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Africa: WHO Equips Journalists to Spotlight Critical Health Insights From 2023 Ghana's Steps Report

[WHO-AFRO] In public health, data serves as a critical foundation for understanding challenges and making informed decisions. Without clear, accurate information, it's difficult for individuals and communities to take meaningful action, and policymakers to devise and implement effective solutions. Recognizing this need, the World Health Organization (WHO), in collaboration with Ghana's Ministry of Health, organized a media training ahead of the Ghana STEPS Survey 2023 report launch to ensure its findings are




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Uganda: Journalists Boycott Parliament Coverage After Detention By Security

[Nile Post] At a press conference, UPPA president Sam Ibanda Mugabi strongly criticised the decision, underscoring the importance of independent media coverage free from interference.




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Mozambique: Mozambique's Journalists Are Trapped in Post-Election Violence

[RSF] The political turbulence rocking Mozambique since the start of the protests against fraud in the general elections, which were held on 9 October, has made journalism a dangerous practice. Reporters Without Borders (RSF) condemns the repeated attacks on media professionals and calls for their protection as they carry out their work.




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Sudan: Covering Sudan's War, As Told By Journalists

[Dabanga] Nairobi -- More than 18 months into Sudan's war between the Sudanese Armed Forces (SAF) and the paramilitary Rapid Support Forces (RSF), the work of Sudanese journalists has grown increasingly perilous. Both sides of the conflict have threatened, detained, or otherwise repressed journalists attempting to report on the war.




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Cameroon: Cameroonian Journalist Nsoyuka Guy-Bruno Maimo Detained, Beaten for Covering Protest

[CPJ] Dakar -- The Committee to Protect Journalists calls on Cameroonian authorities to investigate and hold accountable those responsible for detaining and violently abusing Nsoyuka Guy-Bruno Maimo, a reporter with the privately owned Volcanic Times newspaper, while he covered a demonstration on October 24.




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Post Dominguero: "The "In" Crowd" de Ramsey Lewis Trio

Soundtrack de "The Irrational Man" de Woody Allen




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Post Dominguero: "Is it a crime?" de Sade




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Relaciones Públicas: Tacticismos y estrategias



Las organizaciones más longevas poseen una estrategia a medio y largo plazos que les permite avanzar en momentos de incertidumbre con una determinada certeza.

Las que atienden a tacticismos de manera continua, tarde o temprano puede ser engullidos por su propia inercia.

En el caso de la comunicación política que sigue inundando nuestros días en España, parece que hay dos bloques que, o bien obedecen a una estrategia o van tras la siguiente táctica día tras día.

En el primero, están PP, PSOE e incluso los partidos nacionalistas.
En el segundo, se encuentran Podemos, IU y, aunque pueda ser algo injusto, Ciudadanos.

El PP parece esperar a que el desgaste de sus adversarios en las negociaciones para formar gobierno y a que cale el discurso del miedo ante una recuperación económica perdida por un gobierno en el que no esté la agrupación conservadora para posicionarse como la única alternativa viable para que el país vuelva a ponerse en marcha.

Los socialistas esperan encontrar la cuadratura al círculo atrayendo para sí el mayor número de apoyos, por ínfimos que sean, y neutralizando el mayor número de rechazos, lo que le permitiría alcanzar la presidencia aunque fuera en segunda vuelta.


Podemos tiene claro que cada espacio mediático que tenga es uno que le ayuda a darse a conocer, lo que cree que aumenta sus posibilidades tanto en la negociación actual, como ante el hipotético caso de unas nuevas elecciones.  Eso, aunado a la hiperactividad en redes sociales que mantienen, frente al resto que parece haberlas dejado aparcadas.  Hay táctica mediática y estrategia digital que les permite mantener su presencia, con el peligro de "quemarse" ante tanta sobrexposición.

IU bascula entre posiciones, con la esperanza de arañar beneficios para su agrupación, pero de tal forma que no está resultando negativamente expuesta.

Ciudadanos pretende convertirse en el fiel de la balanza y esta posición quizás les esté desgastando en demasía ante el electorado indeciso que los apoyó en las elecciones.

Los nacionalistas, entre moderados y activistas, mantienen sus posiciones más mirando a sus regiones, que a los movimientos a nivel nacional.

