A couple of weeks ago, Google announced the new features for travel search ads through integration with travel feeds. These may now be out in the wild, as we are seeing pricing and other rich markup showing up for hotel ads in Google Search.

Lluc B. Penycate posted some examples and screenshots on X of these out in the wild. He wrote, "I think we are seeing the new Google Hotel Ads format announced last week(s) which integrates rooms, prices and availability."

Here are those screenshots:

Google wrote a couple of weeks ago, "all hotel advertisers can now showcase feed data, such as hotels, prices, dates, ratings and images, in this ad format" and then shared some mock examples of those ads. But these look like them in real life.

Forum discussion at X.

Google has begun rolling out the third core update for the year, the November 2024 core update. This update started to roll out on November 11, 2024 at around 3:30 pm and will take about two weeks to complete rolling out. This seems like a typical core update, without any new specifics about what changed or what improved.

We knew this update was coming - and it finally arrived yesterday afternoon. Google also told us not to expect HCU victim sites to recover with this update.

So far, we are seeing some folks suggest their rankings went down even more. But the vast majority of people are saying they are not seeing movement as of yet, as of the time I published this story. Of course, I will keep track of the chatter and let you know what people are seeing over the coming days. In addition, the volatility tracking tools are mostly all showing normal volatility - so maybe this has not kicked in as of yet.

And yes, it was released on the Veterans Day US holiday, but it seems like it was released well before the big holiday shopping season, post-Thanksgiving holiday.

Google posted this update on LinkedIn and X and wrote:

Today we released the November 2024 core update to Google Search.

This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.

We'll update our ranking release history page in the near future, and update it when the rollout is complete. For more information about core updates, please see here.

The rollout may take up to 2 weeks to complete.

Google November 2024 Core Update Quick Facts:

Here are the most important things that we know right now in short form:

• Name: Google November 2024 Broad Core Update
• Launched: November 11, 2024 at around 3:30 pm ET
• Rollout: Will take about two weeks to roll out
• Targets: It looks at all types of content
• Penalty: It is not a penalty, it promotes or rewards great web pages
• Global: This is a global update impacting all regions, in all languages.
• Impact: The normal core update stuff around helpful content.
• Discover: Core updates impact Google Discover and other features, also feature snippets and more.
• Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google's core update advice.
• Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

Google November 2024 Core Update Details

Google didn't say much specific about this November 2024 core update. Google did say, "This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search."

So it seems like it is more of the same:

• Show more content that people find genuinely useful.
• Show less content that feels like it was made just to perform well on Search.

Yes, a lot of joking in the SEO community about these statements. Yep, it sounds a lot like the helpful content update statements... Yes, the helpful content update is no more, it's part of core updates now, in some sense...

Previous Broad Core Updates

Here is a list of the most recent core updates we've seen since Google started to confirm them. Previously we nicknamed them Phantom updates or unconfirmed updates.

• November 2024 Core update: November 11, 2024 and will take about two weeks to roll out.
• August 2024 Core Update : August 15, 2024 through September 3, 2024
• March 2024 Core Update : March 5, 2024 through April 19, 2024
• November 2023 Core Update : November 2, 2023 through November 28, 2023
• October 2023 Core Update: October 5, 2023 through October 19, 2023
• August 2023 Core Update: August 22, 2023 through September 7, 2023
• March 2023 Core Update: March 15, 2023 through March 28, 2023
• September 2022 Core Update: September 12, 2022 through September 26, 2022
• May 2022 Core Update: May 25, 2022 through June 9, 2022
• November 2021 Core Update: November 17, 2021 through November 30, 2021
• July 2021 Core Update: July 1, 2021 through July 12, 2021
• June 2021 Core Update: June 2, 2021 through June 12, 2021
• December 2020 Core Update: December 3, 2020 through December 16, 2020
• May 2020 Core Update: May 4, 2020 through May 18, 2020
• January 2020 Core Update: January 13, 2020 through mostly January 17, 2020
• September 2019 Core Update: September 24, 2019
• Google June 2019 Core Update: June 3, 2019 through June 8, 2019

Previous Helpful Content Update Impact

Here is the list of the previous Google helpful content updates:

• Septemebr 14, 2023 - September 2023 Google helpful content update - completing on Septmeber 28, 2023
• December 5, 2022 - December 2022 Google helpful content update, completing on January 12, 2023
• August 25, 2022 - August 2022 (original) Google helpful content update, completing on September 9, 2022

Previous Unconfirmed Updates

We had a ton of unconfirmed updates between the August 2024 and November 2024 core update. I won't list them all, but you can scan them over here.

