'. Findings indicate that minute attention has been paid to organisational anti-citizenship behaviours, especially to job and professional factors in research works. Research should be conducted to control and manage these behaviours more purposefully in organisations.

In Italy, the reimbursement provided to healthcare organisations for medical and surgical procedures is based on the diagnosis related group weight (DRGW), which is an increasing function of the complexity of the procedures. This makes the reimbursement an upper unlimited function. This model does not include the relation of the volume with the complexity. The paper proposes a mathematical model for the optimisation of the reimbursement by determining the optimal mix of volume/procedure, considering the relation volume/complexity and DRGW/complexity. The decreasing, linear, and increasing returns to scale have been defined, and the optimal solution found. The comparison of the model with the traditional approach shows that the proposed model helps the healthcare system to discern the quantity of the reimbursement to provide to health organisations, while the traditional approach, neglecting the relation between the volume and the complexity, can result in an overestimation of the reimbursement.

Underpinned by stakeholder and agency theories, this study adopts a qualitative multiple-case study approach to explore and analyse various stakeholder interests and how they affect digitalisation in the health sector of a developing country (DC). The study's findings revealed that four key stakeholder interests - political, regulatory, leadership, and operational - affect digitalisation in the health sector of DCs. Further, the study found that operational and leadership interests were emergent and were triggered by some digitalisation initiatives, which included, inter alia, the use of new eHealth software and the COVID-19 vaccination exercise, which established new structures and worked better through digitalisation. Conversely, political and regulatory interests were found to be relatively enduring since they existed throughout the pre- and post-digitalisation eras. The study also unearthed principal-agent conflicts arising from technological, organisational and regulatory factors that contribute to the paradoxical outcomes of digitalisation in the health sector.

The objective of this study was to explore through the Model of Theory of Planned Behaviour the most important variables that influence the practice of physical and sports activity at home supported by virtual training in the context of the COVID-19 pandemic. A cross-study was proposed between countries from three continents, distributing the questionnaire in Spain (Europe), Pakistan (Asia), and Colombia (South America) to ensure a comprehensive study. The methodology of structural equations using partial least squares was used. The empirical exploratory study supported the hypotheses proposed, with the most important result that confinement due to the COVID-19 pandemic has been a factor causing the practice of physical and sports activity at home. This is one of the first studies to examine sports practice at home and the new context of sports practice that has generated disruptive technologies and the global crisis of the COVID-19 pandemic.

Recent innovations in additive manufacturing (AM) have proven its efficacy for not only the manufacturing industry but also the healthcare industry. Researchers from Cal Poly, San Luis Obispo, and California State University Long Beach are developing a model that will determine the optimal locations for additive manufacturing hubs that can effectively serve both the manufacturing and healthcare industries. This paper will focus on providing an overview of the healthcare industry's unique needs for an AM hub and summarise the specific inputs for the model. The methods used to gather information include extensive literature research on current practices of AM models in healthcare and an inclusive survey of healthcare practitioners. This includes findings on AM's use for surgical planning and training models, the workflow to generate them, sourcing methods, and the AM techniques and materials used. This paper seeks to utilise the information gathered through literature research and surveys to provide guidance for the initial development of an AM hub location model that locates optimal service locations.

Collaboration between various stakeholders is crucial for healthcare digitalisation and eHealth utilisation. Given that valuable outcomes can emerge from collaborative interactions among multiple stakeholders, exploring a quadruple helix (QH) approach to collaboration may be fruitful in involving the public sector, business, citizens, and academia. Therefore, this study aimed to explore stakeholder views on eHealth collaboration from a QH perspective using the grounded theory methodology. First, an inductive qualitative study involving all stakeholders in the QH was conducted. Subsequently, the findings were related to the actor-resource-activity (ARA) model of business relationships. The results emphasise the role of considering diverse perspectives on collaboration because digitalisation and eHealth require teamwork to benefit the end users within various settings. A model depicting the various aspects of the ARA model related to digitalisation in a healthcare QH setting is presented.

