His appeal came on a day 16 migrants were crushed under a goods train in Maharashtra when they were sleeping on rail tracks during their return home in Madhya Pradesh.

Under the initiative, eligible beneficiaries under the National Food Security Act (NFSA) would be able to avail their entitled foodgrains from any Fair Price Shop in the country using the same ration card.

Neither the outbreak of COVID-19 nor the dire state of economy has deterred investors’ enthusiasm for equity mutual funds

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs

How COVID-19 has changed social media engagement [Report]
Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today

Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories
Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today

Coronavirus reshapes consumer habits, creating 4 new segments, report finds
25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land
• Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®.

A campaign in Mexico City to get residents to wear face masks is now reinforced with a new secret weapon: clowns. They're telling metro riders, 'Wear a face mask -- don't be a clown!' as they spray riders' hands with disinfectant. Gavino Garay has more.

Tennis in the time of coronavirus serves up a new sort of court as World Club players take their game to Munich's now empty squares and boulevards.

A campaign in Mexico City to get residents to wear face masks is now reinforced with a new secret weapon: clowns. They're telling metro riders, 'Wear a face mask -- don't be a clown!' as they spray riders' hands with disinfectant. Gavino Garay has more.

Pakistan's cabinet has declined to include a religious sect that rights group says suffers widespread persecution in a newly formed commission for minorities, after opposition from conservatives in the government, officials said on Thursday.

A quick-thinking Helsinki bakery has saved itself from financial ruin due to the new coronavirus pandemic by creating a cake that looks like a toilet roll.

As Thailand's capital cautiously reopens many restaurants shuttered over coronavirus fears, the feline "employees" of the Caturday Cafe are back at work.

A campaign in Mexico City to get residents to wear face masks is now reinforced with a new secret weapon: clowns. They're telling metro riders, 'Wear a face mask -- don't be a clown!' as they spray riders' hands with disinfectant. Gavino Garay has more.

Fiumicino is now the first in Europe to use ‘smart helmets’ to check the temperature of travellers - helmets equipped with portable thermoscanners that can screen people for symptoms of the new coronavirus at a safe distance of up to 7 metres.

As Thailand's capital cautiously reopens many restaurants shuttered over coronavirus fears, the feline "employees" of the Caturday Cafe are back at work.

Welsh mezzo-soprano Katherine Jenkins will stream a concert from an empty Royal Albert Hall on Friday evening, as locked-down Britain marks the 75th anniversary of "Victory in Europe" Day.

Gains in Reliance Industries boosted Indian shares on Friday, but they ended the week sharply lower as coronavirus cases continued to spiral and markets awaited an economic stimulus.

Inflows into India's equity mutual funds nearly halved in April, industry data showed, as many investors rattled by stock market volatility due to the new coronavirus and the impact of a lockdown on the economy chose to stay away.

Amid mounds of rubble and the ruins of buildings destroyed during nearly a decade of war, a Ramadan iftar meal has reunited a community in northwestern Syria.

ग्रेटर नोएडा.ऑटो एक्सपो 2020 आज (7 फरवरी) से सभी के लिए खुल चुकी है। दो साल में एक आर होने वाला यह भारत के साथएशिया का सबसे बड़ा ऑटो इवेंट भी है। हालांकि, इस बार इवेंट में कई बड़ी कंपनियां जैसे होंडा, टोयोटा, फोर्ड, जीप, ऑडी, लेक्सस, वॉल्वो, जगुआर, लैंड रोवर और सिट्रॉन शामिल नहीं हुई हैं। इन कंपनियों में एक नाम बीएमडब्ल्यू का भी है, लेकिन इवेंट के एक कोने में बीएमडब्ल्यू, वॉल्वो और जगुआर की गाड़ियों की झलक देखने को मिल रही है। ये गाड़ी एक्सपो के हॉल नंबर 15 में वर्ल्ड कार ऑफ द ईयर (WCOTY) के पवेलियन में खड़ी है।

बीएमडब्ल्यू i3s का मॉडल दिखा

वर्ल्ड कार ऑफ द ईयर (WCOTY) का पवेलियन फेसबुक पवेलियन के पास है। यहां पर कुल 5 कंपनिंयों की कारें दिखाई दे रही हैं। जिसमें बीएमडब्ल्यू की i3s, वॉल्वो की XC60 और जगुआर की एफ पेस का साथ फॉक्सवैगन पोलो और हुंडई सेंट्रो खड़ी हैं। इन सभी कारों को वर्ल्ड कार ऑफ द ईयर की अलग-अलग कैटेगरी के लिए रखा गया है। यानी आप एक्सपो में इन कंपनियों की कार देखने आ रहे हैं तब आपको पूरी तरह मायूस नहीं होना पड़ेगा। बीएमडब्ल्यू, वॉल्वो और जगुआर की एक-एक कार तो आप देख ही सकते हैं।