As a reminder, Google did tell us that an search update is coming soon. The last time we reported on an update was when I named it the Google Election 2024 unconfirmed update and before that was the Google Halloween 2024 Google search update and then before that on October 23, 24 and 26 and 27th and before that, October 19th and 20th volatility and then on October 15th, October 10th and then before that on October 2nd which lasted a couple of days. The Google August 2024 core update started on August 15th and officially completed on September 3rd. But it was still super volatile the day after it completed and also weeks after it completed and it has not cooled.

We saw big signals on and around September 6th, September 10th or so and maybe around September 14th. We also saw movement around September 18th, last weekend and Septmeber 25th and September 28th or so.

Google Tracking Tools On November 2024 Core Update (So Far)

Here is what these Google Search volatility tools are showing so far; keep in mind that this update can take about two weeks to fully roll out. And so far, the tools are mostly showing normal volatility but that might change in the coming days.

Semrush:

SimilarWeb:

Sistrix:

Wincher:

Cognitive SEO:

Accuranker:

Advanced Web Rankings:

Mozcast:

Mangools:

Algoroo:

SERPstat:

Data For SEO:

SEO Chatter

It just started rolling out last night, so the chatter is early, just like the tools:

Just the reminder I needed to "focus on quality content"'"again. Thanks, Google, I'd almost forgotten!

So by quality, do you mean similar to what previous core updates focused on or is there a specific change to look out for?

In search of "quality" and "usefulness" in the age of generative-AI-driven SERPs.

It will take 2 weeks to complete and 2 years to recover?

Asking for friends.

Fasten your seatbelts, Google has launched the November 2024 core update.

This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search

Good luck to the people still fighting.

Traffic on the very low tide since a week (billable visits), impression seem stable according search console, CTR dropping.

Luckily I'm busy with something not Google related !

Traffic Down :)

Swings on my personal results have been wild over last few days actually. Like normal, but on steroids!

Searched 150+ queries since morning unrelated to my niche...each of these queries were answered by AIO in a very organized form. So...worth not keeping hopes after this

It's been very quiet over the last few days. One article of mine gained a small bit of traction, but a couple of others barely saw any traffic at all. Not sure if it's the same for others.

Recently the fluctuations were too great. Either business as usual or downward. I am seeing more PAA boxes. More YouTube at the top. Other than that I do not see much.

Just more downward movement ಠ' ï'µ' à² 

Yes, lots of keywords back on page one, including some near the top, but I doubt it will result in a traffic increase because there are AIOs everywhere.

It's just a mess. shuffling, even more AI overviews for shopping comparison articles.

Also some local SEO chatter, and core updates do impact local rankings:

Seeing movements this early for local organic ranking for the following sectors (mostly Canada): Landscaping, HVAC, Psychologist, local furniture maker, renovation contractors.

Here we go! The November 2024 broad core update is rolling out. There's been a ton of volatility since the August core update completed. Let's see what Google has in store for us. Stay tuned. I'll probably share my "Core Update Notes" each day based on what I'm seeing in the'... https://t.co/T9rks7tAMP

'" Glenn Gabe (@glenngabe) November 11, 2024

OK here we go. A new Google core update just launched.

If you were impacted by a previous core update (i.e. August, March, November, October) then often it takes another core update, or sometimes a few, before a site sees recovery.
ð¤ https://t.co/7XHVWBRbbo

'" Marie Haynes (@Marie_Haynes) November 11, 2024

These announcements are as much as uninteresting as uninformative.

'Hey, look! We did something' https://t.co/BcK4rzTuN6

'" Pedro Dias (@pedrodias) November 11, 2024

Golly, I hope Reddit will be ok

'" Harad (@harad) November 11, 2024

Good luck, folks!