Background and Objective: In response to the challenges of poor mapping outcomes and susceptibility to obstacles encountered by indoor mobile vehicles relying solely on pure cameras or pure LiDAR during their movements, this paper proposes an obstacle avoidance method for indoor mobile vehicles that integrates image and LiDAR data, thus achieving obstacle avoidance for mobile vehicles. Materials and Methods: This method combines data from a depth camera and LiDAR, employing the Gmapping SLAM algorithm for environmental mapping, along with the A* algorithm and TEB algorithm for local path planning. In addition, this approach incorporates gesture functionality, which can be used to control the vehicle in certain special scenarios where “pseudo-obstacles” exist. The method utilizes the YOLO V3 algorithm for gesture recognition. Results: This paper merges the maps generated by the depth camera and LiDAR, resulting in a three-dimensional map that is more enriched and better aligned with real-world conditions. Combined with the A* algorithm and TEB algorithm, an optimal route is planned, enabling the mobile vehicles to effectively obtain obstacle information and thus achieve obstacle avoidance. Additionally, the introduced gesture recognition feature, which has been validated, also effectively controls the forward and backward movements of the mobile vehicles, facilitating obstacle avoidance. Conclusion: The experimental platform for the mobile vehicles, which integrates depth camera and LiDAR, built in this study has been validated for real-time obstacle avoidance through path planning in indoor environments. The introduced gesture recognition also effectively enables obstacle avoidance for the mobile vehicles.

Automated Data Augmentation via Wikidata Relationships Oyesh Singh, UMBC10:30-11:30 Monday, 21 October 2019, ITE 346 With the increase in complexity of machine learning models, there is more need for data than ever. In order to fill this gap of annotated data-scarce situation, we look towards the ocean of free data present in Wikipedia and other […]

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A semantically rich framework to enable real-time knowledge extraction from short length semi-structured documents Lavana Elluri 10:30-11:30 Monday, 4 November 2019, ITE346 Knowledge is currently maintained as a large volume of unstructured text data in books, laws, regulations and policies, news and social media, academic and scientific reports, conversation and correspondence, etc. Most of these […]

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In my knowledge graph class yesterday we talked about the SPARQL query language and I illustrated it with DBpedia queries, including an example getting data about the movie Double Indemnity. I had brought a google assistant device and used it to compare its answers to those from DBpedia. When I asked the Google assistant “Who […]

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Ph.D. Dissertation Defense Modeling and Extracting Information about Cybersecurity Events from Text Taneeya Satyapanich 9:30-11:30 Monday, 18 November, 2019, ITE346? People now rely on the Internet to carry out much of their daily activities such as banking, ordering food, and socializing with their family and friends. The technology facilitates our lives, but also comes with […]

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Reinforcement Quantum Annealing: A Quantum-Assisted Learning Automata Approach We introduce the reinforcement quantum annealing (RQA) scheme in which an intelligent agent interacts with a quantum annealer that plays the stochastic environment role of learning automata and tries to iteratively find better Ising Hamiltonians for the given problem of interest. As a proof-of-concept, we propose a […]

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Results using the reinforcement learning technique on two SAT benchmarks using a D-Wave 2000Q quantum processor showed significantly better solutions with fewer samples compared to the best-known quantum annealing techniques.

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This paper how to apply dynamic topic models to a set of cybersecurity documents to understand how the concepts found in them are changing over time.

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A new paper describing a system integrating a GDPR Ontology with blockchain to support checking data operations for compliance.

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The PALS system captures physical context from sensed data, reasons about the context and associated context-driven policies to make access-control decisions and detect intrusions into smart home systems based on both network and behavioral data

The post paper: Context Sensitive Access Control in Smart Home Environments appeared first on UMBC ebiquity.

Basics of the Adtech Ecosystem This guide delves into the intricacies of the adtech ecosystem, an elaborate mesh of platforms and technologies designed to facilitate and enhance the purchase and sale of digital advertising. Within this system, crucial elements such as ad servers, DSPs (Demand Side Platforms), SSPs (Supply Side Platforms), and ad [...]

Programmatic Ad Targeting Types This article delves into how programmatic advertising employs automated technology to target precise audiences effectively. It examines the different data types leveraged, the array of targeting techniques available, and approaches for gauging the success of a campaign. Key Takeaways Programmatic advertising automates ad buying using machine learning and workflow [...]

How Does Contextual Targeting in Programmatic Work? This article delves into contextual programmatic advertising, which strategically positions ads on web pages by analyzing the content to ensure that these advertisements are pertinent and considerate of privacy. Discover what this method entails and how it operates. Key Takeaways Contextual programmatic advertising combines the automation [...]