2019 में जगुआर को मिला WCOTY अवॉर्ड

बेस्ट कार ऑफ द ईयर का अवॉर्ड बीते साल (2019) में जगुआर की आई-पेस कार को मिला था। इसे तीन अलग-अलग कैटेगरी वर्ल्ड कार ऑफ द ईयर, वर्ल्ड कार डिजाइन ऑफ द ईयर और वर्ल्ड ग्रीन कार ऑफ द ईयर का अवॉर्ड दिया गया था। इस बार ये अवॉर्ड 8 अप्रैल, 2020 को दिए जाएंगे।

Tesla Inc "must not reopen" its vehicle factory in the San Francisco Bay area as local lockdown measures to curb the spread of the coronavirus remain in effect, the local county health department said on Friday.

Gains in Reliance Industries boosted Indian shares on Friday, but they ended the week sharply lower as coronavirus cases continued to spiral and markets awaited an economic stimulus.

Inflows into India's equity mutual funds nearly halved in April, industry data showed, as many investors rattled by stock market volatility due to the new coronavirus and the impact of a lockdown on the economy chose to stay away.

Amid mounds of rubble and the ruins of buildings destroyed during nearly a decade of war, a Ramadan iftar meal has reunited a community in northwestern Syria.

Taiwan reopened baseball games to a limited number of fans on Friday for the first time since controls were imposed to limit the spread of the coronavirus, part of government efforts to slowly allow normal life to resume.

Rory McIlroy will team up with Dustin Johnson to take on American duo Rickie Fowler and Matthew Wolff in a $3 million charity skins match on May 17 as televised golf returns amid the COVID-19 pandemic, the PGA Tour said https://www.pgatour.com/news/2020/05/04/rory-mcilroy-dustin-johnson-rickie-fowler-matthew-wolff-taylormade-driving-relief-live-golf-covid-19-coronavirus-relief-efforts.html on Monday.

Sergio Aguero may be scared about returning to action in the Premier League but the Manchester City striker will join Real Madrid goalkeeper Thibaut Courtois and Barcelona midfielder Arthur Melo on a Formula One esports grid this weekend.

England test captain Joe Root is keen to play international cricket this summer but not by compromising on quality of the game or its intensity, the 29-year-old has said.

Welsh mezzo-soprano Katherine Jenkins will stream a concert from an empty Royal Albert Hall on Friday evening, as locked-down Britain marks the 75th anniversary of "Victory in Europe" Day.

Welsh mezzo-soprano Katherine Jenkins will stream a concert from an empty Royal Albert Hall on Friday evening, as locked-down Britain marks the 75th anniversary of "Victory in Europe" Day.

Amid mounds of rubble and the ruins of buildings destroyed during nearly a decade of war, a Ramadan iftar meal has reunited a community in northwestern Syria.

Japan's ruthless animated hitman has become the latest victim of the coronavirus, as the nation's longest-running manga comic announced it would take its first hiatus in its 52-year history as social restrictions to contain the virus have made it difficult to produce the hand-drawn series.

Kenya and Uganda were hit by power blackouts on Saturday, and Kenya Power said the outage on its grid was caused by a fault on a high voltage line but that it had restored supply to most parts of the country.

President Vladimir Putin told Russians on Saturday they are invincible when they stand together as he presided over celebrations of victory in World War Two that were slimmed down because of the coronavirus outbreak.

The Vice-Chancellor says the Savitri Phule Pune University administration is also reviewing conditions given for the eligibility of 40 other awards.

IN SYNC: Over 100 people performed synchronised garba with dholak, nagara

Prime Minister Narendra Modi's endearing call for a "Janta Curfew", which not only seeks to bind together a diverse nation but sends a powerful message of "resolve" and "restraint" to the global diaspora, is India's historic Gettysburg moment.

The coronavirus outbreak has brought all sports activities to a halt, players are practising social distancing and self-isolation during the pandemic.

Mumbai has recorded bulk of the cases in Maharashtra with 3,451 COVID-19 infections and 151 deaths.

The RBI also announced that under this facility, it will give funds to banks at lower rates and that the banks will be allowed to avail funds for meeting the liquidity requirements of mutual funds.

Bharti Airtel and Sun Pharma were the only gainers on BSE.

The retail sale prices of petrol and diesel will, however, not change on account of this increase in duties due to the decline in global oil prices.

Mahindra and Mahindra and Bajaj Finance were top gainers.

An expert in the United States think tank stated that North Korea is almost finished with the making of a ballistic missile facility having the capacity to test-fire intercontinental ballistic missiles, according to South Koren media outlet Yonhap News Agency.