Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows digital marketers should pay attention to.

Podcasting is the new normal in digital marketing.

Experts are calling podcasting modern-day blogging.

Doubling in attendance from the previous year, Podfest March 2020 marked the 6th edition of the annual international event produced by Chris Krimitsos.

It also skated by the pre-pandemic shutdown as one of the last live events of 2020.

Podcasting Will Boost Your Network Like You Never Thought Possible

As you grow your audience, you’ll find that podcasting can become an incredible resource for expanding your network. I have had the opportunity to invite guests onto my own show, as well as appear as a guest speaker on several business-oriented podcasts.

These have given me the opportunity to meet and interact with several incredible entrepreneurs working in a wide range of business categories.

Having a podcast gives me a valid reason to reach out to other entrepreneurs who I admire. These are people I might not have been able to meet otherwise, and they have given me valuable insights that I have been able to apply to my own business endeavors.

Podcasts exploded in 2020. People created nearly 900,000 new podcasts last year, according to Chartable, and hungry listeners couldn't get enough. Listenership in the U.S. grew 90%, and it grew even faster in other countries tracked by the podcast measurement company.

One thing that stood out in Chartables data is how dominant Spotify has become, thanks to its strategic podcasting acquisitions. And despite the ongoing consolidation in the industry, it may have built an insurmountable lead in most areas of podcasting from the creative, advertising, and listening sides of the equation.

Cuban shared his unique insights about the current and future state of  not just podcasting, but the entire media industry. We discussed both legacy media companies and independent creators.

Here are the main takeaways and my thoughts from our conversation:

1. Streaming is the future, and legacy companies need to get on  board in order to survive
2. These days, audio is just as competitive as video because the  barrier to entry is lower and there's no pressure to look nice
3. As new technology emerges, media will continue to evolve — and creators must keep up

These five questions can help you decide whether a show of your own is the way to go.

1. Where does this fit in my strategy?
2. Can I add value with a show?
3. Do I have a content marketing strategy to plan this show?
4. Do I have the resources to devote to this show?
5. Can I bring in quality guests?

With the introduction of tablets like the iPad, working outside of the office has become streamlined. No longer are employees and entrepreneurs chained to their desks and laptops.

ClickBank highest-rated income generating system. From the desk of the Operations Manager at ClickBank - I regularly refer affiliates that are searching for these tools directly to 1stPromotion Pro. The 1stPromotion Pro system offers a very comprehensive Clickbank search tool. Their storefront and search box plug-in offer 100% search capability of our Marketplace with great accuracy, and they continue to develop serious tools for serious Clickbank affiliates. Best Regards, Jennifer J., Operations Manager, ClickBank.

Andrew Goodman's 21 Ways to Maximize ROI on Google AdWords, first released in March 2002, is still the definitive how-to on optimizing your pay-per-click campaign.

How to make money on the internet through internet marketing and work from home

Terminal emulation for Wyse, Viewpoint, VT100,VT220 and more

Yellow Button launches Mac programs and opens folders and documents with a single click. Drag your favorite files and folders to the Yellow Button window.

Complete version history for MacWise version 10 terminal emulation for Mac OS X. Current version is 10.7.56

MacWise terminal emulation supports AppleScript commands. Many functions of MacWise can be controlled by a script (such as transferring data to and from the host and sending commands to the host.

A few tips for making a connection with your Mac modem and the modem at the office.

MacWise allows a host computer to control the functionality of special keys on the keyboard. The keys can be re-programmed by the host. Information for host programmers.

iPod Halo effect Brightnens Mac sales according to an article in the Australian IT News

Apple has made a much larger comeback in Yale student and faculty computing than its 10 to 12 percent national market share would indicate.

MacWise users will find the Mac Mini a compelling reason to put that old Wyse or DEC terminal into storage and replace it with a Mac Mini running MacWise. The Mini has everything you need to connect to your host.

What if you could synchronize the contacts in your Apple Powerbook’s Address Book to your cell phone? What if your car could use the same contacts in your phone to make calls with Bluetooth? That would be cool!

This release of MacWise fixes a VT100 / VT220 emulation problem. The screen could get scrambled by an incorrect ESC [ ascii code sent from the host. MacWise now absorbs the invalid code. Also fixes a rare Array Bounds Error message.