Not expecting anything this end, mostly because I only fully finished my site move around seven minutes ago. ð' https://t.co/MGfUyA9GOP

'" Wesley Copeland (@Wesley_Copeland) November 11, 2024

Sad state when my first thought is: "wonder what they've screwed up this time". https://t.co/jtYZvXPZgM

'" Martin MacDonald (@searchmartin) November 11, 2024

Also later last night I asked if anyone is seeing movement:

Anyone seeing any movement yet? https://t.co/qttLlYNeU1

'" Barry Schwartz (@rustybrick) November 12, 2024

While most say it is too early to tell, which I 100% agree with, here are the ones that say they are seeing movement:

I see some movement, but it's hard to attribute it to the typical movements we see or this core update. Will check more sites/data tomorrow morning to confirm.

'" Vlad Rappoport (@vladrpt) November 12, 2024

It affected my website from yesterday, today zero click, that means this update will harm more than the previous updates. We expecting more damage.
I'm afraid to say that, but don't be happy with any update again. Get a new job or go to Pinterest or the new ChatGPT search.

'" Ameer Belal (@NFT_Domains) November 12, 2024

Slightly up

'" Lizzy's Small World (@AVerySmallWorld) November 12, 2024

Yes, ranking down

'" बबलà¥' à¤à¥à¤®à¤¾à¤° ð®ð³' (@seobabloo) November 12, 2024

I saw a 15% spike yesterday evening and night. So far this morning it seems the spike didn't last.

'" Brian Spears (@BrianHTX20) November 12, 2024

It is probably too early to tell right now but we will keep you posted on what the SEO community is seeing over the coming days.

Forum discussion at WebmasterWorld, Black Hat World, Local Search Forum, X and LinkedIn.

Full Article

This week, Google sent an email to some Google Ads advertisers warning that they may lose access to use Customer Match with their ads cause harm to users or create a poor user experience. Google said they are updating their customer match policy effective January 13, 2025, to enforce this. Google also posted this over here.

Navah Hopkins posted about this notice on LinkedIn after she received an email from Google about this update. The email says:

On January 13, 2025, Google will update its Customer Match policy to state that customers may lose Customer Match access if their ads have the potential to cause harm to users or create a poor user experience. We may take the following considerations, among others, into account when making this determination.

What are those considerations? Google wrote:

• User feedback
• Prevalence or severity of abuse
• Repeated violations of the Customer Match policy

Google added that "violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least seven days, prior to any suspension of your account."

Here is the email:

Navah Hopkins added, "Google customer match allows advertisers to take customer lists and apply them for targeting and seed purposes in Google Ads. This is a great way to ensure folks get exactly the right messaging as well as giving us an option to exclude our existing customers from prospecting campaigns."

She explained what harm might be:

The first and most important consideration is using someone's email without their consent. I would take this signal from Google that gambling with privacy rules is getting harder.

Second, ad creative needs to pass the "not a creep" check. This means:
1. You're not targeting kids.
2. You're not making it seem like the ad is for any one specific user.
3. You're not including people in a target list who outright told you they didn't want to see your ads.

Third, and most importantly, violating customer match rules will get your account suspended. Don't mess around with it.

Forum discussion at LinkedIn.

A new system called Pomelo has been developed to estimate population densities during emergencies with unerring accuracy using artificial intelligence. The system has been designed to provide a fast and accurate mini census in times of emergency, such as natural disasters or war. Pomelo, created as a joint venture between the International Red Cross, Lausanne Polytechnic and Bin Khalifa University in Qatar, uses large sets of data from remote sensing systems, and uses a neural network to identify likely population...

The post Pomelo – New AI System Offers Benefits For Humanitarian Relief appeared first on The Red Ferret Journal.

Shutterstock, the $2 billion market cap digital content company, has just announced the launch of a free AI generative art service. The announcement wasn’t exactly unexpected, but even so it’s going to rock the foundations of the creative arts industry to its core. It’s one thing to watch small upstart companies like Stability AI and Midjourney unveil artificially generated imagery. It’s altogether another to see a publicly quoted giant like Shutterstock embrace the technology as a first mover advantage. The...

The post Shutterstock AI launches – And Just Like That, The Revolution Starts appeared first on The Red Ferret Journal.

Scientists at the Lawrence Berkeley National Laboratory have discovered an ingenious new way to recycle Lithium Ion batteries, and it’s so simple that even your mum could do it. Maybe. The problem with battery recycling has always been that it’s rather cumbersome. Traditional methods involve breaking down batteries into their constituent parts, then extracting the valuable materials such as lithium, cobalt, and nickel. The process works, but it’s not exactly what you’d call efficient, and it can be quite costly....