Veremos si las matemáticas y los deseos entre lo deseable y lo posible, dan la razón a los estrategas frente a los tácticos.

Visita la web de mi agencia: www.tuatupr.com




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Relaciones Públicas: ¿En quién confiar en tecnología? Reflexión sobre la crisis de Samsung



Al comienzo de mi agencia: www.tuatupr.com tuvimos como cliente a Samsung.

Fue un tema extraño que no salió a la luz pública por retrasos del desarrollo.

Nos quedamos con las ganas de hincarle el diente a una marca tan llamativa, pero el recuerdo de aquello viene a mi mente al ver la desastrosa gestión que ha realizado la empresa coreana con la crisis del Galaxy Note 7, que le ha significado un gran problema financiero, pero sobre todo de imagen que puede ser incluso más grave para sus productos.

A pesar de que se sabe que las baterías de los móviles se recalientan e incluso se incendian y explotan (en la imagen  un iPhone 5 que quemó el asiento de un coche), la manera en como Samsung abordó la situación ponen en solfa la confianza a una marca que antes se consideraba robusta.

Primer interrogante: ¿Por qué explotan incluso estando desconectados?  No se sabe a ciencia cierta cómo es que una batería ha logrado calentarse tanto hasta explotar estando en reposo.

Segundo interrogante: ¿Cómo Samsung permitió que el tema llegara al punto que las aerolíneas prohibieran embarcar el teléfono afectado, incluso después de que un vuelo se viera afectado por un teléfono en llamas?  Si ya se sabía que el móvil era potencialmente un peligro no había nada que esperar.

Tercera interrogante: Si realmente consideran que el móvil es peligroso, ¿por qué distribuyen guantes ignífugos para que sus clientes envíen de vuelta el dispositivo por correo terrestre/marítimo?  No muestran mucha preocupación por la seguridad de sus consumidores.  

En resumen:

  1. No se cerró la crisis, porque aún hay varias interrogantes.
  2. Actuación lenta.  Incluso 
  3. La marca expone al peligro a sus consumidores y vuelve a hacerlo obligándoles a manipularlo nuevamente.

Para los actuales consumidores que estiman la marca Samsung, esta crisis puede tratarse de un percance, aunque sus consecuencias son realmente graves.

Para los fieles usuarios de otras marcas, esto les ayudará a reafirmar su "amor" por su decisión actual.

Los que más deben preocupar a Samsung son aquellos que se mueven por diferentes motivos (prestaciones, precio, etc.), pero que, ante una eventualidad como la de una posible explosión del teléfono seguramente optarán por otra marca más segura.

En una industria con tan alto grado de competencia, un error de estas dimensiones puede poner en serio riesgo la credibilidad y confianza de una marca y sus productos, lo que significará una posible amenaza para su viabilidad futura.




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La importancia de un buen diseño personalizado para los stands de feria



En el vertiginoso mundo del marketing, donde la competencia es feroz y la atención del público es un bien preciado, la participación en ferias y eventos se ha convertido en una estrategia fundamental para destacar y conectar con clientes potenciales. Sin embargo, en este escenario saturado, la diferencia entre pasar desapercibido y dejar una impresión duradera radica en un elemento aparentemente simple pero crucial: el diseño personalizado de los stands de feria.

En mi experiencia, un stand en una feria solo tiene sentido si se van a hacer actividades en éstos. Se pueden organizar charlas, degustaciones o demostraciones que atraigan a los clientes, pero, en definitiva, un buen diseño ayuda a distinguirse en medio de la lucha por la atención de los visitantes.

La Identidad de Marca en Acción

Un diseño personalizado no se trata simplemente de colocar el logotipo y los colores corporativos en un roll up o en un stand retráctil. Va mucho más allá, abrazando la esencia de la marca y traduciéndola en colores, formas y mensajes visuales. Cada detalle, desde la disposición del espacio hasta la elección de los colores, debe reflejar la personalidad de la marca. Este enfoque cohesivo crea una experiencia inmersiva para los visitantes del stand, permitiéndoles no solo recordar la marca, sino también conectar emocionalmente con ella.

Sin duda, los mejores stands que he visto combinan de manera brillante un diseño que sigue la identidad de la marca, pero puede llevarla más allá de manera orgánica y natural o generando sensaciones de sorpresa ante una propuesta visual audaz.