This release of MacWise adds a telnet option, "Use the tc shell to log in". When this option is enabled, MacWise first logs into the Mac unix tc shell before issuing telnet commands and opening the connection. This option provides more compatibility with host computers that request the terminal type. It could prevent error messages from the host such as "Connection refused by host" or "Invalid terminal type".

What if you could use your Mac Powerbook to check your email and get on the internet wirelessly. Yea sure, you can drive around looking for wireless hotspots, or pay to use the wireless service at Starbucks. But what if it did not matter where you were.

MacWise now has SCO ANSI emulation for Macintosh. All emulations now work with SCO ANSI. (Wyse, Viewpoint, VT100, VT220, Televideo). SCO ANSI colors, cursor positioning and a 25-line screen are supported.

MacWise font now works correctly in Tiger ( OS X 10.4 ). The symptom in previous versions of MacWise was that columns did not line up correctly. The other symptom was that the flashing cursor did not completely erase the cursor line when it flashed on and off.

Added option to keep TCP sessions alive for telnet and ssh. Look under the Special Menu for this option. It allows you to enter a time interval to tell the host that you are still there. This keeps the host from disconnecting you after a pre-determined idle time.

Fix - The MacWise Registration window would not open and you could not register the program.

Fix - If you closed the connection to the host, you could not open it again (when you selected Close Connection from the Connection Menu or Option - O from the keyboard). This problem was introduced in 10.7.63

Fix - Dragging the mouse to capture text on the screen would get an array bounds error if you dragged the mouse beyond the top of the MacWise window. More fixes...

We are pleased to announce that the price per user has been lowered to $65 per user for site licenses of 20 to 49 users.

By now you have, no doubt, heard that Macs will be running with Intel processors next year. The phase-in will start in 2006 and by 2007, all Macs will be running on Intel chips.

Icon Pallet launches programs and documents, and accesses folders with a single click. Stores over 600 programs, files and folders on one pallet.

Feature - Added "Black Transparent Set" to Window Colors. This is a black background with transparency to let you see behind the MacWise window.

Fix - VT100 and VT220 emulation - graphics mode was not returning back to text mode
Feature - Added MNP5 data compression to the list of available modem init strings.

MacWise can now use Kermit to log into your host using telnet or secure shell. If your host sends files to your Mac using the Kermit file transfer protocol, MacWise will automatically receive the file and place it in the kermit_Transfers folder in your Documents folder.

MacWise terminal emulation for Macs with Intel and Power PC processors.

Dial into your office computer using your Bluetooth phone and MacWise terminal emulation.

Use Your Mac Powerbook to Connect to the Internet using your Motorola Razr V3xx Bluetooth Phone and a 3G High Speed Internet Connection .
(Browse the Internet and check your email)

You may get an error message when you run MacWise that says, "The following toolbox items are not available on this computer."
This is caused by a problem with the StdCLib file located at
/System/Library/CFMSupport/StdCLib

MacWise 10.9.20 Features and Leopard Compatibility

Telnet, SSH and Unix shell dialog windows now support copy and paste. You can now paste IP addresses into the host address field. The dialog windows are also movable.

This is the first version of MacWise to use Nib Menus and dialog boxes, making it easier to localize the interface for foreign languages.

This is the new universal version of MacWise and runs natively on Intel and Power PC Macs. Previous versions ran under Rosetta on Intel Macs. This version is much faster.

This is the new universal version of MacWise and runs natively on Intel and Power PC Macs.

If you are planning a MacWise upgrade soon, this week would be a good time to do it before the price increase.

MacWise supports standard Wyse and Viewpoint fkey programming from the host. You can program the fkey title and command for each fkey..

MacWise version 11.51 fixes a problem with the scroll bar getting disabled...

French localization added. MacWise can now use English or French Menus and Dialog Boxes....

156 Column mode, Save Settings As, Strip Trailing Spaces....

A very easy and convenient way to record and email a voice message
from your iPhone or iPod Touch to yourself or to others.
http://www.carnationsoftware.com/SayitMailit.html

Say it & Mail it version 1.4 was submitted to the iTunes Store today. It should be released in a couple of weeks and will be a free upgrade. You will be able to send a voice memo, picture and map location to an iPhone as an instant message. Pretty cool!

Leo Laporte is a Radio and TV Personality.
He hosted Tech TV for many years and now is host and producer of the TWiT Netcasts at http://twit.tv