The post Quick-Release Binder – Recycling Lithium Ion Batteries Just Got Super Easy appeared first on The Red Ferret Journal.

In one of those science fiction becomes fact moments, an enterprising project in Shenzhen, China has seen the first public demonstration of a manned electric flying saucer. Hey ho, UFO no more. The craft, which was shown flying around a tech park, was developed with the help of Northwestern Polytechnical University and manufactured by Shenzen UFO Flying Saucer Technology. The video of the event shows a vehicle which looks decidedly unsteady in flight, even with six independent ducts with dual...

The post World’s First Manned Electric Flying Saucer Lifts Off In China appeared first on The Red Ferret Journal.

As we cruise into the future of electric vehicles (EVs), the buzz around solid-state battery technology is getting louder and more electrifying. Imagine a world where EVs charge faster than your smartphone, drive huge distances, and are safer than your gran on a Friday night. That’s the promise of solid-state batteries, a technology that’s poised to supercharge the EV revolution. Solid-state batteries are like the cool new kids on the block, set to replace the lithium-ion batteries we’ve come to...

The post The Solid State Battery Race: Who’s Going To Win? appeared first on The Red Ferret Journal.

Everything Electric Show, London Highlights 2024

The post Everything Electric Show, London Highlights 2024 appeared first on The Red Ferret Journal.

Jamie Penney’s entrepreneurial adventure began when he was in university.  He dabbled in niche sites and a travel vlog on YouTube successfully until the recent Google updates, but he really found his groove when he focused his efforts on a…

The post How Jamie Penney is Growing a +$4000/Month Flipping Furniture YouTube Channel appeared first on Niche Pursuits.

Welcome back to another episode of the Niche Pursuits News Podcast! This week Jared and guest host Morgan Overholt break down the biggest news affecting publishers and SEOs and cover the latest moves by Google. After the news, they talk…

The post More Volatility in Rankings! Core Update Gains Disappear appeared first on Niche Pursuits.

When Dave Chesson was in the US Navy, he would spend lots of time away from his family. And he hated it.  He decided to create a portfolio of niche sites in an attempt to earn enough to quit his…

The post How Dave Chesson Earns Up To $14k/Month Publishing Books on Amazon appeared first on Niche Pursuits.

Welcome back, everyone, to a new episode of the Niche Pursuits News Podcast! Like every week, we’re here to talk about the latest SEO news for publishers, inspire you with some stories about our side hustles, and shock you with…

The post Runaway Parasite SEO! Google Penalizes Forbes! appeared first on Niche Pursuits.

Gary Arndt is a pretty unique individual.  He’s a polymath who triple majored in college and then went back to study additional subjects. He started an early internet company and then sold it for 7 figures before he turned 30. …

The post How Gary Arndt’s History Podcast Gets 1.5 Million Downloads Per Month appeared first on Niche Pursuits.

After close to 2000 podcast episodes, Joe Saul-Sehy knows a thing or two about growing an audience.  In fact, his finance podcast, Stacking Benjamins, has amassed a massive following of 180k listeners, with shows averaging around 40k listens/episode. Joe’s no…

The post How Joe Saul-Sehy Grew His Financial Podcast to 180k Listeners appeared first on Niche Pursuits.

I'm excited to announce that you can now use the power of artificial intelligence with your internal link building! As the founder of Link Whisper, I've always tried to make building internal links faster, easier, and smarter. And now we…

The post AI Enhanced Internal Links are Here with Link Whisper! appeared first on Niche Pursuits.

If you sell your own products or promote affiliate products on your website, then you know that links to those products are critical to your bottom line. What if I told you that with AI you can now detect which…

The post How to Detect Your Missing Product and Affiliate Links with AI appeared first on Niche Pursuits.

Vinny DelGiudice first dove into blogging to pass the time when he moved to Nevada by himself just out of grad school. Although that blog never really took off, he did learn a lot from the process. A few years…

The post How Vinny DelGiudice Grew His Italian-American Food Blog to +100k Page Views a Month appeared first on Niche Pursuits.

Taegan Goddard’s been in the blogging game for a long time, launching his first website before WordPress even existed.  He went on to create his current website, Political Wire , which has been not only running but growing consistently for…

The post How Taegan Goddard’s Political Blog Gets Up To 10 Million Visitors/Month appeared first on Niche Pursuits.