Maximizando la Experiencia del Visitante

Un diseño personalizado no solo es estéticamente agradable, sino que también está estratégicamente pensado para maximizar la experiencia del visitante. La disposición del espacio, la interactividad, y la incorporación de elementos multimedia son aspectos que deben ser cuidadosamente considerados. Un stand bien diseñado no solo atrae miradas, sino que también invita a la participación, fomentando conversaciones significativas y creando memorias perdurables.

A veces, un vídeo atractivo que capte la atención del visitante desde lejos es suficiente.  Otras, se requiere de una labor proactiva por parte del personal de apoyo para atraer a la gente.  También hay que tener claro que habrá personas que huyan si perciben un stand demasiado intrusivo.

Diferenciación en un Mar de Competidores

En un evento donde numerosas empresas comparten el mismo espacio, la diferenciación es la clave del éxito. Un diseño personalizado permite destacar entre la multitud, creando un oasis visual que atrae naturalmente a los visitantes. La coherencia entre el diseño y el mensaje de la marca garantiza que la empresa no solo sea vista, sino también recordada.

Aunque la inversión en un diseño personalizado puede parecer un desembolso inicial relevante, lo que se obtiene a largo plazo es incuestionable. La impresión positiva generada en eventos de feria se traduce en un mayor recuerdo de la marca, lealtad del cliente y, en última instancia, un retorno de la inversión sustancial. Es una apuesta estratégica que merece la pena realizar.

En conclusión, en el competitivo mundo del marketing, donde la atención es un bien escaso, un diseño personalizado para los stands de feria no es un lujo, sino una necesidad. Es la herramienta que transforma un espacio físico en una narrativa visual, permitiendo que las marcas destaquen, conecten y dejen una impresión imborrable en la mente de su público objetivo. En última instancia, la inversión en un diseño personalizado no solo se traduce en éxito en eventos de feria, sino que también establece una base sólida para el crecimiento continuo de la marca en el panorama empresarial.




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Illinois Becomes First State to Launch Identity Theft Hotline

February 9, 2006 – Illinois Attorney General Lisa Madigan has announced that her office has launched an identity theft hotline. The hotline will be staffed with consumer advocates, with the specific task of assisting victims with repairing their credit. It is the first service of its kind offered by any state in the country.




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H&R Block Mistakenly Embeds SSN’s in Some Mailing Labels

January 4, 2006 - Last month, H&R Block sent a promotional mailing to both existing customers and prospects. A portion of the recipients were surprised to find out that their Social Security Numbers were embedded in a string of numbers on the mailing label.




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Illinois Poised to Become First State to Ban Sale of Phone Records

January 9, 2006 - On Friday, Gov. Rod R. Blagojevich announced that he wants to ban the unauthorized sale of phone records within his state. The practice, know in the industry as “pretexting”, occurs when someone pretending to be the phone company’s customer calls the phone company and gains access to all of the call information available for the actual customer. Surprisingly, no state currently outlaws this practice. And disturbingly, this lack of regulation has seen the birth of a new cottage industry that allows nearly anyone the purchase the phone records of any person they desire.




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IRS to Outsource Some Tax Collection – Raises Privacy Concerns

January 16, 2006 - In 2004, Congress passed the American Jobs Creation Act. As innocuous as the title sounds, it contained a provision allowing the IRS to outsource collection efforts to private contractors. But both the National Treasury Employees Union (NTEU) and the Government Accountability Office (GAO) are questioning the wisdom of this; saying that the move may jeopardize personal privacy and lead to cases of fraud and identity theft.




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Google Defies Government on Privacy Issues

January 20, 2006 – Google, the 800 pound gorilla of search engines, is defying a subpoena by the justice department. The government is demanding that the company turn over one full week of user search data. But Google has said that it will fight the subpoena “vigorously” because the company fears the ramifications to privacy for twelve million people who use the company’s website every single day.




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Patriot Act Hits another Roadblock Due to Privacy Issues

January 25, 2006 – Last month, just prior to the Congressional holiday recess, renewal efforts for the Patriot Act ground to a halt. The law, which gives the federal government sweeping search and seizure powers that many believe to be unconstitutional, had sixteen very controversial clauses that were due to expire at the beginning of this year. The Bush Administration had been pushing Congress to renew the law in its entirety, and to make it permanent. But when four Republican senators (a so-called “gang of four”) joined with democrats to demand greater protections for individual privacy, they were able to launch a filibuster to prevent a long term renewal of the law. Instead, the Senate and House of Representatives were forced into a compromise that renewed the law until February 3, 2006.




