de ‘Never follow a leader, be a disruptor’ By www.thehindubusinessline.com Published On :: Mon, 18 Mar 2024 08:10:00 +0530 Home-grown wisdom: Challenger brand strategies from Rajeev Juneja, Vice-Chairman and MD of Mankind Pharma Full Article Marketing
de YKONE buys Barcode By www.thehindubusinessline.com Published On :: Mon, 01 Apr 2024 10:00:07 +0530 Full Article Marketing
de How the blended model is working for DDB Tribal By www.thehindubusinessline.com Published On :: Sun, 28 Apr 2024 10:30:00 +0530 The Gurgaon-based integrated arm of DDB Mudra has grown thanks to focussing on the full funnel in a customer journey Full Article Marketing
de The rise and rise of deepfakes in India By www.thehindubusinessline.com Published On :: Sun, 12 May 2024 14:44:50 +0530 From political campaigns to brand ads, digital doppelgangers are proliferating. Here’s how to spot them Full Article Marketing
de S is for Scooter: A ride back to the future By www.thehindubusinessline.com Published On :: Sun, 12 May 2024 19:22:29 +0530 Even as the wheels of time turn, the scooter will remain a steadfast symbol of resilience and adaptability Full Article Marketing
de As right as rain – monsoon inspired marketing ideas By www.thehindubusinessline.com Published On :: Sun, 26 May 2024 10:37:00 +0530 The scent and emotion of rainwater can be inspiring for innovative brands Full Article Marketing
de Rise of joyful surrealism, adaptability and de-influencing By www.thehindubusinessline.com Published On :: Sun, 09 Jun 2024 18:05:55 +0530 Creative ground: Amid the champagne, music and partying, the shifting sands of advertising finds solid ground in this year’s Goafest Full Article Marketing
de Retailers report sluggish demand in May By www.thehindubusinessline.com Published On :: Wed, 19 Jun 2024 12:00:43 +0530 Essentials, consumer durables sell more even as retail segment slows during election season Full Article Economy
de Signature sambar, very long dosas and delicious filter coffee By www.thehindubusinessline.com Published On :: Sun, 23 Jun 2024 13:27:11 +0530 Coimbatore’s legendary Annapoorna Hotel can teach marketers a lesson or two Full Article Marketing
de Cheil X’s new visual identity By www.thehindubusinessline.com Published On :: Sun, 07 Jul 2024 18:56:11 +0530 Cheil X, part of Cheil SWA group, has adopted a new visual identity and philosophy which takes its muse from the agency’s Korean heritage. Full Article Marketing
de How brands that defy conventional wisdom come out tops By www.thehindubusinessline.com Published On :: Sun, 21 Jul 2024 11:43:44 +0530 Counter-intuition and not taking the rational path have often helped brands become a huge success Full Article Marketing
de ITC Grand Chola to host award-winning chefs for an evening of pan-Asian culinary delights By www.thehindubusinessline.com Published On :: Fri, 16 Aug 2024 20:45:39 +0530 ITC Hotels is bringing Chef Pam Pichaya Soontornyanakij of Bangkok’s Potong Restaurant and Executive Corporate Chef of ITC Hotels, Chef Manisha Bhasin, to Chennai for a culinary showcase Full Article Marketing
de Ad Club launches The TAC Academy By www.thehindubusinessline.com Published On :: Sun, 18 Aug 2024 18:48:09 +0530 The Advertising Club has forged a deal with the Institute of Practitioners in Advertising (IPA) to offer global courses at special prices to its members under the aegis of The TAC Academy. Full Article Marketing
de JK Tyres ‘Levitas Extreme’ powers speed demons on the race circuit By www.thehindubusinessline.com Published On :: Sun, 01 Sep 2024 14:59:22 +0530 The tyre brand has been part and parcel of Indian racing’s evolving journey Full Article Marketing
de Dharams and the Kandee Factory By www.thehindubusinessline.com Published On :: Sat, 05 Oct 2024 17:30:27 +0530 Kandee Factory is a new candy brand that boasts a vegetarian, all-natural USP Full Article Marketing
de Get rich or die trying: A marketer’s guide to day trading By www.thehindubusinessline.com Published On :: Sun, 06 Oct 2024 20:12:00 +0530 The marketing playbook frowns upon short-term gains — unless backed by sound research Full Article Marketing
de Taking desi flavours to the US By www.thehindubusinessline.com Published On :: Sun, 20 Oct 2024 21:28:50 +0530 Full Article Marketing
de For Dentsu Creative, the big focus is on digital-plus-plus By www.thehindubusinessline.com Published On :: Sun, 03 Nov 2024 18:38:32 +0530 How Dentsu Creative is evolving in step with the rapidly changing world of advertising Full Article Marketing