Welcome back, everyone, to the latest episode of the Niche Pursuits News Podcast, where we bring you the biggest headlines in the industry over the last week and a good dose of inspiration for your personal projects. Jared and guest…

The post Married Couple Wins €2 Billion from Google for Deranking Their Website appeared first on Niche Pursuits.

PPC marketing is a method of advertising online that allows marketers to pay for their ad placement only when their ad is clicked on by an online user.

The post What is PPC? Pay-Per-Click Explained appeared first on Portent.

Shareablee, la herramienta líder en medición de audiencias en redes sociales y digitales habilita 26 nuevas métricas de medición enfocadas en la plataforma de TikTok para Latinoamérica

HBO’s latest hit, the video game adaptation The Last of Us, has been making waves even beyond the streaming universe.

El estudio que considera 13 países de la región proporcionará información valiosa para la planificación, evaluación y comercialización de publicidad en medios y plataformas digitales.

Festival season kicked off as revelers from around the globe flocked to the small town of Indio, California for The Coachella Valley Music and Arts Festival 2023.

The Met Gala once again took over NYC - and our social feeds. This year’s theme, “Karl Lagerfeld: A Line of Beauty”, paid homage to one of fashion’s greatest designers on one of fashion’s biggest nights.

Nos últimos tempos, a América Latina experimentou um rápido crescimento no uso de CTV, graças à ampla variedade de conteúdo e à expansão das plataformas de streaming de vídeo. Embora na América Latina o consumo tenha crescido consideravelmente, atingindo mais de 150 milhões de espectadores, o equivalente a 41% da população digital latino-americana, quando olhamos para os cortes de consumo por país, identificamos grandes lacunas na região, que representam oportunidades de crescimento em cada país.

This week, Fr. Stephen focuses on the healing of the heart as the most essential work in our spiritual lives.

Fr. Stephen looks at the virtue of humility and its place in the life of Orthodox Christianity, suggesting that it is our only path towards union with God.

Fr. Stephen speaks about the "liturgy of the heart" as the longest liturgy of all and the true nature of worship.

How we see the world has much to do with our capacity for wonder. Is what we see all there is—or does it point to something beyond itself?

What do the Scriptures ask of us when they speak of "believing?" Fr. Stephen looks at the nature of true believing and its importance for our lives.

Fr. Stephen looks at the image of Christ with the unrighteous gathered around Him and recalls a famous passage in Dostoevsky.

A meditation on the words of Elder Sophrony, "Our lives are an endless martyrdom," gives rise to thoughts on the true character of the liturgy.

Fr. Stephen reflects on a few quotes from Fr. Alexander Schmemann's For the Life of the World - and the crisis of secularism in which we live.

Many efforts are made to convince modern Christians that they live "in between" Christ's first coming and His second - and that this "in between" period is somehow different and requires new understandings of the gospel. Fr. Stephen refutes this false understanding and describes where it is we now live.

Fr. Stephen looks at the teaching of Christ on love for enemies and sets it in its proper spiritual context.

Fr. Stephen suggests that the heart of our faith and our relationship with God can be found more quickly in such things as music and beauty. We often seek to substitute language about religious doctrine in the place of these more primary expressions of our Christian life.

What is the soul? Fr. Stephen speaks about the "secret life" and the mystery of our selves.

Our feelings and desires are trained by our culture to seek satisfaction. In our spiritual life, we often need to learn how to be disappointed. Fr. Stephen looks at the "disappointment of religion."

In his recent series on the true and false self, Fr. Stephen looks at evangelism of the heart.

Fr. Stephen looks at our role as "priests of creation" in a world understood as sacrament.

How do we lose God in the midst of our plans? How can we keep Him?

With this podcast, Fr. Stephen begins a series in which he looks at the reality of shame and its place in our emotional and spiritual lives. He introduces us to the teaching of the Elder Sophrony that we must learn to "bear a little shame."

When we give thanks to God, particularly in difficult times, Fr. Stephen Freeman tells us we unite ourselves with the Cross of Christ.

The heart of loneliness is broken communion. Fr. Stephen Freeman looks at the roots of this rupture and its experience as shame.

From ancient Rome to the present, public shaming has been a means of controlled violence. What is the Christian place in all of this?

Much of what we mean when we say "normal" is nothing of the sort. Fr. Stephen Freeman looks at the clash of worldviews that surrounds us in our present day.