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Experian Agrees to Settlement with FTC for False Advertising

August 16, 2005 - FreeCreditReports.com, a subsidiary of Experian, has agreed to settle a law suit with the Federal Trade Commission over false and deceptive advertising claims. The FTC had accused Experian of using the offer of a free credit report to consumers as a lure to get them to subscribe to a paid credit monitoring service. The suit alleged that consumers were not told that they would be billed for credit monitoring unless they cancelled the service within 30 days.




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Katrina's Disaster Victims Face Social Security Issues

August 31, 2005 – As the Federal Emergency Management Agency (FEMA) swings into high gear to provide disaster relief to victims of Hurricane Katrina, ACCESS has learned that the Social Security Administration has no procedures to help many of these same victims get back on their feet. The problem that many victims face is that they escaped with only the clothes on their backs; meaning that they have too little iformation for the Social Security Administration to reissue them Social Security Cards. This means that storm victims face a variety of problems that neither they, nor the Federal Government have ever even considered.




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Wondering Where Your Old Tax Refund Is? It May be Frozen by the IRS!

January 11, 2006 – If you are missing an old tax refund and wondering when it will show up, the answer may be “never”. That is because the IRS now uses software to identify possible cases of “refund fraud”. Unfortunately, the software appears to be error prone and tax payers are getting caught in the middle.




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Economic Survival in a Natural Disaster

January 19, 2006 – There is a lot of talk in the media about natural disasters. In the past year the United States has faced hurricanes, flooding, tornados and fires. The first thing on the mind of anyone who goes through a disaster is physical survival. But what very few people consider is economic survival. Just because you lose all of your physical possessions doesn’t mean that you have to lose everything that you have worked for all of your life. But in order to survive economically, you need to do some pre-planning.




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La grosse mise à jour « Command and Control » pour Six Days in Fallujah arrive demain

La nouvelle mise à jour de Six Days in Fallujah, intitulée « Command and Control », sera disponible dès demain. Cette extension introduit une fonctionnalité très attendue : la possibilité pour les joueurs de mener des missions aux côtés de coéquipiers contrôlés par l’IA, que l’on peut désormais commander. Annoncé depuis un moment et reporté à plusieurs […]




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Pas d’Apex Legends 2 en vue, mais EA continue d’innover en envoyant chier les joueurs Linux

La semaine dernière, nos confrères d’Insider gaming rapportaient les propos d’Andrew Wilson, le CEO d’Electronic Arts lors de la dernière réunion des actionnaires. À une question portant sur les résultats d’Apex Legends, il a révélé qu’Apex Legends 2 n’était pas du tout envisagé, et qu’ils prévoyaient de continuer « à fournir du contenu créatif et innovant » […]




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Borderlands 4 prévu pour l’année fiscale 2026, Judas indéterminé, BioShock 4 oublié

C’est par le biais du compte X de KAMI que l’on a appris que Take-Two avait communiqué sur les dates de sorties prévisionnelles de ses futurs titres. Ce qui nous intéresse particulièrement ici, ce sont Borderlands 4 et Judas. Pendant la séance de questions/réponses de la conférence aux actionnaires du 6 novembre dernier, le CEO indique […]




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Techtonica, le Satisfactory des biomes sous-terrains, a quitté son accès anticipé

Sorti depuis plus d’un an en accès anticipé, Techtonica, développé par le studio Fire Hose Games, est un jeu coopératif où vos compagnons et vous-même devrez explorer les profondeurs de la planète Calyx à l’aide d’outils variés et de machines automatisées. Le but est de récolter piller et d’exploiter de manière équitable à une échelle industrielle […]




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Le wokisme a encore frappé : un personnage féminin dans la saison 1 d’Arena Breakout: Infinite

On ne va pas passer par quatre chemins, le compte officiel X d’Arena Breakout: Infinite a publié un post mercredi dernier pour annoncer une idée saugrenue qu’est l’intégration de personnages féminins dans le jeu. Déjà qu’EA Games et Patrick Söderlund avec son fameux « If you don’t like it, don’t buy it » avaient tenté […]