de Accurate determination of ultra-trace rare earth elements by LA-ICP-MS/MS and its application to cassiterite for effective elimination of Gd and Tb false positive anomalies By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00271G, PaperMing Yang, Wu Wei, Yue-Heng Yang, Rolf L. Romer, Shi-Tou Wu, Tao Wu, Li-Feng ZhongThis study reports a new method for in situ determination of ultra-low REE contents in cassiterite by LA-ICP-MS/MS with an O2 and mass-shift detection strategy to avoid Gd and Tb anomalies.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de Improvements in low-level radionuclide measurement capability through use of the Apex Q sample introduction system combined with ICP-MS/MS By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2929-2936DOI: 10.1039/D4JA00216D, PaperBen Russell, Frankie Falksohn, Alexandre Tribolet, Hibaaq Mohamud, Olivia Pearson, Emma Braysher, Saskia Burke, Anu BhaisareImprovement in sensitivity and interface removal capability for radionuclide measurement using desolvating sample introduction combined with ICP-MS/MS.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de High-precision, mass dependent Si isotope measurements via the critical mixture double-spiking technique By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2799-2808DOI: 10.1039/D4JA00152D, Paper Open Access This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.Xiao-Ning Liu, Martijn Klaver, Remco C. Hin, Christopher D. Coath, Hong Chin Ng, Tim ElliottWe developed critical mixture double-spiking Si isotope measurement, achieving an enhanced long-term reproducibility of ±0.03‰ (δ30Si, 2 s.d.), which is ∼4 times better than the current methods' long-term reproducibility over ±0.1‰ (δ30Si, 2 s.d.).The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de Bimodal data fusion of LIBS spectroscopy and plasma acoustic emission signals: improving the accuracy of machining process identification for low roughness samples By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2737-2747DOI: 10.1039/D4JA00225C, PaperShilei Xiong, Minchao Cui, Nan Yang, Guangyuan Shi, Yuxin Pi, Yuyang Mu, Yuntao Zhang, Yue ZhaoThe fusion of LIBS spectral data with PAES data improves machining process classification identification accuracy.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de Development and application of reference and routine analytical methods providing SI-traceable results for the determination of technology-critical elements in PCB from WEEE By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2809-2823DOI: 10.1039/D4JA00235K, Paper Open Access This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.Giancarlo D'Agostino, Marcus Oelze, Jochen Vogl, Jean-Philippe Ghestem, Nicolas Lafaurie, Ole Klein, Daniel Pröfrock, Marco Di Luzio, Luigi Bergamaschi, Radojko Jaćimović, Caroline Oster, Johanna Irrgeher, Shaun T. Lancaster, Anna Walch, Anita Röthke, Lena Michaliszyn, Axel Pramann, Olaf Rienitz, Timo Sara-Aho, Oktay Cankur, Derya Kutan, Johanna NoireauxDevelopment and test of five reference analytical methods and six routine analytical methods providing SI-traceable results of twenty technology-critical elements in end-of-life PCB materials.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de A simplified instrumental protocol for trace Nd and Hf isotope measurements (<10 ng) using a MC-ICP-MS and an Apex Omega de-solvating system By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2694-2702DOI: 10.1039/D4JA00276H, Technical NoteTing Zhou, Liang Qi, Sheng-hua Liu, Bo ZhouAccurate and precise Nd and Hf isotope measurements of samples with low contents by simple adjustments of an Apex Omega membrane de-solvating system.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de Trace element determination by femtosecond LA-ICP-MS in 10 mg extraterrestrial geological samples prepared as lithium borate glasses By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2728-2736DOI: 10.1039/D4JA00275J, PaperYan-Hong Liu, Ding-Shuai Xue, Wen-Jun Li, Zhong-Qiang Wang, Yan Liang, Shun Guo, Bo WanThis method involves precise trace element determination in X-ray fluorescence (XRF) lithium borate glass prepared from 10 mg extraterrestrial geological samples using femtosecond LA-ICP-MS.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de Sodium nanoferrite-based solid phase extraction: a green method for the simultaneous determination of cadmium, copper, and lead By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2884-2892DOI: 10.1039/D4JA00210E, PaperSaima Perveen, Aysen Hol, Jameel Ahmed Baig, Syed Tufail Hussain Sherazi, Khalil Akhtar, Sajjad Hussain, Fahad AbbasiA solid phase extraction (SPE) methodology utilizing sodium ferrite nanoparticles (Na2Fe4O7-NPs; SF-NPs) is presented for the simultaneous determination of heavy metals (HMs) via flame atomic absorption spectrometry (FAAS).The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de First demonstration of in situ Lu–Hf dating using LA-ICP-MS/MS applied to monazite By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2703-2715DOI: 10.1039/D4JA00258J, Technical NoteShitou Wu, Junlong Niu, Yueheng Yang, Hao Wang, Jinhui Yang, Fuyuan WuMonazite is a LREE-rich accessory mineral in various igneous and metamorphic rocks; therefore, monazite geochronology has the potential to answer a range of important geological questions.