Amazon Fire TV Commercials Guide Understanding Amazon Fire TV advertisements is essential for maximizing their marketing potential. This guide provides a comprehensive overview of the various ad options on Amazon Fire TV, including inline ads, feature rotators, sponsored screensavers, and sponsored tiles. It also explores targeting and personalization features to tailor advertisements to [...]

What is Programmatic OTT Advertising? OTT programmatic advertising revolutionizes how brands reach viewers on streaming platforms. Automating ad buying and leveraging real-time data offers precise audience targeting and enhanced campaign efficiency. This method stands out compared to traditional TV ads. In this article, we’ll break down what OTT programmatic advertising is, its key [...]

Best Programmatic Advertising Strategies Looking to craft a successful programmatic advertising strategy? This guide will outline key steps like setting goals, identifying your audience, and leveraging technology to boost your campaigns. Key Takeaways Programmatic advertising automates the ad buying process using machine learning and data analytics, significantly increasing efficiency and enabling precise targeting. [...]

What is Programmatic Direct? In this article, we will delve into Programmatic Direct, a technique by which advertisers utilize automated technology to buy digital advertising space directly from publishers. By doing so, the middlemen are eliminated, resulting in more focused and effective ad placements. Programmatic Direct simplifies sales processes, making it easier for [...]

What is Programmatic OOH? Programmatic Out-of-Home (OOH) refers to the automated buying and selling of Digital Out-of-Home (DOOH) advertising spaces using data-driven technology. Unlike traditional OOH, which requires manual negotiations, programmatic OOH utilizes software to optimize ad placements efficiently and target specific audiences based on data. This article explores the benefits, workings, and [...]

What is Programmatic TV Advertising? Programmatic TV advertising uses data and automated technology to buy and place TV ads more effectively. Unlike traditional methods relying on show ratings, it targets audience data, optimizing ad placements in real time. This introduction will explore what programmatic TV advertising is, its benefits, and steps to start [...]

What Is Supply Path Optimization? This article delves into the workings of Supply Path Optimization (SPO), an approach designed to refine the ad purchasing procedure by minimizing intermediaries between advertisers and their intended audiences, thus promoting cost-effectiveness, increased efficiency, and transparency. It will also cover the advantages of SPO and provide strategies for [...]

Amazon Ads Dashboard Overview Streamline your advertising strategy with the Amazon Advertising Dashboard. Learn how to monitor vital campaign metrics, create customized reports for deeper insights, and refine your tactics for maximum effectiveness. This article guides you through the dashboard's powerful tools, including customizable data widgets, advanced analytics, automated reporting, and seamless integration [...]

Programmatic Guaranteed vs. PMP Deciding between Programmatic Guaranteed and PMP (Private Marketplace) deals? Programmatic advertising has revolutionized digital advertising by using advanced technology and data to streamline the buying and selling of digital ad space. Unlike traditional methods, programmatic buying enables advertisers to target audiences more effectively and distribute ads on a large [...]

AI in Programmatic Advertising AI in programmatic advertising automates and optimizes ad buying using advanced technology. This article explains how AI improves targeting, reduces costs, and boosts efficiency. You’ll learn about current trends, benefits, and real-world examples. Dive in to see how AI can transform your advertising strategies. Key Takeaways AI significantly enhances [...]

What is Display & Video 360? Display & Video 360 (DV360) is Google’s advanced programmatic advertising platform that enables marketers to purchase and manage digital ads efficiently. Leveraging real-time bidding and precise targeting features, DV360 facilitates the execution of impactful display and video campaigns across the internet. This article walks you through the [...]

Best Connected TV Advertising Companies Curious about connected TV advertising companies? This article covers the top companies, their key features, and tips for choosing the best fit for your ad campaigns. Key Takeaways Connected TV (CTV) advertising allows personalized, data-driven ad delivery via internet-connected devices, significantly improving audience targeting compared to traditional TV. [...]

Cross-Device Targeting With Programmatic Ads Cross-device advertising allows advertisers to target users across multiple devices like phones, laptops, and TVs. This method improves ad targeting, user engagement, and campaign measurement. In this article, we’ll explain how cross-device advertising works and its benefits. Key Takeaways Cross-device advertising enables marketers to reach users across multiple [...]