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Les devs de ’83 ont cinq mois pour montrer ce qu’ils savent faire

Il y a quelques jours, Blue Dot Games, le studio qui a repris le développement de ’83, un jeu tactique au « réalisme accessible », initialement développé par AntiMatter Games, a annoncé qu’il accueillait son premier investisseur. Celui-ci, fan de Rising Storm 2 et bêta testeur sur ce nouveau projet, a considéré que le jeu avait assez […]




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Le prologue de Project Borealis, le Half-Life 2: Episode 3 fan made sous Unreal 5, est disponible sur Steam

On vous en parlait en septembre dernier, Project Borealis: Prologue vient de sortir sur Steam. Il s’agit d’une courte démonstration des différentes mécaniques qui seront embarquées dans Project Borealis, un jeu développé par une armée de fans, prenant comme base les ébauches de script de Marc Laidlaw pour Half-Life 2: Episode 3. Pour faire patienter […]




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Hello Neighbor 3 – le voisin le plus malsain du jeux vidéo est de retour

Dimanche dernier, le studio TinyBuild et le créateur – game designer Nikita Kolesnikov de la licence Hello Neighbor, ont dévoilé Hello Neighbor 3 via un billet de blog Steam. Pour en apprendre un peu plus, le dev a publié un devlog vidéo scénarisé et beaucoup trop long pour annoncer simplement le concept retenu pour cette […]




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Nay-sayer or realist

According to Russell Beattie the first rule of podcasting should be "that you don't talk about podcasting". Well, a classic example of "A Knee-jerk off" or plain realism?




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Discussion: podcasting basics

Jim Kloss reacted extensively to some basic questions. Join the discussion ..




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Customised Podcasting for businesses and organizations

Customised Podcasting is an excellent information tool for businesses and organizations. Cerado.com started a Customised Podcast Service as a companion to their existing (Competitive Intelligence) briefing documents. More here.




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Advertising in RSS Feeds

As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options available for inserting advertisements in feeds. Ultimately the advertisements served are going to determine the success of RSS as an advertising medium.

Advertising in RSS Feeds




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What Can be Published Using RSS Feeds?

With all the vast amounts of information available on the web, it is becoming more and more difficult to sort through and find what you are looking for. RSS significantly lowers the signal-to-noise ratio. RSS has the unique ability to compile information and filter it, so you only see unique and relevant content. The information superhighway has become packed with content, and those familiar with technology are using RSS to filter the content, allowing them to drill down and access only the content they want, without having to wade through all the noise.

What Can be Published Using RSS Feeds?




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What Exactly Is Podcasting?

One great thing about podcasting is the wide variety of content formats it can contain. And unlike radio or television broadcasts, the recipient can listen or view at their leisure, choosing for themselves when and where they wish to listen or view a podcast.

What Exactly Is Podcasting?




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Why Independent Artists and Musicians Should Podcast

Independent artists have long struggled to gain recognition and attract an audience. Without the backing of a major label it can be very difficult for independent artists to obtain radio play time, that is, until now. Podcasting a revolutionary new medium, has opened new distribution channels for independent artists. Podcasting is the process of distributing audio files using the RSS format and has become very popular with the younger generations.

Why Independent Artists and Musicians Should Podcast




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What is Fair Use?

As the Internet matures, users and governments are struggling to manage controversial issues. Lets face it, the Internet did not exist when the US copyright laws were written;let us not forget, while many countries respect copyright laws, the Internet is global without a governing body. There are not only different laws, rules and regulations, but also jurisdiction issues.

What is Fair Use?




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RSS Autodiscovery

Simple Steps to Create Auto Discovery Code:

1. Enter the title of the RSS feed.
2. Enter the URL of the actual RSS feed.
3. Paste the generated code into the head tag of the HTML web page.

RSS Autodiscovery




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Why Independent Artists and Musicians Should Podcast

Independent artists have long struggled to gain recognition and attract an audience. Without the backing of a major label it can be very difficult for independent artists to obtain radio play time, that is, until now. Podcasting a revolutionary new medium, has opened new distribution channels for independent artists. Podcasting is the process of distributing audio files using the RSS format and has become very popular with the younger generations.

With the use of technology, independent artists have a unique opportunity available, using technology they can significantly expand the exposure of their music.