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de An ensemble model for rapid quantitative determination of vanadium (V) in petroleum coke by laser-induced breakdown spectroscopy By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2841-2855DOI: 10.1039/D4JA00300D, PaperHongkun Du, Tengfei Sun, Shaoying Ke, Dongfeng Qi, Wei Zhang, Juan Wei, Bing Yang, Hongyu ZhengPrecise detection and analysis of trace elements in materials are critical for various industrial applications.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de Self-absorption correction of NEXAFS spectra for intermediate sample thicknesses applied to organo-sulfur model compounds By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2893-2902DOI: 10.1039/D4JA00232F, Paper Open Access This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.Konstantin Skudler, Michael Walter, Michael Sommer, Matthias MüllerWe present a self-absorption correction for NEXAFS which is valid for any sample thickness. The corrected spectrum is recovered in a forward calculation by fitting a model spectrum to experimental data of samples with ideally different thicknesses.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de Accurate determination of ultra-trace REEs in seawater using a membrane desolvation Q-ICP-MS coupled with an online automatic separation system By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2870-2883DOI: 10.1039/D4JA00240G, PaperJi-Hao Zhu, Feng-You Chu, Feng Liang, Xian-Ying Luo, Qiang Liu, Quan-Hui Xu, Wei Yu, Yong-Chun Li, Jiang-Gu Lu, Yun-Xiu Li, Yan-Hui Dong, Huai-Ming Li, Jun Zhao, Cai ZhangA highly precise method, based on a traditional Q-ICP-MS coupled with an online automatic separation system and membrane desolvation sample introduction device, was developed for accurate determination of ultra-trace REEs in seawater samples.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de Research on a bimodal fusion detection method for surface defects of metal AM components based on LIBS By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2917-2928DOI: 10.1039/D4JA00159A, PaperXiaomei Lin, Jiangfei Yang, Yutao Huang, Jingjun Lin, Changjin CheA bimodal fusion method using Laser-Induced Breakdown Spectroscopy (LIBS) is proposed to identify surface defects in metal additive manufacturing (AM) samples. This method integrates LIBS spectra with plasma image data to enhance defect detection.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de Hydrophobicity induced graphene oxide based dispersive micro solid phase extraction of strontium from seawater and groundwater prior to GFAAS determination By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Accepted ManuscriptDOI: 10.1039/D3JA00445G, PaperMaria Sebastian, Saikrishna Devulapally, Sk. Jayabun, Noorbasha Nagula Meeravali, Shekhar Raparthi, A. C. SahayamA novel graphene oxide (GO) mediated dispersive micro solid phase extraction method is developed for the extraction of ultratrace level strontium (Sr) from seawater and ground water. This method involves...The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de A single-stage purification method for the precise determination of zirconium isotopic composition in geological samples by double spike MC-ICP-MS By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00332B, PaperLanping Feng, Chen Wang, Yan Han, Wen Zhang, Jing-Liang Guo, Lian Zhou, Zhaochu HuA simple, fast and efficient column separation method for extracting Zr from geological sample matrices using DGA resin.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de Automated detection of element-specific features in LIBS spectra By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00247D, Paper Open Access This article is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported Licence.Zuzana Gajarska, Anna Faruzelová, Erik Képeš, David Prochazka, Pavel Pořízka, Jozef Kaiser, Hans Lohninger, Andreas LimbeckComb algorithm: a novel semi-automatic approach to identify elemental lines in spectra obtained via laser-induced breakdown spectroscopy.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de Robust determination of low Ti contents in zircon using LA–ICP–MS/MS with NH3 reaction gas By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00304G, PaperJunlong Niu, Shitou Wu, Yueheng Yang, Hao Wang, Chao Huang, Lei Xu, Liewen XieCompared with the single quadrupole (SQ) mode, Triple Quadrupole (TQ) method is more robust for determining low Ti contents in zircon at high spatial resolutions (laser spot size <20 μm), making it useful for the analysis of complex zircon grains.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de Determination of boron isotopic compositions in five fractions of soil boron: traces of the environmental behavior of boron in soil By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00286E, PaperXuejun Chen, Qingcai Xu, Li Yan, Xiaodong Hao, Xiaochen Guan, Xiaopeng Han, Aide Sun, Zhiqun Chen, Lihua Liu, Zihao ZhuA stepwise extraction method established for boron isotope measurement of five fractions in soil boron showed their feathered isotopic signals.