Why Independent Artists and Musicians Should Podcast





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How Podcasting is Used

Although podcasting is new, it is well on its way to becoming a mainstream communication medium. Podcasting, simply put, is audio files that are delivered via RSS. Many people believe that podcasting is solely for the distribution of music files, but really, nothing could be further from the truth. This emerging method of audio file distribution has opened an array of marketing and communication opportunities to businesses. Currently, most who are familiar with podcasting are technically savvy, but it is clear that podcasting will be more than a passing fad as many businesses are adopting podcasting and employing it in unusual yet powerful ways. Podcasting can be used for talk shows, tutorials, music demos, educational training, stories, comedy clips, debates or even foreign language tutorials.

While RSS has had the capacity to include audio files for a few years, only recently have entrepreneurs made the conceptual leap, taking advantage of the new power held within this communication medium. In reality, podcasters cover the gamut; some are professional broadcasters, while others are obvious amateurs.

How Podcasting is Used




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What is the Difference Between RSS and XML?

XML is a standard that defines how to structure a text document using tags, to store information in a organized way in that document.

RSS follows that XML standard, but goes further....

What is the Difference Between RSS and XML?




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Why Independent Artists and Musicians Should Podcast

Independent artists have long struggled to gain recognition and attract an audience. Without the backing of a major label it can be very difficult for independent artists to obtain radio play time, that is, until now. Podcasting a revolutionary new medium, has opened new distribution channels for independent artists. Podcasting is the process of distributing audio files using the RSS format and has become very popular with the younger generations.

With the use of technology, independent artists have a unique opportunity available, using technology they can significantly expand the exposure of their music.

Why Independent Artists and Musicians Should Podcast




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What Exactly is Podcasting?

For the non-technical folks, podcasting is simply a means of syndicating and distributing rich-media files via the Internet. The content contained in a podcast can vary significantly, from a song, to a educational lecture, to a political debate, to just about anything else. One great thing about podcasting is the wide variety of content formats it can contain. And unlike radio or television broadcasts, the recipient can listen or view at their leisure, choosing for themselves when and where they wish to listen or view a podcast.

What Exactly is Podcasting?





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How Podcasting is Used

Although podcasting is new, it is well on its way to becoming a mainstream communication medium. Podcasting, simply put, is audio files that are delivered via RSS. Many people believe that podcasting is solely for the distribution of music files, but really, nothing could be further from the truth. This emerging method of audio file distribution has opened an array of marketing and communication opportunities to businesses. Currently, most who are familiar with podcasting are technically savvy, but it is clear that podcasting will be more than a passing fad as many businesses are adopting podcasting and employing it in unusual yet powerful ways. Podcasting can be used for talk shows, tutorials, music demos, educational training, stories, comedy clips, debates or even foreign language tutorials.

While RSS has had the capacity to include audio files for a few years, only recently have entrepreneurs made the conceptual leap, taking advantage of the new power held within this communication medium. In reality, podcasters cover the gamut; some are professional broadcasters, while others are obvious amateurs.

How Podcasting is Used




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RSS Is More Than Just News

The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience.

RSS Is More Than Just News




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Displaying RSS Feeds

RSS offers webmasters a unique opportunity to display fresh content on websites. While publishing an RSS feed is a great way to generate site interest and increase communication, syndicating and displaying feeds from related relevant sources can also generate interest, increase traffic and improve search engine ranking.

Displaying RSS Feeds




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Why Independent Artists and Musicians Should Podcast

Independent artists have long struggled to gain recognition and attract an audience. Without the backing of a major label it can be very difficult for independent artists to obtain radio play time, that is, until now. Podcasting a revolutionary new medium, has opened new distribution channels for independent artists. Podcasting is the process of distributing audio files using the RSS format and has become very popular with the younger generations.

With the use of technology, independent artists have a unique opportunity available, using technology they can significantly expand the exposure of their music.

Why Independent Artists and Musicians Should Podcast




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What is RSS?

What is RSS?
RSS is a defined standard with the specific purpose of delivering updates to web-based content. Using this standard, webmasters provide headlines and fresh content in a succinct manner.

What is RSS?




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Advertising in RSS Feeds

As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options available for inserting advertisements in feeds. Ultimately the advertisements served are going to determine the success of RSS as an advertising medium.

Advertising in RSS Feeds