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de Investigation of direct simultaneous uranium isotopic determination and age dating of micrometer-sized uranium particles by laser ablation – multi-collector ICPMS By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00280F, PaperAnne-Claire Humbert, Fabien Pointurier, Amélie HubertThe proposed method offers to the analytical community an alternative technique for uranium particle aged dating more widely available than LG SIMS. Moreover, working on μm-sized particles reduces issues with laser-induced fractionation.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de A Gaussian Spot Overlap Ablation Model for Prediction of Aluminium Alloy Spectral Peak Intensity in High Pulse Repetition Frequency LIBS By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Accepted ManuscriptDOI: 10.1039/D4JA00298A, PaperDongming Qu, Bohao Su, Zhongshu Bai, Biye Liu, Xueying Jin, Guanyu Chen, Yuting Fu, Tingwen Gu, Guang Yang, Qingkai LiThe use of microjoule high pulse repetition frequency (PRF) lasers as excitation sources is an important direction in the miniaturisation of laser-induced breakdown spectroscopy (LIBS) instruments. However, high PRF LIBS...The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de Sensitive and Rapid Determination of Iodine/Calcium Ratio in Carbonate Rock Samples by ICP-MS Based on Solution Cathode Glow Discharge Sampling By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Accepted ManuscriptDOI: 10.1039/D4JA00264D, PaperXuan Wang, Xing Liu, Lanlan Jin, Zhenli Zhu, Junhang Dong, Pengju Xing, Linjie Chen, Yuanhui Geng, Jingwen Zhang, Hao Tong, Hongtao Zheng, Min Zhang, Shenghong HuThe iodine-to-calcium ratio (I/Ca) in carbonate rocks has been extensively used to indicate marine oxidation states. However, the low-iodine and high-calcium characteristics of carbonate samples pose challenges in achieving rapid...The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de Applying standard addition to determine antimony isotopes in low-Sb samples using HG-MC-ICP-MS By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00333K, PaperHonggang Zhu, Jian-Ming Zhu, Decan Tan, Zhuo Lu, Hongfei Liao, Yiwei MaThe δ123Sb value of BCR-2 obtained by the standard addition (SA) method.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de Trace xenon detection in ambient helium by double-pulse laser-induced breakdown spectroscopy By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Accepted ManuscriptDOI: 10.1039/D4JA00358F, Paper Open Access This article is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported Licence.Londrea Garrett, Milos Burger, Yunu Lee, Hyeongbin Kim, Piyush Sabharwall, Sungyeol Choi, Igor JovanovicSafe operation of next-generation nuclear reactors is contingent on developing and effectively operating new diagnostics methods. For helium-cooled fast reactors, one important safety concern is the onset of fuel-cladding failure,...The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
de Trends in residential realty By www.thehindu.com Published On :: Fri, 08 May 2015 20:56:03 +0530 Sanjay Chugh writes on the renewed momentum in Chennai's residential market. Full Article Home Finance
de Your choicest designs are just a click away By www.thehindu.com Published On :: Fri, 08 May 2015 21:35:50 +0530 Modular kitchen, wardrobes, cabinets, wall entertainment units, and even fixed furniture, you name it, the long list of wood work to suit your taste and wallet is just a few clicks away Full Article Design
de Tackling benami deals By www.thehindu.com Published On :: Fri, 22 May 2015 17:47:23 +0530 The real estate sector may face some shake-up when the new Benami Transactions (Prohibition) Amendment Bill 2015 becomes law. By K. Sukumaran Full Article Property Plus
de Renewed momentum in residential realty By www.thehindu.com Published On :: Fri, 05 Jun 2015 16:00:23 +0530 Sanjay Chugh writes on the factors contributing to the growth of Chennai’s realty sector Full Article Home Finance
de Get the best deal for your dream home By www.thehindu.com Published On :: Fri, 03 Jul 2015 15:26:25 +0530 Dos and don’ts of property negotiation Full Article Home Finance
de Go for the online deal By www.thehindu.com Published On :: Fri, 04 Sep 2015 16:51:48 +0530 The scope for realty marketing through social media platforms is unlimited. Full Article Property Plus
de Will builders relent? By www.thehindu.com Published On :: Fri, 02 Oct 2015 21:20:29 +0530 Effects of repo rate cut on real estate and home loans Full Article Property Plus
de Delay in handing over property By www.thehindu.com Published On :: Fri, 30 Oct 2015 14:16:48 +0530 Your property-related legal queries answered by S.C. RAGHURAM, Partner, RANK Associates, a Chennai-based law firm Full Article Property Plus
de Industrial hub to residential hotspot By www.thehindu.com Published On :: Fri, 30 Oct 2015 17:27:27 +0530 Skyrocketing land prices in adjoining neighbourhoods has given Guindy a new lease of life as a residential market. Full Article Property Plus
